Texans, Rams Get Pre-Kick Off Video Hype

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The Famous Group has created a couple of promotional videos; one for the Houston Texans and one for the St. Louis Rams. In the Houston Texans video, players are seen as high-tech superheroes using futuristic touch-screen technology seen in most every action movies these days. The 80-second game-opening segment will be shown on in-stadium screens before kickoff of every home game.

In the St. Louis Rams video, 10 St. Louis players re-enact actual plays that are then cut together with actual highlight footage. The production included a nearly 100 percent steadicam shoot bringing the viewer close to the action.

Check out both video below.

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by Steve Hall    Sep-12-12    
Topic: Video



iPhone 5 'Rubberband' Feature Expands Screen to iPad Size

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As we get closer and closer to the September 12 launch of the iPhone 5 and fanboy fanaticism runs amok, the rumors regarding the new phone's features have reached fever pitch. Aatma Studios, which routinely releases predictions for yet to be released Apple products is out with very Jerry Bruckheimer-ish movie trailer-style video that celebrates some of the expected (and only dreamed for) features everyone hopes to see on September 12.

This one is worth watching full screen with the volume turned way up.

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by Steve Hall    Sep- 6-12    
Topic: Spoofs, Video



Environmental Concern Gets 80,000 to Skip Behavior, Not Ad

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Chili-based environmental concern Sodimac et La Casa Eco has made brilliant use of YouTube's newish ad skipping feature. A two minute video illustrates how the entity incorporated the ad skipping feature into their creative by adding a Skip This Behavior button which would appear just above and at the same moment as the Skip Ad button would appear.

Messaging would ask viewers whether they wanted to skip a certain behavior (using too much water, for example) or skip the ad. It worked. In one week, 80,000 people clicked the Skip This Behavior button.

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by Steve Hall    Sep- 6-12    
Topic: Video



Anna Dello Russo Says 'You Need the Fashion Shower'

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H&M has hooked up with Vogue Japan Editor-At-Large Anna Dello Russo for a Colony-created, Alex Turvey directed video in which Russo struts her stuff and offers up a "fashion shower" of fashion commandments to honor the launch of her new accessories collection for the retailer.

In the 2:46 video, set to tunes from Producer/DJ Emiliano Pepe, Russo prances about in a grand wink to the over-the-top, very silly world of high fashion.

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by Steve Hall    Sep- 6-12    
Topic: Brands, Strange, Video



Mad Men Cast Sing Rick Astley's 'Never Gonna Give You Up'

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It's not the most musically pleasing experience but you've got to give credit to the video's creators for culling through four year's worth of Mad Men episode to editing together just the right lyrics to verbalize Rick Astley's Never Gonna Give You Up.

The video was created for Richard Sandling's Perfect Movie, a monthly stand up comedy show about films at The Leicester Square Theare, London.

In a way, the Mad Men cast have Rickroled Astley, himself.

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by Steve Hall    Sep- 5-12    
Topic: Cable, Video



Why Girls Love Social Media

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Along the lines of Google Chrome Coffee and Happy Hour Fail, RankPop has created a hilarious video that takes a look at why girls love social media. Or, perhaps, more correctly, why guys might want to be wary.

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by Steve Hall    Sep- 4-12    
Topic: Social, Video



It's Raining Skullcandy!

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Well this is kind of cool and stupid all at the same time. As the sky darkens and ominous sounds are heard, four members of the Skullcandy Skate Team, Eric Koston, Sean Malto, Theotis Beasley and Steve Berra, experience fear as a Magnolia-inspired storm brews. And what's falling from the sky? Skullcandy headphones, of course. But one really must wonder. If headphones fell from the sky, Wouldn't they dent/break on impact? Hey, this is just advertising, not science, so why worry about mundane details such as this?

by Steve Hall    Aug-20-12    
Topic: Strange, Video



Travelport Smartpoint Shares Yet Another Travel Agent Epic Fail

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About a week or so ago, Travelport Smartpoint App released a video that had bored travel agents jumping over desks until one agency experiences an epic fail. This week, the brand is out with yet another goofy video highlighting travel agent boredom or, in Travelport-speak, unproductive behavior.

In this outing, called Raise Your Bar, we have a guy who hangs from the ceiling, swings, and then, yes, has an epic fail. The would be epic fail series is quite good at entertaining as well as delivering the brand's message of what travel agent life is like without Travelpoint.

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by Steve Hall    Aug-10-12    
Topic: Video



Dave Matthews Band Wants Fans to Help Create Next Music VIdeo

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The Dave Matthews Band is inviting fans to take part in the creation of a video for its latest single, Mercy. Those who complete one or more photo and/or video tasks just might find their images featured in the video. The winner will be awarded a trip to the final show of Dave Matthews Band's summer tour which will take place at Shoreline Amphitheater in Mountain View, CA on September 9.

by Steve Hall    Aug- 9-12    
Topic: Social, Video



Ray-Ban Aims For Viral Success With Found Footage And Giant Bug

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Found footage? Yawn. Paranormal Activity-like surprises? Yawn. Fear Factor-like scares? Yawn. Blair Witch Project-like adventure? Yawn.

Yes! It's another "viral" video. And we know it's viral because the production company told us so. Yup. it comes to us from Raconteur for Luxottica Group, otherwise known as Ray-Ban. Directed by William Campbell and Wil Johnson of Gentleman Scholar, the video tells the story of a couple who enters and old, rundown home (naturally) and stumbles upon a giant cocoon.

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by Steve Hall    Aug- 8-12    
Topic: Strange, Video, Viral








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