Hmm. Now here's something that's never been done before; highlight and make fun of a bunch of idiots in order to make the viewer feel superior. Oh but wait. In the case of this BMW Driving School promotion, this approach works perfectly. After all, most drivers are a bunch of idiots who think their way of driving is the only way to drive.
BMW wants us to know that, unfortunately, most, if not all, we've been taught about driving is wrong and that their way, above all others, is the best way. No doubt you'll find someone you know quite well among the nine idiots in this video promotion if not someone closely resembling yourself.
Wouldn't it be nice if, when you walked in to Victoria's Secret (as a guy) and hot, lingerie-clad models where there to help you choose the perfect thing and cleavage-revealing bra for the women in your life? Of course, that's never going to happen because some cause group would get all pissy accusing Victoria's Secret of treating women like sex objects. Oh, and the fact shopping would be the last thing a man would be thinking about in a situation like that.
But, it's perfectly OK for (sort of) hot looking men to dress up in red boxers to help women shop for the man in their life as French clothing store Celio does. No double standard here, right? Oh wait, their French. They have an entirely different set of rules when it comes to the perfectly normal attraction each sex has for the other. In fact, rather than hiding, they celebrate it.
- Indie rock bad The Marvis has remixed one of the Jonas Moore Triumph videos.
- Be sure to check out all the blatherific Cannes video coverage AdWeek is providing this week.
- MediaBuys has has launched Media Campaign Wizard, a tool that manages the purchase of discounted media without commoditizing it auction-style.
- Focus Features is promoting its upcoming film Talk to Me, starring Don Cheadle, with a social network. Focus has partnered with Going.com to its 300,000 members free tickets to special advance preview screenings of the film starting Wednesday, June 27, in New York, Boston, and San Francisco.
- Dubbing Cannes the "International Ad Men Falling Over Each Other to Give Award-Winning Blow Jobs To Each Other" event, Copyranter is proud he's "live blogging from Cannes.
If you're head is about to explode because you can't follow the increasingly insane Lost plot twists. If you're sick of the Jack/Sawyer/Kate will they/won't they crap. If you can't figure out whether the show is biblically purgatory-based or some kind of time travel experiment gone wrong. If you think the Dharma Initiative is run by Bill Gates' detached-at-birth twin, TomTom has all the answers for you inside it's Lost in 30 Seconds video.
Lee Cooper Denim has launched the Gyro Worldwide-created Bottom Inspectors, a cheeky, British examination of the female posterior all to promote the company's Denim Xfit Lycra jeans. In the videos, British Bum Society's Inspector Flemming does man on the street gigs measuring up women's butts and having them slim into a pair of jeans while inside a "bum cam"-enabled booth. If your into ass, you just might like what this campaign has to offer. Links to vids below.
Last month, Samsung launched its Upstage Contest which asked people to submit videos of themselves lip syncing Melody Club's Destiny Calling. The judging will begin next week and the lengths to which peole will go to win a video contest is impressive as indicated by these two submissions. Nice work. See them here and here.
As a bit of therapy from time to time, we're happy to view "making of" videos just to remind ourselves how much work goes into creating a commercial and, conversely, just how easily unfair it can be to quickly criticize such work with reckless abandon. So, today, we do our penance in watching this video which documents the making of a new commercial, The Journey, for Motorola's Rizr Z8 high resolution mobile phone.
The ad, which follows the same actor through 150 years of video technology, was created by Abbott Mead Vickers BBDO and directed by MJZ's NicolaiFuglsig. As part of our penance, we offer no critique of this work.
There's a problem with this new video campaign for Motorola's S9 wireless headphones which captures the fictional dance crew, Wirebreakers, challenging members of the public to dance offs in random locations such as a putting range, art gallery, public library and a squash court. Most people, when confronted by a strange person appearing suddenly in front of then with arms flailing and legs wiggling , will either beat the crap out of the approachee, stare or run for fear of their lives. The last thing they'll do, as portrayed in the first video of the campaign, is to actually begin dancing with the approachee as if they were long time acquaintances.
The campaign will consist of eight videos in total, released over the course of the summer. Be warned. A strange dude may approach you at any time and challenge you to a dance off.
Hmm. This is new. Hot chicks getting pummeled with birthday cake in slow motion to promote the launch of Polaroid sunglasses in the United Kingdom. Created by Rubber Republic, the whack-a-hottie site strives to illustrate the importance of Polaroid's anti-glare technology.
As part of of MTV's global warming awareness Switch campaign, YouTube celeblets, Sam and Ralph of "Mutherfuckin' Tea" fame were tapped by Cake to create a video about climate change. The result is quite funny.
MTV Switch has been put together in a collaboration by six ad agencies - Cake, 180 Los Angeles, Lowe Worldwide, Ogilvy, Wieden & Kennedy, 12 and Y&R - and will run across MTV's 55 TV channels in 162 countries. The agencies did not charge for their work on the campaign.