Here's the next round of Sunsilk's Hairapy Lovebites series in which women discuss important issues such as how to plan for a puppy shower, whether or not it's appropriate to show your boobs off at work, the social status of a pedicurist, how a great haircut can cure all of life's problems and how the perfect guy is, without doubt, always a figment of one's imagination.
We watched all five episodes all the way through. That, my friends, is a better endorsement than any paragraph full of pointlessly fawning rhetoric. It felt like a TV show, not advertising. Yet, we clearly knew it was from Sunsilk. OK, OK. So we already knew that because the vids were sent to us by Jun Group Productions. But still.
At first we thought 4:30 for an online homage was way too long, but after the first few seconds of The Internet Stars are Viral we leaped up repeatedly and went "ohmigod!" like a bunch of kids. It includes: ask a ninja, Miss South Carolina, the Western Whoppers campaign, Vote for Pedro, the Sony Bravia bunnies, the Thriller prison dance, LonelyGirl15, o rly? bird, Chris Crocker, i love bees, box in a box...
Neat stuff from Cakke. But hey, where's how do I shot web?
To endear a "rising star" to the hearts of jaded Warriors fans, 72andSunny, LA gives us "Who is Monta Ellis?" for And 1.
Picture a grip of :30 and :15 second home videos of people unpacking your every childhood accomplishment. That's what this campaign is for Ellis, the point and shooting guard of our home basketball team. Filmed during a family reunion in Mississippi, the effort shines brightest when Ellis himself ruminates over his childhood tennis trophy and calls himself cold vicious.
Watch Quickness here. It's loaded with speculation among family and friends about where the kid got his slick from. You can almost feel that Mississippi heat. And while we still don't know too much about Ellis, we have a broader understanding of David Banner's state spirit.
Iceland doesn't want to be left out of the whole Last Supper ad scandal thing so here we have yet another ad that plays with that final meal. In this ad, Jesus is looking for Judas because the Last Supper is about to begin. In the commercial, Jesus gives Judas a call on his Siminn-powered Sony Ericsson 3G video phone and asks him where he is. The two converse using the phone's 3G-powered video capability. Come to find out, he's telling jokes to a few men and, because our biblical skills are sorely lacking, we don't know whether this ad is supposed to be funny or offensive. Or, that it's just bad. You tell us. EnnEmm Advertising created the spot.
This commercial comes right along with the controversial Folsom Street Fair ad which created a version of the Last Supper with semi-nude men and women along with bondage and sex toys. Miller Brewing was embroiled in the controversy for its sponsorship of the ad. Some call it blasphemy. Others label it humor. We just get a kick out of the media frenzy these things create.
Final reactions to the last installment of the Crush, Toronto campaign for Douglas Coupland's The Gum Thief:
- Roger, pt 3: If people wore costumes 365 days of the year, it wouldn't be cool, it would just be Second Life
- Bethany, pt 3: This clip was chillingly short. We think she is going to kill herself, or at least try, for attention's sake
- Glove Pond, the novel within the novel, pt 3: Gloria and her husband bond over dinner party sadism. We like where this is going
And we have no idea why these ads are now compelling us to buy this book. Maybe it's because we actually did wait anxiously for each installment. Or maybe the thought of poisoning people at a dinner party -- or at least making their tummies hurt -- is almost appealing. Or maybe, once upon a time, we did scribble Anarchy symbols onto office supply shop property with felt pens.
It's anybody's guess, really.
Catch parts one and two here.
To hype the 2008 Effies, the organization has created a three-video series which offers tips for effective awards show behavior. The first is, well, obvious: don't steal an award. Earn it. The two other videos will follow as the show approaches. The entry deadline of October 19 has passed but has been extended to November 7.
Getting cheeky, the usually highbrow British Airways campaign goes for camp with a new site featuring comedian Pam Ann. Like that flight attendant you'd wish would wipe that annoyed look off her face, Pam Ann lightens things up a bit with mumbles, stumbles and pratfalls and she "auditions" to become a British Airlines flight attendant. Of course, she fails miserably but not before offering up a few laughs.
For about $18,000 worth of electronics, LG is running a video contest where users finish the sentence, "Life's good when..."
It's a fairly interesting theme but the entries we've seen thus far have a suspiciously professional veneer and cheesy premises. There's Young at Heart, Grandma Rocks! and You Reminisce.
It all feels very Full House.
This is a more than ample opportunity to blow LG's minds. It won't be hard. And the prize seems more than worthy - our LG 22-inch screen rocks well, and it only cost a fraction of that 18 grand.
We'd shoot for it ourselves but we can't think of anything more imaginative than "Life's good when somebody sends us a super-awesome ad that isn't shrouded in press hyperbole or ripped off somebody else's idea," but that probably won't warm Danny Tanner's heart.
UPDATE: The folk at LG have informed us that the YouTube videos we saw were promotional spots. See the real stuff here. There's stuff like "Life's good when your appliances work" and "Life's good when you get retakes." Sounds sufficiently jaded to be realistic.
This short video was gleaned from Nokia's Go:Play press material.
Under the premise that three screens have dramatically changed human interaction and understanding, Nokia contends that its Nseries represents the fourth such screen. Charming (could be the organ music, though). Definitely more compelling than what came out of this, and let's not even talk about that maiming-computer thing they had going on.
Props to Fresh Creation for pointing it out.
Back in the day a guy named Aarif Smaks (or not) was a famed dance instructor. In Finland. Far, far from Studio 54. Diesel has taken (or created) this bit of geriatric disco fever and created a sneaker ad out of it for the brand's Diesel Freezy Sneaker.
Complete with seemingly planted comments like this, "love it... I danced the same way until I put my back out many years ago doing the disco boogie woogie will try again once I get to the diesel store that sell those sneakers. I'll tell my dance troupe on Facebook... love you," the video has achieved 11,768 views on YouTube since being posted yesterday.
Anachronistic video footage + catchy old-school dance music gone techno = seemingly successful viral video.