GoDaddy Might Out-Cheese Taco Bell with 'White Light'

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Media Post says GoDaddy might do two spots instead of one. One will be a spot where some people talk about "beaver" and that "too-hot" Exposure spot.

The other one, which was approved by Fox amidst the beaver nonsense, is called White Light. Some geeky dude who spends Super Bowl Sunday registering domain names is rewarded by the appearance of a white light, out of which leaks a Hooters girl disguised as a GoDaddy cheerleader, and really really cheesy music that will make you wish GoDaddy folded in the '90s dotcom boom.

Ready to come into the light? Embrace it here (teaser only). There's a "too-hot!" director's cut available too.

by Angela Natividad    Jan-31-08    
Topic: Commercials, Online, Super Bowl 2008, Video



Strange Foundation Says F#@k Death

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This is just too weird to pass over. Apparently, there's an organization called Fuck Death whose mission is "the elimination of death through the generation and distribution of funds to strategically selected causes and initiatives worldwide." Basically, it combats "oldness." OK, then.

There's a website, a mission statement, a weblog, a store and a very strange video.

There's just one problem with Fuck Death's mission. If no one ever died, it wouldn't be too long before every last square inch of the planet earth were covered with human feet. That wouldn't be a pretty sight. We all want to live forever but death does have a purpose. It lets others live.

by Steve Hall    Jan-30-08    
Topic: Cause, Strange, Video



Lizard Prepares For Super Bowl Appearance With Supermodel

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Though the source won't confirm which advertiser this teaser is for except to say it's not for Geico which, of course, pretty much leaves Budweiser Sobe Life Water, we're just going to come right out and say it's for Budweiser Sobe Life Water. In the video, a bathing lizard, Lee, takes a call from his parents and shares the news he'll have the lead role in a Super Bowl commercial. Jokes about having to appear naked in the commercial ensue along with the fact he'll be accompanied by a supermodel.

We love how the Super Bowl itself isn't the stand alone advertising venue it once was. Sure there's always been hype pre and post game but we love when marketers craft teaser goodies such as this one to generate interest.

by Steve Hall    Jan-30-08    
Topic: Super Bowl 2008, Video



Just in Time For the Super Bowl...Idiotic Party Ideas

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We didn't expect much from these Ground Zero-created videos for ESPN Shorts which, in partnership with Domino's, highlight the art of the sports party and provide party tips for the sports lover but when a George Washington type hauled out a t-shirt cannon, we thought, "Damn! We gotta quit spending the entire Super Bowl writing about stupid commercials, pick up a six pack and actually watch the game...with friends...at a party...with other members of the human species."

We like good, stupid fun every once in a while to spice up our life. See the video here and here.

by Steve Hall    Jan-30-08    
Topic: Good, Product Placement, Promotions, Sponsorship, Video



Because Arturo Fuente Cigars Has So Much to Gain from the Everyday Man

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"Duardo's Brand," which has a UGC feel to it (don't tell Subway!) is Raging Artists' attempt to (possibly) accomplish two things for its client:

1. Associate Arturo Fuente Cigars with the elite Cuban crowd through its choice of talent, Duardo Cantana
2. Put cigars back in the domestic space -- into the mouths of men sitting around playing guitars, and men whose wives batter them senseless for smoking indoors

Or it might be an exercise in irony. Because it's kind of "ha-ha, laugh with this artist who's just like me and you" funny and sort of "ha-ha, laugh at this thrown together wannabe UGC crap" funny.

We don't really know.

by Angela Natividad    Jan-30-08    
Topic: Brands, Celebrity, Online, Video



YouBama Loves Barak Obama

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If you're into Barak Obama, you owe it to yourself to head over to YouBama and create a video in support of the candidate. On the site, there's hundreds of supportive videos from regular citizen, celebrities like George Clooney and from Obama himself.

Oddly missing are all those supportive Obama Girl videos.

by Steve Hall    Jan-30-08    
Topic: Online, Political, Video



Subway Files Lawsuit Because Some Soapbox Racers Threw Sandwiches At Each Other

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According to The New York Times, Subway is inexplicably (as in pending lawsuit) pissed at Quiznos because of some "derogatory" user-generated videos that depict Subway unfavorably. Must see to believe (scroll down to view the big offender).

Some actual Quiznos ads, depicting people on the street choosing between the two brands, also made it into the lawsuit, but the big stars are the UGC entries from some contest Quiznos ran. Subway is also suing iFilm for running the contest.

more »

by Angela Natividad    Jan-29-08    
Topic: Bad, Brands, Consumer Created, Online, Video



Jay Mohr Follows Vanilla Ice With TurboTax's TaxLaugh

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We always new Jay Mohr was an actor. We never really knew he was a comedian (we gave up on SNL long ago and, more recently, never watched Last Comic Standing). Apparently, appreciates his comic abilities and hooked up with him for a video contest called TaxLaugh in which entrants vie for a $10,000 and a chance to open for Mohr prize by submitting three minute comedy vids.

Jay tells us, "Most people think doing your own taxes is hard and being funny is easy. We're out to prove them wrong. TaxLaugh will give comedians the chance to make a name for themselves by making people laugh about something no one likes - taxes."

more »

by Steve Hall    Jan-28-08    
Topic: Celebrity, Good, Online, Promotions, Video



Naked PETA Babe or President Bush. You Decide

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OK, here we go again. Tonight, you have a choice. You can tune in to President Bush's State of the Union address. Or you can blow it off and, instead, head over to PETA's 2008 State of the Union Undress during which a lovely lady envisions a PETA-powered nation while she slowly transforms herself into a "fur free" state of undress. It's NSFW but not until the end and there's a Safe for Work version too.

by Steve Hall    Jan-28-08    
Topic: Cause, Good, Political, Video



Consumer Reports Launches AdWatch Ad Review Series

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Consumer Reports, which for a long time has helped people buy products that aren't crap, is now expanding its analysis of the advertising that pushes both good and bad products with the launch of CR AdWatch videos.

In a somewhat comical approach, host Jamie Hirsh takes a detailed look at the long-running Abe Lincoln/Beaver ad campaign for the sleep aid Rozerem. The analysis is level headed and if ads were required to provide equal time, this is the kind of advertising we might see on a regular basis. We review ads along the lines of how pretty they are and how effective they might be. Consumer Reports goes further and lets us know the other side of the claim.

by Steve Hall    Jan-28-08    
Topic: Good, Opinion, Video










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