So there's this YouTube video contest called The Savvies Make the Logo Bigger points to that asks people to submit videos illustrating how they plan to become Dollar Menunaires just like the stuck-in-the-seventies dude in the contest video does by showing how to save money by turning an old pair of jeans into a pair of shorts...too short shorts, that is.
One of the best responses we saw in the five minutes we gave ourselves to witness this not so bad piece of CGMish marketing came from YouTuber JamesatWar who shared with us how to save money by using less toilet paper.
After spending some time on Horizon Air's The Slog, a site created by WONGDOODY which highlights the landmarks along the 200 mile stretch of Interstate 5 between Seattle and Portland - in order to convince us to fly the 200 miles instead of drive - we actually want to take the 200 mile drive just to see all the cool stuff the site highlights. OK, so it's not all cool, the road sucks and the rest stop bathrooms are disgusting. But the way WONGDOODY crafted the site - a collection of videos highlight each of "the slog's" oddities and frustrations Old West-style - lends a certain attraction to the road.
In addition to the site, the campaign also includes print, radio and a branded truck with a museum-like diorama of the road that makes stops along the highway. Brochures will also be handed out to travelers on the road convincing them Horizon Air is really the way to go. In all, it's one of the best airline campaigns we've ever seen.
Barely Political, the organization that created the Obama Girl and Giuliani Girls videos have gone in a different direction with their latest release, I Like A Boy. Rather than focus on a presidential candidate, the video, which stars Obama Girl Amber Lee Ettinger, Giuliani Girl Rebeca Dipietro and rapper Mims, salutes U.S. troops.
Partnering with the Iraq and Afghanistan Veterans Association, the video features U.S. soldiers, their wives, girlfriends, friends and family singing along to the Leah Kaufman-penned and performed song, "I Like A Boy." Creator Ben Relles tells us, "It's sort of a a rockin' non-partisan salute to the US Troops - men and women - serving our county." Proceeds from the sale of the song, available on iTunes, will go to the Iraq Afghanistan Veterans Association.
Every once in a while a piece of work comes along that clearly looks like it's trying way too hard to accomplish what it set out to do. Courtesy of P. Diddy's Unforgivable fragrance, this is such a piece of work. For 2:58, we are subjected to repetitive images of Diddy mentally drooling for hottie Jessica Gomez, whom he ultimately beds in the final seconds of the video. It's styled like a quick cut video from the eighties and the music swells as if the creators of the video are circle jerking themselves to mutual orgasm.
We have to hand it to Axe. For years, they've managed to keep the central idea of their brand alive. With each outing, the message is the same: Axe attracts women and serves them up to the whims of men. Of course, that's not at all true but it makes for a great ad campaign.
The latest entry in the campaign is The Axe Naughty to Nice Program which plays out the continuing scenario of women going crazy in the presence of men wearing Axe products. This time it's about women who turn into lust-crazed vixens and commit crimes. The Naughty to Nice Program aims to rehabilitate these women.
Without containing anything the least bit socially redeeming or having anything at all to do with advertising, we share with you this video of an overwrought Chris Crocker emotionally pleading to everyone to LEAVE BRITNEY ALONE! Asking how dare the media make fun of Britney after all she's been through, Crocker spends a full two minutes and 11 seconds crying about how the media makes tons of money off writing crap about Britney.
Freakishly as this message is delivered, Crocker is completely right. Just witness VH1's rehashing tonight of Britney's woes over the past couple of years. Just witness any Britney-related media thrashing. And, yes, we have crapped on her as well. Mea Culpa on that. Will this ever change? Doubtful.
And if you want even more of this, there's apparently a conspiracy theory that goes along with her VMA performance. Her lack luster dance moves were apparently due to...yes...a faulty heel on one of her shoes. And on and on and on it goes...
After spending way too much time with that Save the Text Save the Words viral, we're happy to come across another that's well, not too hard to figure out since we were told it was for Twix. It's Spanish and involves a guy approaching people and suddenly yelling at them. From the other videos, one of which shows several twitchy people in a doctor's office, we gather the joke is relating Twix to some kind of uncontrollable twitch. Or something like that. Anyway, see it all here.
To explain TomTom's mapshare feature which allows users to makes changes to maps, Pool Worldwide created this video. The first three minutes of the video explain how users can submit and confirm map changes. The last minute offer up some "cheat codes" which dramatically alter the landscape of Amsterdam by making changes to TomTom's mapshare database.
With the ubiquitous YouTube video, Leno appearance and online video site, famed (at least if you watch movies and TV) Fred Thompson has entered the 2008 presidential race. We're not much into politics finding ourselves oddly aligned to some things Democrat and some things Republican but not comfortable with Independent status and certainly not or right or left wing crazy...at least in real life. So it is with confusion, we are drawn to Fred Thompson who appears to be as Republican as they come but also pretty laid back about a lot of things.
- DraftFCB...in need of anything good these days...has landed the $200 million 2010 U.S. Census campaign. We can only imagine the creativity that'll come out of this one.
- This is over a year old. Don't know how we missed it. Although, knowing us, we didn't miss it and have simply forgotten we covered it. Anyway, watch Will Video For Food's Kevin Nalty take on the role of viral video broker and lampoon the early days of big brands misunderstanding YouTube.
- Copyranter has what he's been told is the CP+B script for Al Gore's not-yet-released Climate Project commercial.