Toy Inspectors Plead Their Case in Consumers Union Video

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Sometimes people beg and beg and beg us to write stuff. OK, so they don't beg but they are very persistent. Sometimes it works. Sometimes it doesn't. Usually it doesn't. But when the persistent person is also a very nice person, their effort has a much better chance of happening as it did in this case. Of course it helps if what we're being asked to look at is actually good...which is the case with this funny video from Consumers Union.

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by Steve Hall    Dec- 5-07    
Topic: Cause, Good, Video



Folksonomy Socially Graphs the Ajaxed Web 2.0 Bubble

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If you don't think we're in a bubble reminiscent of 1999-2001, take a look at this video. It's amazing what a bit of time crunched historical retrospective will do to one's perspective on that topic. It's pretty amazing what's happened in the last two to three years. This video captures it and more. Give it a look and then let us now whether or not you think we're in a bubble and if you think it's about to pop. Comment here or over on AdGabber where the video is hosted.

Be sure to check out the similarly styled video on the last two years worth of viral videos.

by Steve Hall    Dec- 5-07    
Topic: Trends and Culture, Video



LA Ecology-Focused Non-Profit Gets Aminated Love

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Repping company Resource has created Treesource, an organization that donates to charities including the LA-based natural resources-focused non-profit TreePeople. To promote Treesource, Cole Gerst, option-g and 2todesign have created two short videos (one, two) each beautifully illustrated. Yes, it took us a few to get all those trees and sources straight too.

by Steve Hall    Dec- 4-07    
Topic: Cause, Good, Video



Scorsese Makes Us Throw Up...And Heap Praise

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Even when a man as important and legendary as Martin Scorsese is involved, ads which spend half their time on the "making of" aspects and credits of those involved always seem egocentrically forced. That is not to say this creation from JWT Spain for Freixenet Cava isn't good. It is. It's very good. In fact, it's amazing if you cut off the "making of" puffery and credits at the end. Because when you layer on commentary from JWT Executive Creative Director Alex Martinez like, "never before has art been so close to and tied in with advertising," if sort of makes you want to throw up...a little...in your mouth.

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by Steve Hall    Dec- 3-07    
Topic: Best, Creative Commentary, Video



YouTube Celeb Tay Zonday Goes Commercial With Dr. Pepper

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Dr. Pepper hooked up with YouTube celeb Tay Zonday to recreate his famed Chocolate Rain video to promote its new Cherry Chocolate drink. The new video is as goofy as the original but it's climbing the video charts fast. Currently, is resting in the number one slot over at Viral Video Chart. Whether or not it reaches the original's 12 million views is unclear at this point but we're guessing he's happy with the paycheck he got from Dr. Pepper.

The new video also features Mista Johnson aka Felonious Monk and an army of dancing booty babes. Since its debut November 28, the video has 566,000 views on YouTube. Thankfully, it's half the length of the maddeningly repetitive original.

by Steve Hall    Nov-30-07    
Topic: Consumer Created, Good, Video



Sit Still for Four Minutes; You May Just Learn Something

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Here's a handy video on Intimis PURLs -- personalized URLs that tell you more about your individual site visitors than analytics that normally just show you traffic and conversion number per landing page.

Put together by Proctor & Stevenson, it's damn informative -- but after the :30 mark we wanted to tear out our hair. It's to our credit that we watched the whole thing and learned Intimis can increase your hypothetical conversion rate from one in three, to two in three, without much increasing follow-up time.

Where's our spoonful of sugar, Intimis?

PS. We're also a little pissy about the comment spam you passed us in one of our company surveys. Not cool, Intimis. Not cool.

by Angela Natividad    Nov-30-07    
Topic: Specialty, Tools, Video



World AIDS Day's A-Comin'. Please Get Appropriately Somber

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We do love a broken record.

Seriously though, this spot is for World AIDS Day '07, which happens tomorrow. It reminded us of candles being lit in a church -- nice mental contrast.

The VP at Blattner Brunner assures us thus, and we thought we'd use it to assure you too:

"33,200,000 cases. Represented by one shot/one second. 86400 seconds in a day. Don't worry, though, the thing is only a minute long."

Far cry from the King of Condoms approach.

by Angela Natividad    Nov-30-07    
Topic: Cause, Online, Promotions, Video



Maggie Gyllenhaal Soothingly Urges Support For TrickleUp

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Agency.com Subway what? Fist bump? Viral video? Uh uh. No more. On Tuesday this week, Agency.com placed a video on YouTube narrated by Maggie Gyllenhaal for Trickle Up, an organization that raises money for "people living on less than a dollar a day" and to provide "them with resources to build microenterprises for a better quality of life."

It's subtle, informative, beautifully illustrated. The music is soothing. And it gets it's message across effectively in just over a minute. We like.

by Steve Hall    Nov-30-07    
Topic: Celebrity, Good, Video



42Below Vodka Gets Wicked with Would-Be Virals We Want to Watch

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We're crazy about these new spots for 42Below vodka. Mainly because they feel the same way we do about slavery. ("And MACHINES!")

See Good Thought, Canada, Bestest, Wallaby (flippin' awesome), Feijoa (New Zealand's claim to fame?), and Cows (a message about drinking responsibly).

If we didn't already have a vodka to snuggle close to us at night, we'd pick you, 42.

by Angela Natividad    Nov-29-07    
Topic: Brands, Good, Online, Video



Snow, Piss and Marriage Proposal Make For Stupid Fun

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Of course you know exactly what's going to happen in this Keta Keta-created video for James Allen Jeweler five seconds into it but there's nothing like a mixture of snow, piss and a marriage proposal to bring at least half a chuckle to your morning. And there's nothing really new about a contest that asks people to submit videos of marriage proposal ideas because, after all, absolutely everything that has to do with getting married is fodder for endless idiocy, wackiness and humor. So if you plan to make a marriage proposal soon why not at least enter the contest for a chance to win a $3,000 diamond engagement ring. After all, you're cheap and you know it.

by Steve Hall    Nov-29-07    
Topic: Good, Online, Promotions, Video








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