Count yourself among the lucky ones if you've never had to attend a middle school concert at which kids attempt to do the thing where you fill various glasses with various amounts of water to play a tune. The result is often an unpleasant assault on the ears.
Thankfully, Italian winery Tasca d'Almerita, with help from Mosaicoon, hired some professionals to do the very same thing and the results are nothing short of wonderful. Reminiscent of Honda Choir, the winery filled 250 wine glasses with 130 liters of wine and placed them in the hands of some very capable musicians.
Nothing at all like your average middle school music concert.
- Pretty girls (and guys) test new JWT Amsterdam website.
- Here's an interesting Sun-Maid spoof.
- Tribal DDB created a site for VW to which people can link their Facebook profile and end up with a customized, personalized story.
- Yet another commercial that portrays fathers as irresponsible blithering idiot.
- Not an ad but worth the 14 minutes you will need to watch this short called Plurality which deals with privacy, surveillance...and time travel.
Assuming these TBWA\Chiat\Day New York-created, Wally Pfiser-shot Michelin videos were set up fairly, they do a nice, low key job highlighting the benefit's of the brand's tires over the competition. The four ads tout the tire's better stopping power, better handling, better fuel efficiency and razor-sharp control. Of course any number of factors can effect tests like this but we're just going to assume the creators did their best to insure it was a fair comparison.
Well if only batteries could actually achieve what San Francisco 49ers pro linebacker Patrick Willis achieved. Powerful new work from Saatchi & Saatchi NY, Trust Your Power, offers a moving portrait of Willis, the challenges he faced growing up and his drive to overcome them.
The California Milk Advisory Board is out with a new video, the latest directed by Fred Savage. In the video, two girls lip sync "iYiYiY" by Cody Simpson to their webcam.And a cow joins in. Yea, a cow. It's cute enough so send it to all your friends. Sned it to your kids. Send it to your parents. They'll all love it. And Deutsch will thank you for sharing its work.
Having just finished re-watching Twin Peaks on Netflix, this new H&M work featuring Lana Del Ray singing Blue Velvet is apropos. Directed by Johan Renck, Del Rey's version of the 1950's classic is as mysterious as any David Lynch project you could imagine.
Of the work, H&M Creative Director Donald Schneider said, "We are excited to have Lana Del Rey, the new star and style icon, as the face of our fall campaign. Lana is totally unique, and we wanted to create a print and film campaign that's just as special. The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana's own personal style."
It's not your average commercial work. And it's a wonderful departure from your usual, run-of-the-mill retail commercial work.
So our occasional roving video reporter, Murray Newlands, attended Affiliate Summit in last month and interviewed Chris Smith, VP of Sales and Marketing for Think Realtime, a site retargeting company. Site retargeting is an online marketing technique that allows a brand to advertise to a person who has visited the brand's site after they leave by showing them display ads on other sites. This is achieved through cookie technology.
In the video, Smith claims many of the brands that work with Think Realtime see a "30 percent increase in the effectiveness of their display advertising."
Hey, it's not sexy, there's no cleavage but, seriously, when you get right down to it, you don't want sexy, you want revenue. Check out the video.
Have you watched The Beauty Inside? It's one of the best examples of branded content ever. The story is deep, wide and intoxicatingly engaging. Over six episodes, we follow the life of a man, Alex, who looks different each day. And he's falling in love with the same woman who, of course, doesn't know he's the same man inside.
Alex keeps a journal of himself each day documenting his different personas. He's always alone because, well, it's not easy creating a lasting relationship with a person who looks different everyday...even if they are the same person inside.
Benefit Cosmetics has unleashed Chelsea Lately writer Sarah Colonna, dressed her up as a police officer, placed her on a Segway and charged her with handing out tickets to makeup crime offenders.
Colonna is blunt in her approach asking one woman if she can "order a hamburger of your face" because her eyebrows look like "McDonald's arches."
Crazy stuff. She even tells one woman her fake boobs are "ridiculous looking."
Of course, the stunt aims to align itself with the brand's tagline, Laughter is the best cosmetic."
In a feat of brilliance, SmartWater has released a faux-security tape - introduced by Ryan Seacrest, no less - that offers us an inside view into Jennifer Aniston's life.
In line with last year's "sex tape," her recent engagement to Justin Theroux and speculations of pregnancy, the video hits on all cylinders. Even Jimmy Kimmel makes an appearance as one of Aniston's kids.