Now here's angle you don't see very often. A new film, Mine Your Own Business, "exposes the dark side of environmentalism" and posits Western environmentalists are to blame for keeping poor, third world countries in poverty claiming development and progress will ruin the poor's "quaint" lifestyle.
The movie follows 23 year old George, an unemployed Romanian miner who can't find work because Western environmentalists have launched an anti-mining campaign against a propsed mine in the area that would offer jobs and growth to many people. The movie is said to make us "think about the unintended consequences of blindly supporting environmentalist/anti-development campaigns across the globe. It is a challenge to the cozy consensus that allows westerners to deny progress to those who need it most."
OK, so this isn't exactly a Super Bowl ad but it's kinda fun. Adrants reader Benjamin George tells us it's a "parody of the 1985 Chicago Bears' Super Bowl Shuffle with Yogi, Boo Boo, Smokey, Pooh, and other cartoon bears." For anyone that was around in 1985, we suppose it'll bring back some memories. Or nightmares. Called Super Bear Shuffle, it was created by Big Game Hunters.
It's bigger. It's better. It's voyeuristic. There's no harness. It's smoother. There's more to touch. There's less crying. There's no waiting to get in. It pumps you up. It can never be too big. It's more satisfying. No, you perverts, we aren't sharing with you that second time we hooked up with that cute freshman red head in the back of the parent's station wagon. It's Comic Con, silly. More precisely, a video that expresses just how much more fun it is to go to the comic book convention Comic Con a second time. And yea, it's the well-worn "let's make it seem like we're talking about sex but not" approach but it still works. Maybe that's because the topic of sex never gets tired. Oh wait. Maybe that's just us. Sorry. Pardon the interruption. On with your work day
Lots of neat new media coming out lately (like this!). This is probably a favourite, as it takes the Youtube concept and turns it into something that benefits video producers many times over.
AdBrite's InVideo service lets you embed video onto your site and share it. When other people put your work on their sites, it reflects your logo and draws clicks back to you.
What a spiffy little service. Our only complaint is the kitschy pitch AdBrite uses to push it. Why is everybody all up on this neurotic hipster laugh-with-us-as-we-laugh-at-ourselves kick? It's cute and all but sufferers of Ad ADD are growing bored with the shtick.
Last October, used car dealer franchise CarMax launched a Boone/Oakley-created television campaign which, among other things, featured a 16 year olf gorl freaking out at her father for buying her a car that was the wrong color. Flash forward to January and a multi-video campaign for Domino's pizza cribs the idea with, yes, a daughter freaking out when her father presents her a car that is not the color she wanted. So much for innovation.
To be fair, the Domino's campaign extended the idea by following the video of the freak out with an apology video from the teen, a video of her explaining she was going to sell the car to someone for $9.99 and - hold your breath - yet another explaining how she got a better deal at Domino's with its Anything Goes Deal.
This Spanish ad for the latest Got Milk? campaign brings us to an island where everyone giggles all day. The laughs and smiles get attributed to milk, toted as a magic salve for strong white teeth.
We were told this ad is funny but mostly we were confused, due no doubt in part to the fact that nobody at Adrants speaks Spanish. We watched it seven times and it didn't get any funnier. In fact, by now we're feeling a little bummed.
We considered getting some milk in order to feel less bummed, because, you know, there's tannin in it, but then we thought, doesn't vodka do almost the same thing?
Oh this is beyond good. This is genius. If we could all leave our jobs this way, a career in advertising would be a very satisfying experience. Imagine getting back at all your idiotic asshole co-workers you had to deal with during your stay at the agency. Imagine pulling a knife on that fat ass, know-it-all account director that made you do all his work. Imagine cutting the nads of that smarmy jerk in accounting who couldn't keep his eyes off your breasts. Of course, they are huge and bulging out of your cleavage-enhancing tops all the time but that's besides the point. Imagine TBWA\CHIAT\DAY Executive Creative Director Chuck McBride murdering all the employees in the San Francisco before he leaves to start his own agency. Imagine...oh wait...it's just a spoof YouTube video. Everything's going to be OK.
YouTube gives birth to at least 15 would-be celebs per day. Stars lamenting the loss of private lives seem undeserving of their place in our hearts when so many are willing to sacrifice theirs for virtually nothing.
That includes less prevalent royals like Venetian Princess, who claims to be far from the average Echo Boomer dancing around in her bedroom.
An Italian dauphine over whom Brad Pitt and XBox-loving husband Hector are fighting, the Princess conducts tours of her castle and stoops to plebeian levels to do her own graphics and video editing.
If you're into following the top online viral videos, a new tracking site has launched called Vidmeter. It tracks videos from Atom Films, Break.com, Daily Motion, Google, iFilm, Metacafe, Myspace, Revver, vSocial, Yahoo, and Youtube. It ranks the top 100 daily and keep a running tab on the top videos of all time. While there's other video tracking sites out there, this one seems to be more complete, less infiltrated with paid plants and simpler to use.
When someone sends us something they describe as "sexy and juicy," our attention perks up. So off we shot over to the Diesel site where, beginning today and running through Friday, two girls in their underwear are holding a guy, a Diesel sales rep, hostage webcam-style on a bed in a hotel room. The set up has five camera angles to choose from and the ability to chat with the two girls. Though intriguing, as with most live webcam set ups, the quality is bad and video and audio continuously cut in and out. That's no way to enjoy hotties of either sex. Perhaps they'll get it right after a while. OK, now it's working fine. Aside from pure tantalization, we're not quite sure how this is going to sell any product for the company. Oh wait. This is advertising. It's not suppose to sell. It's suppose to amuse. Our bad.