I've had a Nikon camera for about six years and in all that time, this is the first I've heard Nikon pronounce Nee-Kon. I have to assume that I, and, seemingly, everyone else on the planet, have been wrong all these years. After all, if a Nikon-branded video pronounces the word Nee-Kon, it must be so.
That little oddity aside, Nikon is out with a 2:37 video that focuses on tears and how tears (and the face) can convey many emotions and how Nikon lenses are designed to capture those emotions. It's decent work, But since when did Nikon's little logo jingle begin to sound like the last bit of the Intel jingle?
Here is a well-crafted, beautifully-shot, meticulously-produced two minute video from Entrinsic for Sobeys seafood that touts the brand's "traceable seafood." Using a code on Sobey's packaging, shoppers can trace the details of where the fish was caught, how it was caught and who caught it.
The video, entitled All on the Line, does a nice job profiling one of Sobey's fishing crews that's out on the Atlantic every day reeling in boatload after boatload of haddock.
Other seafood brands/establishment may see food differently. But Sobey's see's it like it is. And they want you to see it like it is as well.
- Gucci has debuted an ad banner with a Pinterest pin button. Viewers can click it and pin one of two images.
- Interesting don't text and drive PSA from Fishman Marketing. iDrove, iPod, iDied.
- Don't stare at the boob.
- JetBlue's Election Protection says Live Free or Fly.
- TomTom does the Robot. Hmm, there are a lot of talented dancers working at TomTom. Khanna\Reidinga created.
- Five funny language school commercials.
- Wieden + Kennedy is out with some more of Southern Comfort's beach walker.
While watching this latest work for Kumho Tires, you will wait. And you will wait. And will wait. You will wait for something...anything to happen. But no. Nothing does. All we get is a dad who puts tires on a baby stroller and gets chased by the police. This could have been accomplished in :30 but no. You have to wait a full 2:09 before, well, before nothing happens.
They should have stuck with hot chick frolicking on the beach.
If you're creating online campaigns (from a creative or media standpoint) and you want to make sure you have the right creative on the right site with the right offer matched up to the right landing page, you might want to watch this interview with EngageBDR Client Services Director Andy Dhanik. In the interview, he talks about how his system can integrate with existing ad servers and optimize creative pairings (landing page, banner, purchased site). It's a bit technical but isn't everything about advertising these days? That said, don't toss it off. It matters.
Sydney-based Monkeys has produced an interesting video that captures a reverse robbery. What's a reverse robbery? It's when a group of guys storm a convenience store not to rob it but to place some product in it. In this case the product is Oak Milk and the group of "robbers" is asking any and all stores that don't carry Oak to request a "robbery." Nifty and fun.
Count yourself among the lucky ones if you've never had to attend a middle school concert at which kids attempt to do the thing where you fill various glasses with various amounts of water to play a tune. The result is often an unpleasant assault on the ears.
Thankfully, Italian winery Tasca d'Almerita, with help from Mosaicoon, hired some professionals to do the very same thing and the results are nothing short of wonderful. Reminiscent of Honda Choir, the winery filled 250 wine glasses with 130 liters of wine and placed them in the hands of some very capable musicians.
Nothing at all like your average middle school music concert.
- Pretty girls (and guys) test new JWT Amsterdam website.
- Here's an interesting Sun-Maid spoof.
- Tribal DDB created a site for VW to which people can link their Facebook profile and end up with a customized, personalized story.
- Yet another commercial that portrays fathers as irresponsible blithering idiot.
- Not an ad but worth the 14 minutes you will need to watch this short called Plurality which deals with privacy, surveillance...and time travel.
Assuming these TBWA\Chiat\Day New York-created, Wally Pfiser-shot Michelin videos were set up fairly, they do a nice, low key job highlighting the benefit's of the brand's tires over the competition. The four ads tout the tire's better stopping power, better handling, better fuel efficiency and razor-sharp control. Of course any number of factors can effect tests like this but we're just going to assume the creators did their best to insure it was a fair comparison.
Well if only batteries could actually achieve what San Francisco 49ers pro linebacker Patrick Willis achieved. Powerful new work from Saatchi & Saatchi NY, Trust Your Power, offers a moving portrait of Willis, the challenges he faced growing up and his drive to overcome them.