Stride Takes On Globetrotting Gamer with Dancing Streak

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We've all dreamed of being scouted by someone who happens to notice the pure geniosity of our existence. Most grow up to chock this dear wish off to fancy, but the fantasy actually became reality for Matt Harding.

It's a weird story. The 30-something gamer travels the world with a few buddies and does a goofy dance on tape at every stop they make. Probably because of people sitting at desks all day, the video goes viral. Then it's picked up by Stride Gum, who likes Matt's dance so much they're sending him around the world again.

We dig Matt but don't know how the jig will help hock gum. Will he be chewing and dancing at the same time? We see some liability issues there - some people can't walk and chew gum at the same time. The risk of injury is in fact so vast that chewing gum was banned in Singapore.

by Angela Natividad    Mar- 1-07    
Topic: Consumer Created, Good, Online, Promotions, Video



UPS Vaccinates Monkeys, Sells Cheap Brides in Whiteboard Spoof

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We were waiting for somebody sitting high on the rapier-wit scale to catch the UPS whiteboard campaign (featuring pseudo-indy band Postal Service) and spoof to heart's content. Thankfully it didn't take long.

Shawn of Shedwa points us to some savory whiteboard madness. The mail order bride one is an instant UPS classic, but our favourite is monkey sex. "Let's give this little guy a banana," the demonstrator says pleasantly after explaining UPS vaccinates monkeys and kills neighbors.

What does it mean when a spoof can elicit more satisfaction than the service itself?

by Angela Natividad    Mar- 1-07    
Topic: Good, Spoofs, Video



Spicy Buffalo: It's Not Paris Hilton But It's just As Hot

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Hardee's and Carl's Jr. are up to their spicy hotness again. If you remember, this is the restaurant chain that had Paris Hilton slather herself all over a Bently while eating a giant hamburger. Now, with help from Spacedog Interactive, the chain has enlisted the services of another delicious-looking (hey, we're talking about food here so we can use the word delicious if we want!) blond named Ashley Hartman who takes center stage on the company's Spicy Buffalo site and alluringly frolics about for your pleasure. It's all to promote the chain's new Buffalo Chicken Sandwich.

On the site, you'll find a description of the sandwich, a history of Frank's Red Hot Sauce, a behind the scenes look at the commercial shoot and, of course, the spots themselves. The best line in the commercials: Good thing chickens have big breasts. Yes, the entire thing is laced with double entendres and we love everyone of them. Bring on the cause groups!

by Steve Hall    Feb-28-07    
Topic: Good, Online, Racy, Video, Viral



Presidents Rap Jib-Jab-Style For New York Honda Dealer

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Without question, this President's Day (yes, the dealers now think it's President's Month) promotion from New York/ Long Island Honda Dealers is, by far, the best promotional work we've ever seen from a car dealer. In a nod (well, basically a complete rip off) to Jib Jab, the video (click the talk bubble next to George Washington) on the site has a collection of Presidents rapping about the great deals you can get at the dealership. In true dealership style, the video breaks down the cost of an Accord LX lease to $6.41 per day aligning it closely to a cup of Starbucks coffee.

by Steve Hall    Feb-28-07    
Topic: Good, Online, Video



Asian Poet Shoots Daggers of Diction at Rosie O'Donnell

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We all need our checks and balances. And when the ever-watchful public eye has set its sights on you, the checks can come in torrents. Such is the case with Rosie O'Donnell. For that Chinese "accent" she recently performed on "The View," Rosie's receiving a hailstorm of nasty response from the Asian community.

One that's generating some serious traffic on Youtube is the eloquent and forceful rebuke by poet Beau Sia, whose cool definition of "accent," and snarky "plus-sized lesbian" remark, rang like a slap in the face - and we're not even the targets.

We're not sure what's worse: Trumpster in a spitting rage, or the growing majority of the world's population raging poetic justice against you.

What happened to the funny and gentle Rosie, circa Harriet the Spy? Bring her back. We are scared of this manic new one.

Thanks to Bill for the tip-off.

by Angela Natividad    Feb-28-07    
Topic: Celebrity, Consumer Created, Good, Online, Video



Bread Kills As Much As Cigarettes

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Hmm. Apparently, bread is as deadly as cigarettes. According to this video, bread has a nasty side and one that seems to be just as bad as smoking cigarettes. it's a follow up to a video called Lovertising versus Hatevertising, which calls for "respectful/intelligent anti-smoking advertising instead of subhuman negative/shocking advertising." damn, everyone has an opinion!

by Steve Hall    Feb-28-07    
Topic: Strange, Video



Pizza Hut Wants New Vice President

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Pizza Hut has launched a search or a new VP. OK, not really. It's just a marketing stunt to find an Honorary VP of Pizza through a YouTube video promotion in which entrants submit video please as to why they should get the gig. The winner gets $25,000 and free pizza for a year. Hardly proper compensation or a VP level position. Especially from a company that can afford to put Jessica Simpson on th Super Bowl. Anyway, the YouTube submission area is here.

There's only five submissions so far. Aside from one moderately funny joke, there's not much competition if you want to jump in.

by Steve Hall    Feb-27-07    
Topic: Promotions, Video



Punk Marketing Returns with Bathing Cleo

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Those Punk Marketing guys really know how to capture attention. In a surprise hijack of our ADHD-afflicted mental states, a bathing Cleo appears for the sultry third installment of the book's twisted "storytime with a stripper" effort. And while arguably more chaste, we like it way better than PETA's striptease state of the union.

"Business people must rise up and take back subtlety," Cleo purrs as she toys with a bar of soap. Interesting point. And we're appalled that we sat through all 4.5 minutes of it. If this is indeed the best way to capture an antsy websurfer's attention, how best to capture a reader's? Does the book come with illustrations?

Catch the first and second vids here.

by Angela Natividad    Feb-27-07    
Topic: Online, Promotions, Publishing, Racy, Video



Head Care Company Provides Top Ten Reasons Britney Shaved Head

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Apparently, there are companies solely devoted to the care of bald heads. Who knew? Headblade is one such company and couldn't pass up the opportunity to leverage Britney's recent head shaving event into some of their own publicity. The company put together a video called Top Ten Reasons Britney Shaved Her Head in which random fitness pros, sports figures and some Swedish Chick offer up reasons why Britney may have offed her locks. The number one reason? Let's just say it has to do with matching styles.

by Steve Hall    Feb-23-07    
Topic: Celebrity, Good, Strange, Video



Guy Spews ESPN News Out of His Ass

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We don't have confirmation that this is a sanctioned ESPN commercial but we don't really care. It's funny. And that's all that really matters. We think we may have seen this before too so go easy with those "Dude, this shit is old" emails. That, or we've seen so many ads they all look the same.

How may times have you told someone they're talking out of their ass? Well, the guy in this ESPN News spot gets so much information from ESPN that he spews sports news out of his ass. You have to admit, that "problem" is a lot less smelly that what usually comes out of your ass.

by Steve Hall    Feb-21-07    
Topic: Commercials, Good, Video







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