How Real Time Bidding Can Improve Your Display Advertising

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If you're creating online campaigns (from a creative or media standpoint) and you want to make sure you have the right creative on the right site with the right offer matched up to the right landing page, you might want to watch this interview with EngageBDR Client Services Director Andy Dhanik. In the interview, he talks about how his system can integrate with existing ad servers and optimize creative pairings (landing page, banner, purchased site). It's a bit technical but isn't everything about advertising these days? That said, don't toss it off. It matters.

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by Steve Hall    Oct- 5-12    
Topic: Online, Tools, Video



Reverse Robberies Place Drink in Convenience Stores

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Sydney-based Monkeys has produced an interesting video that captures a reverse robbery. What's a reverse robbery? It's when a group of guys storm a convenience store not to rob it but to place some product in it. In this case the product is Oak Milk and the group of "robbers" is asking any and all stores that don't carry Oak to request a "robbery." Nifty and fun.

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by Steve Hall    Oct- 4-12    
Topic: Video



Winery Creates Symphony WIth Wine Glasses

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Count yourself among the lucky ones if you've never had to attend a middle school concert at which kids attempt to do the thing where you fill various glasses with various amounts of water to play a tune. The result is often an unpleasant assault on the ears.

Thankfully, Italian winery Tasca d'Almerita, with help from Mosaicoon, hired some professionals to do the very same thing and the results are nothing short of wonderful. Reminiscent of Honda Choir, the winery filled 250 wine glasses with 130 liters of wine and placed them in the hands of some very capable musicians.

Nothing at all like your average middle school music concert.

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by Steve Hall    Oct- 4-12    
Topic: Video



JWT Tests, Sun-Maid Spoofed, Fathers Emasculated

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- Pretty girls (and guys) test new JWT Amsterdam website.

- Here's an interesting Sun-Maid spoof.

- Tribal DDB created a site for VW to which people can link their Facebook profile and end up with a customized, personalized story.

- Yet another commercial that portrays fathers as irresponsible blithering idiot.

- Not an ad but worth the 14 minutes you will need to watch this short called Plurality which deals with privacy, surveillance...and time travel.

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by Steve Hall    Oct- 3-12    
Topic: Agencies, Cause, Commercials, Strange, Video



Michelin Demonstrates Superior Tire Performance

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Assuming these TBWA\Chiat\Day New York-created, Wally Pfiser-shot Michelin videos were set up fairly, they do a nice, low key job highlighting the benefit's of the brand's tires over the competition. The four ads tout the tire's better stopping power, better handling, better fuel efficiency and razor-sharp control. Of course any number of factors can effect tests like this but we're just going to assume the creators did their best to insure it was a fair comparison.

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by Steve Hall    Sep-28-12    
Topic: Campaigns, Video



Duracell 'Trust Your Power' Tells Powerful Patrick Willis Story

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Well if only batteries could actually achieve what San Francisco 49ers pro linebacker Patrick Willis achieved. Powerful new work from Saatchi & Saatchi NY, Trust Your Power, offers a moving portrait of Willis, the challenges he faced growing up and his drive to overcome them.

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by Steve Hall    Sep-26-12    
Topic: Brands, Celebrity, Video



Girls (And Cow) Lip Sync Flo Rida

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The California Milk Advisory Board is out with a new video, the latest directed by Fred Savage. In the video, two girls lip sync "iYiYiY" by Cody Simpson to their webcam.And a cow joins in. Yea, a cow. It's cute enough so send it to all your friends. Sned it to your kids. Send it to your parents. They'll all love it. And Deutsch will thank you for sharing its work.

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by Steve Hall    Sep-24-12    
Topic: Video



Lana Del Ray Does 'Blue Velvet' For H&M

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Having just finished re-watching Twin Peaks on Netflix, this new H&M work featuring Lana Del Ray singing Blue Velvet is apropos. Directed by Johan Renck, Del Rey's version of the 1950's classic is as mysterious as any David Lynch project you could imagine.

Of the work, H&M Creative Director Donald Schneider said, "We are excited to have Lana Del Rey, the new star and style icon, as the face of our fall campaign. Lana is totally unique, and we wanted to create a print and film campaign that's just as special. The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana's own personal style."

It's not your average commercial work. And it's a wonderful departure from your usual, run-of-the-mill retail commercial work.

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by Steve Hall    Sep-24-12    
Topic: Commercials, Strange, Video



Site Retargeting Increases Display Advertising Effectiveness 30 Percent

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So our occasional roving video reporter, Murray Newlands, attended Affiliate Summit in last month and interviewed Chris Smith, VP of Sales and Marketing for Think Realtime, a site retargeting company. Site retargeting is an online marketing technique that allows a brand to advertise to a person who has visited the brand's site after they leave by showing them display ads on other sites. This is achieved through cookie technology.

In the video, Smith claims many of the brands that work with Think Realtime see a "30 percent increase in the effectiveness of their display advertising."

Hey, it's not sexy, there's no cleavage but, seriously, when you get right down to it, you don't want sexy, you want revenue. Check out the video.

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by Murray Newlands    Sep-24-12    
Topic: Online, Tools, Video



Toshiba and Intel's 'The Beauty Inside' Explores True Love

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Have you watched The Beauty Inside? It's one of the best examples of branded content ever. The story is deep, wide and intoxicatingly engaging. Over six episodes, we follow the life of a man, Alex, who looks different each day. And he's falling in love with the same woman who, of course, doesn't know he's the same man inside.

Alex keeps a journal of himself each day documenting his different personas. He's always alone because, well, it's not easy creating a lasting relationship with a person who looks different everyday...even if they are the same person inside.

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by Steve Hall    Sep-21-12    
Topic: Brands, Campaigns, Celebrity, Video










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