As a bit of therapy from time to time, we're happy to view "making of" videos just to remind ourselves how much work goes into creating a commercial and, conversely, just how easily unfair it can be to quickly criticize such work with reckless abandon. So, today, we do our penance in watching this video which documents the making of a new commercial, The Journey, for Motorola's Rizr Z8 high resolution mobile phone.
The ad, which follows the same actor through 150 years of video technology, was created by Abbott Mead Vickers BBDO and directed by MJZ's NicolaiFuglsig. As part of our penance, we offer no critique of this work.
There's a problem with this new video campaign for Motorola's S9 wireless headphones which captures the fictional dance crew, Wirebreakers, challenging members of the public to dance offs in random locations such as a putting range, art gallery, public library and a squash court. Most people, when confronted by a strange person appearing suddenly in front of then with arms flailing and legs wiggling , will either beat the crap out of the approachee, stare or run for fear of their lives. The last thing they'll do, as portrayed in the first video of the campaign, is to actually begin dancing with the approachee as if they were long time acquaintances.
The campaign will consist of eight videos in total, released over the course of the summer. Be warned. A strange dude may approach you at any time and challenge you to a dance off.
Hmm. This is new. Hot chicks getting pummeled with birthday cake in slow motion to promote the launch of Polaroid sunglasses in the United Kingdom. Created by Rubber Republic, the whack-a-hottie site strives to illustrate the importance of Polaroid's anti-glare technology.
As part of of MTV's global warming awareness Switch campaign, YouTube celeblets, Sam and Ralph of "Mutherfuckin' Tea" fame were tapped by Cake to create a video about climate change. The result is quite funny.
MTV Switch has been put together in a collaboration by six ad agencies - Cake, 180 Los Angeles, Lowe Worldwide, Ogilvy, Wieden & Kennedy, 12 and Y&R - and will run across MTV's 55 TV channels in 162 countries. The agencies did not charge for their work on the campaign.
It seems book publisher are getting in social media more and more every day. Simon & Shuster has hooked up with online video producer TurnHere to create a collection of videos that showcase the authors behind the publisher's books. The videos will live on a dedicated YouTube page and on a newly-created Book Videos site.
The branded channels feature authors from each of the company's divisions, including Adult, Children's and Audio. Viewers will see two minute feature pieces focusing on the behind-the-scenes stories of authors' lives, the content of their books, and the inspirations for their latest works.
Anytime you stick a stunningly beautiful, hot looking, busty girl in a video and have her coo alluringly into the lens, wide viewership is not far behind and that's exactly what happened with this BarelyPolitical-created video featuring Amber Lee Ettinger, known here as "the Obama Girl," lip syncing the song "I Got A Crush on Obama" written and performed by Temple University student Leah Kaufman who also wrote and sung (but did not appear in) the famed My Box in A Box video. The whole stunt was orchestrated by 32-year-old advertising exec and My Box in A Box creator Ben Relles. So far, the song has achieved 56,000 views on YouTube to date with more sure to come.
In the song, the hottie dances, prances and gushes lustfully about her love for Obama, singing, "I never wanted anybody more than I want you" and "you can Barack me tonight" while giving the camera "the look." It all points to ObamaGirl.com where you can drink in even more of Obama Girl's beauty - including ubiquitous bulging bra shot - and more on the spreading story behind the phenomenon that took Obama campaign officials quite by surprise earlier this week which distanced itself from the movement claiming it had nothing to do with the creation of the video.
Kansas City agency Kelly Russell Advertising thinks it can do a better job telling a brand's story and this self-promotional video which closes with "Tell it well. Not just loud," gets the point across quite nicely.
Perhaps to avoid confusion with much larger shop, Portland-based Via, or simply to reflect the agency's model of bringing in outside talent, smaller, lesser-known VIA (Visual Intelligence Agency) from Connecticut is re-branding itself Plaid. In doing so, the agency is launching Brand Aid 2007, a three week summer road tour during which agency personal will hop in a van, travel across the country to visit clients, prospective clients and share the social media love with all while web 2.0ing the whole thing with videos posted on YouTube and other content published on social media style sites such as Twitter. Twitter Tripping. That's a new one.
Rather than going it alone and funding it on it's own - though the agency promise it will take the trip regardless of funding, Plaid is looking for sponsors who, they promise, will reap the benefits of publicity that is sure, they claim, to shower this tour. While we're not so sure about that, we can't fault an agency for going about promotion a bit differently with at least the intent towards using emerging media to do so.
Now here's a commercial that comically, insightfully and unabashedly celebrates the differences between men and women acknowledging there is, most assuredly, a continual battle of the sexes between two that rarely calls a truce. Though in the case of this Globe and Mail commercial, the publisher would like to think that at least on Sunday, men and women would call a a truce long enough to read the Sunday paper. Thanks, Fresh Creation.
Um, yea right. This YouTube video of an Altoids transformer which claims to have been captured on the cell phone of a dude who visited his brother, employed at the special effects company for the movie Transformers, was clearly planted by the marketers behind the movie or the folks behind Altoids. While the video's description apologizes for the "bad quality," the quality is far from poor. In fact, the second half of the video displays vivid slo-mo action, something a cell phone just isn't capable of producing.
As usual, the person posting the video joined YouTube the day the video was posted. So lame. Yawn.