A recent eMarketer round up of online video viewership stats has some wondering why more men (78 percent) than women (66 percent) watch online video when, conversely, there are more women (97 million) than men (91 million) online. All manner of research hoo ha and analytical blather followed without nary a peep from anyone stating the one word answer to this finding. Porn. Done. Next study please.
Youtube's 2006 video awards is over and winners are receiving a reception once experienced only by winners of MTV's VMA in the early '90's. The breakdowns follow.
OK Go wins Most Creative for Here It Goes Again, closely followed by Where the Hell is Matt? Why that deserves "Most Creative" we'll never know, but whatever. Apparently the universe awards gamers who dance and civil engineers who sing in equal measures of WTF.
Remember that supposedly authentic authorized biography of Howard Hughes written by Clifford Irving that turned out to be a hoax? Neither did we until we visited Wikipedia but now the whole affair is a movie starring Richard Gere. Opening this weekend, the movie is getting some kitschy promotion from Deep Focus which created a site called People for the Advancement of White Lies on which various videos of people telling white lies can be viewed.
Even though the real Clifford Irving is still out there and wrote several successful books following his conviction for his Howard Hughes hoax, it's gotta suck knowing that one terrible part of your life is going to be up on the silver screen for all to see. The dude was probably happy with it remaining a distant...even forgotten, memory.
For friendship, a relationship, random play or whatever you can get, Facebook.com can help you nail an equally drunk, confused and vacuous co-ed.
Facebook has kept its head down in the media since the stalker-feed inclusion and the shedding of its university exclusivity, but finally there's a spoof worthy of mention. Produced for EXPOSED, a TV show for University of Southern California, and directed by Mu SunIn, this eHarmony-style infomercial gets the tone down perfectly, from the pompous manner of the narrator to the non-serious-but-serious use of relationship status on the site. And we love the self-conscious indifference leaking out of Walter Pederovsky's pores.
...What is that poking function anyway?
- Cynopsis reports, "After seven months of negotiations, the deal got done after all. News Corp. and NBC Universal announced a partnership for the digital age yesterday, planning a new jointly-run entertainment portal that will aggregate the biggest collection of TV content on the web and create "the largest advertising platform on earth." The agreement will encompass the vast libraries of television and film content from each of the companies' broadcast, cable and film brands. The deal also contains a distribution component that will make video content available across the leading portals of the net AOL, MSN, Yahoo and MySpace, who will share in the ad revenue and customize its delivery as they see fit."
- A Compete.com survey claims the supposedly "failed" CareerBuilder Super Bowl spots actually delivered some positive metrics.
Everyone's talking about the News Corp./NBC Universal video site that may give YouTube some stiff competition. Advertisers such as GM, Cadbury Schweppes, Intel, Cisco and E-surance are lining up for the advertiser-friendly site.
- The Catch Up Lady sums up the booting of the bespectacled Classmates.com girl who had always been placed next to the jock along with the tagline, "She married him?" Now a Farrah Fawcett-like girl takes her place.
The odd hats at ATTIK hustle us back to Want 2 B Square, a macabre interactive world meant to promote the equally macabre (design-wise, anyway) 2008 Scion xB.
Like any interactive world there's a lot going on, a lot of which we've already covered (1, 2). But we did see something new we really like - this video entitled Boy Meets Girl. Directed by Sean Donnelly of Anonymous Content, two square-headed kids play "I'll show you mine if you show me yours" and instead of baring warped genitalia (as expected) they flip open one another's heads and explore the contents.
In the same twisted way that one could look at Secretary and call it "a gently bent love story," one could say Boy Meets Girl blithely expresses the innocence and exchange in that first boy/girl encounter. Gently bent, of course. We dig the campaign more and more.
Enough to nail a Scion? If they keep wooing us like this, we'll get there.
We knew Lonelygirl15's creators had this in the plan all along so it was without much surprise to see a blatant product placement in the middle of Bree's Lonelygirl15 video today. After she meets Jonas and Daniel at a truck stop and they drool over her tucker girl cut off jeans and tied plaid shirt, she hops in the car with the two and they take off. During a stop on the road, Bree pulls out a package of Icebreakers as the camera blatantly zooms in and the three discuss the sourness of the Icebreakers before they get on the road again. It;s not the first time brand names have been dropped in the series but this is one of the first formal deals.
Hey, nothing comes for free. There's only so many videos these guy can make before they need some cash to support the effort. The series' creators and Bree's talent rep, Creative Artists Agency worked with Hershey's agency, Tracy Locke on the deal.
- Blip.tv has made this possible through a platform called "cross-post advertising" which allows ads to travel with videos wherever they are viewed: on blip.tv, a show's Web site or blog, iTunes and elsewhere throughout the Internet.
- Through March 23, YouTube is accepting entries for its consumer-generated awards contest. Winners will be announced March 26.
- Following its Crash the Super Bowl Contest, Doritos is inviting people to select the name of its product.
- Nielsen has reported ad spend rose 4.6 percent in 2006 to $139.07 billion. Internet led with a 35 percent gain.
- Cagle thinks the recent LA Times redesign is "font salad" with 22 different typefaces on the front page alone.
- Google has added Checkout buttons to its AdWords ads.
Seeking to position itself as a no-bullsh*t kind of agency, Truf does two things most agencies wouldn't: lets consumers know they exist, and shakes up the belief system we've worked so hard to make normal.
The results are provocative indeed. Their self-promoting Youtube campaign kicks off with Junkie and Flamer, both of which manipulate sights, sounds and timing to juxtapose taboos and norms. Is there really a rhyme or reason to which social habits get accepted and which don't? That's what the basis seems to be behind the masthead question, "Where Does the Truth Lie?"
We like Truf's manifesto and think agencies can only benefit from making themselves more personable to the culture, which grows increasingly more curious about what we're doing and who we are. Why not fuel the flames?
We also like the campaign for other reasons. When you think about it, it hasn't been too long since the first time we heard people were injecting botulism into their faces. WTF, mate? How did that become a slumber party activity?
Deep Focus gets behind the last hurrah for Ze Frank's The Show, which, after exactly a year in the running, airs its last episode on March 17 via Blip.tv, a video-sharing site. Dewar's is sponsoring their last week and the first two months of their archives.
The Show is an eclectic little vlog in which host Ze Frank talks politics and technology, and occasionally orhestrates projects, with his audience of "sports racers." We weren't big watchers but we enjoyed the humour and will be bummed to see it exit stage left.
For those who missed the bus, the show will be syndicated on iTunes.