- In the ever expanding quest to make sure every inch of media space contains some elements of its campaign, the Simpson's Movie campaign has hit the pages of Harpers' Bazaar.
- Grow Interactive has created Disco Dream Ride, a site which promotes Lance Armstrong's fan club and the Discovery Channel Pro Cycling Team. Visotors can webcam themselves and affix their heads to character on the site Trailer Crashers-style.
- Eyewonder has launched a Click-to-Call feature or its rich media ad units.
- Naked people, cock rings and orgasm mops get it on for Method cleaning products. These are the ComeClean people.
- The "world's most boring movie" is supposed to promote paint. We think not.
- Here's the full length Obama Girl vs. Giuliani Girl video we tipped last week.
- First there was Diet Coke and Mentos. Now, there's Carlsberg and Mentos. And it's bad. Really, really bad.
It looks like the creative brief for this Dodge Nitro viral wannabe fell into the hands of some art director's second cousin twice removed who just graduated from the college of middle school humor. Are we supposed to laugh? To cringe? To utter a collective WTF? Oh wait. It's Dutch. That might explain. OK. Kidding. Seriously. Kidding.
UPDATE: Looks like the Dodge corporate folk weren't too pleased with this spot and asked that it be removed from YouTube. Not must to miss though. Just a dog pissing on the Nitro's wheel and then receiving an electrical shock from the Nitro.
The really scary this about this pseudo security tape of a business man having a meltdown in a hotel lobby is we've seen very similar things in real life. Clearly, we are way too stressed out but Cisco claims it has the answer with its Unified Communications product, one of those bring it all together business communication wonders you hear so much about but no one actually uses.
Anyway, the video points to Don't Have A Meltdown which is a representation of a psychiatrist's office where the doctor promises cures for freaked out business people. The video is finding widespread success on Break, MySpace, Filcabi, YouTube and all sort of other video sites since its launch a few weeks ago. Ogilvy West created.
We're not sure why a company would position itself as an asterisk hunter when, in fact, it's impossible to run a company, or anything for that matter, without certain ground rules, terms, conditions and guidelines but broadband company Bright House thinks it's asterisk-free and wants to celebrate. So, who are we to stop a company that wants to have some fun with the annoying asterisk found in so many advertisements these days. Here's their Fry Hammond Barr-created commercial and here's the Asterisk Hunter website.
Oh no! On no! Please no! Not again. Not another multi-bladed razor. Can't Gillette and Schick just give it up? Of course, we have no idea if this teaser video on YouTube claiming to be "the new face of male shaving" has anything to do with the next six-plus facial razor craze. More likely, it's some new fangled Shave Everywhere-like device destined to rid the male species of even more unsightly body hair.
What do you do when you want to call attention to Amnesty International's Make Some Noise human rights campaign? You get a bunch of celebrities doing strange things to make noise, of course. After all, that's what they're great it, right?
OK, either this is getting really stupid or really brilliant. On Monday, a follow up to the Obama Girl video entitled Obama Girls vs. Giuliani Girl will be released. In the video, the famed Obama Girl, aka Amber Lee Ettinger, and her posse of bootie shakin' hotties will take on a posse of bootie shakin' hotties known as the Giuliani Girls.
This, my friends, is what's become of American politics. Bootylicious asses and big boobs are the new determining factor in the selection of America's next President. It's no wonder the rest of the world sees us as a bad sitcom about Catholic School girls bursting out of their Wonderbras and pleated plaid minis like faux high school strippers on Photobucket who must resist restraint from bible-thumping nuns with repressed feelings of sexual inadequacy and ban-everything cause groups run by their cousins.
We're behind on this a bit but New York's Night Agency has put together a 21st century version of a 1960's flower power, cross country tour for Lucky Brand Jeans complete with tricked out 1949 Flxble bus. The bus, which recently made its way across the country from LA, is now in New York City and will be parked in front of the Lucky Brands store at Broadway between Prince and Spring around 4PM where The Hysterics will perform if you want to check it out.
The bus will then set out to traverse the country again making stops at events such as Lollapalooza, Voodoo Music, 10,000 Lakes, Austin City limits and others throughout the summer and fall.
Here at Adrants, we sometimes receive things that are so beyond weird, we can't help but utter, "what the fuck?" Usually this utterance leads to a quick toss off of the work courtesy of the delete button or , conversely, it motivates us to craft a little story about it because, well, we like weird, WTF stuff. Now, it seems, someone has turned our "what the fuckness" into an actual campaign. Yes, Bos Toronto has created a new campaign aptly called WTF? for Canadian retailer Mac's Convenience.
A buddy at Deep Focus sent us this news about Rap Cat, demonstrable success that guerrilla advertising, performed properly (assuming Rap Cat was), unlocks the quality of loyalty and evangelism in the demo it's meant for.
We don't know about all that. And five pages on a video that we couldn't hang with past the first minute was five pages too many. We did think Rap Cat was a good way to showcase how vacuous mainstream rap is (and has been for awhile), and maybe it's commentary on the whole lolcat phenomenon too. Who knows.
All we know is we felt embarrassed watching it, and somewhat impatient, and a little aggravated, and after all that washed away we had a strong suspicion Rap Cat was intended to generate just those feelings. Because it sure wasn't funny.
(For the record, Deep Focus had zip to do with Rap Cat. The bling-sporting feline was the brainchild of Amalgamated, a wee NYC firm.)