Advertising educates for better or worse, and per the CGM trend we're finding everybody wants to be an advertiser. With this formula in mind, UK-based Cake Group and climate change charity Global Cool throw together Scene Won, a user-generated video competition with a global warming theme. The contest closes on June 30, and the winner nails £5k.
The videos are the usual fare but what's interesting is the discussion they spark. Is global warming really a problem? Opposing views butt heads for the same marketing space.
If we were Scene Won we'd give the £5k to one of the no-global-warming groups for purely aesthetic reasons just to throw people off-balance. Then you'd have a discussion.
Because PETA gets a seratonin high from symbolic violence, they're using Adwords to push the crap out of these supposedly banned ads. We just finished watching an awesome one for their Fur is Dead campaign in which a woman in fur is clubbed unconscious and stripped of her coat.
There are a lot of people we'd like to club because of their clothes, but hey, we hold back. Why bunny-huggers who guiltlessly pillage living plantlife think they're special, we'll just never know.
We get the point, PETA, but why do you have to be bitchy about it? We'd even venture to say you'd look less mean if you left burning crosses on lawns, but somebody else has already got that gig.
This is a really nice retrospective of Porsche's racing history. Firstborn and Carmichael Lynch have created new website for the Porsche Cayenne that contains a video which highlights the automaker's Trophy Girls who narrate the video and talk about their past involvement. A nice piece of work.
Some things are creepy and then there's just cringe worthy gagginess. Keta Keta is up to its tricks again, this time for 21clips. This guy gets much more than a birthday cake for his 21st birthday.
- The Seventh Chamber, Kontraband's Viral seeding agency, is launching a new Xbox viral to mark the release of Guitar Hero 2.
- Manhattan based Submedia is unveiling a new technology for use with industry-standard 6 by 4 light boxes with a new campaign for Land Rover's LR2. A total of 15 displays, which contain no moving parts and become four-second movies as viewers walk past, will be rolled out in New York, Chicago, Los Angeles, San Francisco and Miami this week.
- Cynopsis reports, "Tribune Company, with its strategic review process concluded, announced a transaction which will take the company private, with shareholders receiving $34 per share in a two-stage plan."
- Omnicom's Chuck McBride-created Cutwater just snagged the $360 million Jeep creative account.
- Writing ever so eloquently, "You'll very probably get laid off, what with the fucking deluge of account losses and reviews this sad excuse for an agency is currently looking at," the always opinionated George Park sounds off Draft/FCB's claim everything is just fine.
- Here's an inventive use of an elevator to promote a forklift.
You just never know where the weirdest stuff is going to come from in our whacked industry but an agency in Cleveland you've probably never heard of, Brokaw, has done a stellar job at unleashing weird in this video celebration of its 15th anniversary.
The Silly Girl points to a set of hilarious videos which promote the Harper Collins book The Average American Male by Chad Kultgen. In the videos, the usual scenes between male an female take place (woman tells man she loves him, man shocked at dinner bill, man put in awkward position when girlfriend's Dad wonders when he will propose to his daughter) but rather than the men in the videos responding as one might expect, they respond more truthfully than many might like to think.
Because 50-something Beverly Hills slingback-trollers need constant reminding about their divine responsibility to unwind the threads of age, Restylane releases this viral hopeful about the dangers inherent to having a cougar mom.
Do you really need to get work done to inspire a giddy 20-something to make out with you? Boys have harbored MILF and teacher fantasies since the beginning of time. It's not like little Bennie needed much convincing to fall into the arms of the sultry (and conventionally deformed) Mrs. Robinson.
If 50 is the new 22, does that make 40 the new 16? And if so, where does that put actual 20-somethings? Are they competing with fetuses?
Watch out, world - the Onion, our news source of choice, is leaping from the written word and taking on CNN with its own newscast: ONN, "faster, harder, scarier and all-knowing."
The Onion's Sean Mills gets strangely sober in his effort to explain: "[Comedy Central and Saturday Night Live] are parody shows, and this is serious news," he says. "There's no studio audience, and no one's in on the joke. What we are trying to create is a broadcast-quality newscast on the Internet."
A recent eMarketer round up of online video viewership stats has some wondering why more men (78 percent) than women (66 percent) watch online video when, conversely, there are more women (97 million) than men (91 million) online. All manner of research hoo ha and analytical blather followed without nary a peep from anyone stating the one word answer to this finding. Porn. Done. Next study please.