YouTube's Abbergirl Hooks Up With ShareThis

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Lonelygirl15 isn't the only girl selling out...uh...getting paid to do what she already does. Uber social connector ShareThis hooked up with Digital Influence Group to partner with YouTuber Abbegirl "to create a series of videos on how you share represents who you are." Her first video, Fashionista, has been viewed 37,000 times since its launch April 14 and points people to HowYouShare which explains how ShareThis works.

Purists might disdain this "soiling" of so-called "sacred" ground on which consumer-generated media walks but, like anything, if content is well done, sponsored or not, people will enjoy it. We enjoyed this.

by Steve Hall    May- 1-07    
Topic: Online, Opinion, Social, Video



Consumer-Generated Confessions Come Clean For Mom

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Damn! Just when we thought this consumer-generated trendlet was dying down, online video network Capessa and Dawn had to go and partner to create Come Clean For Mother's Day...The World's Cleanest Video Contest. Now we have to watch random people confess to their mothers such gems as stealing wine from the fridge (oh, the horror!), eloping three months before the real wedding (that's pretty shocking), dating mom's co-worker, getting a tattoo (Angela?), Lake Acapulco cliff diving and all sorts of other mundane escapades. Thankfully Mom doesn't have to watch all these videos but she does get a year of free maid service if her kid's confession is the best. Even so, we're thinking Mom would much prefer to watch Xtra-pine's Cleaning Hunk rather than their sons and daughters copping to their adolescent dirty deeds.

by Steve Hall    Apr-29-07    
Topic: Brands, Consumer Created, Video



iPod Powered OhMiBod Sex Toy Delivers Music-Powered Orgasm

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Where back in the day The Cars said "Let the good times roll," vibrator maker Soft Paris says let the good times vibrate with the lyrics "you should plug it, let's all plug it" in this iPod-style commercial for the company's Oh My God-inducing OhMiBod iPod plugin sent to us by Shawn Waite. The device promises to rock your inner world Beautiful Agony-style with the pulsating beat of your own iTunes collection.

We can just hear the frantic, mid-orgasm calls to Apple tech support from the office bathroom complaining the device is stuck and won't turn off and, while admitting between orgasmic breaths of air extended periods of pleasure aren't normally a problem, returning to a meeting in full-on orgasm certainly would be a bit embarrassing. Now that's something that'd surely awake any CSR from their coma-inducing day at the office. Though this device may surely be fun for some, Ariel thinks it looks like a Tampon which we're sure is a "device" that isn't all that fun to insert or to have stuck inside.

by Steve Hall    Apr-29-07    
Topic: Racy, Strange, Video



English Humor Highlighted in Coke Football Campaign

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If you want to see the dedication the English have towards their football clubs, you need not look any further than these Mother-created videos which portray the various chairmen of several football clubs behaving oddly such as donning sumo suits, pushing pudding across a field by nose, getting tattoos and enduring chest hair removal. They're weird in the English way which, to some, makes them good. Oh, it's all part of Coke's buy a player campaign.

by Steve Hall    Apr-17-07    
Topic: Campaigns, Video



Axe Does Million Dollar Homepage, May Regret It

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It had to happen and who better to do it than Axe. We're sure you're familiar with Alex Tew's Million Dollar Homepage phenomenon that actually did make a million and with the thousands of other copycats that made nothing close. Now, Axe has done what it does best: find a way to work a scantily-clad babe into every piece of marketing they do with their own million dollar homepage-ish effort. While we think Smash My Viper did a similar thing better with their own collection of scantily-clad babes, this Axe effort has extended itself to answering machine foolery and a video in which a Portuguese Brazilian model strips on webcam. This being YouTube, and not Dailymotion, she, of course, does not strip all the way down to nothing. No matter, the 15 year olds will love this one.

more »

by Steve Hall    Apr-17-07    
Topic: Brands, Online, Opinion, Racy, Trends and Culture, Video



Rubel Reprimanded, Lonelygirl15 Spins, Mamet Directs

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- PC Magazine editor in chief gives Steve Rubel an earful over a comment he made about the magazine on Twitter. Steve Rubel responds.

- Cynopisis reports, "Google CEO Eric Schmidt mentioned his company was 'very close' to releasing a new digital filtering system called "Claim Your Content" that would automatically identify copyrighted content via audio and video fingerprinting technology. Speaking at a keynote session at NAB, he claimed two or three partners are currently testing the tools. Schmidt also said that YouTube is also working on a video advertising network that will involve pre-roll and post-roll spot ads."

more »

by Steve Hall    Apr-17-07    
Topic: Commercials, Consumer Created, Policy, Social, Tools, Video



TurboTax Awards Its $25K TaxRap Prize

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So here it is. The winner of the Vanilla Ice-hosted TurboTax TaxRap. Yes, if you've been hiding under a rock, TurboTax-maker Intuit put together a video contest offering $25,000 to the person who created the best video about TurboTax. And, yes, it was hosted by Vanilla Ice. Come on. Don't laugh. A guy's gotta do something after a career in white-boy rap, right?

Well, the judging's over and the winner's in. It's 28-year old Brooklyn, NY real estate investor Christian Pulfer who will take home the $25,000 in cash...well, after TurboTax determines how much Uncle Sam gets, that is. Pulfer's video can be seen on YouTube here along with the call made to him by Vanilla Ice informing him he won the contest.

by Steve Hall    Apr-15-07    
Topic: Promotions, Video



Philips Bluetooth Headphones Point to Pitfalls of Dancing In Underwear

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While it's quite common to see people disappearing into their own world while attached to their mp3 player and busting dance moves they'd never do if they knew people were watching, we're pretty sure most don't strip while doing so. Unless. of course, they're the Sixteen Candles Geekish type like the guy in this video touting the beauty of Philips Bluetooth headphones which simultaneously connect to your mp3 play and your phone. Created by Isobar and Lukien, the video illustrates why it's best to pay at least a tiny bit of attention to your surroundings. It's also a brilliant demonstration of the product's feature.

by Steve Hall    Apr-12-07    
Topic: Good, Racy, Strange, Video



Campaign Launched For Perfect Facebook Pic

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With the advent of consumer-generated media and YouTube, Spring Break just isn't what it used to be. Or maybe this guy just didn't get any action. Either way, he did accomplish something during his break in the form of a video that spoofs a parody of the Dove Evolution video. Entitled "Campaign for the perfect facebook pic," Courtney Podvin undergoes the usual evolutionary transition with the end product ending up on his facebook profile. Insightfully, the video ends with the statement, "No wonder our perception of people on facebook is distorted."

by Steve Hall    Apr-12-07    
Topic: Consumer Created, Good, Spoofs, Video



Meth Spoofs Slutebrity to Hock Duds

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Dan Meth, who's clearly got a firm grip on what gets 15-year-old girls' pulses racing, launches this Natty Girls animated video for pricey boutique Live Natty. (Not to be confused with "nappy," which can get you in trouble.)

We sometimes winced and had to cover our eyes. Overall it is, as he so eloquently puts it, "top 40 bubblegum bliss." Unless we find an antidote not crooned by Britney Spears pre-breakdown, the song will be stuck in our heads for the rest of the night.

by Angela Natividad    Apr-11-07    











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