In its quest to boot cable out of the home and replace it with FiOS, Verizon has launched a home upgrade reality show of sorts, My Home 2.0, which will be aired on TV as well as the web and include social media concepts such as blogs and YouTube videos. Five families in Philadelphia and Pittsburgh will have a team of techno types come to their homes and outfit it with the latest and greatest Verizon has to offer.
The installations and block parties held in each neighborhood will be recorded and placed on the My Home 2.0 website, YouTube, Facebook and Verizon's FiOS on-demand cable channel.
If a reality show about people living on an island can sustain itself, we suppose a show about people getting new home technology toys could fair just as well.
We've seen an endless parade of methods calling attention to HIV and what can be done to prevent it and fight it but we've never seen anything like this GI Joe-themed video from The Viral Factory and The 7th Chamber. Complete with bush, crotch cannon, fisting, brass eye, backdoor and more, this gem leaves no innuendo unturned.
If there's anyone who can bring even the remotest bit of excitement to the mundane category of data security, it's John Cleese. As a follow up to Dr. Harold Trainwreck's The Institute for Backup Trauma, JDW Marketing has given us the equally humorous Friendly Advice Machine which aims to explain just how important data backup (with Iron Mountain, of course) can be. Written and directed by Captains of Industry and produced by Thunder Sky Pictures, a collection of videos feature Cleese answering data backup-related questions as only Cleese can.
This is really, really, REALLY bad. We'll say it again, REALLY bad. If you're going to go and spoof the Budweiser Wassup commercial, the least you could do is put a little effort into it. Apparently, Greenpeace, who claims Anheuser-Busch uses genetically altered rice to make Budweiser, thinks shitty dialog and bad actors can somehow call attention to the horror that is genetically enhanced rice. At least use phones made this century?? This critique is, of course, irrelevant because Greenpeace is getting the publicity they want anyway.
It's safe to say that the last time Ty swept us -- or kids, for that matter -- off our feet was during the peak of the Beanie Babies era. That time is over; the innocent BBs have been shelved away, alongside Mattel's ubiquitous Barbie, in favor of fat-lipped multi-ethnic Bratz.
And like Mattel, Ty is fighting back. Meet Ty Girlz. They not only sport gigantic lips and doe-eyes; they also have their own virtual world.
None of which really mattered until we saw this ad called TyGirlz Around the World, which tells us Ty also has an off-color sense of humor. We're creeped out ... and we love it.
You know you've got a winning YouTube video campaign when you have guys leaving comments like, "I want to see her doing you from behind" and "I confess I just busted a nut." And so continues the travails of Amy, the big breasted cheerleader for The Comebacks who has recruited her near equally big breasted friend, Cindy, to help call attention to the movie by having...a locker room catfight. Maybe it's just us but we have a feeling this video promotion is going to be far more popular than the movie itself. Then again, who thought American Pie would amount to much?
- Wendy's get all high and mighty with it's new Saatchi & Saatchi-created online promotion for its Hot Juicy Burger!
- We all thought those VW Crash ads were pretty good. Not so much anymore though after seeing this crashtastic ballet-style ad for Renault.
- Dove follows up its Evolution commercial with an equally powerful one called Onslaught in which an innocent girl is pummeled with adult imagery.
- And this week we got even more big boobs from our big boobed Cheerleader friend, Amy, who's doing her best to promote the movie The Comebacks.
- Dutch agency TBWANeboko did a very nice illustration-style campaign for TomTom's Mapshare.
- Leo Burnett grew a a lettuce garden on a billboard in Chicago to promote McDonald's fresh salads. Beautiful.
- Sony unleashed its third Fallon-created commercial. Called Play-Doh, a bunch of bunnies are animated around the streets of New York. Too bad the idea was stolen from an artist.
- Mini Cooper has a couple of new sites up. One provides better things to do with your lunch hour and the other...well, you have to wait until lunch time to find out.
- What could possibly be exciting about insurance? Right. Nothing and Insurance .com knows this so they've launched May the Best Win, a video competition.
- Why be bothered with the expense and annoyance of interacting with real people an an industry trade show when you can go to a virtual one while sitting at your computer in your underwear?
- For Boston's Hatch Awards, Arnold created this opening video spoofing the creation of a 1984-style Apple commercial and a focus group which trashed it.
We love Diesel. We've been shopping there since we were old enough to comfortably blow triple digits on sneakers.
So maybe it's our bias when we look at one of their myriad scatterbrained campaigns and suggest that maybe Diesel does know what it's doing. Maybe they're the rock stars of the fashion world: burn-outs on the outside, but soaked in talent and a profound quest for meaning from within.
There's just one thing wrong with this Virgin Trains news report-style video which urges the British to stop driving and start taking the train to reduce global warming. Apparently, due to global warming, the mating season of British wildlife is all screwed up and the animals are having a sex party year round. Is that really a bad thing? Created by glue London, this video, and an accompanying video in which the animals compose a letter to the British urging them to take the train, are funny. They've got all the British wit one would expect.
Additionally, there's a collection of videos from each of the animals pleading their own individual cases