With the launch of his new company, Brand Networks, ex-Arnold SVP Jamie Tedford plans to unleash a media player powered by tokns monetizes, in a way, interaction across social networks. The model eschews the interuptive video advertising model and rewards people who spread the player by providing them interesting, ad-free content. Brands benefit from the social networking-enabled distribution of the player. Tedford does a much better job explaining the model in this coBRANDiT video. Although, to be honest, we're still not sure we completely understand it.
OK, here we go again. It's Sony Balls Part Three except this time it's called Sony Play-Doh. Apparently, 20 bunnies made out of Play-Doh (plasticine) and one giant 30 foot bunnie will roam the streets of New York courtesy of 40 animators and 100,000 stills all rolled up into a :60. The spot was shot in New York City in August and a teaser vid has been placed on the Bravia Advert site. So there you have it. Will it be as ballsy as Balls? As spectacular as Paint? We have no idea but we'll find out son enough when the :60 is released in the near future.
OK. Pay attention. If you are a marketer or an ad agency that markets products and services to tweens, teens and twenty-something females you owe it to yourself to spend some time viewing these videos from 3iYing, a New York based "all girl creative agency" which has filmed hundreds of girls reacting to ads for a series called Adflip. In each of the videos, girls tell us why the ads they hold in their hands cause them to flip the page and get ignored.
Commenting on the ridiculousness of many of the ads twenty year old Rosaura sees in her favorite magazine, she says there are "orgasm faces everywhere. It looks like they're climaxing right there on the page." One tween wonders why a Lot29 Juniors ad features a giant breasted girl in the ad saying, "I'm a junior and I don't look like this. What does she stuff everything in her bra?" Explaining why a Dodge ad got the flip, one girl says, "to market a car it's not like once it matches my lipstick, oh, of course I'm going to go and buy it."
Before we even comment on these video supplements to the Nissan Rogue campaign which broke on Heroes last night, we truly hope its real. Not in the sense that it was passed off as something that came from the brand but didn't because it did. Nissan is all good with transparency here. Rather, we hope the stunts filmed in the videos are genuinely real and not altered with post production foolery.
Borrowing a bit from the Rayban Never Hide videos and the Axe Girlfriend comes this video campaign for Nissan's Rogue from TBWA\Tequila in LA. In the videos, the "Maze Master" shows us his skills with a marble maze game. In the first video, Maze Master and friend perform stunts with a marble just the Axe video did with quarters and the Never Hide videos did with sunglasses.
AdFreak calls our attention to this freakishly weird video for England's Plug TV which features a Jesus fatty taking a trip down from the heavens to visit the dirty, raw wold of human beings. It doesn't take long before he's drinking and magically turning flat chested librarian types into large-breasted, bikini-clad hotties whom he takes with him for a ride in his mega-stretch limo. That is until Dad gets angry.
Predictably, the Catholic church is a bit miffed.
- Tom Ford and Vulva fixate on a particular female body part and introduce a new advertising trend: Vaginads.
- Not that you frequent a laundromat all that often but if you do, you just might be assaulted by washing machines bearing gigantic advertising posters.
- We stir debate as to whether or not Mazda, which does still make cars, can still create good commercials.
- What's a week without an appearance by our favorite hottie, Obama Girl? This time she's hooked up with Giuliani Girl to support the troops on behalf of the Iraq and Afghanistan Veterans Association.
- Look! Look! Look! Now you can blow an ad banner and make a website freeze!
We're having a really, really tough time deciding whether this new video promoting the Hugo Fragrances XY for Men and XX for Women is insightfully witty or over-the-top horrific. Using the male stalks female in the wild analogy, the video lets us observe the mating rituals of a man and a woman in a museum. The video leads to a website which features Jonathan Rhys Meyers and Bette Franke sparring in a boxing ring. All to promote dueling fragrances.
Here's an odd little video calling attention to World Hepatitis Awarness Day on October 1. In the video, a stick figure character named Dennis is given advice on how to catch Hepatitis C. Hmm. Makes you want to wrap yourself with impervious plastic wrap and just separate yourself from the human race for the rest of your life. The video's message? Get tested.
This is a year old but look what fun Cleveland-based agency Brokaw has with it's own. An unsuspecting Brokaw employee named Erin gets the shit (well,not exactly) scared out of her when her co-workers decide to set off one of those air horns in her office. Hey, it's not news but we all need a commercial break from that sometimes. Consider this that break.
PETA's digging deep now. Hitless for at least ten years, Alicia Silverstone (whom we still adore) has been tapped by PETA for their latest "let's get a celebrity nude" campaign. It's all to promote PETA's vegetarian stance and to share with us how much Silverstone's life has changed for the better by becoming a vegetarian. Watch as Silverstone get naked but not really. They always block the crucial parts. Anyway, see the video here.