Why Steal Time from a Feature When You Can Obscure It Instead?

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Unilever's Cup-a-Soup is running a campaign on a Netherlands-based video site called Dumpert. Instead of a typical pre-roll, a little banner-pulling plane flies into the video between 3 and 4 PM each day. (Cup-a-Soup's slogan is "4 o'clock? Cup-a-Soup."

The little plane banner thing is a response by Adjustables to pre-roll and ordinary banner advertising. The idea is to be less annoying than pre-roll while remaining eye-catching.

You can check out Adjustables' other advertising offerings: a logo, a banner, a ticker or a PiP (a little ad in one corner), which appear right on the video content.

We'd hate this.

by Angela Natividad    Nov- 5-07    
Topic: Agencies, Online, Video



Kajeet Launches Malfunctioning Pets Mystery to Get Text-Happy Kids on the Hook

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For its client Kajeet, Philly-based Red Tettemer launched an 8-part webisode campaign called The Mysterious Mystery of the Malfunctioning Pets. One episode will be unveiled every week on Dudeworld.

Kajeet provides pay-as-you-go cell phone service for kids. Participating tweens will be able to help decide the ending.

A few seconds into the first episode we heard this high-pitched scream, the likes of which we haven't experienced since Sailor Moon.

After you cross the threshold of age 13, you just can't process that kind of sound anymore. Some small part of us died.

Anyway, the episode was cute. If our pets malfunctioned, we'd probably just sell them.

by Angela Natividad    Nov- 5-07    
Topic: Brands, Online, Promotions, Video



Agency Life Making You Twitchy? Game On!

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Ever have one of those days where you just snap and kick the living shit out of something? Chances are you've had a few over the past few months, and so have your other agency chums.

Riester has an elegant solution: kickball! Check out the video for the Riester kickball tourney, which happens tomorrow. The spot is loaded with situations that will motivate your kicking leg.

This actually brings a spark of life into the room. Kickball is one of the few games we'll actually get off our asses to play, alongside four-square, double-dutch and tetherball.

by Angela Natividad    Oct-31-07    
Topic: Agencies, Events, Good, Social, Video



Creative Poaches, Coulter Obama'd, Cleavage Examined, Faces Pumpkin'd

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- Yawn. Another creative sets up shop and poaches creatives from his former shop.

- Anne Coulter gets Obama Girl treatment.

- We have no idea what this skeleton sitting in a chair in London is for but since it was sent to us by a marketer, no doubt it's some stunt we'll soon be hearing more about.

- Donny Deutsch talks about cleavage in the workplace on the Today Show. He mocks the puritanical view of it. He's our new friend.

- If you've got a webcam and you like to fool around with pumpkins, this Indusblue-created Halloween time waster is for you.

more »

by Steve Hall    Oct-30-07    
Topic: Agencies, Games, Spoofs, Video



Playtex Airs Bunch of Bra-Sporting Bloopers on YouTube

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Look: a bunch of women making noises. And they seem to have forgotten their shirts. See more at the Playtex Fits YouTube channel.

One actually pulls a harmonica out of her bra and starts to play it.

Until we did more research, we thought these (bra) ads were for tampons. Boy were we confused.

If you happen to have a funny bra story lying around, you can upload it here.

by Angela Natividad    Oct-30-07    
Topic: Brands, Online, Promotions, Video



SF Zoo Uses Word Associations to Drive Traffic to Animal Kingdom

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This simple three-note spot convinced us, in just 10 seconds, that we need to visit the zoo.

Badly.

And you probably do too. Props to Fresh Creation for pointing it out.

by Angela Natividad    Oct-26-07    
Topic: Commercials, Good, Promotions, Video



Lufthansa Highlights Cultural Rumors With Video Contest

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Lufthansa has launched RumorTravels, a campaign which highlights the prevailing stereotypes about countries around the world and why "You'll never know if you don't go." In several videos, countries such as Sweden, Germany and France are imagined by would be travelers.

There's also a contest which encourages people to submit rumors about a foreign country in the form of a video or a story for chance to win two round trip tickets from the U.S. to anywhere in Europe. We'll take Sweden.

by Steve Hall    Oct-26-07    
Topic: Campaigns, Good, Promotions, Video



Anti-Smoking Campaign Offers Products to Make You Gross

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Today, the European Union has launched an anti-smoking campaign consisting of several videos that highlight the nastiness of smoking such as brown teeth, gray skin, raspy voice and smoky stench. Several videos mock these side effect of smoking by making them the price of entry and acceptance by creating products that actually create these side effect.

A man who tries to enter a saloon is turned away until he used a product that browns his teeth. A singer's producer doesn't like what he hears until she sprays her through that makes her sound like an old lady who'd been smoking for 40 years. A woman who looks too healthy uses skin cream to mask her skin with a seemingly more attractive gray color.

more »

by Steve Hall    Oct-26-07    
Topic: Campaigns, Good, Online, Video



Hangman Studios Pulls Pr*ck Out for YouTube Audience

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Hangman Studios is an interesting company.

Why do we say that? Because we just watched Pr*ck, a stylish, gratuitous piece of self-fellating would-be viral production.

It's circulating YouTube -- or at least making a valiant effort to -- as we speak. The idea is to position Hangman as a "glossy, artistic alternative to the lo-fi joke-oriented virals that saturate online marketing whilst reflecting our offbeat and alternative tastes."

more »

by Angela Natividad    Oct-24-07    
Topic: Agencies, Online, Video



India Gets Weird With Condoms

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Maybe it's because it's India. Maybe because it's just plain goofy. Maybe it's just Bollywood gone Madison Avenue. Maybe it's just...oh, whatever. Just watch this weird educational video about condom usage from Nrityanjali Academy, Secunderabad, Andhra Pradesh, India.

by Steve Hall    Oct-24-07    
Topic: Strange, Video










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