In Sydney, to celebrate Christmas, MTV got a crowd of restless people to litter...oh wait...tag the side of a building with 2,000 magnetic LED lights. They turned the whole thing into a video as only MTV can. Looks like it was fun. Not sure though. Though we do wonder what is was like for the people, if any, living in the building to be pelted by 2,000 magnets.
- Lost Planet thinks they've made a trailer for their Xbox 360 game that'll shatter cultural norms, change lives and trigger brain aneurisms on-sight. It's a fair trailer but it won't look that great six months from now when some other game has kicked its ass, as these things tend to go.
- Fledgling supermarket Bloom cozy up with agency BooneOakley to make a real-live gingerbread house in South Carolina (of all fucking places)! And yes, we will help them eat it.
- News from our incognito buddy FishNChimps: Coke steals from actual creative people. That always leaves a bad taste in one's mouth. And considering they've been riding the holiday polar bear thing and/or copying Pepsi's campaigns for the last two hundred years to the nth degree, that really came as no major shocker. To witness the fuckage of other creative companies, hit Urban Counterfeiters.
- Join NPR's first-ever holiday craft contest before it is gone. Forever. Perhaps you can beat the cleverly rendered Mel Gibson menorah. Yeah, you heard us. A Mel Gibson menorah. Craftwise, it could be unbeatable.
- SAB Miller's Columbia by Bavaria beer is raffling off the famed "Man Smoking" painting on February 28 as part of a promotion.
- Southwest Airlines...blah, blah, blah...CGM contest...blah, blah, blah...YouTube...blah, blah, blah...win a trip...blah, blah, blah and blah.
- AdJab is as pissed off as we are about people labeling things viral before they actually become viral.
- George Parker is all over Julie Roehm's ass crapping on her supposed avalanche or job offers, delivering the inside story on Draft/FCB's lack of promised analytics skills and poking holes in the Advertising Age Jonah Bloom "in-depth" Julie Roehm interview. - Contributed by Angela Natividad
Whoa. Stop the presses! Are you ready? Are you read ready for this? Now....oh, we're so excited about this...you, yes you, with help from TimeLife and Brightcove, can get...hold your breath...Get Smart: The Complete Collection. Yes! It's true! People have been clamoring for this for 40 years! Fourty years, my friends. Can you think of a more important DVD release to use when announcing a partnership a partnership between a big publisher and an online video/TV company? No, we didn't think so. Damn, these guys are good at generating buzz! Wow, that took a lot of energy to write. We have to go take a nap now and then order up our copy of Get Smart: The Complete Collection.
Scamp directs us to yet another holiday video. It takes place in what looks like a dorm and involves two guys in Santa hats dancing around in their underwear. Since five-year-olds do this all the time we failed to see what was so special about it.
The video was created by some "directors/graphic designers" called Type2error operating out of the UK and, we suspect, out of this same dorm room. Well, we look forward to watching their talents develop, which should happen shortly after their voices change and they discover tube socks and vegetable oil. - Contributed by Angela Natividad
United Church of Canada's WonderCafe, "home of open-minded discussion and exploration of spiritual topics, moral issues and life's big questions," has, with help from Smith Roberts and UNTITLED, launched a viral-intended video called E-Z Squirrel. In the video, a squirrel is asked simple yes or no questions until he's asked, "which one of the gospels do you think resonates most in relation to the modern world in which we live?" The squirrel answers "yes" leaving the questioner a bit stumped - which is the entire point of the video. When you have want to explore life's big questions a bit deeper, don't ask a squirrel. Go to WonderCafe instead. It's clear. It's simple. It's funny. It works.
It's always interesting to watch people do strange shit with their bodies but this video is especially interesting because it brings a nouveau twist to the time-honored art of vinyl ripping, a method that's slowly vanishing with digital deejays and MP3 blending.
Is there a creative future in video ripping for the egocasting generation? Maybe. Credit goes to Advertising for Peanuts for bringing it to our attention. - Contributed by Angela Natividad
Thanks to the enigmatic Comandante Hermey of the Santa Liberation Front we got to check out this neat stop-animation message about global warming. We enjoy stop animation in general because it reminds us of the shitty cartoons we watched as children but this one has a uniquely poignant message: if you won't do your part against global warming for earth's sake, or even for Al Gore, do it for Santa and the children.
That "do it for the children" stance never gets tired. It's the non-profit version of the more common "if you loved me, you'd..." And hell, we'll bet at least 35 people a day are suckered in by that one. - Contributed by Angela Natividad
Apparently, the Japanese have a substantial interest in several Australian beer brands and that's tightened the underwear of the conservation group Sea Shepard Society and Australia's Bluetongue Brewery who want the public to know which Australian beers are "whale safe." Apparently, the Japanese kill a lot of whales under the pretext of research. In a video found on YouTube and on the Whales Safe Beer website, a fat Japanese business man, in response to ordering the "full whale experience" at a restaurant, is served just that but we're sure it's not at all what he was expecting.
Listed on the Whales Safe Beer site are the beers Bluetoungue and the Sea Shepard Society say are not whale safe. These include Castlemaine, Emu, Hahn, James Squire, Southwark, Swan, Tooheys, West End and XXXX.
There's nothing sweeter than a holiday pairing between a monolithic moniker and the scruffy new brand whose platform lies in user appropriation of copyrighted material.
Yet somehow Coke and Youtube make it work for their "wishcast" vGreetings, a touching dual effort to spread goodwill among mankind.
Send video greetings with Coke-oriented staples of Americana like the polar bears. And if that's just not your hype, maybe a greeting from Youtube personality Geriatric1927 is. Big ups to nalts for pointing this in our direction. - Contributed by Angela Natividad
We can't decide so we're going to ask you to help out. London-based production company created a promotional video for PUMA featuring BBOYS that's making the film festival circuit. We're told it's to support the relaunch of PUMA States. Take a look at it. We're having a hard time deciding whether this is actually something deserving of the label "cool" or if it's just another brand having a hipster orgasm.