This isn't an ad; it's a music video for D.A.N.C.E. by Justice. And it's amazery!
We just think it does a spiffy job of mashing up retro pop images, subculture slogans, familiar ad themes, and corporate fonts to demonstrate how these messages embed themselves into our everyday interactions. We adopt and drop them with the ease of a casual shrug.
Witty little manifestos make up a patchwork retelling of our shared media experiences. We really like the moment when "Internet killed the video stars" is swallowed by a spinning cross, which is then overtaken by a pyramid.
And can you catch the moment when the Disney font is used?
Your T-shirt does indeed say a lot about you.
This guy uses viral dissemination to push his improv cabaret act.
We're trying to decide what to say about this besides "Hrm. Very earnest." But no, we can't think of anything.
If you want to see just how earnest "earnest" can be, check out They're Making Fun of Me.
Now here's a much better way to promote your beer brand than stupid million dollar Super Bowl commercials that do nothing but tell stupid jokes and make women mud wrestle while wearing tiny bikini. OK, so that might be just a small bit fun to watch but we bet Widmer Brothers is getting a lot more mileage out of their YouTube-style site that features video of "lemoning their Widmer. Watch guys putt a lemon into a Widmer, launch a lemon from a slingshot, drop a lemon into a Widmer from a pinata.
Beer. Lemons. Video. People with way too much time on their hands. We say perfect.
Anonymous Content lends a slightly tinted angle to this green campaign for SOS Live Earth. Here a bunch of kids air their views on global warming.
It's always interesting to hear kids discuss big global issues because they generally take what they've been taught and express it with confidence. Absolute truth: another one of those imaginary friends that died with college. Our favourite quotes:
"Humans aren't the main threat. the main threat is water vapour."
"The world will last forever, because God won't let us down."
Ain't that a relief.
Microsoft Trade Marketing Manager Geert Desager has launched a site Bring Back the Love which features a video, The Break Up, that hilariously illustrates the ridiculous relationship between advertisers and consumers by making each human and filming them while on a date. Working with Microsoft Agency Openhere, the long-form commercial takes a hard look at what we all like to call the "relationship" between advertiser and consumer. Clearly, at this point, it is far from a relationship which is why this video is entitled The Break Up.
Desager hopes the video and the blog will foster discussion about this ridiculous notion of relationship and how it can be better defined or reworked so that an actual relationship can occur with The Break Up. While never a good thing to com[are to a classic, this thing's right up their with the famed Truth in Advertising.
Every marketer's got one of those personalized, send to a friend video thingamabobbers that's all the rage these days and that "miraculously" arrives in your friends inbox "miraculously" personalized with information no one but you could possibly know. Yawn.
Now, if you really want to have fun with your friends, check out this Chris Angel Mind Freak promotion. It's not that this promotion uses any new technology or amazing wizardry but it does present itself in a way that manages freak you out a bit. At least it did us. Anyway, take a look at it. We can't even show you an example because the created video can only be used once. Probably a good thing since it contains identifying information. Send one to yourself as an example.
Back in April, Lynx launched its Bom Chicka Wah Wah Rally flirting contest which asked guys to send in videos displaying their best flirting techniques. Well, the finalists have been selected by a team of Lynx Mynx Girls and you can view them here. It's no wonder most guys still can't get a date.
One thing that's awesome about viral video is it gives brands a platform to loosen their politically-correct, manifesto-rich ties and shake out saltier inclinations.
Raw Talk from the Raw Bar, a video for Legal Seafoods restaurant, takes full advantage, running amock with sailor-caliber curses and sub-par seafood punning.
Whether the mouthy food or the mouthy company comprises the referenced "typical shellfish bastards" is your call.
By gad, can it be? Why yes, it can! It's another CGM contest, this time for Malibu Rum's new Tropical Banana. All you have to do to win the cash prize is artistically interpret Banana Boat's "Day-O," made somehow less potent in a remix by DJ RJD2.
Be quick, yellow comrades - deadline's mid-June.
Hooray for acting like an ass on camera for cash. Though to be fair, if somebody handed us a check for $25,000 for dressing up like bananas and gyrating to a bad remix, we probably wouldn't drum up any angst. And if there's liquor in the deal (there would have to be), better still.
Forging on with the twisted but potentially viral Never Hide campaign, the folk at Feed Company befuddle us with Bikini Body Builder vs. Rubik's Cube.
Watch it. Really. Your life probably won't change but at least you'll have some reasonably amusing fodder to toss across the bar whilst drinking like a fish:
"So, like, there's this bikini bodybuilder, right..."
"Ew, gross! Those girls look like guys, ugh!"
"No, let me finish! She was wearing Ray Bans and that Borat swimsuit--"
"--and dancing around to some African drums--"
"--and solving a Rubik's Cube!"