Yahoo and Doritos marry up for a consumer-generated-media contest in which the best Doritos video to hit their site by mid-January gets aired on a coveted Super Bowl spot. A crass man at the bottom of the screen repeatedly shouts, "Watch and vote for your favourite Doritos commercial NOW!"
We were really into Doritos for a minute because they had that Japanese nut-crushing thing going on, but then they started littering and now they resort to the all-time laziest but most prevalent campaign style of the web 2.0 world: begging.
We're embarking on a new horizon in which we were supposed to work with consumers, not beg for creative at every open opportunity. Are we just going to hand over our cushy jobs and Foozball-ridden offices like that? Just like that? Come on, guys.
If you work in advertising, you've certainly seen the hilarious but extremely truthful parody Truth in Advertising. It was only a matter of time before the classic got an update and, today, it got a big one. This parody of the parody, called The Truth in Ad Sales does a great job uncovering what really happens between a media agency and a media seller and how the final sales pitch makes it to the conference room for presentation. It's British so it's be funny even if it isn't but it is so it's worth watching. It's got all your favorite Wanker and Bugger All commentary complete with mention of social media and "MyTube." Hmm, MyTube. Now there's a possibility. Oh wait. Silly us. The porn industry has already jumped on that one.
An Adrants reader points us to Mackenzieheartsu, a boring but strangely watchable spoiled rich girl whose travails over her father's choice of car colour culminate in her getting what she wants and selling the old car for $9.99 on Ebay.
The last video drops a link to Anything Goes Deal, the latest Domino's promotion, a less-than-subtle hint likely to fly over the heads of everyone involved. Nobody in her comments section seems the wiser, anyway.
The campaign ran a couple weeks in December and looks over, which is too bad because we thought Mackenzie more convincing than LonelyGirl15 (who had suspiciously clean production skills). The comments she received indicate she made a vivid impression with people riding the Laguna Beach and OC waves.
Our favourite comment was "I hope your father sells you on Ebay in $9.90 and some poor Norwegian baker family buy you to bake fish bread whole of your life." We're not sure what fish bread is, but it sounds uncute and we have serious doubts Mackenzie would like its shade. It might not match anything in her room.
We all know traditional advertising is dead. We all know the traditional agency is dead. We all know agencies love to tell us that as if we didn't already know it somehow setting the one doing the telling apart from the rest when, in most cases, it's just words. Because, after all, when the blatherific, attempt-to-differentiate pontification is brushed aside, everyone does the same thing: make ads.But, somehow, we like this "we're different" promotional video for new agency Tattoo Projects which has done recent work for Dodge, Charles Schwab and Midwest Airlines.
Show us somebody who's not concerned about saving some money in this economic climate, and we'll show you a liar. The Daily Reel lends help by pointing us to its Bodega spotlight, an online film by Casimir Nozkowski of Crying While Eating.
"Bodega" is a tongue-in-cheek pseudo-documentary on surviving in the Bronx, the poorest urban county in our fair nation. Coloured with tips on adequate dietary requirements for survival on a budget, hosts drop occasional profundities like "The economy is fucked the fuck up" and less-than-known tidbits like the fact that Nutz pork rinds have zero carbs. Clever. We enjoyed it even if their tonal repetitions of "Bodega" drove us the fuck crazy.
Update: As of 1/10, Oh Word releases a full version that includes another 2.5 minutes of the Bronx duo's street wisdom.
If you're into the whole cowboy-up, redneck, git 'r done scene and want to assume Danny Griego's new Wal-Mart Girls single is just a marketing ploy by his record label, Miramonte Records, to get his new album into Wal-Mart, you just might like this music video (does not seem to work with Firefox) featuring the sort of Wal-Mart girls you will certainly never see in an actual Wal-Mart. Except for the ones that dolled themselves up for Playboy. Ad Age couldn't help themselves.
The video aired twice as an ad during last week's Independence Bowl and is said to be a ploy to boost consumer demand at Wal-Mart forcing the overtly conservative retailer to allow hotpants and boobs onto their CD racks. Of course, the record label denies it's a ploy, Wal-Mart has distanced itself but did say it may carry the album if demand warrants.
Kevin Nalty from Will Video for Food has created two fantastic lists. The first, Top 10 Viral Video Moments of 2006 gathers together 2006's shining moments in viral video from Google's purchase of YouTube to the LonelyGirl 15 sensation to the Diet Coke Mentos craze. The second, Top 10 Online Video Predictions for 2007 offers up some insightful crystal balling about what's in store for video in 2007. From the convergence of online video and television to YouTube killers to six-figure amateur online videographers to citizens reporting news live via video, the year is sure to be an exciting one.
Remember, hardly anyone had heard of YouTube this time last year. For those hopelessly out of the loop, that's former Rocketboomer and current ABC'er Amanda Congdon in the picture.
Canadians always have clever drunk-driving PSAs. That's one thing they consistently destroy us over.
A series of shorts on Youtube encompasses their CounterAttack effort, which highlights excuses typical of drunk drivers in a disturbing setting: the situation when things go awry. Excuses are scrawled like last words across gravestones or on street signs beside totaled vehicles, for example.
The campaign is subtly clever and not garish or too obviously impressions-hungry, a typical characteristic of Youtube efforts by other major entities. Experience the savvy here, here and here.
The Presidential Office of Colombia, known for its heavy-handedness in rumour if not in actuality, turns to humour to explain why people should avoid cocaine. The 15 second ad says "Cocaine is addictive. Very addictive." We suspect this may not be true as we've been snorting at least 7 years and can quit anytime. To drive the point home, a man on a bus leans forward and snorts the dandruff off the shoulder of the man in front of him.
The ad generated a grade school reaction. We all went "EWWWWW!" and jerked our knees up. Then we watched it again. And again. And again.
500,000 watches later, we are still going "EWWWW!" and showing all our friends, who don't seem deeply impressed, then we all snorted cocaine and laughed over the thought of psychos snorting dandruff. Doesn't the Presidential Office know anything? You need a credit card and a flat surface to snort cocaine. Coke capital of the world indeed.
Remember Alan Becker's neat video about creative gone awry? Atom Films just published the sequel: Animator v. Animation II. It's arguably better than the first as the stick actually escapes his template, wreaks havoc on the desktop, breathes fire and duke sit out with AIM and the Firefox logo.
The ending may either disappoint or grant closure, but there's definitely room for a bad-ass third installment. Unleashed on the world at large? Can't wait.