Anna Wins 'Punk Marketing' Stripper Preference Poll


Yesterday, we asked you to take a look at a YouTube campaign for the marketing book Punk Marketing and tell us which of the two models, who strip while reading excerpts from the book, you though was hotter. Perhaps because Cleo did three videos to Anna's one, Cleo suffered the burden of burnout. I mean, how many time can you watch the same woman strip? Oh wait, that's a stupid question. In any event, newcomer Anna trumped Cleo with a resounding 75 percent of the vote. What was it? The blond hair? The girlie jean skirt? Do tell.

by Steve Hall    Mar- 6-07    
Topic: Research, Video, Viral

WTF Chuck Bursts Open Secret World of Asst Media Planners


Ever wonder what it's like playing asst. media planner to a set of sadistic self-righteous bigwigs? Find out from people who know. WTF-Chuck brings us Three Horses, a mini-feature on getting saddled at the bottom of the media planning ladder. He calls it bitter but we say there's always a little truth - maybe too much truth - in satire.

At some point in our careers we all get to be human shields. And how about demographic quantification? Few things are funner than making caricatures of whole groups of people while hoping to strike a chord with them.

Well, we don't actually get to do that as much as we'd like. That's what TRU is for.

by Angela Natividad    Mar- 6-07    
Topic: Good, Online, Video

Book Promotion Strip Videos Beget Stripper Preference Poll


Let's have some fun. Perhaps you've seen the recent YouTube campaign for the book Punk Marketing, in which a model, Cleo, stips while reading excerpts form the book. Yea, yea. We know the striptease is nothing new but we haven't seen it used this way before. Now, a second model, Anna, has been added to the mix and we're curious which one you like better so we're going to host a fun little poll.

You can read about the campaign's history here, here and here. You can view the three Cleo videos here, here and here. And you can view the Anna video here.

After you've "educated" yourself, take our quick poll here and let us know what you think. We'll report back the results.

by Steve Hall    Mar- 5-07    
Topic: Online, Racy, Video

America is Hated For Everything Except...Watch the Video to Find Out


According to this video, America is hated the world over for its leadership, its moral authority, its declining economy and its trashy culture. Apparently, even Mother Nature hates America. But, America still reigns supreme in one area and that one area is the subject of a new documentary film hitting screens at the end of March. The film? Watch the video to find out. Telling you now would spoil the fun.

by Steve Hall    Mar- 4-07    
Topic: Good, Video

Adidas Teases With Athlete's Artwork


For some reason, YouTube has become a channel through which marketers enjoy teasing us with their upcoming campaigns. More and more, clips of upcoming campaigns are appearing on the video site and now it's Adidas' turn to tease us with its next installment of the Impossible is Nothing campaign. The campaign will focus on how various athletes overcame personal challenges as illustrated through...uh...artwork. OK. Can we just have the full campaign, please? View the teasers here, here, here and here.

by Steve Hall    Mar- 4-07    
Topic: Brands, Campaigns, Video

Geico Caveman Keeps Hopping Around 'Net, and We're Not Tired Yet


Make the Logo Bigger points us to this :15 ad tag-team featuring Geico's perpetually frustrated existentialist caveman.

As a bonus he also points us to the Phil Sims golf spot that preceded the Super Bowl. The inclusion of the caveman in the good-sport world of green hills, khaki shorts and pompous conversation is priceless. "What is this, youth soccer?" he barks competitively. We almost died laughing.

by Angela Natividad    Mar- 1-07    
Topic: Commercials, Good, Online, Video

Stride Takes On Globetrotting Gamer with Dancing Streak


We've all dreamed of being scouted by someone who happens to notice the pure geniosity of our existence. Most grow up to chock this dear wish off to fancy, but the fantasy actually became reality for Matt Harding.

It's a weird story. The 30-something gamer travels the world with a few buddies and does a goofy dance on tape at every stop they make. Probably because of people sitting at desks all day, the video goes viral. Then it's picked up by Stride Gum, who likes Matt's dance so much they're sending him around the world again.

We dig Matt but don't know how the jig will help hock gum. Will he be chewing and dancing at the same time? We see some liability issues there - some people can't walk and chew gum at the same time. The risk of injury is in fact so vast that chewing gum was banned in Singapore.

by Angela Natividad    Mar- 1-07    
Topic: Consumer Created, Good, Online, Promotions, Video

UPS Vaccinates Monkeys, Sells Cheap Brides in Whiteboard Spoof


We were waiting for somebody sitting high on the rapier-wit scale to catch the UPS whiteboard campaign (featuring pseudo-indy band Postal Service) and spoof to heart's content. Thankfully it didn't take long.

Shawn of Shedwa points us to some savory whiteboard madness. The mail order bride one is an instant UPS classic, but our favourite is monkey sex. "Let's give this little guy a banana," the demonstrator says pleasantly after explaining UPS vaccinates monkeys and kills neighbors.

What does it mean when a spoof can elicit more satisfaction than the service itself?

by Angela Natividad    Mar- 1-07    
Topic: Good, Spoofs, Video

Spicy Buffalo: It's Not Paris Hilton But It's just As Hot


Hardee's and Carl's Jr. are up to their spicy hotness again. If you remember, this is the restaurant chain that had Paris Hilton slather herself all over a Bently while eating a giant hamburger. Now, with help from Spacedog Interactive, the chain has enlisted the services of another delicious-looking (hey, we're talking about food here so we can use the word delicious if we want!) blond named Ashley Hartman who takes center stage on the company's Spicy Buffalo site and alluringly frolics about for your pleasure. It's all to promote the chain's new Buffalo Chicken Sandwich.

On the site, you'll find a description of the sandwich, a history of Frank's Red Hot Sauce, a behind the scenes look at the commercial shoot and, of course, the spots themselves. The best line in the commercials: Good thing chickens have big breasts. Yes, the entire thing is laced with double entendres and we love everyone of them. Bring on the cause groups!

by Steve Hall    Feb-28-07    
Topic: Good, Online, Racy, Video, Viral

Presidents Rap Jib-Jab-Style For New York Honda Dealer


Without question, this President's Day (yes, the dealers now think it's President's Month) promotion from New York/ Long Island Honda Dealers is, by far, the best promotional work we've ever seen from a car dealer. In a nod (well, basically a complete rip off) to Jib Jab, the video (click the talk bubble next to George Washington) on the site has a collection of Presidents rapping about the great deals you can get at the dealership. In true dealership style, the video breaks down the cost of an Accord LX lease to $6.41 per day aligning it closely to a cup of Starbucks coffee.

by Steve Hall    Feb-28-07    
Topic: Good, Online, Video

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