Southwest Tubes, Dial Takes on Axe, Rachael Does Dunkin'

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- Look! Look! Another YouTube video contest turns into an ad campaign! This time it's Southwest Airlines who's awarding the winner of its December contest with placement during NBA playofs in April. Are you just oozing with anticipation?

- Dial thinks it can get a piece of Axe's body spray action with the introduction of its RX Bodyspray. While Brandweek's Constantine von Hoffman thinks Axe's advertising has been "highly sophomoric," we'd choose to categorize it as highly successful. Dial has an uphill battle on this front.

- Eesh. Now we have to endure Rachael Ray in Dunkin' Donuts ads...through 2010!

- Massachusetts retailer Jordan's Furniture is offering a full refund to anyone who buys furniture before April 16 if the Red Sox win the World Series.

by Steve Hall    Mar-10-07    
Topic: Brands, Celebrity, Video



Norwegian Model Assures All Her Boobs Are OK

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The music industry is insanely competitive and those hoping to get by need to have an effective shtick. Some work and others do not.

One gimmick that never seems to exhaust itself is the liberal showcasing of jugs. That's the prop Norwegian model Lene Alexandra Oien is leaning on to set off her blossoming music career. Check out her single, My Boobs are OK, and you'll get the gist. She even has an animated version of herself, a handy optical illusion Mariah Carey invented in Heartbreaker.

Word on the street is Lene had some kind of car accident, after which she stepped out of her vehicle and announced to surprised onlookers that her boobs were OK. Well, you can't really attack a chick who knows exactly what assets she brings to the table.

by Angela Natividad    Mar- 9-07    
Topic: Celebrity, Video



McDonald's Cures Oversleeping With Video Contest

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Aside from maybe the coffee, we can't really think of a reason why a visit to McDonald's is necessarily an activity that will help you wake up and face the day. Well, other then the fact you have to actually be awake to go to a McDonald's but let's not get bogged down in the details. One would assume a nice big, greasy, artery-clogging McDonald's breakfast would make you sleepy and want to crawl back into bed or, more likely, barf but McDonald's, with it's Moroch Partners-created Morning Impaired site thinks otherwise.

more »

by Steve Hall    Mar- 8-07    
Topic: Brands, Online, Video



Unix Geeks Represent on Stanford Campus

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Nothing is safe from an awkward rap spoof. CS Rapper Monzy appears at Stanford University to rap hardcore about the merits of Unix. Appropriately, the footage was later used in a documentary called "NERDCORE for Life."

Considering Linux/Unix are slowly taking schools by storm, it won't be long before it's been appropriated beyond the realm of its l33t h8x0r geek demographic.

"Unix geeks are among the most endearing geeks," a colleague observes with an almost pitiful expression. Yeah.

by Angela Natividad    Mar- 8-07    
Topic: Good, Video



Kinky Voyeurism Promotes Episodic Web Video Site

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While it might be fun to watch and video tape your roommate's hot girlfriend strip down to her underwear, we're not sure it would be equally as enjoyable to watch and video tape your roommate strip down to his underwear and make out with his girlfriend while you watch. Oh wait. Sorry. Some people like that voyeuristic stuff. And, apparently, so does Network2, a destination for episodic web productions not destined or television but for your computer screen. A promotional video, created by Keta Keta, illustrates exactly what we're talking about.

by Steve Hall    Mar- 7-07    
Topic: Online, Racy, Video



Dell Copies Best Buy's Geek Squad With Nerd Buddy

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When there's computer difficulties at home, sometimes there's simply no replacement for an actual human skilled in the ways of kicking the crap out of your computer until it works again. Big box retailer Best Buy created its Geek Squad, a cadre of computer techs that travel to people's homes in a customized VW Beetle. Others have followed suit. Now, Dell, without physical retail locations or a human geek squad to assist its customers in need of unsnarling nasty computer bugs, has launched Nerd Buddy. Well, they've actually launched DellConnect by humorously illustrating why it's really not so convenient to have a geek-like Nerd Buddy follow you around all the time to make sure your computer isn't causing you to use it as a projectile out of frustration.

Aside from the fact Best Buy's Geek Squad and other similar services are nothing like the Nerd Buddy Dell so joyously ribs, the computer maker explains its virtual tech support solution, DellConnect is better than having a human geek follow you around. It's all presented in one of those goofy, docu-style videos complete with fake scientists in white lab coats.

by Steve Hall    Mar- 7-07    
Topic: Brands, Good, Video



Anna Wins 'Punk Marketing' Stripper Preference Poll

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Yesterday, we asked you to take a look at a YouTube campaign for the marketing book Punk Marketing and tell us which of the two models, who strip while reading excerpts from the book, you though was hotter. Perhaps because Cleo did three videos to Anna's one, Cleo suffered the burden of burnout. I mean, how many time can you watch the same woman strip? Oh wait, that's a stupid question. In any event, newcomer Anna trumped Cleo with a resounding 75 percent of the vote. What was it? The blond hair? The girlie jean skirt? Do tell.

by Steve Hall    Mar- 6-07    
Topic: Research, Video, Viral



WTF Chuck Bursts Open Secret World of Asst Media Planners

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Ever wonder what it's like playing asst. media planner to a set of sadistic self-righteous bigwigs? Find out from people who know. WTF-Chuck brings us Three Horses, a mini-feature on getting saddled at the bottom of the media planning ladder. He calls it bitter but we say there's always a little truth - maybe too much truth - in satire.

At some point in our careers we all get to be human shields. And how about demographic quantification? Few things are funner than making caricatures of whole groups of people while hoping to strike a chord with them.

Well, we don't actually get to do that as much as we'd like. That's what TRU is for.

by Angela Natividad    Mar- 6-07    
Topic: Good, Online, Video



Book Promotion Strip Videos Beget Stripper Preference Poll

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Let's have some fun. Perhaps you've seen the recent YouTube campaign for the book Punk Marketing, in which a model, Cleo, stips while reading excerpts form the book. Yea, yea. We know the striptease is nothing new but we haven't seen it used this way before. Now, a second model, Anna, has been added to the mix and we're curious which one you like better so we're going to host a fun little poll.

You can read about the campaign's history here, here and here. You can view the three Cleo videos here, here and here. And you can view the Anna video here.

After you've "educated" yourself, take our quick poll here and let us know what you think. We'll report back the results.

by Steve Hall    Mar- 5-07    
Topic: Online, Racy, Video



America is Hated For Everything Except...Watch the Video to Find Out

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According to this video, America is hated the world over for its leadership, its moral authority, its declining economy and its trashy culture. Apparently, even Mother Nature hates America. But, America still reigns supreme in one area and that one area is the subject of a new documentary film hitting screens at the end of March. The film? Watch the video to find out. Telling you now would spoil the fun.

by Steve Hall    Mar- 4-07    
Topic: Good, Video










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