Zune. Moon. It all makes perfect sense. Dog travels to moon. Dog gets goodies. Dog brings them back to share with other earth-bound dogs. Cute. Created by 72andSunny and directed by Curious Pictures' Rohitash Rao, the video follows the experience of Laika (the name of the dog the Russians sent into space in the fifties) as he explores the Zune's mythical landscape and returns to earth to the benefit of all doghood. See? The Zune really can save the world. Well, at least the dogs. The iPod's already got a handle on all the humans.
Now, to actually see this thing, you have to go to the Zune Arts website and click on the dog as it appears on the screen. Don't you love the navigational simplicity of this new fangled Flash thingy? Or you can screw all that nonsense and just view it over at AdGabber (though the aspect ratio is off).
Jun Group Productions is helping CoverGirl launch an online show. It'll be available on CoverGirl.com. This spot promises the show will divulge the secret of the hottest looks (flawless skin?) while lavishing audiences in the glamour of NYC.
See episode 1, where you will learn about layering with make-up and hats.
How much do you want to bet the effort doesn't last six months?
You can react to this MacHeads movie trailer (yes, it is reportedly going to be a real movie) two ways. The first would be, "Oh for fuck's sake! Shut the hell up you lemming-like, religious freaks! It's just a fucking computer!" Or, you could stash away your negativity, open your mind and say, "OK, yea, it is just a computer but look what it has done to form an amazingly creative community that does and creates things that could never be done or created before."
The trailer for MacHeads features everyone you'd expect from Guy Kawasaki who says Mac users changed the world to some hippie lady who talks about how a Mac got her through a funeral to Violet Blue to adamantly states she'd never, ever knowingly sleep with a Windows user.
Clipcaster.TV, which did that funky videoke thing for Pisang Ambon's Rock the Palace campaign, is now available for digital howlers Stateside. Now we too can rock the palace, or at least rock the appropriate level of decibels in the office.
Our virgin visit to Clipcaster resulted in a traumatic song-and-dance from these three would-be Village People in red outfits and neat hats at left. Ooh. Belated happy holidays.
Clipcaster self-promotes as "the first online videoke," which is something we actually hoped would never reap the fruits of globalization. So much for that dream.
If you have strong positive feelings about any of the following:
- World of Warcraft
- Georges Bizet's Carmen
then you will probably still not love this.
Brought to you by Weird Al Yankovic and The Cult of Ethan, respectively.
A girl named Mandy promised this video would reveal the COOLEST ROBOT EVER! We were skeptical but later decided she was right. Sure it won't shave your balls and get you off, but it will do a silly little dance. And it looks cuddly.
Here's another spot where robotics author Daniel Wilson, the star (and creator) of both videos, gets smack-talked by an automated phone system named Diane. We think it's just a cheesy way for him to represent his alma mater and show off his iPhone.
If you find yourself moved by the Carnegie Mellon alumnus' emotional subservience to robots, check out RoboU. CM's robotics unit could apparently use some new junkies.
After spending some time with Cheetos' new Orange Underground, a full blown movement "committed to transforming sterile order into messy mayhem," its primary purpose of urging people to do wacky Random Acts of Cheetos that don't involve eating makes perfect sense. After all, Cheetos aren't even food. They're just a bunch of man-made chemicals mixed together and placed in a bag. This campaign is much like the Mentos/Diet Coke thing whereby people were urged to perform all manner of chemical wizardry as opposed to actually consuming the products, both questionable, at best, as to whether or not they, too, are actual foods.
These videos (1, 2, 3) parody both clueless focus group victims and anal spoonfeeding marketing moderators. It's for Diamond Shreddies, which, unlike boring square-shaped cereal, is diamond-shaped.
This really isn't any less lame than Millsberry adding a new charm to Lucky Charms cereal -- and we fall for that every time.
Thanks Charles for running them by us.
If you like sending your friends those customized promotional videos, then here's another one. It's not anywhere near as freaky as that Dexter promotion that targeted the recipient with a personalized message from a serial killer but it's not bad. It's for the new AMC show Breaking Bad which is a bout a guy who gets diagnosed with terminal illness and turns to selling meth to insure he can provide his family enough money to live on after his death. Check it out here.
These two videos from DraftFCB Hamburg examine the idiocy of focus groups and why it's silly to rely too heavily on them. In the videos, one caveman moderator and three caveman panelists turn great ideas like fire and the wheel into useless inventions no one would ever need. It's humorous enough and hits home perfectly the notion a bunch of random people will, undoubtedly, kill a good idea every time.