Here's a handy video on Intimis PURLs -- personalized URLs that tell you more about your individual site visitors than analytics that normally just show you traffic and conversion number per landing page.
Put together by Proctor & Stevenson, it's damn informative -- but after the :30 mark we wanted to tear out our hair. It's to our credit that we watched the whole thing and learned Intimis can increase your hypothetical conversion rate from one in three, to two in three, without much increasing follow-up time.
Where's our spoonful of sugar, Intimis?
PS. We're also a little pissy about the comment spam you passed us in one of our company surveys. Not cool, Intimis. Not cool.
We do love a broken record.
Seriously though, this spot is for World AIDS Day '07, which happens tomorrow. It reminded us of candles being lit in a church -- nice mental contrast.
The VP at Blattner Brunner assures us thus, and we thought we'd use it to assure you too:
"33,200,000 cases. Represented by one shot/one second. 86400 seconds in a day. Don't worry, though, the thing is only a minute long."
Far cry from the King of Condoms approach.
Agency.com Subway what? Fist bump? Viral video? Uh uh. No more. On Tuesday this week, Agency.com placed a video on YouTube narrated by Maggie Gyllenhaal for Trickle Up, an organization that raises money for "people living on less than a dollar a day" and to provide "them with resources to build microenterprises for a better quality of life."
It's subtle, informative, beautifully illustrated. The music is soothing. And it gets it's message across effectively in just over a minute. We like.
We're crazy about these new spots for 42Below vodka. Mainly because they feel the same way we do about slavery. ("And MACHINES!")
See Good Thought, Canada, Bestest, Wallaby (flippin' awesome), Feijoa (New Zealand's claim to fame?), and Cows (a message about drinking responsibly).
If we didn't already have a vodka to snuggle close to us at night, we'd pick you, 42.
Of course you know exactly what's going to happen in this Keta Keta-created video for James Allen Jeweler five seconds into it but there's nothing like a mixture of snow, piss and a marriage proposal to bring at least half a chuckle to your morning. And there's nothing really new about a contest that asks people to submit videos of marriage proposal ideas because, after all, absolutely everything that has to do with getting married is fodder for endless idiocy, wackiness and humor. So if you plan to make a marriage proposal soon why not at least enter the contest for a chance to win a $3,000 diamond engagement ring. After all, you're cheap and you know it.
Noting the apparent inability of most politicians who simply can't dance, Amber Lee aka Obama Girl, wearing far more than her usual garb, urges us to note Barack Obama is seemingly one of the few politicians who actually can dance...which is why she is voting for him in the 2008 presidential election. We're not sure the ability to dance is an important criteria for becoming the President of the United States but we're not complaining. If Amber Lee wants to keep making videos, we're happy to keep watching.
Somewhere there's an unwritten rule that pre-flight airline safety videos have to be dull, dry and utterly boring. Anomoly, working for Virgin America, thought otherwise when it created this witty, animated film that lobs subtle jabs at both th officiousness of airlines and the stupidity of some passengers without going over the fairly wel established line drawn in the sand regarding airline videos. Very nice work. We hope other airlines inject some wit into their boring pre-flight videos as well.
This ad is for UbiSoft's RayMan. For reasons we don't understand, a burping bunny invades the real world and gets lazy couch-welded human beings to get off their asses and pour shaken carbonated drinks into their mouths.
It was on the front page of YouTube and we've watched it at least eight times already. This does not bode well for the future of the world.
Only in Singapore might you find a senior management video this square. Meet the heavy-hitters of Singapore's Media Development Authority.
With opening scratches that would make DJ Hi-Tek blush like a prude, the personal embarrassment generated by watching it is probably experienced tenfold by its participants -- in particular, the one dressed like Superman.
Steve's terrifically bewildered response: "Is it funny? Is it sad? Is this the new way to promote a country? Is it just the accents? Is it that Asians look just as out of place as white guys that rap?"
Speaking of Smirnoff's Tea Partay, where my WASPs at?
We used to have a friend who, when trumped by life, would look up at the sky and say, "Sun, stop shining out of my ass; it burns." We thought this expression originated with him, but apparently Greenpeace has heard it too.
The spot promotes energy efficient light bulbs (do they stink like we now imagine them to?) and was put together by Park Village London for Escape Partners. Directed by Sven Harding.