It's not often we find anything remotely resembling an original thought in this industry but we think we've found one in The Kidnapping Campaign, an effort by an unnamed interactive agency to hold other interactive agencies' reverse domain names captive until they pay a ransom. Once the ransom is paid, the agency can have its reverse domain name back and the identity of the agency behind the stunt will be revealed at Cannes only if it wins an award.
The components of the campaign include a video, filmed upside down, of a guy reading off the reverse domain names of major interactive agencies. Each reverse domain name will contain a "parasite banner." And The Kidnapping Campaign site explains the whole thing.
To demonstrate the super-awesomosity of its Fabia, Skoda lets users watch them build one.
Out of cake ingredients.
We've never felt more inclined to run a hand across the hood of a vehicle and hope against hope that the finish will come off. Plus, there's something so psychologically soothing about Poppins. Thanks Shedwa for the good word.
If you've been in this business for any amount of time, you've sat through your unfair share of mindless meetings during which dense data is pointlessly pontificated to the point of insanity-laced frustration. Half way through the presentation you want to jump on the presenter and beat them to a bloody pulp for stealing yet another hour you'll never get back. This presentation from Good Magazine might also cause you to jump on the presenter but with entirely different motivations.
So 72andSunny got together with some esoteric music-makers to put some weird shit out on Zune-Arts.net. The most current of these is a little video called Los Corazones, animated by Punga, and set to ³Lex² by electro-rock band Ratatat.
The spot reminded us of Boy Meets Girl - it's got that noir innocence going for it. It also features self-conducted organ donation, which we're increasingly convinced is the only way to show love. How very Dirty Pretty Things.
Check out the spot at the Zune Arts site. It's the one with the two bear-looking things. One is yellow and one is dressed in a skeleton suit.
If you need more coaxing, there's a live heart transfusion, followed by plenty of dancing by said bear-looking things. Need we say more?
This is so bad it's good because it knows we'll know it's bad and think it's good even though it knows we'll say it's bad but mean it's good. Got it? No. OK then just watch this video for Jigaloo, a recently introduced to the States invisible, odorless, stain-free, all around lubricant (no, not that kind you pervert) and water repellent. Watch as sticky windows are opened and the President gets "unstuck." Unfortunately, it's name is way too close to the not so nice racial slur, jigaboo.
Here's the second installment of Keta Keta's work for hair loss treatment Propecia. The first explored the unfortunate events caused by a chrome dome. The new entry does a comical reverse Folger's Coffee thing with a guy doing anything he can to hide the fact he's balding from the good looking neighbor who just stopped by to borrow some sugar. We're thinking a simple baseball cap could have a long way towards helping this guy out.
Here we have another Ray Ban video for the Never Hide campaign. Continuing down the path of arbitrary-but-watchable, a couple makes out all over town.
Yeah, that's the whole ad. And before you go, "WTF, dude, why is that watchable?" we have to ask, would you turn away or keep staring if you saw this in real life?
Worse than watching the fall of a child star is watching the fall of a dirt clod that tried really, really hard to be a star but failed to make it past orbit.
In a video leaked to Defamer Sanjaya smugly divulges his true identity: that of Bill Vendall, an RISD student who adopted the Lamest Persona Ever for a thesis project.
Reality Blurred highlights one of the better quotes from his grand confession: "How you could look at this ... and not see it as a symbol for the self-referencing nature of progressive evolution?"
Well, at least we know Sanjaya's all-consuming power to embarrass wasn't just the result of the stage lighting.
Well, our diatribe against the objectification of women in advertising didn't last long. Now we've got bulbous, bouncing, bikinied breasts helping explain the many meanings of the Australian term "mate." It's all to promote the Australian barbecue club www.aussiebarbie.com.au . And about getting people to submit their own videos explaining the versatility of the word. And about a girl in a cleavage-bearing bikini spouting all sorts of steak grilling double entendres suck as thickness, the effect of cold, proper use of oil, heat and more.
Maybe we should just give up pontificating about the objectification of women in advertising and just sit back and enjoy it.
- Saatchi & Saatchi X opens in China. Forgets to include Chinese.
- Just like click fraud, that high YouTube video viewership count might not be all it's cracked up to be.
- Direct to Consumer drug advertising insanity is about to hit Europe...in the form of an entire TV channel devoted to telling people about drugs they don't need for ailments they don't have.
- While we saw this kite surfing-gone-aircraft video a few days ago unfettered by a brand, it's now attached to Sprite Zero.
- Godzilla and friends get indigestion. Pepto Max to the rescue.