If Youtube is the ultimate archive of self-exploitative human behaviour and ads are major persuaders in societal instruction, then it's only natural that at the crossroads we find Life Lessons I Learned the Hard Way.
This is TLC's feeble dip into the somehow unexhausted world of CGM. And guess what you win if your life lesson is the best? A chance for your ad to air on TLC, and ... wait for it ... $10,000. Yeah, that's the going rate for anybody whose exhibitionist camp gets an accolade from a big brand. (Observe examples 1, 2, 3.)
At this point we have little hope that video-whoring will go away anytime soon. That reality TV fad? Still going strong. Who'd have guessed there'd be a market for seeing anybody, not just celebrities, get gritty on camera?
Okay, aside from MTV.
Last month we featured a very weird and very whacked video from Cleveland agency Brokaw which was celebrating its 15th anniversary. Now, the agency has sent us some of its real work for its client the Cleveland Institute of Art which we really like. It's five minute, stop motion-ish video created with a sketch pad and some minimal effects. After all, educational institutions aren't famous for spending big in recruitment advertising. The video is nicely done and the voice over does just the right job of smack talking the educational recruitment process without overdoing it. It even highlights many reasons why a college student would want to go to Cleveland in the first place. Top on our list? The Barking Spider.
There's something very odd about the word "mastication." Say it ten times and you'll see what we mean. It's like saying "both" ten times in a row. See? Anyway. Enough about the oddities of the English language. On to Trident gum which, with help from AKQA London, has created an interesting movie about, yes, mastication. And brain lobes. And mastication quivering. And pleasure, And lobal deflation. And Softeriationificationflavorization...uh...something about making the gum soft. And fruit recognition software. And...oh just watch the video.
Let's forget for a minute that the CGM wave is so last February. If Mr. Clean wanted to personify cleaning house, we'd think they'd use that big bald burly dude already featured on all their creative instead of haphazardly throwing an Oompa-Loompa at us from left field.
While we mentally rejected the idea of an Oompa-Loompa creeping around cleaning shit (they are very naughty, after all), we liked the screaming ADD-ridden kid. And if you can somehow top Mr. Clean on the weird video scale, you could win $10,000. Lookie, they even made the contest name rhyme: Make a Scene with Mr. Clean. How whimsical.
Complete with full blown faux rock band returning after a 25 year absence, behind the scenes-style video and a "hit single," the folks over at ihaveanidea are promoting their upcoming Portfolio Night in style. The band, Burn Back, was popular back in the day but disappeared because they "weren't getting enough respect." Now, they're back to help push the organization's annual world-wide portfolio review during which top creative directors the word over will review the portfolios of aspiring creatives eager to get into advertising. It all happens May 3rd in 28 cities across the globe. Get your portfolios ready people!
- Here we go again with yet another million dollar homepage thingy. This time, companies can buy one frame, yes, one frame of a video for $39. It might be cheap but no one's gonna see it.
- All animal rights efforts don't have to be as in your face or as off-putting as PETA. Animal Rights Stand takes a very different approach.
- Adobe's got a cool new site promoting its Creative Suite 3. On the site you can use the tools and build an actual website. EVB created.
- Weird. Just weird. Gremlins in Progressive Direct commercials.
- Former FCB CEO Steve Blamer is now CEO of Creston, a UK marketing holding company.
Catch Up Lady points us to what is perhaps the best car dealer promotion we've ever seen. Of course, that might not be saying much as we avoid their marketing like the plague but go with us on this one. Clay Automotive, located just outside of Boston, has created a hilarious but very informative video in which the seven ways car dealers take you are explained. Citing several terms associated with buying a car such as hosed, porked, betrayed, cheated and slammed, a very round man explains how Clay Automotive makes car buying a pleasure buy...yes...undressing. It's a metaphor, of course, for Clay Automotive's opening it all up and hiding it from the buyer. We say brilliant to this one. We just might travel to Clay to buy our next car.
This time last year Jonathan Schoenberg of TDA Advertising & Design conducted a guest lecture in Boulder, CO and smashed the disruptive cell phone of a student with hardly a pause in his sentence. Naturally, somebody recorded it.
The video is startling but not nearly as exciting as the one of the UCLA student getting repeatedly tased. Even so, in 12 months it's made multiple public TV and news cameos on ABC Nightly News, MSNBC, CNN and O'Reilly Factor, not even counting appearances in New Zealand and Canada. To date it straddles nearly 3 million views and is the 16th most-discussed video ever.
Following its long running strategy of attracting men with the most powerful aphrodisiac, women, and its latest Bom Chica Wah Wah theme, Lynx, with help from the Lynx Mynxes, has launched Lynx Players and the Bom Chicka Wah Wah Rally - some kind of flirting contest. Anyway, it's all about bodacious babes and Florida sunshine. Oh, and, apparently, some deodorant gets sold along the way.
We can't decide if the first half of this new Mentos commercial sounds like a woman in the throes of an orgasm or in the throes of a serious gastrointestinal nightmare. You decide. Aside from that, we like. Although we do mis the kitschy old school Mentos commercial.