Kevin Nalty from Will Video for Food has created two fantastic lists. The first, Top 10 Viral Video Moments of 2006 gathers together 2006's shining moments in viral video from Google's purchase of YouTube to the LonelyGirl 15 sensation to the Diet Coke Mentos craze. The second, Top 10 Online Video Predictions for 2007 offers up some insightful crystal balling about what's in store for video in 2007. From the convergence of online video and television to YouTube killers to six-figure amateur online videographers to citizens reporting news live via video, the year is sure to be an exciting one.
Remember, hardly anyone had heard of YouTube this time last year. For those hopelessly out of the loop, that's former Rocketboomer and current ABC'er Amanda Congdon in the picture.
Canadians always have clever drunk-driving PSAs. That's one thing they consistently destroy us over.
A series of shorts on Youtube encompasses their CounterAttack effort, which highlights excuses typical of drunk drivers in a disturbing setting: the situation when things go awry. Excuses are scrawled like last words across gravestones or on street signs beside totaled vehicles, for example.
The campaign is subtly clever and not garish or too obviously impressions-hungry, a typical characteristic of Youtube efforts by other major entities. Experience the savvy here, here and here.
The Presidential Office of Colombia, known for its heavy-handedness in rumour if not in actuality, turns to humour to explain why people should avoid cocaine. The 15 second ad says "Cocaine is addictive. Very addictive." We suspect this may not be true as we've been snorting at least 7 years and can quit anytime. To drive the point home, a man on a bus leans forward and snorts the dandruff off the shoulder of the man in front of him.
The ad generated a grade school reaction. We all went "EWWWWW!" and jerked our knees up. Then we watched it again. And again. And again.
500,000 watches later, we are still going "EWWWW!" and showing all our friends, who don't seem deeply impressed, then we all snorted cocaine and laughed over the thought of psychos snorting dandruff. Doesn't the Presidential Office know anything? You need a credit card and a flat surface to snort cocaine. Coke capital of the world indeed.
Remember Alan Becker's neat video about creative gone awry? Atom Films just published the sequel: Animator v. Animation II. It's arguably better than the first as the stick actually escapes his template, wreaks havoc on the desktop, breathes fire and duke sit out with AIM and the Firefox logo.
The ending may either disappoint or grant closure, but there's definitely room for a bad-ass third installment. Unleashed on the world at large? Can't wait.
- The holiday videos keep pouring in. This first pair are by Animax. Here's a Peanuts spoof with a crying tree, and a Santa-style King Kong where the victim is a gingerbread girl. Note flying banana on image at left. How do you not love that? We're not sure. We don't know what to feel anymore.
- If you're more into bad pick-up lines and the immortal stereotype of the douchey ad guy, please believe you will enjoy this holiday song by Ignited Minds. Because it's not a happy holiday until you're reminded at least several times how slimy people can be who find themselves in your line of work. Unless you are that slimy individual.
- And how often do you get to dress your CEO like a tree, subject him to a walk of shame and pelt him with paintballs? This video is really almost art. Thank you White+Partners for realizing a fond dream we've all had at some point.
The festivities draw ever nearer.
You'd think Jolt wouldn't have to try hard to be grassroots considering they survive on high school hearsay about the soda's cracklike qualities. Yet somehow here they are, failing at the fresh-faced amateur game. The video, enthusiastically entitled "There's a new king in town!" really says it all. But if you need a bigger clue, here's a cut out of Jolt PR email:
"I am here to share a video created by a bunch of college kids in the spirit of the season and in appreciation of Jolt- the most highly caffeinated beverage in the universe!"
Ana at Spare Room is none too thrilled by indie restaurant Burger Fuel's shot at viral notoriety, but we admit we were amused in a dark sort of way.
Order the White Christmas combo for 330 grams of Coke - that's right, Coke. In a cup, not on a mirror. Don't be fooled by the razorblades in the viral or the powder-dipped $100 bill in the ad - neither are actually included. We'd shake our heads and go, "Oh how trashy," but then again, we're the home country of Hooters, which isn't exactly a conservative haunt either. And anyway, any restaurant Pablo Escobar admonishes us to visit must be okay.
Sparked by a handwritten note marked "How do you ask a Ninja for a free hug?", Twist Image disseminates its take on the holiday card, which is less holiday card and more video collage of happy 2006 moments. Some inclusions: the "free hugs" guy, the live-action Simpsons intro, Animator v. Animation and the viral OKGo treadmill video.
Lee Hopkins claims this is the best Christmas card he's ever seen. While we think those are strong words, we're inclined to agree, and not merely because they remembered to include Ask a Ninja (which automatically grants all-star status). We wish the cats at Twist an equally happy holidays.
Once upon a time we noted ad people would rather shoot movies than make boring ads. To illustrate this desperation we get tons of contrived holiday videos. But considering adland's love of video production in general, you'd think more artists would be thinking, "By gad. I'll get Ogilvy to position my bikini-clad models!"
Well, U2 did. Nix the bikini model part. For "Window in the Sky" they tapped Modernista, the only agency we know that self-promotes to an audience that perhaps prefers to remain unawares about agencies lurking behind brands. The resulting video is gorgeosity and includes multiple musical influences, icons and audiences.
For a long time, everyone's been wondering who's really behind that freakish looking Burger King mask. OK, so we're the only ones wondering but has anyone seen Jack Kevorkian lately? The euthanasia dude seems to have disappeared. Oh wait, is he in prison? Anyway, we think we've found him along with the true identity of the Burger King.