Philips Norelco Introduces Us to Second Puberty

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Not cute. You mean we have to go through it twice? And apparently the second time around yields less pleasant fruit than the first time -- which generously bestowed us with about an inch in a half of boobage.

This is part of Philips' ongoing Shave Everywhere campaign.

by Angela Natividad    Nov-26-07    
Topic: Commercials, Online, Strange, Video



Because How Often Do You Want to Go, 'What Does Pwn Mean...?'

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Dooce, the go-to blog for pink slip-toting bloggers and bad-ass baby's mamas, pointed us to this boardroom parody about comment flame wars.

It's worth a few LOLs, especially when the spam starts getting involved.

by Angela Natividad    Nov-25-07    
Topic: Good, Online, Spoofs, Video



Converse Dresses Down for High Impact User Campaign

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Tomorrow on VH1, MTV and Comedy Central, among others, Converse will be launching the first leg of "Disruption."

Guided by Anomaly, the campaign consists of nine :15 and :30 spots that marry "disruptive" -- or at least interesting -- messages to a passel of new artists.

We dig its simplicity, lack of major time investment on users' parts, and the jam-pack of little factoids. For a taste, see Three Chords. It's powerful, in its own little way. The featured little girl is from a band called Care Bears On Fire.

A contender for the Velvet Underground? Why not -- at least post-Nico.

by Angela Natividad    Nov-20-07    
Topic: Campaigns, Good, Online, Video



Zooming Camera, Ballpoint Pen Make Love to Male Bodyparts

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Over the course of this online video for Samsung, we got uncomfortably intimate with a hairy stranger's body. And so did somebody with a ballpoint pen.

Sketchy feelings aside, "How We Met" is a story about how two lovers met. It's part of Samsung's Zoom in to See effort. According to The Viral Factory, it's earned 31 YouTube honors and has been favorited 9,646 times.

Guess Samsung felt the need to bust out with the YouTube numbers after LG got all competitive with theirs.

Anyway, cute spot. We would never have guessed it was a teaser for the G800 camera phone (with "unique 3x optical inner zoom," OMG!!!11111), and well, neither would we have cared.

by Angela Natividad    Nov-19-07    
Topic: Campaigns, Online, Video



David Spade Gets Dirty With Axe

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OK, then. Here it is. Ribs, heels, S&M, horses, hot babes, bikinis, short shorts, human burritos, mud wrestling, French maids, bubble baths, sloth...David Spade and, yes, Axe.

It's weird. It's fun. It's Axe. We'd expect no less.

It's all part of a video competition Axe did in partnership with College Humor.

by Steve Hall    Nov-19-07    
Topic: Video



LG's 'Life's Good' Selects 20 Would-Be Ad-Making Finalists

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The LG Life's Good UGC contest is coming to a close and out of almost 920 entries in toto, prime meat has been whittled to 20.

Each won a Chocolate phone, or a portable DVD player if they happen to be living in Canada. A winner among them hasn't yet been chosen by viewers.

more »

by Angela Natividad    Nov-18-07    
Topic: Good, Online, Promotions, Video



Student Track Stars Win Wendy's Promo for Heisman Moment

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Remember that Wendy's/Takkle promo called My Wendy's High School Heisman Moment?

We just heard word that the contest is over. Winners include Lauren Phipps of St. Louis, MO and Briggs Orsbon of Convoy, OH. In exchange for their willingness to bare their moment of glory, they'll be going to NYC for Heisman Weekend this December.

If we'd known that playing sports in high school could lead to this kind of exhibitionist glory, we'd have been playing strip tennis for YouTube instead of spending our afternoons making drinks at Starbucks. Oh, well. R is for Regret.

by Angela Natividad    Nov-16-07    
Topic: Brands, Campaigns, Online, Promotions, Video



Cigs: Good for One Thing and One Thing Only

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McCann Digital in Israel launched a campaign called Sigi Tabak to get Israeli youth to stop smoking.

The accompanying music video, translated from Hebrew to English, depicts a depressed blonde cigarette reminiscing about the man who most recently dumped her. This is a tribute to a local music genre called "depression songs," which we figure is Israel's response to emo.

The cigarette's flashbacks never actually show the guy smoking; rather, he's pushing her on swings and sharing ice cream cones with her.

We'll always have the memories. To be fair, a blonde smoke isn't really someone you want to bring home to mother.

by Angela Natividad    Nov-14-07    
Topic: Cause, Online, Video



Quirky 'Twin Peaks' Gets Quirky DVD Promotion

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Twin Peaks was a great show but it's been gone for 17 years. Yes, it's been that long but CBS and Paramount seem to think fans can't get enough of Agent Cooper and Laura Palmer and have asked Mammoth Advertising to help promote the release of the Twins Peaks Definitive Gold Box Edition.

The agency came up with The Twin Peaks Coffee Brew Competition which asks people to create coffee-focused video mashups. Show creator and legendary director David Lynch, himself, will select the winner who will receive a...year's supply of Signature Cup coffee? Uh, yea, the dude brands his own coffee. The winner will also get the DVD set, of course.

If you didn't watch the show, it was truly great. Well, at least the first ten episodes or so were. Then the show took an aimless nosedive off a cliff. Sort of like the contest entries we've seen so far.

- If you're into weird sunglass ads, this one's for you.

by Steve Hall    Nov-14-07    
Topic: Consumer Created, Online, Promotions, Video



Taglines Analyzed, Ads Pumped, Songs Given

- If your looking to create that perfect tagline, you might want to check out Nick Padmore's analysis of 115 taglines dubbed the best by some ad wankers in 2000. He's come up with five key points which make a great tagline.

- MediaBuyerPlanner reports, "Internet advertising revenues exceeded $5.2 billion in the third quarter of 2007 - yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006."

- I'll have a GAP ad with that tank of Super Unleaded and a Coke ad with that bag of Doritos.

more »

by Steve Hall    Nov-14-07    
Topic: Promotions, Research, Tools, Video










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