English Humor Highlighted in Coke Football Campaign

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If you want to see the dedication the English have towards their football clubs, you need not look any further than these Mother-created videos which portray the various chairmen of several football clubs behaving oddly such as donning sumo suits, pushing pudding across a field by nose, getting tattoos and enduring chest hair removal. They're weird in the English way which, to some, makes them good. Oh, it's all part of Coke's buy a player campaign.

by Steve Hall    Apr-17-07    
Topic: Campaigns, Video



Axe Does Million Dollar Homepage, May Regret It

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It had to happen and who better to do it than Axe. We're sure you're familiar with Alex Tew's Million Dollar Homepage phenomenon that actually did make a million and with the thousands of other copycats that made nothing close. Now, Axe has done what it does best: find a way to work a scantily-clad babe into every piece of marketing they do with their own million dollar homepage-ish effort. While we think Smash My Viper did a similar thing better with their own collection of scantily-clad babes, this Axe effort has extended itself to answering machine foolery and a video in which a Portuguese Brazilian model strips on webcam. This being YouTube, and not Dailymotion, she, of course, does not strip all the way down to nothing. No matter, the 15 year olds will love this one.

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by Steve Hall    Apr-17-07    
Topic: Brands, Online, Opinion, Racy, Trends and Culture, Video



Rubel Reprimanded, Lonelygirl15 Spins, Mamet Directs

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- PC Magazine editor in chief gives Steve Rubel an earful over a comment he made about the magazine on Twitter. Steve Rubel responds.

- Cynopisis reports, "Google CEO Eric Schmidt mentioned his company was 'very close' to releasing a new digital filtering system called "Claim Your Content" that would automatically identify copyrighted content via audio and video fingerprinting technology. Speaking at a keynote session at NAB, he claimed two or three partners are currently testing the tools. Schmidt also said that YouTube is also working on a video advertising network that will involve pre-roll and post-roll spot ads."

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by Steve Hall    Apr-17-07    
Topic: Commercials, Consumer Created, Policy, Social, Tools, Video



TurboTax Awards Its $25K TaxRap Prize

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So here it is. The winner of the Vanilla Ice-hosted TurboTax TaxRap. Yes, if you've been hiding under a rock, TurboTax-maker Intuit put together a video contest offering $25,000 to the person who created the best video about TurboTax. And, yes, it was hosted by Vanilla Ice. Come on. Don't laugh. A guy's gotta do something after a career in white-boy rap, right?

Well, the judging's over and the winner's in. It's 28-year old Brooklyn, NY real estate investor Christian Pulfer who will take home the $25,000 in cash...well, after TurboTax determines how much Uncle Sam gets, that is. Pulfer's video can be seen on YouTube here along with the call made to him by Vanilla Ice informing him he won the contest.

by Steve Hall    Apr-15-07    
Topic: Promotions, Video



Philips Bluetooth Headphones Point to Pitfalls of Dancing In Underwear

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While it's quite common to see people disappearing into their own world while attached to their mp3 player and busting dance moves they'd never do if they knew people were watching, we're pretty sure most don't strip while doing so. Unless. of course, they're the Sixteen Candles Geekish type like the guy in this video touting the beauty of Philips Bluetooth headphones which simultaneously connect to your mp3 play and your phone. Created by Isobar and Lukien, the video illustrates why it's best to pay at least a tiny bit of attention to your surroundings. It's also a brilliant demonstration of the product's feature.

by Steve Hall    Apr-12-07    
Topic: Good, Racy, Strange, Video



Campaign Launched For Perfect Facebook Pic

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With the advent of consumer-generated media and YouTube, Spring Break just isn't what it used to be. Or maybe this guy just didn't get any action. Either way, he did accomplish something during his break in the form of a video that spoofs a parody of the Dove Evolution video. Entitled "Campaign for the perfect facebook pic," Courtney Podvin undergoes the usual evolutionary transition with the end product ending up on his facebook profile. Insightfully, the video ends with the statement, "No wonder our perception of people on facebook is distorted."

by Steve Hall    Apr-12-07    
Topic: Consumer Created, Good, Spoofs, Video



Meth Spoofs Slutebrity to Hock Duds

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Dan Meth, who's clearly got a firm grip on what gets 15-year-old girls' pulses racing, launches this Natty Girls animated video for pricey boutique Live Natty. (Not to be confused with "nappy," which can get you in trouble.)

We sometimes winced and had to cover our eyes. Overall it is, as he so eloquently puts it, "top 40 bubblegum bliss." Unless we find an antidote not crooned by Britney Spears pre-breakdown, the song will be stuck in our heads for the rest of the night.

by Angela Natividad    Apr-11-07    




TLC Goes CGM on Profundity Hunt at Market Value

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If Youtube is the ultimate archive of self-exploitative human behaviour and ads are major persuaders in societal instruction, then it's only natural that at the crossroads we find Life Lessons I Learned the Hard Way.

This is TLC's feeble dip into the somehow unexhausted world of CGM. And guess what you win if your life lesson is the best? A chance for your ad to air on TLC, and ... wait for it ... $10,000. Yeah, that's the going rate for anybody whose exhibitionist camp gets an accolade from a big brand. (Observe examples 1, 2, 3.)

At this point we have little hope that video-whoring will go away anytime soon. That reality TV fad? Still going strong. Who'd have guessed there'd be a market for seeing anybody, not just celebrities, get gritty on camera?

Okay, aside from MTV.

by Angela Natividad    Apr-11-07    
Topic: Online, Promotions, Television, Video



Yes, You Really Do Want to Go to Cleveland's Institute of Art

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Last month we featured a very weird and very whacked video from Cleveland agency Brokaw which was celebrating its 15th anniversary. Now, the agency has sent us some of its real work for its client the Cleveland Institute of Art which we really like. It's five minute, stop motion-ish video created with a sketch pad and some minimal effects. After all, educational institutions aren't famous for spending big in recruitment advertising. The video is nicely done and the voice over does just the right job of smack talking the educational recruitment process without overdoing it. It even highlights many reasons why a college student would want to go to Cleveland in the first place. Top on our list? The Barking Spider.

by Steve Hall    Apr-11-07    
Topic: Good, Video



Trident Studies Mastication, Explains Gum-Related Pleasure

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There's something very odd about the word "mastication." Say it ten times and you'll see what we mean. It's like saying "both" ten times in a row. See? Anyway. Enough about the oddities of the English language. On to Trident gum which, with help from AKQA London, has created an interesting movie about, yes, mastication. And brain lobes. And mastication quivering. And pleasure, And lobal deflation. And Softeriationificationflavorization...uh...something about making the gum soft. And fruit recognition software. And...oh just watch the video.

by Steve Hall    Apr-11-07    
Topic: Good, Video










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