Bright House Hunts Down Asterisks

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We're not sure why a company would position itself as an asterisk hunter when, in fact, it's impossible to run a company, or anything for that matter, without certain ground rules, terms, conditions and guidelines but broadband company Bright House thinks it's asterisk-free and wants to celebrate. So, who are we to stop a company that wants to have some fun with the annoying asterisk found in so many advertisements these days. Here's their Fry Hammond Barr-created commercial and here's the Asterisk Hunter website.

by Steve Hall    Jul-17-07    
Topic: Online, Strange, Video



It's A Fembot. It's A Blu-ray Promotion. Nah. It's Just A New Razor

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Oh no! On no! Please no! Not again. Not another multi-bladed razor. Can't Gillette and Schick just give it up? Of course, we have no idea if this teaser video on YouTube claiming to be "the new face of male shaving" has anything to do with the next six-plus facial razor craze. More likely, it's some new fangled Shave Everywhere-like device destined to rid the male species of even more unsightly body hair.

by Steve Hall    Jul-16-07    
Topic: Video



Celebrities Make Noise For Amnesty International

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What do you do when you want to call attention to Amnesty International's Make Some Noise human rights campaign? You get a bunch of celebrities doing strange things to make noise, of course. After all, that's what they're great it, right?

by Steve Hall    Jul-16-07    
Topic: Celebrity, Online, Video



Obama Girl and Giuliani Girl Face Off in Bootylicious Street Fight

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OK, either this is getting really stupid or really brilliant. On Monday, a follow up to the Obama Girl video entitled Obama Girls vs. Giuliani Girl will be released. In the video, the famed Obama Girl, aka Amber Lee Ettinger, and her posse of bootie shakin' hotties will take on a posse of bootie shakin' hotties known as the Giuliani Girls.

This, my friends, is what's become of American politics. Bootylicious asses and big boobs are the new determining factor in the selection of America's next President. It's no wonder the rest of the world sees us as a bad sitcom about Catholic School girls bursting out of their Wonderbras and pleated plaid minis like faux high school strippers on Photobucket who must resist restraint from bible-thumping nuns with repressed feelings of sexual inadequacy and ban-everything cause groups run by their cousins.

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by Steve Hall    Jul-13-07    
Topic: Racy, Video



Lucky Brand Jeans Brings Back Sixties-Style Summer of Love

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We're behind on this a bit but New York's Night Agency has put together a 21st century version of a 1960's flower power, cross country tour for Lucky Brand Jeans complete with tricked out 1949 Flxble bus. The bus, which recently made its way across the country from LA, is now in New York City and will be parked in front of the Lucky Brands store at Broadway between Prince and Spring around 4PM where The Hysterics will perform if you want to check it out.

The bus will then set out to traverse the country again making stops at events such as Lollapalooza, Voodoo Music, 10,000 Lakes, Austin City limits and others throughout the summer and fall.

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by Steve Hall    Jul-13-07    
Topic: Events, Good, Video, Weblogs



WTF Campaign for WTF Yields Desired WTF Response

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Here at Adrants, we sometimes receive things that are so beyond weird, we can't help but utter, "what the fuck?" Usually this utterance leads to a quick toss off of the work courtesy of the delete button or , conversely, it motivates us to craft a little story about it because, well, we like weird, WTF stuff. Now, it seems, someone has turned our "what the fuckness" into an actual campaign. Yes, Bos Toronto has created a new campaign aptly called WTF? for Canadian retailer Mac's Convenience.

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by Steve Hall    Jul-12-07    
Topic: Good, Poster, Racy, Strange, Video



Rap Cat Gets Benefit of Doubt with Unnecessarily Deep Analysis

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A buddy at Deep Focus sent us this news about Rap Cat, demonstrable success that guerrilla advertising, performed properly (assuming Rap Cat was), unlocks the quality of loyalty and evangelism in the demo it's meant for.

We don't know about all that. And five pages on a video that we couldn't hang with past the first minute was five pages too many. We did think Rap Cat was a good way to showcase how vacuous mainstream rap is (and has been for awhile), and maybe it's commentary on the whole lolcat phenomenon too. Who knows.

All we know is we felt embarrassed watching it, and somewhat impatient, and a little aggravated, and after all that washed away we had a strong suspicion Rap Cat was intended to generate just those feelings. Because it sure wasn't funny.

(For the record, Deep Focus had zip to do with Rap Cat. The bling-sporting feline was the brainchild of Amalgamated, a wee NYC firm.)

by Angela Natividad    Jul-12-07    
Topic: Online, Spoofs, Strange, Video



DMBDO is the Ultimate Agency. Really. Seriously. Go Look.

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"Welcome to DMBDO, the hottest agency in the business, where the work comes first, unless something better comes along." This is the welcome line for Puppet Agency, a wicked take on agency life in serial form.

We tried in our lazy two-minute way to figure out who was behind it, but the whois on the domain is, of course, anonymous. But we've been tipped it's BBDO. Blue Sky Agency.

The featured agency episodes, though, are funny as hell and surprisingly insightful. They take every inane frustration you suffer at your desk, talking to all sorts of digression-happy vainglorious folk, then magnify them - with puppets! And oh, what a theme song.

See the first installment, Junior's Advice. Way to encapsulate a character that doubles as both puppet and complete tool.

by Angela Natividad    Jul-12-07    
Topic: Best, Online, Spoofs, Video



Trance Music Adds Little Flair to Jonas Moore Mash-Up Promos

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Factory Publishing launched a contest for The Many Worlds of Jonas Moore, an online graphic novel with a Matrixy premise that revolves around a United States controlled by - get this - British gamers.

Jonas Moore fans can mash up, remix and otherwise stir the soup of various graphic novel media to create their own music videos.

To demonstrate that all's well on the CGM front, Factory sent us this recent montage put together by an artist called Emeson for his song Maybe We Energise.

The song has its moments and the tame, carefully-selected imagery is occasionally cool, but the whole thing rings too much like an agonizing 20 minutes spent watching a video collage at somebody's wedding: self-indulgent, too long, and uninteresting to non-fans.

by Angela Natividad    Jul-12-07    
Topic: Online, Promotions, Trends and Culture, Video



Voyeuristic Viral Draws Fawning Eyeballs to Open Event

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SemutApi Colony put together a video to help raise awareness about an event with voyeuristic viral from the inside. Here you find a camera boy peering up shirts and down ass cracks to gauge the quality of fan meat.

We're not sure what language the viral is in but it does involve a good swift punch in the face, which was pretty satisfying.

by Angela Natividad    Jul-10-07    
Topic: Online, Video










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