'SHUT UP AND SING' Courts MySpace Audience

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Nodding to the adage that no advertising is bad advertising, the Dixie Chicks are riding a torrent of criticism to promote their documentary "Shut Up and Sing." The campaign includes a Technorati-fed Myspace page created by Deep Focus claiming to be "the largest discussion of free speech the web has ever seen," which is funny because the comments are screened.

Deep Focus CEO Ian Schafer explains that all political views are represented on the site but "jibberish" or threats of violence get filtered out. That's logical. It's not like anybody is interested in hearing fringey deviant opinions anyway. - Contributed by Angela Natividad

by Angela Natividad    Oct-27-06    
Topic: Celebrity, Online, Promotions, Video



McD's Drive Thru Staff Gets Serenaded, to Virtually No Response

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McDonald's needs a lot of love now that Fast Food Nation is out, so we'd like to think customers who bother to write a song about them and then sing it to their droney drive-thru guy would get a better reaction. All the clerk says in response is "Um, I missed everything, just ... all I got was the M&M McFlurry part. $2.26 at the first window."

Come on. In the words of Heather from another controversial movie, did you have a brain tumor for breakfast?!! - Contributed by Angela Natividad

by Angela Natividad    Oct-27-06    
Topic: Consumer Created, Good, Online, Video



Quixtar Ad Gets Torn a New One By Kids who Know Better

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This Quixtar ad was so loaded with camp that it was only a matter of time before it got spoofed. Here's a parody calling Quixtar a pimp that whores dreams. It even includes a message for future generations: "Our god is money, and he treats us very well. You will join our land someday, and then you will understand the frozen smiles."

We're glad this frozen smile thing is a common problem. We actually thought people just didn't really like us, but this hope-filled manifesto reminds us that's not possible. - Contributed by Angela Natividad

by Angela Natividad    Oct-27-06    
Topic: Online, Spoofs, Video



Wendy's Uses 'Coming of Age' Footage to Promote Value Meal

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While it seems most commenters don't like it, a new video on YouTube takes old TV show footage (or at least we think that's what it is) and turns it into a a voiced over Wendy's commercial which points to BBV99, a site with a few good goofs that continues the mission of promoting Wendy's 99 cent Better Value Meal. The site was created by MRM Worldwide. The site is also being promoted with banners on YouTube and elswhere.

by Steve Hall    Oct-26-06    
Topic: Online, Video



Strawberry Frog Makes James Bond Heineken Commercial

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It's common knowledge that everyone in advertising would rather be shooting a movie than making boring ads that appear on the small screen so it is without surprise Strawberry Frog is hyped about its new Heineken commercial which was shot on location during the filming of the the next James Bond film., Casino Royale. A YouTube video takes a behind the scenes look at the very normal and un-Agency.com-like approach Strawberry Frog took for the creation of the commercial. Actors are featured. Set designers and assistant directors are interviewed. Strawberry Frog Head Creative Dude Kevin McKeon waxes eloquently about th genesis of the project. Come on. Before you say anything, you know you wish you were in Kevin's shoes.

by Steve Hall    Oct-25-06    
Topic: Agencies, Commercials, Video



Video Offers Insight Into World of YouTubers

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If you've ever wondered why anyone would sit in front of a webcam, talk randomly about almost nothing and then upload it to YouTube for all to see, dive deep into the world of social media with this video about the whole trend. Sure, there's a bunch of wackos out there and most of the stuff is irrelevant but that's not the point. The point is, styles of personal conversation are changing and there's no going back. I once had an art director ask me to stop sending him emails because the notification of arriving emails distracted him from his work. Can you imagine a world without email? Perhaps there will be a day when we can't imagine a world without this new form of video communication.

by Steve Hall    Oct-24-06    
Topic: Consumer Created, Online, Social, Video



Coke Wakes Up, Smells Social Media

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After having dissed the whole Diet Coke Mentos geyser thing saying the "craziness with Mentos doesn't fit with the brand personality" then giving in and quickly implementing a lame contest, Coke is now back in full force with Poetry in Motion, a video contest fronted by the very people Coke dissed in the first place, Fritz Grobe and Stephen Voltz, creators of one of the craziest Diet Coke/Mentos geyser videos. The two now appear in a video urging people to submit videos and teasing us with the fact the pair will release their latest video October 30, sure to be even more massive than their original geyser work

by Steve Hall    Oct-24-06    
Topic: Brands, Consumer Created, Good, Social, Video



PGM Artists Parodies YouTube With PhilTube

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Fans of YouTube may not have to worry about their baby getting sucked up into the Google void and corporatized because now we have PhilTube. Some dude named Phil has created a YouTube look alike and has videos up that poke fun at popular videos such as the Star Wars Kid and LonelyGirl15. Of course, this isn't the next YouTube at all. It's the creation of Phil McIntyre to parody YouTube, poke fun at social media and to promote PGM Artists, his company that represents production companies to agencies and media companies.

If you didn't know who Phil McIntyre or PGM were, you'd have to do a bit of digging to see what PhilTube is all about but as promotions go, we applaud it. There's no fist bumping here - although, perhaps PhilTube should spoof the Agency.com video - and the content is amusing enough. We're told Hart+Larsson is behind he creative on this one.

by Steve Hall    Oct-24-06    
Topic: Good, Online, Promotions, Social, Spoofs, Video



Geico Caveman Battles News Anchors For Respect

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Bill Green points us to yet another entry in the increasingly popular Geico Caveman saga. In this latest commercial, our caveman friend is subjected to unfeeling, uncaring news anchors who frustrate the poor guy even further. He's got a nice rant in the middle of the spot though. Bill also tells us there's another clip that appears to be a movie trailer for the campaign. We don't know if these will sell any insurance but we cerainly are entertained by them.

by Steve Hall    Oct-23-06    
Topic: Campaigns, Commercials, Good, Strange, Video



Luggage Tagged, Streets Teamed, Coke Fried, FIFA Viraled

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- If you travel a lot and you're bored with your bland luggage tags or you don't have any at all, you might want to check out some new tags that are decidedly more colorful than your standard, bland tags.

- Mango Moose Media in Mississauga Ontario has launched StreetTeams, a service that makes it easy for media buyers to "buy" street teams just like they buy other media.

- As if Coke wasn't already unhealthy enough, it's now a frying agent for any thing from bananas, to twinkies to cookies to pickles.

- RSS reader Newsgator has added Google AdWords to it's pages. Launched Friday, it's in test phase which will continue into next week.

- Not that this is is indicative of any role they may have played in their clients' successes but BBDO's work was the most viewed work on AdForum in the third quarter.

- Here's a collection of videos Wieden+Kennedy Amsterdam worked on as part of their work for the Electronic Artists' game FIFA 07.

by Steve Hall    Oct-23-06    
Topic: Brands, RSS, Specialty, Video, Viral










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