Israel Fights 'Stigma Virus,' Ad Spend to Hit $518 Billion in 2013

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- Israel wants to combat The Stigma Virus, a sort of reaction to the AIDS virus.

- How do you brew? Partnering with Boston-based strategic planning agency Blitz Media and its client, Breville USA, Struck created a :30 spot that features a colorful cast of characters that capture a particular style of coffee - bold, mild, intense, smooth, strong and light.

- ZenithOptimedia's latest forecast predicts global ad expenditure will grow 4.1% in 2013, reaching $518 billion by the end of the year.

- Talking cookies tout HGTV shows. Love It or List It. Property Brothers.

by Steve Hall    Dec- 4-12    
Topic: Agencies, Research, Video



Creative Teams Offers Thirty Day Free Trial

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Overly Sexy Wrong Creative

While we've seen all sorts of "get hired" ploys from out of work creatives over the years, this one from two recent Miami Ad School grads, Jason Burke and in Soo Kim made us laugh. It follows the tried and true infomercial approach to things and humorously promises "ultra high speed ideation, multi-brief capability, innovative thinking, compelling copy, awesome art work and incredible work ethic."

Check them out here.

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by Steve Hall    Dec- 4-12    
Topic: Video



Axe Morning After Pillow Solves Cuddling Problem

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Some people love to cuddle. Others, not so much. Axe, the brand that's all about how its super smelly nature is irresistible to women, has come up with a solution for the problem it has created.

With help from DDB Latina Puerto Rico, Axe is introducing the Morning After Pillow, a device that will allow men to slip out of bed while their woman still gets to cuddle.

Axe. Always looking out for guy's needs.

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by Steve Hall    Dec- 3-12    
Topic: Brands, Video



Microsoft Says Internet Explorer Sucks Less

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In a hilariously humble, satirically silly new commercial from Microsoft, the brand acknowledges the dislike people have had for its Explorer browser over the years. Exemplified by an Explorer-hating geek, the browser takes its lumps but also puts the nerd in his place. After being assaulted with increasing glowing comments regarding the browser, including a (faux) new Karaoke standard, our geek relents, typing, "IE Sucks...Less."

The ad steers viewers to Browsers You Loved to Hate and touts the new Internet Explorer 10.

Refreshing honesty from a brand and product that has weathered to some serious storms of discontent over the years.

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by Steve Hall    Nov-29-12    
Topic: Video



Orchestra Eschews Sheet Music For Samsung Galaxy Note

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Now this ad for the Samsung Galaxy Note raises an interesting question. In the long run, is it really cheaper to buy an orchestra a bunch of tablets on which sheet music can be displayed or the sheet music itself? In the short run, no doubt, the paper route is cheaper. In the long run, maybe not. Likely, it will be determined by how ell the orchestra treats the tablets and how long they last.

Anyway, check out this video that features the Northern Orchestra and Symphonic Choir Ines de Castro using Samsung Galaxy Notes instead of sheet music. The work was created by OSTV.

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by Steve Hall    Nov-27-12    
Topic: Video



A Condom Ad That Actually Focuses on Benefits

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So many condom ads are filled with silly analogies, cute colloquialisms or ridiculously sexed up scenarios that leave the viewer wondering whether or not the silliness in the ad exudes the qualities of a brand that requires a deep measure of trust on the part of the buyer.

This new Durex spec (yes, it's spec) spot features kids (but not in the way you might assume in a condom ad) and an analogy that clearly illustrates the product's major feature and benefit; it just works.

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by Steve Hall    Nov-19-12    
Topic: Video



Gangnam Style Envisioned by Google Music Translate

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Ever wonder what PSY is really saying in Gangnam Style? Well, four Swedish ad students, Isaac Bonnier, Jacob Björdal, David Rinman and Jim Nilsson have taken it upon themselves to create (well, at least introduce) Google Music Translate.

In a two minute video, they explain how Google Music Translate might work. The results are far from pretty. Not the student work, which isn't bad, but the actual result of Google Translate trying to "sing" Gangnam Style or Carly Rae Jepsen's Call Me Maybe.

While music is said to be a universal language of sorts, perhaps it's best we don't try to have a machine "sing" translated lyrics. Nice idea though.

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by Steve Hall    Nov-19-12    
Topic: Video



What's the Sex of Testicular DNA?

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Not that many of us would ever have need for the answer to that question but some, it seems, do. Scientists. And Life Technologies Corporation is there to help. To convey just how helpful its tech support department is, Life Technologies created this video based on actual questions submitted to the department. It's a little bit funny.

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by Steve Hall    Nov-19-12    
Topic: Video



Drag Race Decides Guitar Solo Versus Drum Solo Debate

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Remember back in the day when advertising was just advertising? Everyone understood it. Everyone put up with it. And no one had ever heard of RTB, SEM, DSP, CTR or any of the other mind-numbing terms we have come up with to describe what we do.

When TV ads ruled the airwaves and spokespeople just told us what to buy? It was a much simpler time. But we don't create TV ads any more. We create "brand experiences" and viral videos that pit guitar solos against drum solos. Wait, what?

Yup. Now to sell iced coffee, we drag race to determine whether the guitar solo or the drum solo is king of rock. And somehow that sells coffee. Whatever.

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by Steve Hall    Nov-14-12    
Topic: Video



Click Candace Swanepoel to Buy Juicy Couture

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Apart from the fact it never gets tired watching Candice Swanepoel frolic about in a bikini, this Juicy Couture video employs YouTube's new click to shop technology. A frame surrounds an object in the video and when viewers click that frame, they are taken directly to a page on the brand's site where they can purchase the item.

Go Terry!

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by Steve Hall    Nov-14-12    
Topic: Video








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