Best Buy has done a fantastic job making it easier for people to choose the right gift this holiday season. Called the Wow Factor Finder, this website offers gift ideas based on a short survey about the person the purchased gift will be for. There is also a large collection of videos that have been placed on YouTube that detail particular products and for whom they might make a good gift. It's well thought out. It's not fancy. It's just straight forward advice many people need at this time of year.
Our friend Snake Oil Guy has a problem with ValueClick Media General Manager David Yovanno's recent announcement video for the company's video offering for publishers wondering why Yovanno:
1. Can't put on a tie for a major rollout announcement?
2. Can't afford a lavaliere mike?
3. Can't shoot in a room with no echo?
4. Can't speak slower?
5. Can't find a decent backdrop?
Indeed, it seems Yovanno spewed this out between checking his morning email and making his first sales call for the day.
That double-entendre-laden Reach and Frequency video from Elvis & Bonaparte has resurfaced, this time, on a site with its own specialized URL: www.reachfrequency.com. The seventies porn-style video about Tucker Swallow & Rockhard is full of the usual word play including our fav: the insertion order. Along with employees Buck Thrustwell, Nikki Swallow, and Candy Canal, Dan Wieden gets some interesting props in the elevator.
Where do soccer balls go when lost? All over the place, apparently. For client Submarino, agency Santa Clara produced this little ball ad out of Casablanca. We liked the whimsical song in the background because it made us think of Kermit the Frog.
Someone we know called this "yet another masturbatory effort from creatives that want to make movies instead of ads." After that we couldn't help but wonder - does that make a good ad then? - Contributed by Angela Natividad
The holidays are fast approaching. With that in mind, a representative at LAVA Communications, Australia sent us a few bizarre videos they put together to celebrate the season among civilized kind. If we thought Canada was the go-to country for farcical antics and shenanigans galore, Australia may just blow them out of the water.
First comes a video depicting what we figure must be a common misunderstanding around this time of year. And of course there's nothing nicer than licking your own balls to soothing holiday music. Not that we'd know, of course. - Contributed by Angela Natividad
A new company, Coull, has launched and promises to make it possible to search for specific moments within a video and have those moments linkable to other content. One drawback. It's not automatic. For videos to be searchable, it seems tags must be placed within the video by the uploader. Most people may not take the time to do that but brands might and that's what Coull is betting on believing it has the answer to the pre-roll, post-roll debate. The answer? Brands can inject links into videos allowing people to click out and explore whatever product was linked. Agent Provocateur recently did it with its Kate Moss film.
OK. OK, we laughed. We couldn't help it. We love a sick Christmas (uh...holiday) video and what better to kick off the agency holiday card bonanza than this video card from TBWA\Vancouver sent to us by Mack Simpson. This, my friends, is what we get when creatives are not constrained by pesky creative briefs and annoying client approval processes.
Nodding to that covert blog thing that didn't go so well, the American Cancer Society visibly sponsors The Quitter, a blog written by a generic representative (they hope) for smokers at large.
We like a good message but the blog tries so hard it's almost farce. With terminology like "Ya know," "I'm really craving a cig" and "this ain't their first rodeo," we couldn't help looking around and wondering, Are they serious? Or are they fucking joking? The video blog nailed it in: they are really trying to do this with a straight face. In consternation we left for a smoke break.
Yes, we know smoking is marketed as cool but really isn't. We have to hand it to Big Tobacco for doing a better job at hawking cool than the ACS, who visibly struggle with this whole "get down with our peeps" thing. - Contributed by Angela Natividad
Yes, you heard right. The Subservient Chicken make-me-do-things thing is back. This time its from Samsung and there's no chicken, no stripping virtual bartenders, no stripping store clerks, no asking Dr. Clark, no Interview with Ari, no Subservient Donald, no witty Family Guy characters, no VIrtual Stripper, no Subservient President or Subservient Blair, no subservient Christmas carolers and no Crystal. What's left? A dog. Yes, a playful St Bernard with a Samsung Q1 around its neck ready to answer your questions.
But forgt about all that. The YouTube video promoting the dog, the site and the Q1 is so weirdly funny, you won't even want to bother visiting the site.
In the "so horrifically bad it just might actually be good but not really" category is a recent campaign from Rolling Rock that consists of online, billboards and TV spots which urge people who hated a recent "beer ape" commercial - which never actually ran except for placement on YouTube - to email Rolling Rock's VP of marketing to complain. We saw the billboards but hadn't yet seen the video on YouTube which Adverlicious tipped us to. While the commercial itself is over-the-top stupid, 1,024,265 have viewed it and 791 people have commented on it. Like it or not, that's fairly decent play for any YouTube placement. The question, as always, is, will this foolery actually sell any beer?