Hotel Room Hotties Aside, Diesel Takes on Global Warming

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Following up on it Heides website takeover, Diesel has introduced its Spring and Summer 2007 fashion line with a new site, promoted by nicely artified electric trolleys, that takes on the theme of global warming. It professes the need to acknowledge global warming but realizes we can't stop our lives because of it and illustrates how we can enjoy laying about a world ravaged by global warming. It also offers up ten tips people can use to minimize global warming which include having sex (it generates heat), insulate your home with recycled denim, never take a shower and eat red meat in a restaurant (it saves on your home refrigeration and ills cows which cause damagaing mathane gases when they fart).

The site also points to stopglobalwarming.org and offers Al Gore's An Inconvenient Truth for purchase. Whether or not you think global warming is human-caused or just a natural, cyclical temperature change, this site is nicely done. Afterall, who wants to see the same thing everytime the visit a website?

by Steve Hall    Feb-20-07    
Topic: Good, Online, Video



Grolsch Brings Dancing Beer Bottles to the Table

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Irv Blitz-directed spot Swing, by agency Momentum for Grolsch, involves the most synchronized dancing beer bottles we've ever seen. And that's saying a lot considering when our own beer bottles dance, they are never nearly this snappy.

We haven't tried Anheuser-Busch's Grolsch lager, but suddenly we're curious, in part because we think it will make us better dancers. And we know this for a fact because listening to jazz, or at least something jazz-like, makes you smarter. It's been proven by science.

by Angela Natividad    Feb-19-07    
Topic: Commercials, Good, Online, Television, Video



Mini's Hammer & Coop Hams Up TV Action Heroes

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Out since early February and in a nod to television's Starsky & Hutch and Knight Rider, Hammer & Coop is a six episode online miniseries that pits a dude named Jim Turtledove against a white-suited megalomaniac named Sven Hartjan. The star of the show, though, is the 2007 Mini Coop. This is not an ad. This is a show and it's hilarious. Though it's not technically an ad, the show does a great job of pointing out the car's feature without it seeming too gratuitous.

Two of the six episodes are out and have Turtledove getting sidetracked by a bikini car wash and Hartjan sharing his maniacal plans with us. There's a funny action hero name generator so you, too, can have your own Jim Turtledove-like name. There's also the usual wallpapers, screensavers and buddy icons. Very nice work.

by Steve Hall    Feb-19-07    
Topic: Brands, Online, Video



Little Big Brands Put Fish on Forefront in Agency Epic

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We liked Finding Nemo. Cute animation and grisly clownfish family massacre aside, every character had a flaw to overcome and a dark side to deal with. That's what turns frothy animated fun into something meaningful, slightly scary and mildly subversive.

To tell what we're sure is a painful and amusing story about their ups and downs, Little Big Brands brings together major talent like animator Alexandru Sacui and musical guru Woody Pak. The result is three full minutes of sweet little cliches - big fish in little pond, fish out of water, other fish in the sea. Where's the challenge, the struggle and the shame? Three minutes is a long time - a very long time - to watch fish without so much as a glimmer of sharkfin over the horizon.

by Angela Natividad    Feb-16-07    
Topic: Agencies, Online, Video



'Punk Marketing' Continues Its Stripper Video Promotions

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Damn! How's a guy expected to finish a marketing book when it's read to you by a woman sitting on a bed slowly removing her clothing? One would think the publisher authors of this marketing book, Punk Marketing, would at least want you to finish the book before another sort of finish unexpectedly occurs. [Ed. OK, that's just gross! Who the hell wrote that?] This is the second disrobing hottie video the publishers authors have released to promote the book. In the first, the model, Cleo, disrobes on a plush rug in front of a fire. In the second, she's on a bed. In both cases, she's reading excerpts from the book. In both cases, we watched the video instead of picking up the book which has been on the desk in front of us for three weeks. OK. We admit. We've read some of it and we like it.

by Steve Hall    Feb-16-07    
Topic: Good, Publishing, Racy, Video



Smoking Scholar Rhapsodizes on Smoker Suffering

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In his long-winded mod-turtleneck way, Youtube philosopher Sergei explains why anti-smoking scare tactics like this fuel stigma but don't actually help serious smokers, who just feel alienated and become more defensive about their right to smoke.

Sergei makes some good points even if he's probably preaching to the choir. We also like that he smokes throughout, and puts points in subtitles. That's panache. In fact we're pretty sure that most people who like to puff while listening to themselves talk in a small cafe would elect for subtitles or at least bullets to illustrate their wisdom if they could. (We would anyway.)

Unfortunately, even savvy marketers are hard-pressed to work out how to foster a non-smoking culture in a way that encourages non-smokers to pursue a better quality of life but doesn't insult their intelligence.

by Angela Natividad    Feb-15-07    
Topic: Good, Online, Video



Blog Seeks Attention of Ari Gold in HBO 'Entourage' Promotion

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Hmm. Must be time for the next season of Entourage on HBO. Hmm. Paging Ari Gold? Hmm. Yup. It's time. Looks like we've got a cute little bloggy blog and YouTube video action here promoting the February 24th return of the series. We love how we get these tips from gmail addresses as if the sender is stupid enough to think we won't know this is an HBO-created promotion.

UPDATE: OK, OK. We give. The denials are coming in from left and right. This dude is freakishly on his own in his attempts to get Ari's attention.

by Steve Hall    Feb-15-07    
Topic: Cable, Video, Weblogs



Dump Your Smary Business Partner With IHateMyPartner.com

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Who knew there were companies created specifically to assist you if you find yourself in a position of irreconcilable differences with your business partner and the shotgun clause gets invoked? Well, thanks to Dentsu Canada, we know know of at least one: Argosy's Shotgun Fund. Since our friend over at Dentsu did such an eloquent job describing the work to us, we're going to let him do for you here.

Dentsu's Glen Hunt tells us, "OK. So you're a creative partner in a business, say, an Ad Agency. You've got a partner, say, a suit. He thinks it might be a good idea to churn out crap for your biggest paying client and resign all the other businesses that landed you a Clio, 2 lions and a couple of pencils last year. What to do? Invoke the Shotgun Clause in your partnership agreement, buy that smarmy prick out and send him back to his Mom and Dad where he developed small man syndrome in the first place.

more »

by Steve Hall    Feb-15-07    
Topic: Good, Guerilla, Online, Video



Microsoft Taps Jefferson Airplane for Intergalactic Rock Festival

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Back in our heady days of diapers, drool and a band known as Jefferson Airplane, Windows Vista was but an inactive brain cell in a small boy named Bill Gates. Today, Windows Vista is all the rage and Jefferson Airplane is now known (has been for a long time) as Jefferson Starship. We have to wonder if back in the good old days of Jefferson Airplane, anyone in the band could have conceived of being an integral component of one of the biggest marketing campaigns of all time. With all those drugs, we highly doubt it but today, what's not to like about a classic (the time, not the style) rock band headlining a concert tour to promote software. A lot but that's beside the point.

The agency with our favorite name, Wexley School for Girls, developed a free lunch concert series featuring Jefferson Airplane, a cosmonaut street team, wild postings, a teaser video and a website filled with galactic goodies all to promote Windows Vista and its partnership with T-Mobile. It's kind of fun. Check it out.

by Steve Hall    Feb-15-07    
Topic: Brands, Events, Good, Online, Poster, Video



Pretzel Girl Used to Sell Real Pretzels

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We reported Auntie Anne's V-day viral blast once already but we just noticed She's So Twisted for the first time and thought, how awesome would it be to hang out with someone who was bent out of shape all the time?

Not very. But this chick seems good-natured enough and we like how her little friend drags her around on a little rollie-board. Having a pretzel friend must be way funner than having a puppy or a ferret. We'd try being pretzels for a day but our drunker companions might eat us.

by Angela Natividad    Feb-14-07    
Topic: Good, Human, Online, Video, Viral








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