Video Ads Travel, Doritos Invites, Ad Spend Up, Fonts Explode

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- Blip.tv has made this possible through a platform called "cross-post advertising" which allows ads to travel with videos wherever they are viewed: on blip.tv, a show's Web site or blog, iTunes and elsewhere throughout the Internet.

- Through March 23, YouTube is accepting entries for its consumer-generated awards contest. Winners will be announced March 26.

- Following its Crash the Super Bowl Contest, Doritos is inviting people to select the name of its product.

- Nielsen has reported ad spend rose 4.6 percent in 2006 to $139.07 billion. Internet led with a 35 percent gain.

- Cagle thinks the recent LA Times redesign is "font salad" with 22 different typefaces on the front page alone.

- Google has added Checkout buttons to its AdWords ads.

by Steve Hall    Mar-19-07    
Topic: Consumer Created, Newspaper, Research, Video



Truf Flips Off Hegemony, Bares Self for the People

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Seeking to position itself as a no-bullsh*t kind of agency, Truf does two things most agencies wouldn't: lets consumers know they exist, and shakes up the belief system we've worked so hard to make normal.

The results are provocative indeed. Their self-promoting Youtube campaign kicks off with Junkie and Flamer, both of which manipulate sights, sounds and timing to juxtapose taboos and norms. Is there really a rhyme or reason to which social habits get accepted and which don't? That's what the basis seems to be behind the masthead question, "Where Does the Truth Lie?"

We like Truf's manifesto and think agencies can only benefit from making themselves more personable to the culture, which grows increasingly more curious about what we're doing and who we are. Why not fuel the flames?

We also like the campaign for other reasons. When you think about it, it hasn't been too long since the first time we heard people were injecting botulism into their faces. WTF, mate? How did that become a slumber party activity?

by Angela Natividad    Mar-15-07    
Topic: Agencies, Best, Video



Ze Frank Bows Out on Blip.TV

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Deep Focus gets behind the last hurrah for Ze Frank's The Show, which, after exactly a year in the running, airs its last episode on March 17 via Blip.tv, a video-sharing site. Dewar's is sponsoring their last week and the first two months of their archives.

The Show is an eclectic little vlog in which host Ze Frank talks politics and technology, and occasionally orhestrates projects, with his audience of "sports racers." We weren't big watchers but we enjoyed the humour and will be bummed to see it exit stage left.

For those who missed the bus, the show will be syndicated on iTunes.

by Angela Natividad    Mar-14-07    
Topic: Online, Video



Nike Reviews, Miracles Whips, Viacom Sues, Nick Marches

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- MTV has added a user-generated category to its Movie Awards.

-Nike is opening an agency review with its U.S. business, currently handled by Wieden + Kennedy, getting first look.

- After many years with JWT, Kraft's Miracle Whip is heading over to DDB.

Mark Cuban must be laughing his ass off now as Viacom, following unproductive settlement talks, sues Google and YouTube for $1 billion in damages.

- If your into the whole March Madness thing, Coke has a nice Brack-O-Matic site that makes picking teams easy.

- Nickelodeon UK has launched Musical March, a site where kids can create their own musical videos and upload them to the site. The best videos will air on Nick JR Video.

by Steve Hall    Mar-13-07    
Topic: Agencies, Brands, Cable, Online, Video



Ten Biggest Cocks in UK Advertising Highlighted in Video

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There's a bunch of big cocks (no, not that kind) in UK advertising and they're all highlighted in this BBC video clip presented by British comedian Charlie Brooker. Not much else to say. Just watch. Oh, and who would you nominate for biggest cocks in US advertising?

by Steve Hall    Mar-12-07    
Topic: Good, Strange, Video



Adrants Poll Winner Anna Strips Again For Marketing Book

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Dare we say watching a woman stripping in a YouTube video is becoming a bore? It may be but since the readers of Adrants voted Anna, the woman who reads from the new book, Punk Marketing, while taking her clothes off to be hotter than Cleo, the other woman who did the same thing for the book, we thought it would be a disservice not to give you more of what you want. So, here she is for a second time; Anna stripping while reading Punk Marketing.

by Steve Hall    Mar-12-07    
Topic: Campaigns, Good, Promotions, Publishing, Racy, Video



Nokia N95 Wants to be iPhone. Might Actually be Better

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Not to be outdone by the iPhone, Nokia has launched Great Pockets, a site that creates an entire line of fashion with special pockets just to carry the burgeoning supply of digital devices we all use on a daily basis. Of course, the fashion are horrible and after a bit, you are whisked to another site that sings the glory of the Nokia N95, an iPhone wannabe that's a phone, mp3 player, gps, camera and video cam all rolled into one. It's entirely unsexy compared to the iPhone but Nokia's always made things that work quite well...and with more than one service provider. If you choose the N95, you won't be as cool as your iPhone toting hipsters but you might have a bit more cash in your pocket and a little more flexibility.

by Steve Hall    Mar-12-07    
Topic: Good, Online, Video



Southwest Tubes, Dial Takes on Axe, Rachael Does Dunkin'

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- Look! Look! Another YouTube video contest turns into an ad campaign! This time it's Southwest Airlines who's awarding the winner of its December contest with placement during NBA playofs in April. Are you just oozing with anticipation?

- Dial thinks it can get a piece of Axe's body spray action with the introduction of its RX Bodyspray. While Brandweek's Constantine von Hoffman thinks Axe's advertising has been "highly sophomoric," we'd choose to categorize it as highly successful. Dial has an uphill battle on this front.

- Eesh. Now we have to endure Rachael Ray in Dunkin' Donuts ads...through 2010!

- Massachusetts retailer Jordan's Furniture is offering a full refund to anyone who buys furniture before April 16 if the Red Sox win the World Series.

by Steve Hall    Mar-10-07    
Topic: Brands, Celebrity, Video



Norwegian Model Assures All Her Boobs Are OK

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The music industry is insanely competitive and those hoping to get by need to have an effective shtick. Some work and others do not.

One gimmick that never seems to exhaust itself is the liberal showcasing of jugs. That's the prop Norwegian model Lene Alexandra Oien is leaning on to set off her blossoming music career. Check out her single, My Boobs are OK, and you'll get the gist. She even has an animated version of herself, a handy optical illusion Mariah Carey invented in Heartbreaker.

Word on the street is Lene had some kind of car accident, after which she stepped out of her vehicle and announced to surprised onlookers that her boobs were OK. Well, you can't really attack a chick who knows exactly what assets she brings to the table.

by Angela Natividad    Mar- 9-07    
Topic: Celebrity, Video



McDonald's Cures Oversleeping With Video Contest

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Aside from maybe the coffee, we can't really think of a reason why a visit to McDonald's is necessarily an activity that will help you wake up and face the day. Well, other then the fact you have to actually be awake to go to a McDonald's but let's not get bogged down in the details. One would assume a nice big, greasy, artery-clogging McDonald's breakfast would make you sleepy and want to crawl back into bed or, more likely, barf but McDonald's, with it's Moroch Partners-created Morning Impaired site thinks otherwise.

more »

by Steve Hall    Mar- 8-07    
Topic: Brands, Online, Video








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