YouTube Viewer Counts Scammed, DTC Does TV, Godzilla Gets Indigestion

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- Saatchi & Saatchi X opens in China. Forgets to include Chinese.

- Just like click fraud, that high YouTube video viewership count might not be all it's cracked up to be.

- Direct to Consumer drug advertising insanity is about to hit Europe...in the form of an entire TV channel devoted to telling people about drugs they don't need for ailments they don't have.

- While we saw this kite surfing-gone-aircraft video a few days ago unfettered by a brand, it's now attached to Sprite Zero.

- Godzilla and friends get indigestion. Pepto Max to the rescue.

by Steve Hall    May-23-07    
Topic: Agencies, Cable, Television, Video



Apparently Agencies Can Make More than Ads. Just Not Well

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It's every creative's fantasy to demonstrate his or her real talents by shooting a music video or movie.

This is a pathetic fantasy.

So here we see a music video for Boston band Boys Like Girls, created by Company X.

The agency's description:

Director Alan Ferguson worked with Company X's Megan Brennan to snip this vid for breakout band Boys Like Girls. Rocking out in front of their screaming fans, Megan alternates between shots of the pop band and bored teenagers looking for a good time, we get a rock and roll saga that culminates at the concert of the century.

Generic. Nostalgia. Piece. Think Grease II. With emo hair.

by Angela Natividad    May-22-07    
Topic: Agencies, Video



Change Shower Head Temperature, Get Girl on Girl Action

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Axe just keeps pumping out the goodies for 14 year old boys across the globe. And every other guy across the globe of any age since all men are 14 years old when it comes to certain thoughts. Anyway, enough with the psychoanalysis. Axe, once again, is having fun at the expense of the male race's instinctual weakness, women.

In this little video created to look like an actual webcam mounted near a beach shower, the viewer can change the temperature of the water and view the results. Don't bother with the Cold setting. It doesn't deliver the response you expect. Go right to the Very Hot setting and you'll get the usual girl on girl goodness.

by Steve Hall    May-22-07    




Samsung Searches For Next Gary Brolsma

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Calling Gary Brolsma. Gary? You still out there? Samsung desperately needs you since you're the only one who can turn lip syncing into an overnight, worldwide sensation. You see, Samsung's UpStage Contest is looking for people to film themselves while lip syncing Melody Club's Destiny Calling. If you can deliver Numa Numa goodness, Samsung will award you a round trip for four to LA with a two night stay at the Standard Hollywood, concert tickets of your choice, a $3,000 shopping spree, four UpStage phones and a camcorder. Sweet deal, huh? Come on, Gary, we know you can do it. We know you're dying to get back to the top of the viral charts. Admit it.

So give us some of that "Mi ya hi, mi ya ho, mi ya ha" goodness. Samsung will love you and so will we. Of course the song Samsung chose sucks compared to that catchy Numa Numa tune.

by Steve Hall    May-21-07    
Topic: Brands, Good, Promotions, Video



Pop Culture Still Tells the Best Stories

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This isn't an ad; it's a music video for D.A.N.C.E. by Justice. And it's amazery!

We just think it does a spiffy job of mashing up retro pop images, subculture slogans, familiar ad themes, and corporate fonts to demonstrate how these messages embed themselves into our everyday interactions. We adopt and drop them with the ease of a casual shrug.

Witty little manifestos make up a patchwork retelling of our shared media experiences. We really like the moment when "Internet killed the video stars" is swallowed by a spinning cross, which is then overtaken by a pyramid.

And can you catch the moment when the Disney font is used?

Your T-shirt does indeed say a lot about you.

by Angela Natividad    May-21-07    
Topic: Good, Radio, Television, Video



Mark Baratelli Pushes Earnest Improv On YouTube

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This guy uses viral dissemination to push his improv cabaret act.

We're trying to decide what to say about this besides "Hrm. Very earnest." But no, we can't think of anything.

If you want to see just how earnest "earnest" can be, check out They're Making Fun of Me.

by Angela Natividad    May-21-07    
Topic: Video



Save That Super Bowl Money And 'Lemon Your Widmer' On Video Site

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Now here's a much better way to promote your beer brand than stupid million dollar Super Bowl commercials that do nothing but tell stupid jokes and make women mud wrestle while wearing tiny bikini. OK, so that might be just a small bit fun to watch but we bet Widmer Brothers is getting a lot more mileage out of their YouTube-style site that features video of "lemoning their Widmer. Watch guys putt a lemon into a Widmer, launch a lemon from a slingshot, drop a lemon into a Widmer from a pinata.

Beer. Lemons. Video. People with way too much time on their hands. We say perfect.

by Steve Hall    May-18-07    
Topic: Consumer Created, Good, Online, Video



Kids Air Views on Global Warming for SOS

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Anonymous Content lends a slightly tinted angle to this green campaign for SOS Live Earth. Here a bunch of kids air their views on global warming.

It's always interesting to hear kids discuss big global issues because they generally take what they've been taught and express it with confidence. Absolute truth: another one of those imaginary friends that died with college. Our favourite quotes:

"Humans aren't the main threat. the main threat is water vapour."

"The world will last forever, because God won't let us down."

Ain't that a relief.

by Angela Natividad    May-17-07    
Topic: Campaigns, Cause, Commercials, Trends and Culture, Video



'The Break Up' Illustrates Ridiculousness of Advertiser/Consumer Relationship

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Microsoft Trade Marketing Manager Geert Desager has launched a site Bring Back the Love which features a video, The Break Up, that hilariously illustrates the ridiculous relationship between advertisers and consumers by making each human and filming them while on a date. Working with Microsoft Agency Openhere, the long-form commercial takes a hard look at what we all like to call the "relationship" between advertiser and consumer. Clearly, at this point, it is far from a relationship which is why this video is entitled The Break Up.

Desager hopes the video and the blog will foster discussion about this ridiculous notion of relationship and how it can be better defined or reworked so that an actual relationship can occur with The Break Up. While never a good thing to com[are to a classic, this thing's right up their with the famed Truth in Advertising.

by Steve Hall    May-17-07    
Topic: Best, Brands, Video



Chris Angel is a Mind Freak and Knows Who You Are!

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Every marketer's got one of those personalized, send to a friend video thingamabobbers that's all the rage these days and that "miraculously" arrives in your friends inbox "miraculously" personalized with information no one but you could possibly know. Yawn.

Now, if you really want to have fun with your friends, check out this Chris Angel Mind Freak promotion. It's not that this promotion uses any new technology or amazing wizardry but it does present itself in a way that manages freak you out a bit. At least it did us. Anyway, take a look at it. We can't even show you an example because the created video can only be used once. Probably a good thing since it contains identifying information. Send one to yourself as an example.

by Steve Hall    May-17-07    
Topic: Online, Strange, Video, Viral










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