Men Speak Blunt Truth in Book Campaign

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The Silly Girl points to a set of hilarious videos which promote the Harper Collins book The Average American Male by Chad Kultgen. In the videos, the usual scenes between male an female take place (woman tells man she loves him, man shocked at dinner bill, man put in awkward position when girlfriend's Dad wonders when he will propose to his daughter) but rather than the men in the videos responding as one might expect, they respond more truthfully than many might like to think.

by Steve Hall    Mar-29-07    
Topic: Good, Online, Video



Cougar Moms: Jesus Loves You More than You Will Know

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Because 50-something Beverly Hills slingback-trollers need constant reminding about their divine responsibility to unwind the threads of age, Restylane releases this viral hopeful about the dangers inherent to having a cougar mom.

Do you really need to get work done to inspire a giddy 20-something to make out with you? Boys have harbored MILF and teacher fantasies since the beginning of time. It's not like little Bennie needed much convincing to fall into the arms of the sultry (and conventionally deformed) Mrs. Robinson.

If 50 is the new 22, does that make 40 the new 16? And if so, where does that put actual 20-somethings? Are they competing with fetuses?

by Angela Natividad    Mar-29-07    
Topic: Online, Video



Onion Goes Audio/Visual, Dewars Foots the Bill, Deep Focus Blogs

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Watch out, world - the Onion, our news source of choice, is leaping from the written word and taking on CNN with its own newscast: ONN, "faster, harder, scarier and all-knowing."

The Onion's Sean Mills gets strangely sober in his effort to explain: "[Comedy Central and Saturday Night Live] are parody shows, and this is serious news," he says. "There's no studio audience, and no one's in on the joke. What we are trying to create is a broadcast-quality newscast on the Internet."

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by Angela Natividad    Mar-28-07    
Topic: Agencies, Good, Online, Video



One Word Answers Why More Men Than Women Watch Online Video

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A recent eMarketer round up of online video viewership stats has some wondering why more men (78 percent) than women (66 percent) watch online video when, conversely, there are more women (97 million) than men (91 million) online. All manner of research hoo ha and analytical blather followed without nary a peep from anyone stating the one word answer to this finding. Porn. Done. Next study please.

by Steve Hall    Mar-27-07    
Topic: Research, Video



Youtube Awards Yield New Blogebrities

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Youtube's 2006 video awards is over and winners are receiving a reception once experienced only by winners of MTV's VMA in the early '90's. The breakdowns follow.

OK Go wins Most Creative for Here It Goes Again, closely followed by Where the Hell is Matt? Why that deserves "Most Creative" we'll never know, but whatever. Apparently the universe awards gamers who dance and civil engineers who sing in equal measures of WTF.

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by Angela Natividad    Mar-27-07    
Topic: Celebrity, Events, Online, Video, Viral



Clifford Irving's Howard Hughes Whites Lies Back in Fashion

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Remember that supposedly authentic authorized biography of Howard Hughes written by Clifford Irving that turned out to be a hoax? Neither did we until we visited Wikipedia but now the whole affair is a movie starring Richard Gere. Opening this weekend, the movie is getting some kitschy promotion from Deep Focus which created a site called People for the Advancement of White Lies on which various videos of people telling white lies can be viewed.

Even though the real Clifford Irving is still out there and wrote several successful books following his conviction for his Howard Hughes hoax, it's gotta suck knowing that one terrible part of your life is going to be up on the silver screen for all to see. The dude was probably happy with it remaining a distant...even forgotten, memory.

by Steve Hall    Mar-26-07    
Topic: Good, Online, Video



Want Love, a Fake Gay Marriage or Just a Poke? Facebook Helps

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For friendship, a relationship, random play or whatever you can get, Facebook.com can help you nail an equally drunk, confused and vacuous co-ed.

Facebook has kept its head down in the media since the stalker-feed inclusion and the shedding of its university exclusivity, but finally there's a spoof worthy of mention. Produced for EXPOSED, a TV show for University of Southern California, and directed by Mu SunIn, this eHarmony-style infomercial gets the tone down perfectly, from the pompous manner of the narrator to the non-serious-but-serious use of relationship status on the site. And we love the self-conscious indifference leaking out of Walter Pederovsky's pores.

...What is that poking function anyway?

by Angela Natividad    Mar-23-07    
Topic: Spoofs, Trends and Culture, Video



NBC Tubes, CareerBuilder Spots Worked, Classmates Get Farrah

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- Cynopsis reports, "After seven months of negotiations, the deal got done after all. News Corp. and NBC Universal announced a partnership for the digital age yesterday, planning a new jointly-run entertainment portal that will aggregate the biggest collection of TV content on the web and create "the largest advertising platform on earth." The agreement will encompass the vast libraries of television and film content from each of the companies' broadcast, cable and film brands. The deal also contains a distribution component that will make video content available across the leading portals of the net AOL, MSN, Yahoo and MySpace, who will share in the ad revenue and customize its delivery as they see fit."

- A Compete.com survey claims the supposedly "failed" CareerBuilder Super Bowl spots actually delivered some positive metrics.

Everyone's talking about the News Corp./NBC Universal video site that may give YouTube some stiff competition. Advertisers such as GM, Cadbury Schweppes, Intel, Cisco and E-surance are lining up for the advertiser-friendly site.

- The Catch Up Lady sums up the booting of the bespectacled Classmates.com girl who had always been placed next to the jock along with the tagline, "She married him?" Now a Farrah Fawcett-like girl takes her place.

by Steve Hall    Mar-23-07    
Topic: Online, Research, Video



Boy Meets Girl in Warped World, We Reconsider Merits of Ugly Square Car

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The odd hats at ATTIK hustle us back to Want 2 B Square, a macabre interactive world meant to promote the equally macabre (design-wise, anyway) 2008 Scion xB.

Like any interactive world there's a lot going on, a lot of which we've already covered (1, 2). But we did see something new we really like - this video entitled Boy Meets Girl. Directed by Sean Donnelly of Anonymous Content, two square-headed kids play "I'll show you mine if you show me yours" and instead of baring warped genitalia (as expected) they flip open one another's heads and explore the contents.

In the same twisted way that one could look at Secretary and call it "a gently bent love story," one could say Boy Meets Girl blithely expresses the innocence and exchange in that first boy/girl encounter. Gently bent, of course. We dig the campaign more and more.

Enough to nail a Scion? If they keep wooing us like this, we'll get there.

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by Angela Natividad    Mar-21-07    
Topic: Good, Online, Video



Lonelygirl15 Sells Out to Hershey's Icebreakers

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We knew Lonelygirl15's creators had this in the plan all along so it was without much surprise to see a blatant product placement in the middle of Bree's Lonelygirl15 video today. After she meets Jonas and Daniel at a truck stop and they drool over her tucker girl cut off jeans and tied plaid shirt, she hops in the car with the two and they take off. During a stop on the road, Bree pulls out a package of Icebreakers as the camera blatantly zooms in and the three discuss the sourness of the Icebreakers before they get on the road again. It;s not the first time brand names have been dropped in the series but this is one of the first formal deals.

Hey, nothing comes for free. There's only so many videos these guy can make before they need some cash to support the effort. The series' creators and Bree's talent rep, Creative Artists Agency worked with Hershey's agency, Tracy Locke on the deal.

by Steve Hall    Mar-21-07    
Topic: Product Placement, Video








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