Taglines Analyzed, Ads Pumped, Songs Given

- If your looking to create that perfect tagline, you might want to check out Nick Padmore's analysis of 115 taglines dubbed the best by some ad wankers in 2000. He's come up with five key points which make a great tagline.

- MediaBuyerPlanner reports, "Internet advertising revenues exceeded $5.2 billion in the third quarter of 2007 - yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006."

- I'll have a GAP ad with that tank of Super Unleaded and a Coke ad with that bag of Doritos.

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by Steve Hall    Nov-14-07    
Topic: Promotions, Research, Tools, Video



Vibrisse Libri -- if You Can Spell That -- Helps Publish Hopeless Writers (We Think)

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We're not really sure what these cheesy and somewhat sonically taxing videos (silent film version; red pill; blue pill) are about, but we do know they were put together by Grenar Labs for a company called Vibrisse Libri.

As far as we can tell, those people publish books. Bad ones, if the ads are any indication. And possibly online. Possibly.

by Angela Natividad    Nov-13-07    
Topic: Online, Strange, Video



'Mariah Carey' Winner of Photobucket Celebrity Chick Contest

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Photobucket has announced the winner of its month long Celebrity Chick contest which asked people to send in images of themselves if they thought they looked like a celebrity. It was a promotion for the record label Disturbing Tha Peace and the label's recent single, Celebrity Chic with Ludacris, Chingy, Steph Jones and Small World.

Laura Pasqualoni was the winner with judges deeming her the best look-a-like to Mariah Carey. You can check out all the contestants here as well as the Celebrity Chick single.

by Steve Hall    Nov-13-07    
Topic: Good, Online, Promotions, Social, Video



Imported Oranges Not Good to Eat But Good For Ear Muffs, Knee Pads

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Now here's a campaign that knows how to have fun. There's not many products you can slam while at the same time touting them as superior but that's what Florida's Natural is doing with its Orange Diaries. On a blog and in videos farmers Dave and Gus find all sorts of uses for imported (read, bad) oranges from using them as knee pads, ear muffs, pencil holders and a yo-yo. Simple. Amusing. Different.

by Steve Hall    Nov-13-07    
Topic: Brands, Good, Video, Weblogs



Coffee Shops, Canada Horrifies, Workplace Defaces, Dell Over Tries

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- Get your free, steaming cup of Eight O' Clock Coffee when the brand gives the stuff away at nine U.S. malls on black Friday, the perennial number one shopping day of the year.

- Jesus fucking Christ! Could this spot....and this one be any more blunt in delivering its "prevent accidents" message? Via.

- Dell's got some weird shit going on with its IT Room viral wannabe project.

- Advertising or Peanuts has re-branded and re-focused and will leave behind what it claims to be a "creepy advertising house of mirrors" that is the world ob advertising blogs in favor of a daily column written by "a different advertising big-brain for every day of the week." Nice but it might be nice to add a "home" link to individual story pages to easily get to the main page without the hassle of cutting the URL. Link your header logo. It's the easiest solution. Oh, there's a link at the bottom of the page. Not so obvious.

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by Steve Hall    Nov-12-07    
Topic: Best, Promotions, Video



Pen Cures Restless Mind Syndrome, Reveals Office Secrets

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So you're sitting in the lecture hall listening to the professor drone on endlessly about some inane topic that you'll never have use for during your lifetime. All good, right? Just rest your head on your hand and take a little nap until it's all over, right?

Yet another pointless class you have to take just for credit until...wait...what was that? Was that a thong? A thong?? The professor wearing a thong? OMG, that just doesn't happen. And a strategically placed tattoo...that talks? That never happens. Well, except, of course, in commercials which is exactly what this is; a promotional video for the Livescribe pen which promises to cure Restless Mind Syndrome otherwise known as thong-induced blackouts.

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by Steve Hall    Nov-12-07    
Topic: Good, Online, Video



Strangely, Hitler's Star Shines at ad:tech

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Hitler Gets Banned, or the best XBox ad never made, had execs and journalists alike laughing to tears in the press room at ad:tech.

Its three-minute length made us iffy about watching it but we're glad we did. It gets really funny when he starts talking crap about Super Mario and spitting all over the place.

If the responses on YouTube are any indication, Hitler tapped a prominent fear when he lamented being left with only "a shitty N64" to comfort him.

by Angela Natividad    Nov-11-07    
Topic: Good, Online, Spoofs, Video



LG "Life's Good" Contest Approaches Deadline, Entries Could Use Some Sparkle

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The deadline for the LG "Life's good when..." video contest is fast approaching. In fact, it's Saturday at midnight. If you think you can beat a dancing baby and a Lego man that can't read packaging instructions, you have a pretty good chance of winning $18K in electronics.

The clock's ticking. Ready, set, record.

Submit 11th-hour oeuvres here.

by Angela Natividad    Nov- 9-07    
Topic: Games, Online, Video



SENZ Viral Brings Umbrella on 180 MPH Skydive

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If you've ever been stuck in Manhattan with the wind blowing and the rain pouring down, you know your umbrella usually breaks around the 12th minute: at the muddy street corner, while a line of taken cabs power down the street.

Broken and defeated by life, you walk a quarter mile for the rain-soaked subway ride.

To both empathize with you and save you, SENZ Umbrella uploaded a would-be viral video showing its umbrellas are tough.

And we mean tough.

Saying "sucks" to bad luck, an open umbrella is thrown out of a plane with a skydiver, only to remain intact when they both hit the ground. The spot is the elemental soul-sister to Will It Blend? -- a series of spots about a really hardy blender.

(Thanks core77 for bringing it to our attention.)

by Albert Kugel    Nov- 8-07    
Topic: Guerilla, Strange, Video



VFX Guru Directs Short Film Exploring the Drudgery of Work

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Trevor Cawood, the visual effects guy behind Citroen Transformer and Nike Evolution, is now a full-on commercial director. Having recently been signed to Biscuit Filmworks, he was kind enough to upload his first short film: Terminus.

In appropriate VFX short film fashion, it opens with a concrete-like creature harassing a "1970s businessman." As the 8-minute film progresses, the businessman finds that colleagues are also being picked on by inanimate objects from the corporate setting: luggage conveyor belts, bland abstract art sculptures, etc., etc.

Is this a commentary on our growing intimacy with the office, resulting from new technology? Or is it a bleak view on how passive we've become? Whatever your take, criticism sure gets more interesting served with a large dose of CG.

Cawood also co-founded Vancouver-based Embassy VFX, the digital effects studio responsible for the Tetra Vaal short film that duped everyone into thinking military occupation droids were being shipped out to South Africa.

by Albert Kugel    Nov- 6-07    
Topic: Online, Strange, Video










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