'Foobs' the New Female Objectification Advertising Tactic

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Oh the hell with all that crap about objectifying women in advertising. Oops. Did we just say that? Well, not really but Bodog kinda does in its new, and we think very hilarious, new video promoting its Bodog Fantasy Football. Maybe some of you have seen that old movie Weird Science in which some hottie appears to a bunch of geeks. Well, this video follows the same idea but when Bogog's hottie appears from the closet, climbs onto the bed of a droolingly transfixed guy and takes off her shirt, she unleashes a pair of boobs like none you've ever seen before.

Just as the Heineken DraughtKeg fembot combines beer and hottieliciousness , Bodog offers up the perfect combination of football and an entirely different form of hottieliciousness. The kind only a fantasy football obsessed guy could conjure from within.

by Steve Hall    Aug-28-07    
Topic: Commercials, Good, Racy, Strange, Video



Serena Williams HP's New 'Get Personal' Spokesmodel

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Following Vera Wang, Jay-Z, Pharrell Williams, Mark Cuban, Mark Burnett and others, tennis champ Serena Williams is HP's nexy "achiever" in the company's "The Computer is Personal Again" campaign. Coming courtesy of Goodby, Silverstein & Partners, the campaign breaks today with a spot on USA, ESPN and online at SportsIllustrated.com, ESPN.com and Yahoo.

On August 31, a Serena-focused website will debut with all sorts of goodies like a blog, ring tones, videos, clothing and a documentary. Yes, it's all about achievement.

by Steve Hall    Aug-27-07    
Topic: Campaigns, Celebrity, Commercials, Video, Weblogs



Best Buy Runs Dorm Makeover Video Challenge that Looks Like Every Other Video Challenge

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So Best Buy's got this contest running called TechUOut. Upload a video about why your dorm room needs some techie refurbishing, and you could win $15,000 for a Best Buy shopping spree. So yeah, imagine nailing that new iPod, humoring yourself over HDTV and indulging your lust for Molly Ringwald films all in one big fat wad-blow.

Not all entries are a waste of infinite tube space, though. We liked this one, which just goes to show there's still plenty of audience creativity to milk in the vast universe of CGM.

by Angela Natividad    Aug-24-07    
Topic: Consumer Created, Online, Promotions, Video



You Mean Ad Guys Can Make Music Videos? For 'Stronger,' Kanye Says Yes

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Our favorite prima donna and McFly activist, Kan the Louis Vuitton Don, slated rhinofx to help create his music video for "Stronger," a song with a -- what? -- Daft Punk sample.

We usually roll our eyes when traditionally ad-oriented firms get into music videos or movies - mainly because these arenas seem like every self-deluded creative's wet dream - but the result for "Stronger" is a neat mash-up of Asian pop, hip-hop culture, sci-fi and animation. Say anything you want about Kanye, he always shoots for an interesting angle in his videos. Good call on rhinofx.

by Angela Natividad    Aug-23-07    
Topic: Commercials, Good, Online, Video



In a World Ruled by Renegade Creatives, Ahmadinejad Puts Funyuns Over Hezbollah

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For shits and giggles, some time ago Harry Woods and Gill Witt put together this would-be ad for a less funded project of Frito Lay's - namely, Funyuns. (We used to eat them. They are completely unnatural and completely amazing.)

The result, Ahmadinejad Loves Funyuns!, is not really super-funny. In fact, it seems like something a little kid playing cut-and-paste-current-affairs would do. And it only gets less funny as it progresses. Maybe you just have to be high.

more »

by Angela Natividad    Aug-23-07    
Topic: Bad, Online, Spoofs, Video



What is Web 2.0? Stop Fumbling with Words and Just Watch

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We're a little late on this one, but it's worth mentioning anyway because finally there's a way to express the impact and meaning of Web 2.0 without verbally fumbling with "blogs," "collaboration," "synergy" and other bullshit buzz we've been hammered with and hammering others with so relentlessly.

After some trial and error, anthro professor Mike Wesch has perfected his text-based thesis on the evolution of the word, technology and ourselves in Web 2.0.

Definitely worth the watch. The progression from paper to text is a little painful if you've seen it 34598349058 times like we have, but it's nonetheless an elegant process and the ending is still pretty moving. Thanks Lee Hopkins for tipping us off.

Now Wesch can roll up his sleeves and start on his next project: Web 3.0, a web far more tangly than the one we've just finished weaving. But it isn't just around the corner, it's pretty much already here.

by Angela Natividad    Aug-22-07    
Topic: Best, Online, Video, Viral



Canadian Kids Go to Camp, Shoot AK-47s, Learn War Tactics

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To call attention to the 250,000 children around the world who cause group War Child Canada says are training for, fighting and dying in wars at any given moment, the group has launched Camp Okutta, a full blown camp that instructs children on the art of war. Fictitiously, of course. A video, posters and the camp website round out the campaign which was created pro-bono by Toronto agency john st. Indusblu created the Camp Okutta website and Soci-Media created the War Child corporate site.

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by Steve Hall    Aug-22-07    
Topic: Good, Online, Poster, Video



Vogue Live Blogged, Apple YouTubed, MySpace Facebooked

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- Glossed Over live blogs the reading of Vogue's 840 page September issue.

- Apple catches wrath from popular YouTubers misfortune with the company's bad customer service.

- Christina Ricci is the new face of Samsonite's Fashionaire accessory line.

- This is how they sell Volvos in Korea.

- Yup. MySpace is over. Now, it's all about creating Facebook applications as Hyper Happen and W3Haus just did to promote the movie Knocked Up in the UK.

- Darren Stevens is dead. Oh wait, he was never alive. Oh wait, it's a new blog to promote a new marketing book. Oh wait, and even another YouTube book video.

- OMG! It's another book! But this one's not about marketing. It's about ghosts, monsters and UFOs. But it counts because a former creative director wrote and took the photos.

more »

by Steve Hall    Aug-21-07    
Topic: Games, Industry Events, Magazine, Social, Video



Heinz UGC Entry Says 'Next TIme Hire an Ad Agency'

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Los Angeles freelance art director Brian Engleman thinks the consumer-generated content craze has gone too far and illustrates this by creating an entry in the Heinz ketchup contest which offers $57,000 to the winner. Oddly, Engleman's entry is one of the best we've seen so far. Well, in terms of production values. And insiderish humor.

At the risk of being un-PC (oh we never do that here!), we do have to wonder if there wasn't a bit of an inside joke here with the casting of the token hottie and token African America who sit by the hot tub as Chris Lusti completes the spot by advising, "Next time hire an ad agency." OK, shoot us now but we're just wondering. Maybe they're just part of the crew. OK, we're gonna shut up now.

by Steve Hall    Aug-21-07    
Topic: Consumer Created, Good, Video



Beef Curtains Served With Man Sandwich and Cream Pie

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Well since there's apparent surprise we haven't yet seen this cheeky New Zealand spot for Sky Television's Fresh TV, an adult channel, we're happy to oblige anyone who's confuzzled as to why we, contrary to popular belief, don't have spies in every agency in every country around the world. So here it is. During it's 1:10 length, it contains more metaphors and sexual innuendo than we'd dare say you'd find on Adrants in a year. Or maybe a month., OK, a week but still. We particularly like "beef curtains."

Give it a watch. It comes courtesy of DDB New Zealand. See how many metaphors you can spot. There's an accompanying website but it seems it's too filthy and there's only a "Be Back Soon" image.

by Steve Hall    Aug-20-07    
Topic: Good, Racy, Strange, Video








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