If you, like every other college student suckling from Facebook, enjoyed the first Powerthirst ad -- a spoof on testosterone-rich energy drink ads that make ridiculous promises -- then you'll be marginally interested in watching the spot for Powerthirst Rocket Edition, brought to you by Picnicface and College Humor.
Now your favorite non-existent drink comes toting new flavors (MANIMAL! FIZZBITCH! GUN!) and new words for your lexicon like "beveryman," "preposterone" and "douche-fag."
And not only will you be preposterously good at sports, you'll win at irony, art and "everything forever!"
Testimonials added for effect.
Unless the Virgin Mary toast phenomenon counts, we don't see much of a future in toastvertising.
(A moment of emotional wrestling: We once had a Hello Kitty toaster that burned a Hello Kitty-shaped head onto our bread. That was actually pretty awesome.)
Anywho, Martijn at Fresh Creation's got the meat on toastvertising, as well as the making-of video for the Book of Spam/toast ad linked above.
Lest we perceive Arnold as naught more than a passel of salty stripper-lovin' pervs (that's how we like 'em!), the agency has decided to educate us on its "culture" with a series of online videos.
The first installment, which is understandably very boring (the better to fight the "perv" connotations), is all about the AdColor Awards, which took place in Boca Raton, FL in early November.
Listen to one employee wax poetic about the award show's "positive messages." And hear snippets of quotes from people whose titles include Change Agent, All-Star (like Magic at left), Innovator, Legend, and other monikers whose meanings we don't feel super-clear on.
Stay tuned for more episodes that feature different employees from its offices in DC, Boston and NY.
Ever wonder what celebrities (including ourselves) do with the promotional packages you send them? Rosie O'Donnell put her reactions on video, for no less than a gift package from the Blogger's Choice Awards. We like how she gave us a full-face Chris Crocker shot for, like, two seconds.
Uh ... we don't think that's a giant pencil, Rosie.
For Journelle's new "lingerie concept" concept store at 5th and 17th in New York City, WIKA Director Gabriel Winer shot five soundless films featuring New York women alluringly move about their apartments showing off their lingerie and their beauty. The films are being projected on a flat glass wall which separates the dressing rooms from the rest of the store.
First, we have Sam, the auburn-haired, freckled, girl-next-door modeling simple, white, tame underwear. Then, we have Aslin, an exotic looking brunette slowly going through her morning routine while offering us beautiful views of herself and the lacy black booty-barring lingerie that leads one to believe there's still a man in her bedroom.
- This is just weird. A little Trans Siberian Orchestra. A little Santa Claus playing guitar. And a beard that won't stay on.
- The NBA has announced it will broadcast replays of memorable games on Joost.
- Working Tailgate Technologies, Paramount Vantage has launched a banner campaign for The Kite Runner which allows people to go through the entire ticket purchase process inside the banner. Check out one of the banners here.
- Rubicon Project CEO Frank Addante explains why Silicon Valley isn't the only place where dot com business occurs and why LA is carries just as much weight.
We smell something fishy behind the eBillme Confessions contest.
The $20,000 grand prize winner for eBillme Confessions was a girl who bought her boyfriend a Plasma TV so he'd give her an engagement ring.
Is it just us or does her boyfriend look suspiciously like this dude, who won $1,000 just weeks ago?
Adrants declares shenanigans!
Perhaps we missed Adventure Number One (oops, no we didn't) but Agency Provocateur, in its never ending quest to be as provocative as possible gives us Adventure Number Two, The Lady of the Manor, a full blown storybook-style glimpse inside the world of Manor living, the lady that runs the house and the maids who do her bidding. Of course, this isn't a story about your average manor living. It's a tricked out, male fantasy-focused version complete with lingerie-clad maids receiving spankings and morning frolics in bed.
We, of course, have absolutely no problem enjoying this creation to the fullest extent. However, we wonder what its appeal is to women. Apart from the few women who enjoy watching other women prance about in lingerie, we're curious how many women really want to witness the day in the life of an objectified, subservient maid. [Ed. Oh shut up you idiot. This is advertising. Can't you just leave a good T and A campaign alone?]
For Call of Duty 4: Modern Warfare, DDB, LA ran a campaign where real-life warmongers become video game reviewers.
We've been putting off covering it because watching all the spots (:60 EACH!) seems so labor-intensive. After sitting through all five, we've concluded they are less funny versions of this Hitler Xbox spoof.
Ah yes, the Whopper Freakout. Or, "How Americans Obsess Over the Silliest Things." But don't listen to us bitch because this latest Burger King work from Cirspin Porter + Bogusky is good. Really good. They created an eight minute, candid camera-style video in which Burger King patrons are told the chain has removed the Whopper from its menu for good. People freak. We laugh. ANd the King shows up at the end to set the record straight: it's just a big joke. No worries. The Whopper is here to stay.
Particularly funny is a scene in which a man returns his bag to the counter because there's Wendy's burger in the bag. He gets angry. There were no fights though or they were edited out. It's nice piece of work. It's different. It's actually watchable.