Where do soccer balls go when lost? All over the place, apparently. For client Submarino, agency Santa Clara produced this little ball ad out of Casablanca. We liked the whimsical song in the background because it made us think of Kermit the Frog.
Someone we know called this "yet another masturbatory effort from creatives that want to make movies instead of ads." After that we couldn't help but wonder - does that make a good ad then? - Contributed by Angela Natividad
The holidays are fast approaching. With that in mind, a representative at LAVA Communications, Australia sent us a few bizarre videos they put together to celebrate the season among civilized kind. If we thought Canada was the go-to country for farcical antics and shenanigans galore, Australia may just blow them out of the water.
First comes a video depicting what we figure must be a common misunderstanding around this time of year. And of course there's nothing nicer than licking your own balls to soothing holiday music. Not that we'd know, of course. - Contributed by Angela Natividad
A new company, Coull, has launched and promises to make it possible to search for specific moments within a video and have those moments linkable to other content. One drawback. It's not automatic. For videos to be searchable, it seems tags must be placed within the video by the uploader. Most people may not take the time to do that but brands might and that's what Coull is betting on believing it has the answer to the pre-roll, post-roll debate. The answer? Brands can inject links into videos allowing people to click out and explore whatever product was linked. Agent Provocateur recently did it with its Kate Moss film.
OK. OK, we laughed. We couldn't help it. We love a sick Christmas (uh...holiday) video and what better to kick off the agency holiday card bonanza than this video card from TBWA\Vancouver sent to us by Mack Simpson. This, my friends, is what we get when creatives are not constrained by pesky creative briefs and annoying client approval processes.
Nodding to that covert blog thing that didn't go so well, the American Cancer Society visibly sponsors The Quitter, a blog written by a generic representative (they hope) for smokers at large.
We like a good message but the blog tries so hard it's almost farce. With terminology like "Ya know," "I'm really craving a cig" and "this ain't their first rodeo," we couldn't help looking around and wondering, Are they serious? Or are they fucking joking? The video blog nailed it in: they are really trying to do this with a straight face. In consternation we left for a smoke break.
Yes, we know smoking is marketed as cool but really isn't. We have to hand it to Big Tobacco for doing a better job at hawking cool than the ACS, who visibly struggle with this whole "get down with our peeps" thing. - Contributed by Angela Natividad
Yes, you heard right. The Subservient Chicken make-me-do-things thing is back. This time its from Samsung and there's no chicken, no stripping virtual bartenders, no stripping store clerks, no asking Dr. Clark, no Interview with Ari, no Subservient Donald, no witty Family Guy characters, no VIrtual Stripper, no Subservient President or Subservient Blair, no subservient Christmas carolers and no Crystal. What's left? A dog. Yes, a playful St Bernard with a Samsung Q1 around its neck ready to answer your questions.
But forgt about all that. The YouTube video promoting the dog, the site and the Q1 is so weirdly funny, you won't even want to bother visiting the site.
In the "so horrifically bad it just might actually be good but not really" category is a recent campaign from Rolling Rock that consists of online, billboards and TV spots which urge people who hated a recent "beer ape" commercial - which never actually ran except for placement on YouTube - to email Rolling Rock's VP of marketing to complain. We saw the billboards but hadn't yet seen the video on YouTube which Adverlicious tipped us to. While the commercial itself is over-the-top stupid, 1,024,265 have viewed it and 791 people have commented on it. Like it or not, that's fairly decent play for any YouTube placement. The question, as always, is, will this foolery actually sell any beer?
The Government of Ontario cares about manners and thinks guys should be nice to girls. That's the gist of the messaging in this commercial which points to a site called Equality Rules. In the commercial, almost directly opposite from a scene in last night's Friday Night Lights in which one of the characters working the register at the local fast food restaurant tries to pick up a girl by telling her what she really wants when she places her order, a mean spirited guy, for no apparent reason, berates a girl who's just trying to order a burger.
The Equality Rules site is filled with cheesy cartoon advice vignettes that seem almost purposefully to mirror high-minded finger-wagging you'd get from your grandmother after she caught you getting drunk with your friend on his Dad's boat. SInce all other angle seem to be taken on convincing people to be nice, maybe this one will actually work. The commercial was created by Toronto's Bensimon Byrne and produced by UNTITLED (yes, that's the name of the company).
With Winter approaching, Lynx (Axe in the U.S.), the only company that, over and over again, seems to successfully be able to milk sexual innuendo for all its worth has released yet another man-friendly amusement site filled with women who can't seem to kept their clothes on. This site, LynxBlow, offers visitors to the chance to help a poor, freezing woman standing in the snow warm up by, yes, blowing at her through your computer's microphone. Unfortunately - or fortunately for the viewer - when wind comes her way, her clothes get blown off. She doesn't seem to mind though and winks knowingly at the viewer like some sort of Eskimo exhibitionist with an Arctic freeze fetish.
Thankfully, through the kindness of our friends at Dare who worked on the creation of this visual pleasure, you don't even have to go thought the site set up to see the "goods." You can see all the best blow off scenes in a YouTube video here.
If you ever find yourself watching some obscure local TV station late at night in your hotel room while on some lame business trip in some lame city with your lame co-workers to pitch some lame client some lame new work your agency's done for them and a commercial like this one comes on, you just might quit your job immediately and enroll at The Viral Learning Center. Yes, you too can become a viral video expert.
At the Learning Center, you'll learn important viral video tactics such as filming yourself sitting at your desk, the art of falling, hurting animals, using animals to hurt people, working with excrement and vomit and "many more." This hilarious DRTV spoof takes whacks at both the DRTV genre and viral video itself all to promote, yes, a website that's all about viral video called Ziddio. It's one of those "we pay you for your video" site. Kind of like Revver with wit. American Copywriter points.