These two videos from DraftFCB Hamburg examine the idiocy of focus groups and why it's silly to rely too heavily on them. In the videos, one caveman moderator and three caveman panelists turn great ideas like fire and the wheel into useless inventions no one would ever need. It's humorous enough and hits home perfectly the notion a bunch of random people will, undoubtedly, kill a good idea every time.
Guys, prepare to squirm. Prepare to clutch your privates like you've never clutched them before. Here's a movie that is sure to make you wince for the entire length of the film and every time you have sex for the rest of your life. Ladies, prepare to unleash your darkest, most horrific revenge fantasies as you recall that one time you perhaps found yourself with a guy that just wouldn't take no for an answer.
We give you Teeth, a movie about, well, just watch the trailer. There's not much promotion surrounding this movie and probably for good reason.
Calling all bored creatives! Swiffer needs you! Swiffer has teamed with Warner music for a YouTube "Swiffer Break-up Music Video Contest" in which contestants create break up videos explaining how they broke up with their old cleaning product and switched to Swiffer. There's just one problem. There's only two entries so far. So, come one. Help out. Don't let let Swiffer suffer the embarrassment of hosting a YouTube contest in which no one participates. Besides, you could win $15,000.
Rather than the road to the White House, PETA gives us its Road to the Greenhouse which gives us candidates such as Selery Clinton, Fruity Giuliana, Broccoli Obama, Dijon McCain, John Breadwards, Mike Huckelberry, Spread Thompson and more. Predictably, the questions to the candidates deal mostly with diet and the advocation of a vegitarian lifestyle. Still, it's funny.
WeightWatchers, playing off the post-holiday weight gain agony so many apparently suffer from, has launched this Duval Guillaume-created video entitled My Body is Out of Proportion. It features a fat guy who sings, cowboy-style, about the woes of weight gain such as not being able to see his toes and how it would be so much nicer if he could. We like.
Apparently because even elevators are no on green freak's naughty list, we are now blessed with a lengthy dramatization of ascending three flights of stairs Everest-style. Please.
HoneyShed, that Droga5-created, brand-as-content site has some new videos out that are floating around YouTube. As whacky as the originals, these videos feature iPod silhouette-like female figures gyrating while HoneyShed voice mails are played, a woman in her underwear frolicking on a carpet with puppies, that weird Filipino martial arts dude Weng Weng and two women doing...well, we have no idea...in front of a skyline. Some truly drug-induced creativity we must say.
Wow. Could this potentially sexy ad be any less sexy and more pedestrian that it is? To promote its full body blow dryer, Triton created a video featuring a nude model in her bathroom taking a shower and then drying off. While all this imagery is happening (nude and possibly NSFW), an announcer drones on about how the product saves on towel usage, doesn't spread germs, makes for less laundry, reduces harmful humidity, warms you on a cold winter morning and makes drying the kids and pets fun.
Hmm, apparently every ad doesn't have to be innuendo-laden and over the top objectifying of women to actually convey a commercial message. Who knew?
OK. Apart from the fact it's sickening this kid is so materialistic, rude and un-thankful for the gift her grandparents got for her, this video for Reevoo is actually pretty hilarious. Though it's hard to believe anyone would confuse a Wii box with a wee box, it's always fun to see grandparents completely out of step with their grand children who, to them, might as well be from another planet.
It's not often one of the hottest women on the planet creates a personalized video just for you but that's exactly what our fave political babe, Obama Girl, did for us today. In the video she calls for a return to values, honesty and patriotism. She then says when it comes to reading about advertising, it's critical she reads Adrants. OMFG. We think we just fell in love!
OK. Fuck that "we" shit. I think I just fell in love! Amber Lee goes on to say Steve Hall is "the kind of American we can all aspire to be." I'm not sure that's true but I'm not going to argue with someone as nice as Amber Lee Ettinger. Thank you, Amber Lee. Thank you, Ben. You both rock.
See all the Obama Girl videos here.