-Virgin Atlantic goes overboard playing with its own nine inches of pleasure in a new campaign from Eight Partnership.
- imulus wonders why advertisers haven't figured out podcast advertising and offers up a few suggestions.
- If you like hot looking mannequins in hot looking lingerie in hot looking poses, you'll like this print campaign for blush lingerie.
- That Silly Girl weighs in on the stereotypical idiocy of the STA Travel Body Shots thing and why Leo Burnett might want to take its weather-dependent Max Factor billboard to earthquake laden San Francisco.
- Cynopisis reports, "Nielsen has just completed its first Product Placement Valuation Study, which is part of its Anytime Anywhere Media Measurement (A2/M2) initiative. Of interest in the study, 57.5% of viewers recognized a brand when seeing a product placement in combination with a commercial. That's in comparison to 46.6% who only saw the commercial for that brand. The results suggests product placement adds to the value of traditional advertising."
- Michael Crichton does the fake company, fake video thing to promote his new genetic engineering-focused novel.
AdJab points us to a Triumph boat commercial which simply had to be one of the funnest (is that a word) commercials to shoot. Kind of like an old Burt Reynolds Smokey and the Bandit movie, a guy considering purchasing a boat gets to take one of the boats on a test drive except the test drive is on land...behind a pick...without a trailer. Stereotypical Southern Yee Haw ensues. But no matter where you're from, you know you wish you were driving that pick up or watching this commercial get shot. To view the spot, visit the Triumph site and click on The Bubba Test.
While we're not going to make any connections between video game violence and real world violence, one does have to wonder what effects spending hours blowing up, shooting and mutilating video game opponents to a bloody pulp have on the human brain. Moral debates aside, two dudes and a Paris Hilton Mannequin mug for the camera in episodic videos that capture the life of the hardcore gamer strapped with inferior gaming equipment.
Be sure to not miss the obvious alternative pronunciation of "she makes me calm" in the second video or the obvious nod to another type of box in the series' name, "Two Men & A Box" Witty.
Yes, we are the first to bring you behind the scenes "stealth video" footage of Tiger Woods in a shoot for the soon to be released 2008 Buick Enclave. Our "insiders" leaked this very secretive video exclusively to Adrants only moments ago so you too could share in the glory of a spontaneous fart joke! It doesn't matter who took the Senate this week. Tiger Woods made a fart joke, "someone" videoed it and "someone" sent it to us hoping it might get some Lonelygirl15-like YouTube action.
After we stopped laughing and realized Restless Legs Syndrome is, in fact, a real affliction, we thought his DBM/Leeand Dan-created Honda Cog-like video which consist of an elaborate domino set up kicked off by a pair of restless legs wasn't half bad. It's sponsored by GlaxoSmithKline which means they must have some sort of drug for the affliction. Anyway, it's no Honda Cog but it is always fascinating to watch the domino effect and wonder if it's going to work all the way through.
Leveraging a little James Bond action, this promotional video for Jewish online social network Koolanoo from Keta Keta hits home literally and figuratively. This clip is a follow up to the initial clip which featured a bikinied hottie by the pool getting assistance from one of her "brothers." This second clip is playful and engaging enough to keep interest long enough for the payoff.
- It's political ads like this that make us realize why an increasing amount of people don't vote.
- Following up on its 60 Minutes ad buyout a couple years ago Philips has purchased all the ad time on this Saturday's Texas-Oklahoma State college football game on TBS. Some o the time will be used for ads. The other time will be given back to TBS for additional programming during the game.
- London agency with German lineage Scholz and Friends asks visitors to weblog to not mention the war.
- London agency Cake is hosting a contest for people to decide the title of the next Young Bond book.
- Ketel One wants you to find the subliminal messaging in its ad. Hmm. We know there's a message in there somewhere.
- Xbox360 game Gears of War gets sidewalk graffiti treatment in San Francisco.
Not quite like Axe helping a small male-heavy town attract women by spraying the town with deodorant, Microsoft has, apparently, completed an aerial software drop over the town of Willow Springs, IL to promote its new Office Accounting software. In perhaps an attempt grab share from Quickbooks, the small business software arrived from the sky on a CD attached to a miniature parachute which netted the usual "news footage" now "found" on YouTube. While one might assume there's laws against this sort of thing,
The aerial package also directs people to the IdeaWins site on which the software and a free download are promoted on the basis that everyone's got a big idea therefore they need accounting software to manage that big idea. Hmm. Well, that line of thinking might work for, say, software that actually aids the development of an idea rather than account for it but, then again, even accounting needs creative assistance at times.
Isn't it so much fun now that we have all these really cool video sites like YouTube? Any idiot can put up anything they want and legions of social media lovers will glom all over it like rabid Saw III fans? Not, by any stretch, are the creators of this promotional video for UK men's magazine Monkey isiots but it sure looks like they had fun creating this whacked, monkey-like commercial.
KLM Royal Dutch Airlines has introduced an online flying game called Fly for Fortune in which players fly to catch certain objects and avoid others. Those who are successful, are eligible to win tickets to anywhere in the world. There's a great movie trailer-style video that promotes the game and features a Cars-style talking airplane. Hmm. Disney? Maybe KLM will license their lane boy to you for your next animated blockbuster.