Some might say user-generated ad campiagns are so 2007 but not Samsung who partnered with Brickfish to bring us a video contest in whick people can submit their own versions of Pussycat Doll lead singer Nicole Scherzinger's single "baby Love." The contest is to promote Samsung's camcorder. The winner, determined by popular vote, will take home a Samsung 40 inch LCD HDTV and an MX10 flash memory camcorder.
Predictably, most entries are about as good as early round American Idol contestants but we're not going to not get all Simon Cowell nasty and ruin the fun. Rather, let's wallow in the amusement the YouTube generation gleefully shares with the world.
Brickfish has enabled and is tracking the viral spread of these video as they make their rounds off the contest site and into the internet ether. There's a cool chart that displays the spread and the viral path the videos took.
There is just way too much complexity to ABC's Lost and everything that goes with it to actually attempt to describe and explain everything. However, while trolling Flickr, we found some images of billboards for Oceanic Airlines, the name of the airline that is featured in the series. A new alternate reality game, Find815, has been launched which features videos of a person, Sam Thomas, who is supposed to work for Oceanic and whose girlfriend Sonya was one of the flight attendants.
You have to be really obsessive about the show to like this sort of thing but we spent some time with it and found it to be quite interesting and comprehensive. So that you can all start where we did, here's the link to one of the billboard photos on Flickr. They are actual billboards which appear in seven American cities, Seoul, South Korea and Sydney Australia. Here's a link to a very minimal press release. And here's a link to a blog that appears to be tracking or is part of the campaign itself. Have fun.
Check your shocks. You'd hate to kill a squirrel, wouldn't you?
For client Monroe Shocks and Struts, Cramer-Krasselt is banking on it. Watch this web drama about a young squirrel with a bright future, nearly scraped on the roadside by a cruel and insensitive duff who has crappy shock absorbers. (This time, we're sure the star of the ad is a squirrel.)
Wait a sec. Wouldn't better shock absorbers make you less likely to notice the body rolling under your tires?
Now here's something pretty stupid. AdFreak has the story of a woman that performed a faux orgasm in a video ad for an online jeweler Szul.com. She's now suing Szul and its production company, Q2 Entertainment, for $5 million because she claims the ad looks pornographic and has harmed her wholesome image. As always, there's two sides to every story. What? You think Adrants is heavily biased and only reports stories with a one-sided viewpoint? OK, maybe that's true but not this time.
In a new video from our friends over at Barely Political, our fave video girl, Obama Girl and her friends take on President Bush hotly pointing out his lameness all while wishing everyone a happy holiday season. Bush might be lame but the girls sure aren't.
Earlier this month, we wrote about Butternuts Beer & Ale farm-themed campaign that's gracing the CBS SuperScreen in Times Square through New Year's Eve. As a follow on to the campaign, the brewer's agency Woods Witt Dealy & Sns have cobbled together a Drink Responsibly video about getting smashed. And this kind of smashed involves an angry billboard and a bunch of beer cans.
Ever consider funding the Sean Kimerling Testicular Cancer Foundation?
If you haven't, watching a man dressed like balls get slammed into a window might convince you to. And even if it doesn't, you might wander into a bathroom to check your 'nads, which is almost as good.
(Sidenote on the video: Giant pubes on the ice! Giant pubes ON THE ICE!)
See more videos by agency Struck at Carpe Testes (aww, cute URL).
"So what if I'm gay? You let my rainbow fade away," accuses a Care Bear in this awesome video where toys rebuke cynical adults for ditching them after puberty, thereby ruining their Christmases -- and ours -- forever.
And if our He-Man could talk, he probably would be just that ditzy.
Thanks go out to Grey, Vancouver for putting it together.
If you're on the hunt for creepy new fables, find out how the Christmas tree fairy came to be. It's twisted.
If you, like every other college student suckling from Facebook, enjoyed the first Powerthirst ad -- a spoof on testosterone-rich energy drink ads that make ridiculous promises -- then you'll be marginally interested in watching the spot for Powerthirst Rocket Edition, brought to you by Picnicface and College Humor.
Now your favorite non-existent drink comes toting new flavors (MANIMAL! FIZZBITCH! GUN!) and new words for your lexicon like "beveryman," "preposterone" and "douche-fag."
And not only will you be preposterously good at sports, you'll win at irony, art and "everything forever!"
Testimonials added for effect.