You know you've got a winning YouTube video campaign when you have guys leaving comments like, "I want to see her doing you from behind" and "I confess I just busted a nut." And so continues the travails of Amy, the big breasted cheerleader for The Comebacks who has recruited her near equally big breasted friend, Cindy, to help call attention to the movie by having...a locker room catfight. Maybe it's just us but we have a feeling this video promotion is going to be far more popular than the movie itself. Then again, who thought American Pie would amount to much?
- Wendy's get all high and mighty with it's new Saatchi & Saatchi-created online promotion for its Hot Juicy Burger!
- We all thought those VW Crash ads were pretty good. Not so much anymore though after seeing this crashtastic ballet-style ad for Renault.
- Dove follows up its Evolution commercial with an equally powerful one called Onslaught in which an innocent girl is pummeled with adult imagery.
- And this week we got even more big boobs from our big boobed Cheerleader friend, Amy, who's doing her best to promote the movie The Comebacks.
- Dutch agency TBWANeboko did a very nice illustration-style campaign for TomTom's Mapshare.
- Leo Burnett grew a a lettuce garden on a billboard in Chicago to promote McDonald's fresh salads. Beautiful.
- Sony unleashed its third Fallon-created commercial. Called Play-Doh, a bunch of bunnies are animated around the streets of New York. Too bad the idea was stolen from an artist.
- Mini Cooper has a couple of new sites up. One provides better things to do with your lunch hour and the other...well, you have to wait until lunch time to find out.
- What could possibly be exciting about insurance? Right. Nothing and Insurance .com knows this so they've launched May the Best Win, a video competition.
- Why be bothered with the expense and annoyance of interacting with real people an an industry trade show when you can go to a virtual one while sitting at your computer in your underwear?
- For Boston's Hatch Awards, Arnold created this opening video spoofing the creation of a 1984-style Apple commercial and a focus group which trashed it.
We love Diesel. We've been shopping there since we were old enough to comfortably blow triple digits on sneakers.
So maybe it's our bias when we look at one of their myriad scatterbrained campaigns and suggest that maybe Diesel does know what it's doing. Maybe they're the rock stars of the fashion world: burn-outs on the outside, but soaked in talent and a profound quest for meaning from within.
There's just one thing wrong with this Virgin Trains news report-style video which urges the British to stop driving and start taking the train to reduce global warming. Apparently, due to global warming, the mating season of British wildlife is all screwed up and the animals are having a sex party year round. Is that really a bad thing? Created by glue London, this video, and an accompanying video in which the animals compose a letter to the British urging them to take the train, are funny. They've got all the British wit one would expect.
Additionally, there's a collection of videos from each of the animals pleading their own individual cases
In mid-September, we shared with you a series of videos featuring an eye catching, very large breasted cheerleader hanging out in a locker room to promote the upcoming Fox film The Comebacks which will star The Office's Melora Hardin, Carl Weathers, Reno 911 and The Office alum David Koechner and Andy Dick among others.
In a new video, our cheerleader, Amy, who is now on crutches, tells us about a cheering accident she recently had. After she hobbles in to the locker room, falls over a bench and gets up (while showing us her pink panties), she pulls out a pair of Barbie dolls to illustrate how her spotter threw her up but didn't catch her causing her to land in the stands. Of course, we had to watch the video five times before our brain finally transferred cognitive abilities from our eyes to our ears.
Look! Look! It's a movie trailer that's actually an ad! Gee, that's never been done before. But as Shooter's Post & Transfer (which post-produced) COO Ray Carballado tells us, "As more and more advertising becomes content and effects driven post houses have to have the talent as well as the technology to pull off more than a 30-second spot." Well, right you are, my friend. A movie trailer. Now that's some rockin' shit!
Anyway. In the trailer, Philadelphia Eagles QB Donavan McNabb must defeat the mortals so he can live forever so says "some weird, old guy." So McNabb trains while the old guy does a twist on the John Cusack Say Anything boombox thing forcing McNabb to listen to sportscasters pummel him with negative comments. Somehow it resolves to a showdown between McNabb and...uh...a field full of ghostly football players.
With the launch of his new company, Brand Networks, ex-Arnold SVP Jamie Tedford plans to unleash a media player powered by tokns monetizes, in a way, interaction across social networks. The model eschews the interuptive video advertising model and rewards people who spread the player by providing them interesting, ad-free content. Brands benefit from the social networking-enabled distribution of the player. Tedford does a much better job explaining the model in this coBRANDiT video. Although, to be honest, we're still not sure we completely understand it.
OK, here we go again. It's Sony Balls Part Three except this time it's called Sony Play-Doh. Apparently, 20 bunnies made out of Play-Doh (plasticine) and one giant 30 foot bunnie will roam the streets of New York courtesy of 40 animators and 100,000 stills all rolled up into a :60. The spot was shot in New York City in August and a teaser vid has been placed on the Bravia Advert site. So there you have it. Will it be as ballsy as Balls? As spectacular as Paint? We have no idea but we'll find out son enough when the :60 is released in the near future.
OK. Pay attention. If you are a marketer or an ad agency that markets products and services to tweens, teens and twenty-something females you owe it to yourself to spend some time viewing these videos from 3iYing, a New York based "all girl creative agency" which has filmed hundreds of girls reacting to ads for a series called Adflip. In each of the videos, girls tell us why the ads they hold in their hands cause them to flip the page and get ignored.
Commenting on the ridiculousness of many of the ads twenty year old Rosaura sees in her favorite magazine, she says there are "orgasm faces everywhere. It looks like they're climaxing right there on the page." One tween wonders why a Lot29 Juniors ad features a giant breasted girl in the ad saying, "I'm a junior and I don't look like this. What does she stuff everything in her bra?" Explaining why a Dodge ad got the flip, one girl says, "to market a car it's not like once it matches my lipstick, oh, of course I'm going to go and buy it."