In a coup to position itself as the refresher of choice for discriminating grown-ups, last year Schweppes Europe launched the Schweppes Short Film Festival.
Like Little Minx's Cadavre Exquis ("Exquisite Cadaver") project, five directors from The Sweet Shop were tasked with creating short human dramas for the 'net, the only requirement being that each film contain a "Schhh Moment."
"Consequently all the shorts make reference to Schweppes at some point, however this product placement is thankfully subtle and clever," says Creative Review, which posted the films on its blog.
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Real California Milk's Happy Cow Auditions gets two new entries: Anna, who's Swedish and yodels; and Destynee, who wants exclusive grazing rights to her own field of alfalfa.
See the last audition we passive-aggressively hated.
We confess to being surprised by this video, one component of a campaign called "I See" for the Museum of Modern Art (MoMA). In it, a bored museum-goer holds an audio guide to his ear and listens while it describes an abstract installation in a way that, while mundane, still struck us as strangely magnetic.
Without any audible change in tone, the audio guide suddenly ties the humiliation of the artist, who debuted his work in 1913, to a recent experience its listener suffered at the office. The voice, markedly female, remains sympathetic but professionally pitch-perfect, as if nothing out of the ordinary is happening.
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"Cheaters" depicts a guy destroying the car and motor home of his cheating wife's beau -- using a boat suspended from a crane.
And in the event you wonder why, just wait for them to talk. Then you'll go "...ohhhh" -- and maybe, if you're like us, you'll have a weird inexplicable desire to watch Deliverance.
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Dear Adrants,
This is a viral we have done recently in poor little Budapest, Hungary.
I hope you will like it.
Best,
Attila Nyeki
(CD Grey Budapest)
Dear Attila,
This is not a viral. Viral is a result. Viral is a video (or any other piece of marketing) that, because people find it interesting, gets forwarded to others. Only until that happens (a lot), does something earn the label "viral."
Best,
Steve Hall
Editor, Adrants
- Stop soot (by Underground Advertising of San Francisco).
- Big reveal on YouTube HD Camera Trick (kinda neat if you're an optical illusions kinda chap, plus lots of YouTube users got called out). The original video was an effort for Samsung.
- Create your own ville courtesy of Johnsonville, the creators of their own ... sausage.
- When to delete a nasty blog comment.
- Pretty paper dioramas.
- Who'd've guessed: "you guys shoulndt even put something about the barbies... they are NOT earth friendly.."
Shoe firm TerraPlana has this new technology called Vivo Barefoot, which gives shoes the power to stimulate your sensory perception "every time you touch the ground."
Not sure what exactly that means, but it sounds suspiciously like broken shock absorbers.
Anywho, to show how free and awesome your feet are gonna feel, the company's disseminating a video called "Pian-Toe."
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The car salesman-cum-lounge-singer is the personification of class.
Once you're all classed-out, logic follows that you'll compulsively go, "Shit, I'm getting an Audi Q5."
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Of course you can see the joke coming within the first seconds of watching this video for Best Western but, oddly, it's remarkably watchable. We don't know why. Maybe because, oh, we were waiting for GaDaddy's Candice Michelle to show up and lose the strap to her top or something. But no. The video plays out calmly, coolly and collectively without the faintest hint of sex.
In the latest episode of "The Scoop," Ben & Jerry's sends its taste experts to Copenhagen to find a new ice cream flavour.
Watching two middle-aged men nibble salty licorice and marzipan-infused pastry isn't the funnest thing we've ever done. (Though the brief science lesson on Phish Food made a play at being instructive.) And possibly because the banquette was uninspired and the Danes apparently unoriginal (suggested new flavours of ice cream: "chocolate?" "vanilla?" "caramel...?"), Ben & Jerry's wrapped the video by asking viewers to Do the World a Flavour: turn in your own suggestions for new ice cream mashups at benjerry.com.
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