We have to hand it to Axe. For years, they've managed to keep the central idea of their brand alive. With each outing, the message is the same: Axe attracts women and serves them up to the whims of men. Of course, that's not at all true but it makes for a great ad campaign.
The latest entry in the campaign is The Axe Naughty to Nice Program which plays out the continuing scenario of women going crazy in the presence of men wearing Axe products. This time it's about women who turn into lust-crazed vixens and commit crimes. The Naughty to Nice Program aims to rehabilitate these women.
Without containing anything the least bit socially redeeming or having anything at all to do with advertising, we share with you this video of an overwrought Chris Crocker emotionally pleading to everyone to LEAVE BRITNEY ALONE! Asking how dare the media make fun of Britney after all she's been through, Crocker spends a full two minutes and 11 seconds crying about how the media makes tons of money off writing crap about Britney.
Freakishly as this message is delivered, Crocker is completely right. Just witness VH1's rehashing tonight of Britney's woes over the past couple of years. Just witness any Britney-related media thrashing. And, yes, we have crapped on her as well. Mea Culpa on that. Will this ever change? Doubtful.
And if you want even more of this, there's apparently a conspiracy theory that goes along with her VMA performance. Her lack luster dance moves were apparently due to...yes...a faulty heel on one of her shoes. And on and on and on it goes...
After spending way too much time with that Save the Text Save the Words viral, we're happy to come across another that's well, not too hard to figure out since we were told it was for Twix. It's Spanish and involves a guy approaching people and suddenly yelling at them. From the other videos, one of which shows several twitchy people in a doctor's office, we gather the joke is relating Twix to some kind of uncontrollable twitch. Or something like that. Anyway, see it all here.
To explain TomTom's mapshare feature which allows users to makes changes to maps, Pool Worldwide created this video. The first three minutes of the video explain how users can submit and confirm map changes. The last minute offer up some "cheat codes" which dramatically alter the landscape of Amsterdam by making changes to TomTom's mapshare database.
With the ubiquitous YouTube video, Leno appearance and online video site, famed (at least if you watch movies and TV) Fred Thompson has entered the 2008 presidential race. We're not much into politics finding ourselves oddly aligned to some things Democrat and some things Republican but not comfortable with Independent status and certainly not or right or left wing crazy...at least in real life. So it is with confusion, we are drawn to Fred Thompson who appears to be as Republican as they come but also pretty laid back about a lot of things.
- DraftFCB...in need of anything good these days...has landed the $200 million 2010 U.S. Census campaign. We can only imagine the creativity that'll come out of this one.
- This is over a year old. Don't know how we missed it. Although, knowing us, we didn't miss it and have simply forgotten we covered it. Anyway, watch Will Video For Food's Kevin Nalty take on the role of viral video broker and lampoon the early days of big brands misunderstanding YouTube.
- Copyranter has what he's been told is the CP+B script for Al Gore's not-yet-released Climate Project commercial.
Several years ago, Patrick Sell, who has a history in marketing with stints at Doremus and Reuters, launched a site called I Do Nothing All Day. Aptly, the site contains nothing more than videos he takes while out and about in New York City. Of course, they aren't just any videos, they're videos of beautiful women walking down the sidewalk or in the park. Originally, Sell envisioned I Do Nothing All Day as a site where all kinds of New York City imagery would be captured and shared but as we all know, nothing attracts more attention than a beautiful woman walking down the sidewalk on a hot summer day.
Now, before you go and label Sell a perv, check out the site. It's nicely done and he asks everyone permission before he films them. He's not doing anything more salacious than you'd find in your average fashion magazine or on fashion show runways anywhere in the world. The work is just a simple appreciation of natural female beauty. Now that we have that clarified, Sell has expanded, launching Turning His Head, a site which sells women's clothing featured in I Do Nothing All Day videos.
If there's any segment of advertising that's boring and droll but intensely more challenging than other segments, it would be B to B high tech advertising. We did a stint in the segment back in the dot com days. We learned more than we'd ever care to know about business intelligence, Ethernet switching, network management, IT outsourcing, knowledge management, ecommerce, message management, document management, wireless integration and countless other overly buzzword-filled non-sense.
Thankfully, all high tech marketers aren't so boring as indicated by this Vertical Response video sent to us by Adrants reader Rick Bruner. In the video, Furious ALF & 2Fein rap about "the app thang." All kinds of snide comments can be made about rappers but in this case it just seems to work. Maybe it's because we have a close affiliation with particular area of advertising. Maybe this thing is actually that good. You decide.
Continuing its campaign to boycott American Eagle, Unite Here, which claims American Eagle Outfitters fails to enforce its Code of Conduct at one of its Canadian shipping Warehouses has launched a Counter Marketing Contest as part of its American Vulture cause. The contest seeks video submissions from people which comment on, parody or satirize the retailer's current marketing efforts.
It began it's quest in New York's Union Square back in July with rally outside one of the chain's stores with its version of the American Eagle, the American Vulture.
Every once in a while, some agency creates a piece of work that causes one to react with equal parts "WTF?" and "Damn, that was good!" This :90 from Fallon and A Glass and a Half Full Productions for Cadbury Dairy Milk is one such piece of work. With a gorilla, a drum set and Phil Collins' In the Air Tonight, an intriguingly pensive and and anticipatory mood is set as the gorilla waits for his moment to shine. The work comes from Juan Cabral who worked on Sony's Paint and Balls.
UPDATE: Check out the eerily similar commercial Adland found for the ABC comedy Carpoolers.