- The Seventh Chamber, Kontraband's Viral seeding agency, is launching a new Xbox viral to mark the release of Guitar Hero 2.
- Manhattan based Submedia is unveiling a new technology for use with industry-standard 6 by 4 light boxes with a new campaign for Land Rover's LR2. A total of 15 displays, which contain no moving parts and become four-second movies as viewers walk past, will be rolled out in New York, Chicago, Los Angeles, San Francisco and Miami this week.
- Cynopsis reports, "Tribune Company, with its strategic review process concluded, announced a transaction which will take the company private, with shareholders receiving $34 per share in a two-stage plan."
- Omnicom's Chuck McBride-created Cutwater just snagged the $360 million Jeep creative account.
- Writing ever so eloquently, "You'll very probably get laid off, what with the fucking deluge of account losses and reviews this sad excuse for an agency is currently looking at," the always opinionated George Park sounds off Draft/FCB's claim everything is just fine.
- Here's an inventive use of an elevator to promote a forklift.
You just never know where the weirdest stuff is going to come from in our whacked industry but an agency in Cleveland you've probably never heard of, Brokaw, has done a stellar job at unleashing weird in this video celebration of its 15th anniversary.
The Silly Girl points to a set of hilarious videos which promote the Harper Collins book The Average American Male by Chad Kultgen. In the videos, the usual scenes between male an female take place (woman tells man she loves him, man shocked at dinner bill, man put in awkward position when girlfriend's Dad wonders when he will propose to his daughter) but rather than the men in the videos responding as one might expect, they respond more truthfully than many might like to think.
Because 50-something Beverly Hills slingback-trollers need constant reminding about their divine responsibility to unwind the threads of age, Restylane releases this viral hopeful about the dangers inherent to having a cougar mom.
Do you really need to get work done to inspire a giddy 20-something to make out with you? Boys have harbored MILF and teacher fantasies since the beginning of time. It's not like little Bennie needed much convincing to fall into the arms of the sultry (and conventionally deformed) Mrs. Robinson.
If 50 is the new 22, does that make 40 the new 16? And if so, where does that put actual 20-somethings? Are they competing with fetuses?
Watch out, world - the Onion, our news source of choice, is leaping from the written word and taking on CNN with its own newscast: ONN, "faster, harder, scarier and all-knowing."
The Onion's Sean Mills gets strangely sober in his effort to explain: "[Comedy Central and Saturday Night Live] are parody shows, and this is serious news," he says. "There's no studio audience, and no one's in on the joke. What we are trying to create is a broadcast-quality newscast on the Internet."
A recent eMarketer round up of online video viewership stats has some wondering why more men (78 percent) than women (66 percent) watch online video when, conversely, there are more women (97 million) than men (91 million) online. All manner of research hoo ha and analytical blather followed without nary a peep from anyone stating the one word answer to this finding. Porn. Done. Next study please.
Youtube's 2006 video awards is over and winners are receiving a reception once experienced only by winners of MTV's VMA in the early '90's. The breakdowns follow.
OK Go wins Most Creative for Here It Goes Again, closely followed by Where the Hell is Matt? Why that deserves "Most Creative" we'll never know, but whatever. Apparently the universe awards gamers who dance and civil engineers who sing in equal measures of WTF.
Remember that supposedly authentic authorized biography of Howard Hughes written by Clifford Irving that turned out to be a hoax? Neither did we until we visited Wikipedia but now the whole affair is a movie starring Richard Gere. Opening this weekend, the movie is getting some kitschy promotion from Deep Focus which created a site called People for the Advancement of White Lies on which various videos of people telling white lies can be viewed.
Even though the real Clifford Irving is still out there and wrote several successful books following his conviction for his Howard Hughes hoax, it's gotta suck knowing that one terrible part of your life is going to be up on the silver screen for all to see. The dude was probably happy with it remaining a distant...even forgotten, memory.
For friendship, a relationship, random play or whatever you can get, Facebook.com can help you nail an equally drunk, confused and vacuous co-ed.
Facebook has kept its head down in the media since the stalker-feed inclusion and the shedding of its university exclusivity, but finally there's a spoof worthy of mention. Produced for EXPOSED, a TV show for University of Southern California, and directed by Mu SunIn, this eHarmony-style infomercial gets the tone down perfectly, from the pompous manner of the narrator to the non-serious-but-serious use of relationship status on the site. And we love the self-conscious indifference leaking out of Walter Pederovsky's pores.
...What is that poking function anyway?
- Cynopsis reports, "After seven months of negotiations, the deal got done after all. News Corp. and NBC Universal announced a partnership for the digital age yesterday, planning a new jointly-run entertainment portal that will aggregate the biggest collection of TV content on the web and create "the largest advertising platform on earth." The agreement will encompass the vast libraries of television and film content from each of the companies' broadcast, cable and film brands. The deal also contains a distribution component that will make video content available across the leading portals of the net AOL, MSN, Yahoo and MySpace, who will share in the ad revenue and customize its delivery as they see fit."
- A Compete.com survey claims the supposedly "failed" CareerBuilder Super Bowl spots actually delivered some positive metrics.
Everyone's talking about the News Corp./NBC Universal video site that may give YouTube some stiff competition. Advertisers such as GM, Cadbury Schweppes, Intel, Cisco and E-surance are lining up for the advertiser-friendly site.
- The Catch Up Lady sums up the booting of the bespectacled Classmates.com girl who had always been placed next to the jock along with the tagline, "She married him?" Now a Farrah Fawcett-like girl takes her place.