- Cynopsis reports, "After seven months of negotiations, the deal got done after all. News Corp. and NBC Universal announced a partnership for the digital age yesterday, planning a new jointly-run entertainment portal that will aggregate the biggest collection of TV content on the web and create "the largest advertising platform on earth." The agreement will encompass the vast libraries of television and film content from each of the companies' broadcast, cable and film brands. The deal also contains a distribution component that will make video content available across the leading portals of the net AOL, MSN, Yahoo and MySpace, who will share in the ad revenue and customize its delivery as they see fit."
- A Compete.com survey claims the supposedly "failed" CareerBuilder Super Bowl spots actually delivered some positive metrics.
Everyone's talking about the News Corp./NBC Universal video site that may give YouTube some stiff competition. Advertisers such as GM, Cadbury Schweppes, Intel, Cisco and E-surance are lining up for the advertiser-friendly site.
- The Catch Up Lady sums up the booting of the bespectacled Classmates.com girl who had always been placed next to the jock along with the tagline, "She married him?" Now a Farrah Fawcett-like girl takes her place.
The odd hats at ATTIK hustle us back to Want 2 B Square, a macabre interactive world meant to promote the equally macabre (design-wise, anyway) 2008 Scion xB.
Like any interactive world there's a lot going on, a lot of which we've already covered (1, 2). But we did see something new we really like - this video entitled Boy Meets Girl. Directed by Sean Donnelly of Anonymous Content, two square-headed kids play "I'll show you mine if you show me yours" and instead of baring warped genitalia (as expected) they flip open one another's heads and explore the contents.
In the same twisted way that one could look at Secretary and call it "a gently bent love story," one could say Boy Meets Girl blithely expresses the innocence and exchange in that first boy/girl encounter. Gently bent, of course. We dig the campaign more and more.
Enough to nail a Scion? If they keep wooing us like this, we'll get there.
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We knew Lonelygirl15's creators had this in the plan all along so it was without much surprise to see a blatant product placement in the middle of Bree's Lonelygirl15 video today. After she meets Jonas and Daniel at a truck stop and they drool over her tucker girl cut off jeans and tied plaid shirt, she hops in the car with the two and they take off. During a stop on the road, Bree pulls out a package of Icebreakers as the camera blatantly zooms in and the three discuss the sourness of the Icebreakers before they get on the road again. It;s not the first time brand names have been dropped in the series but this is one of the first formal deals.
Hey, nothing comes for free. There's only so many videos these guy can make before they need some cash to support the effort. The series' creators and Bree's talent rep, Creative Artists Agency worked with Hershey's agency, Tracy Locke on the deal.
- Blip.tv has made this possible through a platform called "cross-post advertising" which allows ads to travel with videos wherever they are viewed: on blip.tv, a show's Web site or blog, iTunes and elsewhere throughout the Internet.
- Through March 23, YouTube is accepting entries for its consumer-generated awards contest. Winners will be announced March 26.
- Following its Crash the Super Bowl Contest, Doritos is inviting people to select the name of its product.
- Nielsen has reported ad spend rose 4.6 percent in 2006 to $139.07 billion. Internet led with a 35 percent gain.
- Cagle thinks the recent LA Times redesign is "font salad" with 22 different typefaces on the front page alone.
- Google has added Checkout buttons to its AdWords ads.
Seeking to position itself as a no-bullsh*t kind of agency, Truf does two things most agencies wouldn't: lets consumers know they exist, and shakes up the belief system we've worked so hard to make normal.
The results are provocative indeed. Their self-promoting Youtube campaign kicks off with Junkie and Flamer, both of which manipulate sights, sounds and timing to juxtapose taboos and norms. Is there really a rhyme or reason to which social habits get accepted and which don't? That's what the basis seems to be behind the masthead question, "Where Does the Truth Lie?"
We like Truf's manifesto and think agencies can only benefit from making themselves more personable to the culture, which grows increasingly more curious about what we're doing and who we are. Why not fuel the flames?
We also like the campaign for other reasons. When you think about it, it hasn't been too long since the first time we heard people were injecting botulism into their faces. WTF, mate? How did that become a slumber party activity?
Deep Focus gets behind the last hurrah for Ze Frank's The Show, which, after exactly a year in the running, airs its last episode on March 17 via Blip.tv, a video-sharing site. Dewar's is sponsoring their last week and the first two months of their archives.
The Show is an eclectic little vlog in which host Ze Frank talks politics and technology, and occasionally orhestrates projects, with his audience of "sports racers." We weren't big watchers but we enjoyed the humour and will be bummed to see it exit stage left.
For those who missed the bus, the show will be syndicated on iTunes.
- MTV has added a user-generated category to its Movie Awards.
-Nike is opening an agency review with its U.S. business, currently handled by Wieden + Kennedy, getting first look.
- After many years with JWT, Kraft's Miracle Whip is heading over to DDB.
Mark Cuban must be laughing his ass off now as Viacom, following unproductive settlement talks, sues Google and YouTube for $1 billion in damages.
- If your into the whole March Madness thing, Coke has a nice Brack-O-Matic site that makes picking teams easy.
- Nickelodeon UK has launched Musical March, a site where kids can create their own musical videos and upload them to the site. The best videos will air on Nick JR Video.
There's a bunch of big cocks (no, not that kind) in UK advertising and they're all highlighted in this BBC video clip presented by British comedian Charlie Brooker. Not much else to say. Just watch. Oh, and who would you nominate for biggest cocks in US advertising?
Dare we say watching a woman stripping in a YouTube video is becoming a bore? It may be but since the readers of Adrants voted Anna, the woman who reads from the new book, Punk Marketing, while taking her clothes off to be hotter than Cleo, the other woman who did the same thing for the book, we thought it would be a disservice not to give you more of what you want. So, here she is for a second time; Anna stripping while reading Punk Marketing.
Not to be outdone by the iPhone, Nokia has launched Great Pockets, a site that creates an entire line of fashion with special pockets just to carry the burgeoning supply of digital devices we all use on a daily basis. Of course, the fashion are horrible and after a bit, you are whisked to another site that sings the glory of the Nokia N95, an iPhone wannabe that's a phone, mp3 player, gps, camera and video cam all rolled into one. It's entirely unsexy compared to the iPhone but Nokia's always made things that work quite well...and with more than one service provider. If you choose the N95, you won't be as cool as your iPhone toting hipsters but you might have a bit more cash in your pocket and a little more flexibility.
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