Mini's Hammer & Coop Hams Up TV Action Heroes

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Out since early February and in a nod to television's Starsky & Hutch and Knight Rider, Hammer & Coop is a six episode online miniseries that pits a dude named Jim Turtledove against a white-suited megalomaniac named Sven Hartjan. The star of the show, though, is the 2007 Mini Coop. This is not an ad. This is a show and it's hilarious. Though it's not technically an ad, the show does a great job of pointing out the car's feature without it seeming too gratuitous.

Two of the six episodes are out and have Turtledove getting sidetracked by a bikini car wash and Hartjan sharing his maniacal plans with us. There's a funny action hero name generator so you, too, can have your own Jim Turtledove-like name. There's also the usual wallpapers, screensavers and buddy icons. Very nice work.

by Steve Hall    Feb-19-07    
Topic: Brands, Online, Video



Little Big Brands Put Fish on Forefront in Agency Epic

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We liked Finding Nemo. Cute animation and grisly clownfish family massacre aside, every character had a flaw to overcome and a dark side to deal with. That's what turns frothy animated fun into something meaningful, slightly scary and mildly subversive.

To tell what we're sure is a painful and amusing story about their ups and downs, Little Big Brands brings together major talent like animator Alexandru Sacui and musical guru Woody Pak. The result is three full minutes of sweet little cliches - big fish in little pond, fish out of water, other fish in the sea. Where's the challenge, the struggle and the shame? Three minutes is a long time - a very long time - to watch fish without so much as a glimmer of sharkfin over the horizon.

by Angela Natividad    Feb-16-07    
Topic: Agencies, Online, Video



'Punk Marketing' Continues Its Stripper Video Promotions

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Damn! How's a guy expected to finish a marketing book when it's read to you by a woman sitting on a bed slowly removing her clothing? One would think the publisher authors of this marketing book, Punk Marketing, would at least want you to finish the book before another sort of finish unexpectedly occurs. [Ed. OK, that's just gross! Who the hell wrote that?] This is the second disrobing hottie video the publishers authors have released to promote the book. In the first, the model, Cleo, disrobes on a plush rug in front of a fire. In the second, she's on a bed. In both cases, she's reading excerpts from the book. In both cases, we watched the video instead of picking up the book which has been on the desk in front of us for three weeks. OK. We admit. We've read some of it and we like it.

by Steve Hall    Feb-16-07    
Topic: Good, Publishing, Racy, Video



Smoking Scholar Rhapsodizes on Smoker Suffering

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In his long-winded mod-turtleneck way, Youtube philosopher Sergei explains why anti-smoking scare tactics like this fuel stigma but don't actually help serious smokers, who just feel alienated and become more defensive about their right to smoke.

Sergei makes some good points even if he's probably preaching to the choir. We also like that he smokes throughout, and puts points in subtitles. That's panache. In fact we're pretty sure that most people who like to puff while listening to themselves talk in a small cafe would elect for subtitles or at least bullets to illustrate their wisdom if they could. (We would anyway.)

Unfortunately, even savvy marketers are hard-pressed to work out how to foster a non-smoking culture in a way that encourages non-smokers to pursue a better quality of life but doesn't insult their intelligence.

by Angela Natividad    Feb-15-07    
Topic: Good, Online, Video



Blog Seeks Attention of Ari Gold in HBO 'Entourage' Promotion

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Hmm. Must be time for the next season of Entourage on HBO. Hmm. Paging Ari Gold? Hmm. Yup. It's time. Looks like we've got a cute little bloggy blog and YouTube video action here promoting the February 24th return of the series. We love how we get these tips from gmail addresses as if the sender is stupid enough to think we won't know this is an HBO-created promotion.

UPDATE: OK, OK. We give. The denials are coming in from left and right. This dude is freakishly on his own in his attempts to get Ari's attention.

by Steve Hall    Feb-15-07    
Topic: Cable, Video, Weblogs



Dump Your Smary Business Partner With IHateMyPartner.com

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Who knew there were companies created specifically to assist you if you find yourself in a position of irreconcilable differences with your business partner and the shotgun clause gets invoked? Well, thanks to Dentsu Canada, we know know of at least one: Argosy's Shotgun Fund. Since our friend over at Dentsu did such an eloquent job describing the work to us, we're going to let him do for you here.

Dentsu's Glen Hunt tells us, "OK. So you're a creative partner in a business, say, an Ad Agency. You've got a partner, say, a suit. He thinks it might be a good idea to churn out crap for your biggest paying client and resign all the other businesses that landed you a Clio, 2 lions and a couple of pencils last year. What to do? Invoke the Shotgun Clause in your partnership agreement, buy that smarmy prick out and send him back to his Mom and Dad where he developed small man syndrome in the first place.

more »

by Steve Hall    Feb-15-07    
Topic: Good, Guerilla, Online, Video



Microsoft Taps Jefferson Airplane for Intergalactic Rock Festival

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Back in our heady days of diapers, drool and a band known as Jefferson Airplane, Windows Vista was but an inactive brain cell in a small boy named Bill Gates. Today, Windows Vista is all the rage and Jefferson Airplane is now known (has been for a long time) as Jefferson Starship. We have to wonder if back in the good old days of Jefferson Airplane, anyone in the band could have conceived of being an integral component of one of the biggest marketing campaigns of all time. With all those drugs, we highly doubt it but today, what's not to like about a classic (the time, not the style) rock band headlining a concert tour to promote software. A lot but that's beside the point.

The agency with our favorite name, Wexley School for Girls, developed a free lunch concert series featuring Jefferson Airplane, a cosmonaut street team, wild postings, a teaser video and a website filled with galactic goodies all to promote Windows Vista and its partnership with T-Mobile. It's kind of fun. Check it out.

by Steve Hall    Feb-15-07    
Topic: Brands, Events, Good, Online, Poster, Video



Pretzel Girl Used to Sell Real Pretzels

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We reported Auntie Anne's V-day viral blast once already but we just noticed She's So Twisted for the first time and thought, how awesome would it be to hang out with someone who was bent out of shape all the time?

Not very. But this chick seems good-natured enough and we like how her little friend drags her around on a little rollie-board. Having a pretzel friend must be way funner than having a puppy or a ferret. We'd try being pretzels for a day but our drunker companions might eat us.

by Angela Natividad    Feb-14-07    
Topic: Good, Human, Online, Video, Viral



Chunky Pam Rejects Diamonds for Doritos

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We all sort of wondered what happened to would-be rap star Chunky Pam, and as if to satisfy our wildest dreams she mysteriously reappears just in time for the heart-shaped holiday.

In a new MTV-produced video celebrating the merits of griddles and grills, Pam says she wants to be pampered in a way only a blinged-out pizza epicure can. Our favourite line involves Swedish fish and Swedish massage.

Unlike other sultry blondes who slinked into skinnier skins, Pam embraces decadent consumption wholeheartedly and makes it her forte. What talent. What art. What size. If only everyone were so easy to please on the 14th of February.

by Angela Natividad    Feb-14-07    
Topic: Online, Spoofs, Television, Video



Celebrate the 14th with the Travails of One Small Stick

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In our humble quest to find a Valentine's Day campaign that didn't leave us feeling sick or pressured, we came across Don Hertzfeldt's 1995 classic Ah l'Amour.

The video illustrates one small stick figure's attempt to find romance. Thankfully, he has a lot of lives to spare. In the end, there's only one realistic way to win a little stick woman's heart - and no, it's not sex. Weird, right? Because, like, sex gets us every time.

by Angela Natividad    Feb-14-07    
Topic: Good, Online, Video










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