Christmas is the time of year when when all that yuletide stuff rings from every street corner. When Salvation Army Santas are at every doorway. A time when love and joy supplant ego-fueled ladder climbing. A time when visions of sugar plumbs infiltrate the dreams of children. A time when the sound of sleigh bells brings a smile to everyone's face. I time when Rockefeller Place becomes an oasis from the city's grind. Christmas is the time when violence-fueled gamers beat the shit out of Jesus Christ.
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For many, nothing ushers in the holidays like the story of Mary and Joseph's return to Bethlehem, right before the birth of Jesus.
But in Green Thing's version of the story, Mary and Joseph are selling a new kind of salvation: environmental awakening.
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Sometimes people beg and beg and beg us to write stuff. OK, so they don't beg but they are very persistent. Sometimes it works. Sometimes it doesn't. Usually it doesn't. But when the persistent person is also a very nice person, their effort has a much better chance of happening as it did in this case. Of course it helps if what we're being asked to look at is actually good...which is the case with this funny video from Consumers Union.
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If you don't think we're in a bubble reminiscent of 1999-2001, take a look at this video. It's amazing what a bit of time crunched historical retrospective will do to one's perspective on that topic. It's pretty amazing what's happened in the last two to three years. This video captures it and more. Give it a look and then let us now whether or not you think we're in a bubble and if you think it's about to pop. Comment here or over on AdGabber where the video is hosted.
Be sure to check out the similarly styled video on the last two years worth of viral videos.
Repping company Resource has created Treesource, an organization that donates to charities including the LA-based natural resources-focused non-profit TreePeople. To promote Treesource, Cole Gerst, option-g and 2todesign have created two short videos (one, two) each beautifully illustrated. Yes, it took us a few to get all those trees and sources straight too.
Even when a man as important and legendary as Martin Scorsese is involved, ads which spend half their time on the "making of" aspects and credits of those involved always seem egocentrically forced. That is not to say this creation from JWT Spain for Freixenet Cava isn't good. It is. It's very good. In fact, it's amazing if you cut off the "making of" puffery and credits at the end. Because when you layer on commentary from JWT Executive Creative Director Alex Martinez like, "never before has art been so close to and tied in with advertising," if sort of makes you want to throw up...a little...in your mouth.
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Dr. Pepper hooked up with YouTube celeb Tay Zonday to recreate his famed Chocolate Rain video to promote its new Cherry Chocolate drink. The new video is as goofy as the original but it's climbing the video charts fast. Currently, is resting in the number one slot over at Viral Video Chart. Whether or not it reaches the original's 12 million views is unclear at this point but we're guessing he's happy with the paycheck he got from Dr. Pepper.
The new video also features Mista Johnson aka Felonious Monk and an army of dancing booty babes. Since its debut November 28, the video has 566,000 views on YouTube. Thankfully, it's half the length of the maddeningly repetitive original.
Here's a handy video on Intimis PURLs -- personalized URLs that tell you more about your individual site visitors than analytics that normally just show you traffic and conversion number per landing page.
Put together by Proctor & Stevenson, it's damn informative -- but after the :30 mark we wanted to tear out our hair. It's to our credit that we watched the whole thing and learned Intimis can increase your hypothetical conversion rate from one in three, to two in three, without much increasing follow-up time.
Where's our spoonful of sugar, Intimis?
PS. We're also a little pissy about the comment spam you passed us in one of our company surveys. Not cool, Intimis. Not cool.
We do love a broken record.
Seriously though, this spot is for World AIDS Day '07, which happens tomorrow. It reminded us of candles being lit in a church -- nice mental contrast.
The VP at Blattner Brunner assures us thus, and we thought we'd use it to assure you too:
"33,200,000 cases. Represented by one shot/one second. 86400 seconds in a day. Don't worry, though, the thing is only a minute long."
Far cry from the King of Condoms approach.
Agency.com Subway what? Fist bump? Viral video? Uh uh. No more. On Tuesday this week, Agency.com placed a video on YouTube narrated by Maggie Gyllenhaal for Trickle Up, an organization that raises money for "people living on less than a dollar a day" and to provide "them with resources to build microenterprises for a better quality of life."
It's subtle, informative, beautifully illustrated. The music is soothing. And it gets it's message across effectively in just over a minute. We like.
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