Catch Up Lady points us to what is perhaps the best car dealer promotion we've ever seen. Of course, that might not be saying much as we avoid their marketing like the plague but go with us on this one. Clay Automotive, located just outside of Boston, has created a hilarious but very informative video in which the seven ways car dealers take you are explained. Citing several terms associated with buying a car such as hosed, porked, betrayed, cheated and slammed, a very round man explains how Clay Automotive makes car buying a pleasure buy...yes...undressing. It's a metaphor, of course, for Clay Automotive's opening it all up and hiding it from the buyer. We say brilliant to this one. We just might travel to Clay to buy our next car.
This time last year Jonathan Schoenberg of TDA Advertising & Design conducted a guest lecture in Boulder, CO and smashed the disruptive cell phone of a student with hardly a pause in his sentence. Naturally, somebody recorded it.
The video is startling but not nearly as exciting as the one of the UCLA student getting repeatedly tased. Even so, in 12 months it's made multiple public TV and news cameos on ABC Nightly News, MSNBC, CNN and O'Reilly Factor, not even counting appearances in New Zealand and Canada. To date it straddles nearly 3 million views and is the 16th most-discussed video ever.
Following its long running strategy of attracting men with the most powerful aphrodisiac, women, and its latest Bom Chica Wah Wah theme, Lynx, with help from the Lynx Mynxes, has launched Lynx Players and the Bom Chicka Wah Wah Rally - some kind of flirting contest. Anyway, it's all about bodacious babes and Florida sunshine. Oh, and, apparently, some deodorant gets sold along the way.
We can't decide if the first half of this new Mentos commercial sounds like a woman in the throes of an orgasm or in the throes of a serious gastrointestinal nightmare. You decide. Aside from that, we like. Although we do mis the kitschy old school Mentos commercial.
Advertising educates for better or worse, and per the CGM trend we're finding everybody wants to be an advertiser. With this formula in mind, UK-based Cake Group and climate change charity Global Cool throw together Scene Won, a user-generated video competition with a global warming theme. The contest closes on June 30, and the winner nails £5k.
The videos are the usual fare but what's interesting is the discussion they spark. Is global warming really a problem? Opposing views butt heads for the same marketing space.
If we were Scene Won we'd give the £5k to one of the no-global-warming groups for purely aesthetic reasons just to throw people off-balance. Then you'd have a discussion.
Because PETA gets a seratonin high from symbolic violence, they're using Adwords to push the crap out of these supposedly banned ads. We just finished watching an awesome one for their Fur is Dead campaign in which a woman in fur is clubbed unconscious and stripped of her coat.
There are a lot of people we'd like to club because of their clothes, but hey, we hold back. Why bunny-huggers who guiltlessly pillage living plantlife think they're special, we'll just never know.
We get the point, PETA, but why do you have to be bitchy about it? We'd even venture to say you'd look less mean if you left burning crosses on lawns, but somebody else has already got that gig.
This is a really nice retrospective of Porsche's racing history. Firstborn and Carmichael Lynch have created new website for the Porsche Cayenne that contains a video which highlights the automaker's Trophy Girls who narrate the video and talk about their past involvement. A nice piece of work.
Some things are creepy and then there's just cringe worthy gagginess. Keta Keta is up to its tricks again, this time for 21clips. This guy gets much more than a birthday cake for his 21st birthday.
- The Seventh Chamber, Kontraband's Viral seeding agency, is launching a new Xbox viral to mark the release of Guitar Hero 2.
- Manhattan based Submedia is unveiling a new technology for use with industry-standard 6 by 4 light boxes with a new campaign for Land Rover's LR2. A total of 15 displays, which contain no moving parts and become four-second movies as viewers walk past, will be rolled out in New York, Chicago, Los Angeles, San Francisco and Miami this week.
- Cynopsis reports, "Tribune Company, with its strategic review process concluded, announced a transaction which will take the company private, with shareholders receiving $34 per share in a two-stage plan."
- Omnicom's Chuck McBride-created Cutwater just snagged the $360 million Jeep creative account.
- Writing ever so eloquently, "You'll very probably get laid off, what with the fucking deluge of account losses and reviews this sad excuse for an agency is currently looking at," the always opinionated George Park sounds off Draft/FCB's claim everything is just fine.
- Here's an inventive use of an elevator to promote a forklift.
You just never know where the weirdest stuff is going to come from in our whacked industry but an agency in Cleveland you've probably never heard of, Brokaw, has done a stellar job at unleashing weird in this video celebration of its 15th anniversary.