TomTom's Mapshare Feature Puts Things Where You Want Them

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To explain TomTom's mapshare feature which allows users to makes changes to maps, Pool Worldwide created this video. The first three minutes of the video explain how users can submit and confirm map changes. The last minute offer up some "cheat codes" which dramatically alter the landscape of Amsterdam by making changes to TomTom's mapshare database.

by Steve Hall    Sep-10-07    
Topic: Video



Fred Thompson Joins Presidential Race

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With the ubiquitous YouTube video, Leno appearance and online video site, famed (at least if you watch movies and TV) Fred Thompson has entered the 2008 presidential race. We're not much into politics finding ourselves oddly aligned to some things Democrat and some things Republican but not comfortable with Independent status and certainly not or right or left wing crazy...at least in real life. So it is with confusion, we are drawn to Fred Thompson who appears to be as Republican as they come but also pretty laid back about a lot of things.

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by Steve Hall    Sep- 6-07    




DraftFCB Gets Census, Viral Lampooned, Gore Script Leaked

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- DraftFCB...in need of anything good these days...has landed the $200 million 2010 U.S. Census campaign. We can only imagine the creativity that'll come out of this one.

- This is over a year old. Don't know how we missed it. Although, knowing us, we didn't miss it and have simply forgotten we covered it. Anyway, watch Will Video For Food's Kevin Nalty take on the role of viral video broker and lampoon the early days of big brands misunderstanding YouTube.

- Copyranter has what he's been told is the CP+B script for Al Gore's not-yet-released Climate Project commercial.

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by Steve Hall    Sep- 6-07    
Topic: Agencies, Video, Viral



Alluring Videos Turn Heads, Become Video Ad Model

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Several years ago, Patrick Sell, who has a history in marketing with stints at Doremus and Reuters, launched a site called I Do Nothing All Day. Aptly, the site contains nothing more than videos he takes while out and about in New York City. Of course, they aren't just any videos, they're videos of beautiful women walking down the sidewalk or in the park. Originally, Sell envisioned I Do Nothing All Day as a site where all kinds of New York City imagery would be captured and shared but as we all know, nothing attracts more attention than a beautiful woman walking down the sidewalk on a hot summer day.

Now, before you go and label Sell a perv, check out the site. It's nicely done and he asks everyone permission before he films them. He's not doing anything more salacious than you'd find in your average fashion magazine or on fashion show runways anywhere in the world. The work is just a simple appreciation of natural female beauty. Now that we have that clarified, Sell has expanded, launching Turning His Head, a site which sells women's clothing featured in I Do Nothing All Day videos.

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by Steve Hall    Sep- 5-07    
Topic: Good, Online, Product Placement, Racy, Trends and Culture, Video



VerticalResponse Reprises Its App Thang Rap

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If there's any segment of advertising that's boring and droll but intensely more challenging than other segments, it would be B to B high tech advertising. We did a stint in the segment back in the dot com days. We learned more than we'd ever care to know about business intelligence, Ethernet switching, network management, IT outsourcing, knowledge management, ecommerce, message management, document management, wireless integration and countless other overly buzzword-filled non-sense.

Thankfully, all high tech marketers aren't so boring as indicated by this Vertical Response video sent to us by Adrants reader Rick Bruner. In the video, Furious ALF & 2Fein rap about "the app thang." All kinds of snide comments can be made about rappers but in this case it just seems to work. Maybe it's because we have a close affiliation with particular area of advertising. Maybe this thing is actually that good. You decide.

by Steve Hall    Aug-31-07    
Topic: Good, Video



American eagle Attacked by American Vulture Counter Marketing Effort

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Continuing its campaign to boycott American Eagle, Unite Here, which claims American Eagle Outfitters fails to enforce its Code of Conduct at one of its Canadian shipping Warehouses has launched a Counter Marketing Contest as part of its American Vulture cause. The contest seeks video submissions from people which comment on, parody or satirize the retailer's current marketing efforts.

It began it's quest in New York's Union Square back in July with rally outside one of the chain's stores with its version of the American Eagle, the American Vulture.

by Steve Hall    Aug-31-07    
Topic: Cause, Consumer Created, Events, Good, Video



Gorilla Waits For His Cadbury Moment

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Every once in a while, some agency creates a piece of work that causes one to react with equal parts "WTF?" and "Damn, that was good!" This :90 from Fallon and A Glass and a Half Full Productions for Cadbury Dairy Milk is one such piece of work. With a gorilla, a drum set and Phil Collins' In the Air Tonight, an intriguingly pensive and and anticipatory mood is set as the gorilla waits for his moment to shine. The work comes from Juan Cabral who worked on Sony's Paint and Balls.

UPDATE: Check out the eerily similar commercial Adland found for the ABC comedy Carpoolers.

by Steve Hall    Aug-31-07    
Topic: Commercials, Good, Video



'Foobs' the New Female Objectification Advertising Tactic

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Oh the hell with all that crap about objectifying women in advertising. Oops. Did we just say that? Well, not really but Bodog kinda does in its new, and we think very hilarious, new video promoting its Bodog Fantasy Football. Maybe some of you have seen that old movie Weird Science in which some hottie appears to a bunch of geeks. Well, this video follows the same idea but when Bogog's hottie appears from the closet, climbs onto the bed of a droolingly transfixed guy and takes off her shirt, she unleashes a pair of boobs like none you've ever seen before.

Just as the Heineken DraughtKeg fembot combines beer and hottieliciousness , Bodog offers up the perfect combination of football and an entirely different form of hottieliciousness. The kind only a fantasy football obsessed guy could conjure from within.

by Steve Hall    Aug-28-07    
Topic: Commercials, Good, Racy, Strange, Video



Serena Williams HP's New 'Get Personal' Spokesmodel

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Following Vera Wang, Jay-Z, Pharrell Williams, Mark Cuban, Mark Burnett and others, tennis champ Serena Williams is HP's nexy "achiever" in the company's "The Computer is Personal Again" campaign. Coming courtesy of Goodby, Silverstein & Partners, the campaign breaks today with a spot on USA, ESPN and online at SportsIllustrated.com, ESPN.com and Yahoo.

On August 31, a Serena-focused website will debut with all sorts of goodies like a blog, ring tones, videos, clothing and a documentary. Yes, it's all about achievement.

by Steve Hall    Aug-27-07    
Topic: Campaigns, Celebrity, Commercials, Video, Weblogs



Best Buy Runs Dorm Makeover Video Challenge that Looks Like Every Other Video Challenge

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So Best Buy's got this contest running called TechUOut. Upload a video about why your dorm room needs some techie refurbishing, and you could win $15,000 for a Best Buy shopping spree. So yeah, imagine nailing that new iPod, humoring yourself over HDTV and indulging your lust for Molly Ringwald films all in one big fat wad-blow.

Not all entries are a waste of infinite tube space, though. We liked this one, which just goes to show there's still plenty of audience creativity to milk in the vast universe of CGM.

by Angela Natividad    Aug-24-07    
Topic: Consumer Created, Online, Promotions, Video








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