This guest post is written by Allan Johnson, Content Strategist at Sharethrough, a native video advertising company. Prior to Allan's time at Sharethrough, he was Director of Custom Content at Universal McCann.
Brand video content is no longer the playground for innovators and early adopters. Brands like GoPro have been built from scratch on video content, while others like Hot Wheels have been revitalized. A President, who made liberal use of video content, has been re-elected, and charities the world over have used poignant videos to activate volunteerism and increase contributions for causes ranging from clean water to marriage equality. As more successes pile up, more brands will produce video content to achieve their marketing goals.
If you're familiar with Publicis Groupe CEO Maurice Levy's annual holiday greeting, you've probably come to the conclusion that the man can talk. And talk. And talk. This year, the holding company decided to have some fun with the video.
The embeddable video below leads to the full video on YouTube. Why? You'll see when you get there. Try skipping ahead or pausing or changing the volume, the resolution or switching to full screen.
Have you seen the new Turkish Airlines commercial featuring Kobe Bryant and Argentinian soccer player Leo Messi? No? Then you are not one of the almost 22 million people who have.
The video, launched on December 6, now has almost 22 million views on YouTube. In the video, Bryant and Messi vie for the attention of a boy by performing increasingly amazing stunts starting wil ball play and progressing to card house building and balloon animals.
Ultimately, both greats lose to a bowl of ice cream offered by a flight attendant.
Steak Studio, on behalf of Samsung, created a liquid pixel display controlled by a Samgsung Galaxy Note II. It's an exploration of "interactive water art." This installation, created solely to make YouTube video about it, uses the Note and its corresponsing S Pen technology to transfer whatever is written on the phone's screen to hundreds of miniature pumps which display the written message.
After tackling what out of work advertising people (such as yours truly) do next and and how Detroit reinvented itself, "recovering ad man" and former copywriter, Erik Proulx, will examine how Penn State, its students and the local community moved on after the Sandusky situation.
His new film, 365 Days - A Year in Happy Valley, will premiere Christmas day 2013. If his pat work is any indication, there's no doubt this film will be an amazing experience.
In a hilarious scenario that illustrates the horror a woman experiences when another woman shows up to an event wearing the same dress, this DDB Adam & Eve video for UK designer Harvey Nichols pits two women against each other in a Star Wars-style shoot out.
As one woman catches a glimpse of the other at the party, all hell breaks loose and the women engage in an all out laser fight that rips the venue to shreds and ultimately results in what appears to be the death one one of the women. Victory.
Well...not so fast...
In a hilarious speed dating-themed video created by Crowdtap, a company that promises to create real relationships, a parade of social media idiots representing how insanely stupid the space has become are taken to task.
Watch the video. We guarantee you've heard at least one individual or one company spew a litany or jargon akin to the silliness this video presents.
Please, can we stop the bullshit?
Cambodia isn't exactly a place that tops many people's travel destination lists but after viewing this beautiful time-lapse video, you might feel differently. The place looks almost as stunning as Vegas.
YouTuber Andy Blalock created the video using clips shot over a six week time period. While the video was not created for any official purpose, aside from the fact it's as good or better than most tourism videos, Blalock, in his video description, calls attention to the plight of child sex trafficking and points to a site that addresses the issue.
- Israel wants to combat The Stigma Virus, a sort of reaction to the AIDS virus.
- How do you brew? Partnering with Boston-based strategic planning agency Blitz Media and its client, Breville USA, Struck created a :30 spot that features a colorful cast of characters that capture a particular style of coffee - bold, mild, intense, smooth, strong and light.
- ZenithOptimedia's latest forecast predicts global ad expenditure will grow 4.1% in 2013, reaching $518 billion by the end of the year.
- Talking cookies tout HGTV shows. Love It or List It. Property Brothers.
Overly Sexy Wrong Creative
While we've seen all sorts of "get hired" ploys from out of work creatives over the years, this one from two recent Miami Ad School grads, Jason Burke and in Soo Kim made us laugh. It follows the tried and true infomercial approach to things and humorously promises "ultra high speed ideation, multi-brief capability, innovative thinking, compelling copy, awesome art work and incredible work ethic."
Check them out here.