Those Punk Marketing guys really know how to capture attention. In a surprise hijack of our ADHD-afflicted mental states, a bathing Cleo appears for the sultry third installment of the book's twisted "storytime with a stripper" effort. And while arguably more chaste, we like it way better than PETA's striptease state of the union.
"Business people must rise up and take back subtlety," Cleo purrs as she toys with a bar of soap. Interesting point. And we're appalled that we sat through all 4.5 minutes of it. If this is indeed the best way to capture an antsy websurfer's attention, how best to capture a reader's? Does the book come with illustrations?
Catch the first and second vids here.
Apparently, there are companies solely devoted to the care of bald heads. Who knew? Headblade is one such company and couldn't pass up the opportunity to leverage Britney's recent head shaving event into some of their own publicity. The company put together a video called Top Ten Reasons Britney Shaved Her Head in which random fitness pros, sports figures and some Swedish Chick offer up reasons why Britney may have offed her locks. The number one reason? Let's just say it has to do with matching styles.
We don't have confirmation that this is a sanctioned ESPN commercial but we don't really care. It's funny. And that's all that really matters. We think we may have seen this before too so go easy with those "Dude, this shit is old" emails. That, or we've seen so many ads they all look the same.
How may times have you told someone they're talking out of their ass? Well, the guy in this ESPN News spot gets so much information from ESPN that he spews sports news out of his ass. You have to admit, that "problem" is a lot less smelly that what usually comes out of your ass.
Following last year's The Call, Pirelli has a new film called Mission Zero which stars Uma Thurman who begins her day driving a yellow sports car when she passes a kid who, apparently, is helping a group track her down. At a stop light, she is attacked by some killers who chase her through the streets, over bridges and around lots and lots of corners. She ends up in a diner, makes a call and then realizes the people in the diner are after her too. She escapes and hits the road again only to meet up with a telephone worker who turns out to be a sniper. After much more tire squealing and bullet wholes, Uma then...oh...just watch the film to find out. We don't want to spoil the ending.
It's nice work. It's watchable. It's certainly better than your average television commercial.
We suspect Levi's puts its design cash toward licensing fees for the awesome songs they use in ads that keep us trying, year after year, to find a cool pair of Levi's jeans, even if history tells us this will never happen. Lame denim fits aside, the ads are sensory pop art.
We love -- love -- the Dangerous Liaisons ad for their 2007 line. At first we thought it was the usual booty-call striptease bit, because we've seen that gimmick a thousand times, but as the spot wore on we realized something more interesting happening.
In the Bartle Bogle Hegarty masterpiece, a couple undresses to reveal layers of decades suggested in clothing, demeanour, style and even background noise. It moves fluidly from the rough-and-tumble 19th century workjean years to 2007's waifish verge-of-tears emo period. All to the haunting and playful tune of "Strange Love" by Little Annie Bandez.
Time for another futile trip to the flagship store.
Leo Burnett Mumbai puts AAAI's GoaFest ad festival on the map with a set of Youtube videos personifying ideas that might pop up during the event.
Here are the spots for viral ideas and powerful ideas.
The videos were sent to marketing and creative people in India over a week's time and have since circulated the subcontinent, allegedly launching GoaFest into the worldwide advertising community as India's advertising award show of note.
That's some big talk for a bunch of illuminated heads. We like the notion of encompassing broad concepts in a short tongue-in-cheek clip, and with most they did a great job. Unfortunately we think the humour is lost outside the professional ad world (and maybe that's okay). After sharing a couple of clips with our friends they gave us the "WTF?" face and forced us to sit through another episode of Homestar Runner.
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Following up on it Heides website takeover, Diesel has introduced its Spring and Summer 2007 fashion line with a new site, promoted by nicely artified electric trolleys, that takes on the theme of global warming. It professes the need to acknowledge global warming but realizes we can't stop our lives because of it and illustrates how we can enjoy laying about a world ravaged by global warming. It also offers up ten tips people can use to minimize global warming which include having sex (it generates heat), insulate your home with recycled denim, never take a shower and eat red meat in a restaurant (it saves on your home refrigeration and ills cows which cause damagaing mathane gases when they fart).
The site also points to stopglobalwarming.org and offers Al Gore's An Inconvenient Truth for purchase. Whether or not you think global warming is human-caused or just a natural, cyclical temperature change, this site is nicely done. Afterall, who wants to see the same thing everytime the visit a website?
Irv Blitz-directed spot Swing, by agency Momentum for Grolsch, involves the most synchronized dancing beer bottles we've ever seen. And that's saying a lot considering when our own beer bottles dance, they are never nearly this snappy.
We haven't tried Anheuser-Busch's Grolsch lager, but suddenly we're curious, in part because we think it will make us better dancers. And we know this for a fact because listening to jazz, or at least something jazz-like, makes you smarter. It's been proven by science.
Out since early February and in a nod to television's Starsky & Hutch and Knight Rider, Hammer & Coop is a six episode online miniseries that pits a dude named Jim Turtledove against a white-suited megalomaniac named Sven Hartjan. The star of the show, though, is the 2007 Mini Coop. This is not an ad. This is a show and it's hilarious. Though it's not technically an ad, the show does a great job of pointing out the car's feature without it seeming too gratuitous.
Two of the six episodes are out and have Turtledove getting sidetracked by a bikini car wash and Hartjan sharing his maniacal plans with us. There's a funny action hero name generator so you, too, can have your own Jim Turtledove-like name. There's also the usual wallpapers, screensavers and buddy icons. Very nice work.
We liked Finding Nemo. Cute animation and grisly clownfish family massacre aside, every character had a flaw to overcome and a dark side to deal with. That's what turns frothy animated fun into something meaningful, slightly scary and mildly subversive.
To tell what we're sure is a painful and amusing story about their ups and downs, Little Big Brands brings together major talent like animator Alexandru Sacui and musical guru Woody Pak. The result is three full minutes of sweet little cliches - big fish in little pond, fish out of water, other fish in the sea. Where's the challenge, the struggle and the shame? Three minutes is a long time - a very long time - to watch fish without so much as a glimmer of sharkfin over the horizon.
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Stanton Optical
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