If there's any segment of advertising that's boring and droll but intensely more challenging than other segments, it would be B to B high tech advertising. We did a stint in the segment back in the dot com days. We learned more than we'd ever care to know about business intelligence, Ethernet switching, network management, IT outsourcing, knowledge management, ecommerce, message management, document management, wireless integration and countless other overly buzzword-filled non-sense.
Thankfully, all high tech marketers aren't so boring as indicated by this Vertical Response video sent to us by Adrants reader Rick Bruner. In the video, Furious ALF & 2Fein rap about "the app thang." All kinds of snide comments can be made about rappers but in this case it just seems to work. Maybe it's because we have a close affiliation with particular area of advertising. Maybe this thing is actually that good. You decide.
Continuing its campaign to boycott American Eagle, Unite Here, which claims American Eagle Outfitters fails to enforce its Code of Conduct at one of its Canadian shipping Warehouses has launched a Counter Marketing Contest as part of its American Vulture cause. The contest seeks video submissions from people which comment on, parody or satirize the retailer's current marketing efforts.
It began it's quest in New York's Union Square back in July with rally outside one of the chain's stores with its version of the American Eagle, the American Vulture.
Every once in a while, some agency creates a piece of work that causes one to react with equal parts "WTF?" and "Damn, that was good!" This :90 from Fallon and A Glass and a Half Full Productions for Cadbury Dairy Milk is one such piece of work. With a gorilla, a drum set and Phil Collins' In the Air Tonight, an intriguingly pensive and and anticipatory mood is set as the gorilla waits for his moment to shine. The work comes from Juan Cabral who worked on Sony's Paint and Balls.
UPDATE: Check out the eerily similar commercial Adland found for the ABC comedy Carpoolers.
Oh the hell with all that crap about objectifying women in advertising. Oops. Did we just say that? Well, not really but Bodog kinda does in its new, and we think very hilarious, new video promoting its Bodog Fantasy Football. Maybe some of you have seen that old movie Weird Science in which some hottie appears to a bunch of geeks. Well, this video follows the same idea but when Bogog's hottie appears from the closet, climbs onto the bed of a droolingly transfixed guy and takes off her shirt, she unleashes a pair of boobs like none you've ever seen before.
Just as the Heineken DraughtKeg fembot combines beer and hottieliciousness , Bodog offers up the perfect combination of football and an entirely different form of hottieliciousness. The kind only a fantasy football obsessed guy could conjure from within.
Following Vera Wang, Jay-Z, Pharrell Williams, Mark Cuban, Mark Burnett and others, tennis champ Serena Williams is HP's nexy "achiever" in the company's "The Computer is Personal Again" campaign. Coming courtesy of Goodby, Silverstein & Partners, the campaign breaks today with a spot on USA, ESPN and online at SportsIllustrated.com, ESPN.com and Yahoo.
On August 31, a Serena-focused website will debut with all sorts of goodies like a blog, ring tones, videos, clothing and a documentary. Yes, it's all about achievement.
So Best Buy's got this contest running called TechUOut. Upload a video about why your dorm room needs some techie refurbishing, and you could win $15,000 for a Best Buy shopping spree. So yeah, imagine nailing that new iPod, humoring yourself over HDTV and indulging your lust for Molly Ringwald films all in one big fat wad-blow.
Not all entries are a waste of infinite tube space, though. We liked this one, which just goes to show there's still plenty of audience creativity to milk in the vast universe of CGM.
Our favorite prima donna and McFly activist, Kan the Louis Vuitton Don, slated rhinofx to help create his music video for "Stronger," a song with a -- what? -- Daft Punk sample.
We usually roll our eyes when traditionally ad-oriented firms get into music videos or movies - mainly because these arenas seem like every self-deluded creative's wet dream - but the result for "Stronger" is a neat mash-up of Asian pop, hip-hop culture, sci-fi and animation. Say anything you want about Kanye, he always shoots for an interesting angle in his videos. Good call on rhinofx.
For shits and giggles, some time ago Harry Woods and Gill Witt put together this would-be ad for a less funded project of Frito Lay's - namely, Funyuns. (We used to eat them. They are completely unnatural and completely amazing.)
The result, Ahmadinejad Loves Funyuns!, is not really super-funny. In fact, it seems like something a little kid playing cut-and-paste-current-affairs would do. And it only gets less funny as it progresses. Maybe you just have to be high.
We're a little late on this one, but it's worth mentioning anyway because finally there's a way to express the impact and meaning of Web 2.0 without verbally fumbling with "blogs," "collaboration," "synergy" and other bullshit buzz we've been hammered with and hammering others with so relentlessly.
After some trial and error, anthro professor Mike Wesch has perfected his text-based thesis on the evolution of the word, technology and ourselves in Web 2.0.
Definitely worth the watch. The progression from paper to text is a little painful if you've seen it 34598349058 times like we have, but it's nonetheless an elegant process and the ending is still pretty moving. Thanks Lee Hopkins for tipping us off.
Now Wesch can roll up his sleeves and start on his next project: Web 3.0, a web far more tangly than the one we've just finished weaving. But it isn't just around the corner, it's pretty much already here.
To call attention to the 250,000 children around the world who cause group War Child Canada says are training for, fighting and dying in wars at any given moment, the group has launched Camp Okutta, a full blown camp that instructs children on the art of war. Fictitiously, of course. A video, posters and the camp website round out the campaign which was created pro-bono by Toronto agency john st. Indusblu created the Camp Okutta website and Soci-Media created the War Child corporate site.