United Church of Canada's WonderCafe, "home of open-minded discussion and exploration of spiritual topics, moral issues and life's big questions," has, with help from Smith Roberts and UNTITLED, launched a viral-intended video called E-Z Squirrel. In the video, a squirrel is asked simple yes or no questions until he's asked, "which one of the gospels do you think resonates most in relation to the modern world in which we live?" The squirrel answers "yes" leaving the questioner a bit stumped - which is the entire point of the video. When you have want to explore life's big questions a bit deeper, don't ask a squirrel. Go to WonderCafe instead. It's clear. It's simple. It's funny. It works.
It's always interesting to watch people do strange shit with their bodies but this video is especially interesting because it brings a nouveau twist to the time-honored art of vinyl ripping, a method that's slowly vanishing with digital deejays and MP3 blending.
Is there a creative future in video ripping for the egocasting generation? Maybe. Credit goes to Advertising for Peanuts for bringing it to our attention. - Contributed by Angela Natividad
Thanks to the enigmatic Comandante Hermey of the Santa Liberation Front we got to check out this neat stop-animation message about global warming. We enjoy stop animation in general because it reminds us of the shitty cartoons we watched as children but this one has a uniquely poignant message: if you won't do your part against global warming for earth's sake, or even for Al Gore, do it for Santa and the children.
That "do it for the children" stance never gets tired. It's the non-profit version of the more common "if you loved me, you'd..." And hell, we'll bet at least 35 people a day are suckered in by that one. - Contributed by Angela Natividad
Apparently, the Japanese have a substantial interest in several Australian beer brands and that's tightened the underwear of the conservation group Sea Shepard Society and Australia's Bluetongue Brewery who want the public to know which Australian beers are "whale safe." Apparently, the Japanese kill a lot of whales under the pretext of research. In a video found on YouTube and on the Whales Safe Beer website, a fat Japanese business man, in response to ordering the "full whale experience" at a restaurant, is served just that but we're sure it's not at all what he was expecting.
Listed on the Whales Safe Beer site are the beers Bluetoungue and the Sea Shepard Society say are not whale safe. These include Castlemaine, Emu, Hahn, James Squire, Southwark, Swan, Tooheys, West End and XXXX.
There's nothing sweeter than a holiday pairing between a monolithic moniker and the scruffy new brand whose platform lies in user appropriation of copyrighted material.
Yet somehow Coke and Youtube make it work for their "wishcast" vGreetings, a touching dual effort to spread goodwill among mankind.
Send video greetings with Coke-oriented staples of Americana like the polar bears. And if that's just not your hype, maybe a greeting from Youtube personality Geriatric1927 is. Big ups to nalts for pointing this in our direction. - Contributed by Angela Natividad
We can't decide so we're going to ask you to help out. London-based production company created a promotional video for PUMA featuring BBOYS that's making the film festival circuit. We're told it's to support the relaunch of PUMA States. Take a look at it. We're having a hard time deciding whether this is actually something deserving of the label "cool" or if it's just another brand having a hipster orgasm.
It's logical we're not too sure what this Dentsu Canada-created spot for madamedgar is all about because we were equally perplexed when we visited their website. Either we're not hip enough to know, don't want to take the time to find out or we're just plain stupid. You tell us.
- Kid runs away from home, forgets passport, TV show promoted.
- Alex Bogusky gets his elf on over at Office Max.
- If you're going to spoof a Mac/PC ad for your holiday card, the least you could do what make it good. TM Advertising didn't.
- Joe Jaffe examines the long, slow death of the portal.
Less than one day after a set of Lego ads appeared out of Saatchi & Saatchi China which bluntly belittled major world catastrophes, a video entitled Advertising Crimes Against Humanity has appeared on YouTube that doesn't paint a pretty picture for Lego or Saatchi. The video shows each of the three ads in the series and zooms in on the Lego logo. At the end, Saatchi's China phone number is provided and viewers are urged to direct their concerns to the ad's creators whose name are provided. We've placed a call but it's the middle of the night over there and no one answered.
We're hoping these are fake ads. If not, Lego may find itself in a bit of a PR fiasco.
With the appropriate acronym, S.H.I.T, Via's Santa Hunters Investigative Team is a collection of videos that documents the agency's search for the elusive Santa Clause. It's the agency's version of its holiday card for clients and friends. Our favorite is the downloadable "We are the S.H.I.T" buddy icon.