Viral Video Meets DRTV in Brilliantly Goofy Site Promotion

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If you ever find yourself watching some obscure local TV station late at night in your hotel room while on some lame business trip in some lame city with your lame co-workers to pitch some lame client some lame new work your agency's done for them and a commercial like this one comes on, you just might quit your job immediately and enroll at The Viral Learning Center. Yes, you too can become a viral video expert.

At the Learning Center, you'll learn important viral video tactics such as filming yourself sitting at your desk, the art of falling, hurting animals, using animals to hurt people, working with excrement and vomit and "many more." This hilarious DRTV spoof takes whacks at both the DRTV genre and viral video itself all to promote, yes, a website that's all about viral video called Ziddio. It's one of those "we pay you for your video" site. Kind of like Revver with wit. American Copywriter points.

by Steve Hall    Nov-27-06    
Topic: Best, Commercials, Online, Strange, Video



Monkeys Motivate, SpotTV Tubes, Agency.com Heads Depart

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- Games, games and more games. This one promotes cbcampus.com, an entity that helps hook up college grads with their first job.

- On Friday, November 24th, 2006, branded entertainment TV network Spot TV will offer YouTubers a sneak peak.

- Whether it's related to that video or not, things continue to go not so well for Agency.com. The heads of the New York and San Francisco offices have left.

by Steve Hall    Nov-21-06    
Topic: Agencies, Games, Online, Video



Tobacco Company Involvement With YouTube Smoking Videos Pondered

CMM News points to a Sydney Morning Herald article which calls to our attention the odd proliferation of videos on YouTube that show women smoking. Now that wouldn't be so weird except for the fact that in many of the videos, that's all they're doing: glamming on the cam while puffing away seductively. Sydney University School of Public Health Professor Simon Chapman viewed many of the 27,000 smoking-related videos on YouTube and while he acknowledges the videos could simply be an innocent social phenomenon, Chapman also wonders whether it's a clandestine effort by tobacco companies to promote smoking's cool quotient.

While tobacco advertising in America has been severely limited, it's been completely outlawed in Australia since 1992. Whether or not any tobacco company is behind this is likely to remain a mystery. A Philip Morris rep neither confirmed or denied involvement in with the video and said the company adheres to local laws and Internet advertising to minors should be banned. YouTube declined to comment for the story. While we find it hard to believe tobacco companies have any involvement in this and there's plenty of not-so-glamorous smoking videos to back up that belief, stranger things have certainly happened regarding this industry's marketing efforts.

by Steve Hall    Nov-21-06    
Topic: Online, Opinion, Social, Strange, Trends and Culture, Video



Those Burger King Xbox Games Are Out

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Make the Logo Bigger sent us a promo video for the Burger King Xbox games we wrote about back in early October and even though we've hated that creepy King and bad product placements in video games, we're warming to the idea of video games that don't try to hide that fact they're all about advertising - as long as they're good. Besides, the creepy King seems to be much better suited to an appearance in a video game than in a video with Brooke Burke. There's a review of the game here.

by Steve Hall    Nov-19-06    
Topic: Brands, Games, Good, Opinion, Video



Videos Urge Exercisers to 'Remain Rigid And Release'

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With line-walking gratuitousness and the single statement that sounds like it belongs in a masturbation tutorial, "remain rigid and release," these two promotional videos for Stuff 4 Dudes ever so euphemistically promote the site's offerings, Yoga 4 Dudes and Ballwork 4 Dudes. Sure, they're not the newest thing out there but they offered up FishNChimps, the guy who sent them to us, an enjoyable break from his mission of finding methods to help him achieve his 2007 resolution: weight loss.

by Steve Hall    Nov-19-06    
Topic: Promotions, Racy, Strange, Video



Consumers Controlled, IAC Entries Wanted, Calacanis Leaves AOL

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- Will Video for Food thinks a recent youTube featured video, One World, by MadV is part of a paid promotion for the supposed launch of his upcoming television show.

- Ad Agency North has drafted an extensive white paper on the rise of consumer control over media and advertising and how marketers can shift their efforts to better coincide with this new flow of information.

- The Web Marketing Association has announced its fifth annual Internet Advertising Competition (IAC) Awards. The IAC Awards are an industry-based advertising award competition for online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2007.

- Hmm, that was short. Jason Calacanis of Weblogs Inc. fame has left AOL, the company that purchased Weblogs Inc. just over a year ago.

- Burger King has pissed off Spain with ads for its Double-Cheese Bacon XXL death burger because the ad runs counter to the country's recent efforts to lim down its society.

by Steve Hall    Nov-18-06    
Topic: Industry Events, Video, Weblogs



George Carlin Spouts Mindless Marketing Blather

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Way back in the heady days of 1998 dot com mania, an account director friend who, as much as we did, loved to sling around pompously pointless marketing blather and marvel at the ability of other to, as well, say so much while saying so little thought we'd write a book gathering together all the inanity. We never did but "seven words you can't say on TV" comedian George Carlin created a 3:42 bit on the same topic. For 3:42, he hilariously strings together the pointless blather that not only marketers but all people fling out of their mouths without fully considering how stupid it sounds.

Take note. More than half of what comes out of your mouth in that client presentation is mindless, pointless, idiotic sounding, space-filling blather. Don't you want meetings to be shorter? Aren't you sick of fake words that mean nothing? Wouldn't you rather be actually creating something rather than killing it with the boatload of words you throw at it before you ever show it to the client? Of course you would. So stop talking like an idiot.

by Steve Hall    Nov-17-06    
Topic: Celebrity, Good, Video



Yes, Today Is PS3 Day

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So apparently today's the day Sony's Playstation 3 makes its retail debut and as is always the case, fervent fans have lined up at retailers across the nation to insure the are the first to pick up the new unit. Chris Thomas, director of national advertising for The Dave Ramsey Show, along with a few friends, decided they'd check out the dedication at one of there local Best Buys. They put together a video with interviews of those who've been living in tents in front of Best Buy for the past 24 to 36 hours and slapped it up on YouTube.

by Steve Hall    Nov-17-06    
Topic: Video



Breasts Enforce Danish Speed Limits

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Apparently those living in Denmark have a care free attitude about a lot of things including speeding so the Danish Road Safety Council thought it was time for a different approach to enforce speed limits. The country now has Speed Control Bikini Bandits. Yes. It's exactly what it sounds like except the Bandits seem to have forgotten to wear their bikini tops when holding speed limit signs and urging drivers to obey the limits. Have fun with this witty campaign approach to speed control but if your boss doesn't like you watching naked women holding speed limit signs while shaking their boobs, you might want to properly angle your monitor before viewing.

by Steve Hall    Nov-17-06    
Topic: Good, Online, Racy, Strange, Video



Men Dirty. Men Mean. Women Clean. Women Redeem

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We have no idea whether this is new or not or why, once again, men are crapped on as unfeeling idiots and women are portrayed as the only ones who have sensitivity and can do laundry. Oh wait. Of course we do. Because it's all true. Men ruin beauty. Women preserve it. Or something like that. Argue amongst yourselves after you view this stainball hunting video from Shout.

by Steve Hall    Nov-16-06    
Topic: Good, Online, Strange, Video










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