Without question, this President's Day (yes, the dealers now think it's President's Month) promotion from New York/ Long Island Honda Dealers is, by far, the best promotional work we've ever seen from a car dealer. In a nod (well, basically a complete rip off) to Jib Jab, the video (click the talk bubble next to George Washington) on the site has a collection of Presidents rapping about the great deals you can get at the dealership. In true dealership style, the video breaks down the cost of an Accord LX lease to $6.41 per day aligning it closely to a cup of Starbucks coffee.
We all need our checks and balances. And when the ever-watchful public eye has set its sights on you, the checks can come in torrents. Such is the case with Rosie O'Donnell. For that Chinese "accent" she recently performed on "The View," Rosie's receiving a hailstorm of nasty response from the Asian community.
One that's generating some serious traffic on Youtube is the eloquent and forceful rebuke by poet Beau Sia, whose cool definition of "accent," and snarky "plus-sized lesbian" remark, rang like a slap in the face - and we're not even the targets.
We're not sure what's worse: Trumpster in a spitting rage, or the growing majority of the world's population raging poetic justice against you.
What happened to the funny and gentle Rosie, circa Harriet the Spy? Bring her back. We are scared of this manic new one.
Thanks to Bill for the tip-off.
Hmm. Apparently, bread is as deadly as cigarettes. According to this video, bread has a nasty side and one that seems to be just as bad as smoking cigarettes. it's a follow up to a video called Lovertising versus Hatevertising, which calls for "respectful/intelligent anti-smoking advertising instead of subhuman negative/shocking advertising." damn, everyone has an opinion!
Pizza Hut has launched a search or a new VP. OK, not really. It's just a marketing stunt to find an Honorary VP of Pizza through a YouTube video promotion in which entrants submit video please as to why they should get the gig. The winner gets $25,000 and free pizza for a year. Hardly proper compensation or a VP level position. Especially from a company that can afford to put Jessica Simpson on th Super Bowl. Anyway, the YouTube submission area is here.
There's only five submissions so far. Aside from one moderately funny joke, there's not much competition if you want to jump in.
Those Punk Marketing guys really know how to capture attention. In a surprise hijack of our ADHD-afflicted mental states, a bathing Cleo appears for the sultry third installment of the book's twisted "storytime with a stripper" effort. And while arguably more chaste, we like it way better than PETA's striptease state of the union.
"Business people must rise up and take back subtlety," Cleo purrs as she toys with a bar of soap. Interesting point. And we're appalled that we sat through all 4.5 minutes of it. If this is indeed the best way to capture an antsy websurfer's attention, how best to capture a reader's? Does the book come with illustrations?
Catch the first and second vids here.
Apparently, there are companies solely devoted to the care of bald heads. Who knew? Headblade is one such company and couldn't pass up the opportunity to leverage Britney's recent head shaving event into some of their own publicity. The company put together a video called Top Ten Reasons Britney Shaved Her Head in which random fitness pros, sports figures and some Swedish Chick offer up reasons why Britney may have offed her locks. The number one reason? Let's just say it has to do with matching styles.
We don't have confirmation that this is a sanctioned ESPN commercial but we don't really care. It's funny. And that's all that really matters. We think we may have seen this before too so go easy with those "Dude, this shit is old" emails. That, or we've seen so many ads they all look the same.
How may times have you told someone they're talking out of their ass? Well, the guy in this ESPN News spot gets so much information from ESPN that he spews sports news out of his ass. You have to admit, that "problem" is a lot less smelly that what usually comes out of your ass.
Following last year's The Call, Pirelli has a new film called Mission Zero which stars Uma Thurman who begins her day driving a yellow sports car when she passes a kid who, apparently, is helping a group track her down. At a stop light, she is attacked by some killers who chase her through the streets, over bridges and around lots and lots of corners. She ends up in a diner, makes a call and then realizes the people in the diner are after her too. She escapes and hits the road again only to meet up with a telephone worker who turns out to be a sniper. After much more tire squealing and bullet wholes, Uma then...oh...just watch the film to find out. We don't want to spoil the ending.
It's nice work. It's watchable. It's certainly better than your average television commercial.
We suspect Levi's puts its design cash toward licensing fees for the awesome songs they use in ads that keep us trying, year after year, to find a cool pair of Levi's jeans, even if history tells us this will never happen. Lame denim fits aside, the ads are sensory pop art.
We love -- love -- the Dangerous Liaisons ad for their 2007 line. At first we thought it was the usual booty-call striptease bit, because we've seen that gimmick a thousand times, but as the spot wore on we realized something more interesting happening.
In the Bartle Bogle Hegarty masterpiece, a couple undresses to reveal layers of decades suggested in clothing, demeanour, style and even background noise. It moves fluidly from the rough-and-tumble 19th century workjean years to 2007's waifish verge-of-tears emo period. All to the haunting and playful tune of "Strange Love" by Little Annie Bandez.
Time for another futile trip to the flagship store.
Leo Burnett Mumbai puts AAAI's GoaFest ad festival on the map with a set of Youtube videos personifying ideas that might pop up during the event.
Here are the spots for viral ideas and powerful ideas.
The videos were sent to marketing and creative people in India over a week's time and have since circulated the subcontinent, allegedly launching GoaFest into the worldwide advertising community as India's advertising award show of note.
That's some big talk for a bunch of illuminated heads. We like the notion of encompassing broad concepts in a short tongue-in-cheek clip, and with most they did a great job. Unfortunately we think the humour is lost outside the professional ad world (and maybe that's okay). After sharing a couple of clips with our friends they gave us the "WTF?" face and forced us to sit through another episode of Homestar Runner.