SENZ Viral Brings Umbrella on 180 MPH Skydive

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If you've ever been stuck in Manhattan with the wind blowing and the rain pouring down, you know your umbrella usually breaks around the 12th minute: at the muddy street corner, while a line of taken cabs power down the street.

Broken and defeated by life, you walk a quarter mile for the rain-soaked subway ride.

To both empathize with you and save you, SENZ Umbrella uploaded a would-be viral video showing its umbrellas are tough.

And we mean tough.

Saying "sucks" to bad luck, an open umbrella is thrown out of a plane with a skydiver, only to remain intact when they both hit the ground. The spot is the elemental soul-sister to Will It Blend? -- a series of spots about a really hardy blender.

(Thanks core77 for bringing it to our attention.)

by Albert Kugel    Nov- 8-07    
Topic: Guerilla, Strange, Video



VFX Guru Directs Short Film Exploring the Drudgery of Work

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Trevor Cawood, the visual effects guy behind Citroen Transformer and Nike Evolution, is now a full-on commercial director. Having recently been signed to Biscuit Filmworks, he was kind enough to upload his first short film: Terminus.

In appropriate VFX short film fashion, it opens with a concrete-like creature harassing a "1970s businessman." As the 8-minute film progresses, the businessman finds that colleagues are also being picked on by inanimate objects from the corporate setting: luggage conveyor belts, bland abstract art sculptures, etc., etc.

Is this a commentary on our growing intimacy with the office, resulting from new technology? Or is it a bleak view on how passive we've become? Whatever your take, criticism sure gets more interesting served with a large dose of CG.

Cawood also co-founded Vancouver-based Embassy VFX, the digital effects studio responsible for the Tetra Vaal short film that duped everyone into thinking military occupation droids were being shipped out to South Africa.

by Albert Kugel    Nov- 6-07    
Topic: Online, Strange, Video



Why Steal Time from a Feature When You Can Obscure It Instead?

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Unilever's Cup-a-Soup is running a campaign on a Netherlands-based video site called Dumpert. Instead of a typical pre-roll, a little banner-pulling plane flies into the video between 3 and 4 PM each day. (Cup-a-Soup's slogan is "4 o'clock? Cup-a-Soup."

The little plane banner thing is a response by Adjustables to pre-roll and ordinary banner advertising. The idea is to be less annoying than pre-roll while remaining eye-catching.

You can check out Adjustables' other advertising offerings: a logo, a banner, a ticker or a PiP (a little ad in one corner), which appear right on the video content.

We'd hate this.

by Angela Natividad    Nov- 5-07    
Topic: Agencies, Online, Video



Kajeet Launches Malfunctioning Pets Mystery to Get Text-Happy Kids on the Hook

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For its client Kajeet, Philly-based Red Tettemer launched an 8-part webisode campaign called The Mysterious Mystery of the Malfunctioning Pets. One episode will be unveiled every week on Dudeworld.

Kajeet provides pay-as-you-go cell phone service for kids. Participating tweens will be able to help decide the ending.

A few seconds into the first episode we heard this high-pitched scream, the likes of which we haven't experienced since Sailor Moon.

After you cross the threshold of age 13, you just can't process that kind of sound anymore. Some small part of us died.

Anyway, the episode was cute. If our pets malfunctioned, we'd probably just sell them.

by Angela Natividad    Nov- 5-07    
Topic: Brands, Online, Promotions, Video



Agency Life Making You Twitchy? Game On!

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Ever have one of those days where you just snap and kick the living shit out of something? Chances are you've had a few over the past few months, and so have your other agency chums.

Riester has an elegant solution: kickball! Check out the video for the Riester kickball tourney, which happens tomorrow. The spot is loaded with situations that will motivate your kicking leg.

This actually brings a spark of life into the room. Kickball is one of the few games we'll actually get off our asses to play, alongside four-square, double-dutch and tetherball.

by Angela Natividad    Oct-31-07    
Topic: Agencies, Events, Good, Social, Video



Creative Poaches, Coulter Obama'd, Cleavage Examined, Faces Pumpkin'd

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- Yawn. Another creative sets up shop and poaches creatives from his former shop.

- Anne Coulter gets Obama Girl treatment.

- We have no idea what this skeleton sitting in a chair in London is for but since it was sent to us by a marketer, no doubt it's some stunt we'll soon be hearing more about.

- Donny Deutsch talks about cleavage in the workplace on the Today Show. He mocks the puritanical view of it. He's our new friend.

- If you've got a webcam and you like to fool around with pumpkins, this Indusblue-created Halloween time waster is for you.

more »

by Steve Hall    Oct-30-07    
Topic: Agencies, Games, Spoofs, Video



Playtex Airs Bunch of Bra-Sporting Bloopers on YouTube

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Look: a bunch of women making noises. And they seem to have forgotten their shirts. See more at the Playtex Fits YouTube channel.

One actually pulls a harmonica out of her bra and starts to play it.

Until we did more research, we thought these (bra) ads were for tampons. Boy were we confused.

If you happen to have a funny bra story lying around, you can upload it here.

by Angela Natividad    Oct-30-07    
Topic: Brands, Online, Promotions, Video



SF Zoo Uses Word Associations to Drive Traffic to Animal Kingdom

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This simple three-note spot convinced us, in just 10 seconds, that we need to visit the zoo.

Badly.

And you probably do too. Props to Fresh Creation for pointing it out.

by Angela Natividad    Oct-26-07    
Topic: Commercials, Good, Promotions, Video



Lufthansa Highlights Cultural Rumors With Video Contest

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Lufthansa has launched RumorTravels, a campaign which highlights the prevailing stereotypes about countries around the world and why "You'll never know if you don't go." In several videos, countries such as Sweden, Germany and France are imagined by would be travelers.

There's also a contest which encourages people to submit rumors about a foreign country in the form of a video or a story for chance to win two round trip tickets from the U.S. to anywhere in Europe. We'll take Sweden.

by Steve Hall    Oct-26-07    
Topic: Campaigns, Good, Promotions, Video



Anti-Smoking Campaign Offers Products to Make You Gross

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Today, the European Union has launched an anti-smoking campaign consisting of several videos that highlight the nastiness of smoking such as brown teeth, gray skin, raspy voice and smoky stench. Several videos mock these side effect of smoking by making them the price of entry and acceptance by creating products that actually create these side effect.

A man who tries to enter a saloon is turned away until he used a product that browns his teeth. A singer's producer doesn't like what he hears until she sprays her through that makes her sound like an old lady who'd been smoking for 40 years. A woman who looks too healthy uses skin cream to mask her skin with a seemingly more attractive gray color.

more »

by Steve Hall    Oct-26-07    
Topic: Campaigns, Good, Online, Video










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