Jewish Social Network Gets James Bond-Style Promotion

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Leveraging a little James Bond action, this promotional video for Jewish online social network Koolanoo from Keta Keta hits home literally and figuratively. This clip is a follow up to the initial clip which featured a bikinied hottie by the pool getting assistance from one of her "brothers." This second clip is playful and engaging enough to keep interest long enough for the payoff.

by Steve Hall    Nov- 2-06    
Topic: Good, Online, Video



Politico Burglared, Philips Buys College Ball, Ketel One Goes Subliminal

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- It's political ads like this that make us realize why an increasing amount of people don't vote.

- Following up on its 60 Minutes ad buyout a couple years ago Philips has purchased all the ad time on this Saturday's Texas-Oklahoma State college football game on TBS. Some o the time will be used for ads. The other time will be given back to TBS for additional programming during the game.

- London agency with German lineage Scholz and Friends asks visitors to weblog to not mention the war.

- London agency Cake is hosting a contest for people to decide the title of the next Young Bond book.

- Ketel One wants you to find the subliminal messaging in its ad. Hmm. We know there's a message in there somewhere.

- Xbox360 game Gears of War gets sidewalk graffiti treatment in San Francisco.

more »

by Steve Hall    Nov- 2-06    
Topic: Cable, Commercials, Magazine, Strange, Video



Microsoft Does Aerial Software Drop on Willow Springs Illinois

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Not quite like Axe helping a small male-heavy town attract women by spraying the town with deodorant, Microsoft has, apparently, completed an aerial software drop over the town of Willow Springs, IL to promote its new Office Accounting software. In perhaps an attempt grab share from Quickbooks, the small business software arrived from the sky on a CD attached to a miniature parachute which netted the usual "news footage" now "found" on YouTube. While one might assume there's laws against this sort of thing,

The aerial package also directs people to the IdeaWins site on which the software and a free download are promoted on the basis that everyone's got a big idea therefore they need accounting software to manage that big idea. Hmm. Well, that line of thinking might work for, say, software that actually aids the development of an idea rather than account for it but, then again, even accounting needs creative assistance at times.

by Steve Hall    Nov- 2-06    
Topic: Brands, Guerilla, Promotions, Strange, Video



Monkey Uses Monkey to Promote Monkey

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Isn't it so much fun now that we have all these really cool video sites like YouTube? Any idiot can put up anything they want and legions of social media lovers will glom all over it like rabid Saw III fans? Not, by any stretch, are the creators of this promotional video for UK men's magazine Monkey isiots but it sure looks like they had fun creating this whacked, monkey-like commercial.

by Steve Hall    Oct-31-06    
Topic: Commercials, Strange, Video



Movie Trailer Touts KLM 'Fly for Fortne' Online Game

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KLM Royal Dutch Airlines has introduced an online flying game called Fly for Fortune in which players fly to catch certain objects and avoid others. Those who are successful, are eligible to win tickets to anywhere in the world. There's a great movie trailer-style video that promotes the game and features a Cars-style talking airplane. Hmm. Disney? Maybe KLM will license their lane boy to you for your next animated blockbuster.

by Steve Hall    Oct-28-06    
Topic: Good, Online, Promotions, Video



Contextual Advertising Comes to Video

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Launched quietly last week, Immese LLC has introduced a product called Walnuts, contextual advertising which appears at the end of videos on the Blip.tv video service and others as the service expands. Currently, ads are priced at 22 cents per click. Adding to Revver's post-roll approach, Immense intends to make contextual advertising a mainstay in online video.

by Steve Hall    Oct-28-06    
Topic: Online, Tools, Video



FDR Ad Compares Stem Cells to Penicillin

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Continuing the stem cell debate that's risen into public salience because of the Michael J. Fox ad, this ad asks us to imagine what life would be like if FDR looked at penicillin the way Bush looks at stem cell research.

It's a provocative context to say the least. And not to change the subject or anything, but doesn't FDR sound kind of like the Wizard of Oz? - Contributed by Angela Natividad

by Angela Natividad    Oct-28-06    
Topic: Commercials, Good, Online, Trends and Culture, Video



'SHUT UP AND SING' Courts MySpace Audience

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Nodding to the adage that no advertising is bad advertising, the Dixie Chicks are riding a torrent of criticism to promote their documentary "Shut Up and Sing." The campaign includes a Technorati-fed Myspace page created by Deep Focus claiming to be "the largest discussion of free speech the web has ever seen," which is funny because the comments are screened.

Deep Focus CEO Ian Schafer explains that all political views are represented on the site but "jibberish" or threats of violence get filtered out. That's logical. It's not like anybody is interested in hearing fringey deviant opinions anyway. - Contributed by Angela Natividad

by Angela Natividad    Oct-27-06    
Topic: Celebrity, Online, Promotions, Video



McD's Drive Thru Staff Gets Serenaded, to Virtually No Response

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McDonald's needs a lot of love now that Fast Food Nation is out, so we'd like to think customers who bother to write a song about them and then sing it to their droney drive-thru guy would get a better reaction. All the clerk says in response is "Um, I missed everything, just ... all I got was the M&M McFlurry part. $2.26 at the first window."

Come on. In the words of Heather from another controversial movie, did you have a brain tumor for breakfast?!! - Contributed by Angela Natividad

by Angela Natividad    Oct-27-06    
Topic: Consumer Created, Good, Online, Video



Quixtar Ad Gets Torn a New One By Kids who Know Better

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This Quixtar ad was so loaded with camp that it was only a matter of time before it got spoofed. Here's a parody calling Quixtar a pimp that whores dreams. It even includes a message for future generations: "Our god is money, and he treats us very well. You will join our land someday, and then you will understand the frozen smiles."

We're glad this frozen smile thing is a common problem. We actually thought people just didn't really like us, but this hope-filled manifesto reminds us that's not possible. - Contributed by Angela Natividad

by Angela Natividad    Oct-27-06    
Topic: Online, Spoofs, Video








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