WeightWatchers, playing off the post-holiday weight gain agony so many apparently suffer from, has launched this Duval Guillaume-created video entitled My Body is Out of Proportion. It features a fat guy who sings, cowboy-style, about the woes of weight gain such as not being able to see his toes and how it would be so much nicer if he could. We like.
Apparently because even elevators are no on green freak's naughty list, we are now blessed with a lengthy dramatization of ascending three flights of stairs Everest-style. Please.
HoneyShed, that Droga5-created, brand-as-content site has some new videos out that are floating around YouTube. As whacky as the originals, these videos feature iPod silhouette-like female figures gyrating while HoneyShed voice mails are played, a woman in her underwear frolicking on a carpet with puppies, that weird Filipino martial arts dude Weng Weng and two women doing...well, we have no idea...in front of a skyline. Some truly drug-induced creativity we must say.
Wow. Could this potentially sexy ad be any less sexy and more pedestrian that it is? To promote its full body blow dryer, Triton created a video featuring a nude model in her bathroom taking a shower and then drying off. While all this imagery is happening (nude and possibly NSFW), an announcer drones on about how the product saves on towel usage, doesn't spread germs, makes for less laundry, reduces harmful humidity, warms you on a cold winter morning and makes drying the kids and pets fun.
Hmm, apparently every ad doesn't have to be innuendo-laden and over the top objectifying of women to actually convey a commercial message. Who knew?
OK. Apart from the fact it's sickening this kid is so materialistic, rude and un-thankful for the gift her grandparents got for her, this video for Reevoo is actually pretty hilarious. Though it's hard to believe anyone would confuse a Wii box with a wee box, it's always fun to see grandparents completely out of step with their grand children who, to them, might as well be from another planet.
It's not often one of the hottest women on the planet creates a personalized video just for you but that's exactly what our fave political babe, Obama Girl, did for us today. In the video she calls for a return to values, honesty and patriotism. She then says when it comes to reading about advertising, it's critical she reads Adrants. OMFG. We think we just fell in love!
OK. Fuck that "we" shit. I think I just fell in love! Amber Lee goes on to say Steve Hall is "the kind of American we can all aspire to be." I'm not sure that's true but I'm not going to argue with someone as nice as Amber Lee Ettinger. Thank you, Amber Lee. Thank you, Ben. You both rock.
See all the Obama Girl videos here.
Some might say user-generated ad campiagns are so 2007 but not Samsung who partnered with Brickfish to bring us a video contest in whick people can submit their own versions of Pussycat Doll lead singer Nicole Scherzinger's single "baby Love." The contest is to promote Samsung's camcorder. The winner, determined by popular vote, will take home a Samsung 40 inch LCD HDTV and an MX10 flash memory camcorder.
Predictably, most entries are about as good as early round American Idol contestants but we're not going to not get all Simon Cowell nasty and ruin the fun. Rather, let's wallow in the amusement the YouTube generation gleefully shares with the world.
Brickfish has enabled and is tracking the viral spread of these video as they make their rounds off the contest site and into the internet ether. There's a cool chart that displays the spread and the viral path the videos took.
There is just way too much complexity to ABC's Lost and everything that goes with it to actually attempt to describe and explain everything. However, while trolling Flickr, we found some images of billboards for Oceanic Airlines, the name of the airline that is featured in the series. A new alternate reality game, Find815, has been launched which features videos of a person, Sam Thomas, who is supposed to work for Oceanic and whose girlfriend Sonya was one of the flight attendants.
You have to be really obsessive about the show to like this sort of thing but we spent some time with it and found it to be quite interesting and comprehensive. So that you can all start where we did, here's the link to one of the billboard photos on Flickr. They are actual billboards which appear in seven American cities, Seoul, South Korea and Sydney Australia. Here's a link to a very minimal press release. And here's a link to a blog that appears to be tracking or is part of the campaign itself. Have fun.
Check your shocks. You'd hate to kill a squirrel, wouldn't you?
For client Monroe Shocks and Struts, Cramer-Krasselt is banking on it. Watch this web drama about a young squirrel with a bright future, nearly scraped on the roadside by a cruel and insensitive duff who has crappy shock absorbers. (This time, we're sure the star of the ad is a squirrel.)
Wait a sec. Wouldn't better shock absorbers make you less likely to notice the body rolling under your tires?
Now here's something pretty stupid. AdFreak has the story of a woman that performed a faux orgasm in a video ad for an online jeweler Szul.com. She's now suing Szul and its production company, Q2 Entertainment, for $5 million because she claims the ad looks pornographic and has harmed her wholesome image. As always, there's two sides to every story. What? You think Adrants is heavily biased and only reports stories with a one-sided viewpoint? OK, maybe that's true but not this time.