Alongside that chic McBride run for its Never Hide campaign, Ray Ban is also pushing this funny little YouTube effort that both laughs at and laughs with the hipsters.
Really. It's a pair of dudes wandering around catching Wayfarers with their faces.
But that aside, it does a good job of taking the occasional stodginess associated with Ray Ban and demonstrating how the post-post-modern uncool-cool kids have invested it with new life.
You learn something new every day. For all these years we've been hand cranking our garden hose reel when we could have been lazily watching it neatly crank itself had we purchased a No-Crank Hose Reel. Thanks to the beauty of online video via YouTube, we now know we can be even lazier than we already are.
Now about the actual video that informed us of this wondrous contraption: it's weird. But, we'd expect nothing less from our friends over at Keta Keta who brought us the famed Make Love, Not Terror; Make Love, Not War; Vegas Red; the Israeli Holy Virals; the gay Holy Viral; the Koolanoo pool babe; the James Bond version of the Koolanoo babe; Network2's kinky voyeurism and the Propecia flying pool babe.
This particular video gives us a man who takes gardener out for a very gay day that's supposed to, perhaps, weird us out so much, we'll agree completely with the tagline, "There's a better way to make your gardener happy," and go run out and buy a No-Crank Hose Reel.
We love expansive thinking and chain-of-event style dramas such as NBC's Heroes so it is without surprise we think this newish campaign, Save the Monkeys, for Swedish carbohydrate supplement Gainomax is one of the wittiest we've seen in a long time. Borrowing Heroes' famed premise, "save the cheerleader, save the world," Gainomax, in a hilarious logic-taken-to-the-extreme video called Bananageddon, asks us to "save the monkys, save the world" by drinking Gainomax after exercise instead of eating a banana.
In the Bananageddon, a world without bananas becomes a world without moneys which, in turn, leads to a world full of lice and world leaders who can do nothing expect perpetuate the extinction of all human life...all because we eat bananas. Yes, it sounds very twisted so just watch the video and it will all make perfect sense. Well, sort of.
With a dependable combination of vivid colour, fast cuts, screenplay dialogue and campy melodrama, the video at Get Engaged Quickly accomplishes what we thought it wouldn't: it had us watching until the end.
Get Engaged Quickly is a promotional effort for 10 Ton, an agency that posits the rules of audience engagement have changed, and they hold the golden key: entertaining, rather than intrusive, video.
It's not like we didn't already know people want to be entertained and not pitched. But now that there's somebody to pay to think on behalf of the major players, perhaps we'll start seeing some good stuff.
We don't buy the notion that the best virals are by nature non-corporate. The best virals are by nature authentic. If you can be authentic, you're going to move people. Consider the (exhaustive) success of Dove Evolution.
Guess it helps to have Oprah accolades too.
We are not a fan of Axe's new "Bom Chicka Wah Wah" thing but since we're not Bob Garfield who claims he's always right when he reviews commercial work, we're gonna let you have a look and decide for yourselves. We will say with rampant rebellion against the stuff trickling up from the hallways of high schools across America from girls who can't stand guys who wear the stuff and end up smelling like they just finished a shift at a Macy's fragrance counter, this current idiocy isn't going to help matters much. Oops, that was an opinion, wasn't it? Sorry.
Oh and the two videos here and here are supposed to be part of one of them new fangled viral campaign thingies everyone's been talking so much about. Call us crazy but doesn't something have to "go viral" before it can be labeled viral? We really need a new term here.
While doing a bit of research on the side effects of various drugs, B.L. Ochman stumbled upon this little gem that offers up full-on direct to consumer drug advertising treatment to dogs who have trouble getting their energy level up.
Does anyone really have time to go to yet another ad industry conference? Apparently, Brand Manage Camp thinks so and they've decided to convince people why their conference is so special by using Apple commercial-style videos. Unfortunately, it's pitch sounds the same as every other industry conference; "If you only attend one conference this year - this should be the one! The best and brightest minds in branding will deliver the actionable insights and tools you need to do more with less, find your brand's next big idea, enhance the customer experience, and tap your brand's true potential." Yup, that sounds radically different.
Hopping on the now very crowded consumer-generated media train, MTV has launched a consumer-generated movie spoof to coincide with its upcoming Movie Awards. MTV has added this new User Generated spoof category to the show and will award the top submission just as it does other category winners. To get the ball rolling, SecretSauce.TV's Andy Signore has submitted spoofs of 300, Little Miss Sunshine and The Departed. We particularly like The Departed spoof which is entitled The Defarted. You can just imagine what that's all about.
If you're interested in getting yet another award to place on your ego mantle, check out all the contest details here in a video by director Brett Ratner.
The guys at left, Adam and Dave, are "Top Emerging Talent" according to Boards magazine. After seeing their Unreel Sports features (sponsored by the zany folk at Fuel TV), we could only shake our heads and wonder to ourselves why nobody else ever came up with pool pool or Segway jousting.
Don't both just seem like things you'd fall into one lame Sunday with your spoiled pothead friend from Tampa?
Canadian firm Desjardins General Insurance draws the young and fickle to its microsite Geared4U by using weird little amateur-style spots like this one, which features a car that crumples up before its owners' eyes. Try explaining that to mom and dad.
The work comes courtesy of Youthography, whose name just screams "GET YOUR GEN-Y HERE!" But there's dignity in a well-chosen euphemism, isn't there?