Land Rover is behind England in its quest to retain its World Cup rugby title. Created by Wunderman, this video which features World Cup winner Josh Lewsey and some freak who really loves football, sets the record straight when it comes to which sport Englanders are most passionate about. That, or England's fixation with the word "piss."
While our Zwinky friends are out with a new commercial for their tween-focused avatars and online chat world, several YouTubers have created videos advising people to beware of Zwinky and its toolbar claiming the installation dumps spyware on one's computer.
Just as the Obama Girl professed her love for Barak Obama and the Giuliani Girls defended Rudy against Obama Girl's posses in a street fight, the Romney Girls, other wise known as the the very beautiful Barbadoro Triplets (Cynthia, Caroline and Christine), are out with a Barely Political-created Obama Girl attack ad on behalf of Mitt Romney that ends with a not so subtle jab at polygamy, which, of course, is totally in style now with the success of HBO's Big Love.
A song by the Barbadoro Girls - who are from New Jersey and do actually write and sing - will follow in a month or two along with a video. Bostonians, watch your sidewalks for the next Obama Girl Throw down.
Chris Thomas has the story of multi-level marketer BeautiControl, a music video the company created, apparently, to motivate its consultants and the backlash caused by what Thomas describes as "horrible marketing." The video, much like that "apply directly to the forehead" commercial, features six stiletto-wearing, wannabe bootylicious primpsters dancing, posing and rapping "cars, money, friendship, bling and travel" over and over. In reaction to consultants' complaints, the company removed the video from its YouTube channel but Thomas was kind enough to capture it for us so we can all wallow in its horrific beauty.
If you've never thought of a baby stroller as a stage prop for a choreographed dance sequence, you will now after watching this 72andSunny-created video for Bugaboo Strollers in which a group of fours dads go all Broadway to demonstrate the Bugaboo Bee's cool factor. It's not your average stroller commercial and that's a very good thing.
Perhaps it's because we're squarely East Coast. Perhaps it's because sequels rarely, if ever, surpass the greatness from which they spawn. Perhaps its that we're much more prep at heart than West Coast Whacked. Perhaps it's just that this JWT New York-created Smirnoff Tea Partay sequel, Boyz in the Hillz, simply isn't as good as the original.
Oh sure, it rips West Coast oddities just as the original ripped East Coat preppy life but it doesn't seem to have the wit of the original. Of course, we could be completely wrong and this sequel may go on to garner millions more views than the millions the original achieved. Time will tell. But according to East Coast Tea Partay frontman Prescott, "those West Coast rappers are whacked, yo!"
As we surmised earlier this month, Philips Bodygoom has taken its efforts the the next logical step. The marketer's agency, Tribal, has launched Robot Skin, an episodic series in which grooming robots, otherwise known as "the key that unlocks the version of yourself you always wanted to be," become the most desirable toy men can possess in the future. It's a a nice effort. After all, imagining a fembot stroking your various body parts is a lot more exciting than the mundane reality of an electric grooming device doing the same. And it's far better than that dude in the white bathrobe spewing double entendres about your nuts. But we do wonder if Svedka Vodka's fembot are gonna come knocking.
Change the body and the mind will follow. Or so the copy says.
- If you care, Facebook's heretofore "non-existent" ad rates have been leaked.
- Pepsi's Alan Pottash, the man behind many successful campiagns such as Pepsi Generation, Pepsi Challenge and all those celbu-commercials, died July 27 in LA at the age of 79.
- Toto's Times Square bare asses have been covered - quite creatively - following complaints from Reverend Neil Rhodes of the Times Square Church.
- This is what happens when an ad agency with just ten people and three accounts has too much time on their hands.
We liked this would-be viral for Umpqua Bank by Creature, which showcases the travails of the budding entrepreneur from the eyes of a seven-year-old "lemonaire" who hasn't yet learned there are myriad ways in which life can maim and destroy the dreams you hold dear.
Of potential lemonade stand competitors, the little hero ambitiously opines, "I'm gonna crush them and turn them into parking lots."
We also like the tack Umpqua took in not putting together some gritty astroturf viral. They effectively converted an obscure brand we've seen on a couple of drab buildings into a sunshiny, fun place to teach one's kiddies about the value of money ... and interest rates.
It's worth mentioning that Jim Haven served as creative director on this spot. We'd hate on him some more but we're still pleasantly sedated by all the yellow on the Lemonaire site.
While we can appreciate the effort put into this DraftFCB Irvine online work for Taco Bell, Fourth Meal, which presents itself as a late night resource for night owls, it's a bit kludgey considering the hundreds of other similar online efforts which have come before it. Doing the Taxicab confessions thing, visitors can ride a cab around the city, check out late night hot spots added by users and record their own confessions for upload. Maybe Dunkin' gave us a decaf this morning by mistake but this just isn't hitting us.