Not quite like Axe helping a small male-heavy town attract women by spraying the town with deodorant, Microsoft has, apparently, completed an aerial software drop over the town of Willow Springs, IL to promote its new Office Accounting software. In perhaps an attempt grab share from Quickbooks, the small business software arrived from the sky on a CD attached to a miniature parachute which netted the usual "news footage" now "found" on YouTube. While one might assume there's laws against this sort of thing,
The aerial package also directs people to the IdeaWins site on which the software and a free download are promoted on the basis that everyone's got a big idea therefore they need accounting software to manage that big idea. Hmm. Well, that line of thinking might work for, say, software that actually aids the development of an idea rather than account for it but, then again, even accounting needs creative assistance at times.
Isn't it so much fun now that we have all these really cool video sites like YouTube? Any idiot can put up anything they want and legions of social media lovers will glom all over it like rabid Saw III fans? Not, by any stretch, are the creators of this promotional video for UK men's magazine Monkey isiots but it sure looks like they had fun creating this whacked, monkey-like commercial.
KLM Royal Dutch Airlines has introduced an online flying game called Fly for Fortune in which players fly to catch certain objects and avoid others. Those who are successful, are eligible to win tickets to anywhere in the world. There's a great movie trailer-style video that promotes the game and features a Cars-style talking airplane. Hmm. Disney? Maybe KLM will license their lane boy to you for your next animated blockbuster.
Launched quietly last week, Immese LLC has introduced a product called Walnuts, contextual advertising which appears at the end of videos on the Blip.tv video service and others as the service expands. Currently, ads are priced at 22 cents per click. Adding to Revver's post-roll approach, Immense intends to make contextual advertising a mainstay in online video.
Continuing the stem cell debate that's risen into public salience because of the Michael J. Fox ad, this ad asks us to imagine what life would be like if FDR looked at penicillin the way Bush looks at stem cell research.
It's a provocative context to say the least. And not to change the subject or anything, but doesn't FDR sound kind of like the Wizard of Oz? - Contributed by Angela Natividad
Nodding to the adage that no advertising is bad advertising, the Dixie Chicks are riding a torrent of criticism to promote their documentary "Shut Up and Sing." The campaign includes a Technorati-fed Myspace page created by Deep Focus claiming to be "the largest discussion of free speech the web has ever seen," which is funny because the comments are screened.
Deep Focus CEO Ian Schafer explains that all political views are represented on the site but "jibberish" or threats of violence get filtered out. That's logical. It's not like anybody is interested in hearing fringey deviant opinions anyway. - Contributed by Angela Natividad
McDonald's needs a lot of love now that Fast Food Nation is out, so we'd like to think customers who bother to write a song about them and then sing it to their droney drive-thru guy would get a better reaction. All the clerk says in response is "Um, I missed everything, just ... all I got was the M&M McFlurry part. $2.26 at the first window."
Come on. In the words of Heather from another controversial movie, did you have a brain tumor for breakfast?!! - Contributed by Angela Natividad
This Quixtar ad was so loaded with camp that it was only a matter of time before it got spoofed. Here's a parody calling Quixtar a pimp that whores dreams. It even includes a message for future generations: "Our god is money, and he treats us very well. You will join our land someday, and then you will understand the frozen smiles."
We're glad this frozen smile thing is a common problem. We actually thought people just didn't really like us, but this hope-filled manifesto reminds us that's not possible. - Contributed by Angela Natividad
While it seems most commenters don't like it, a new video on YouTube takes old TV show footage (or at least we think that's what it is) and turns it into a a voiced over Wendy's commercial which points to BBV99, a site with a few good goofs that continues the mission of promoting Wendy's 99 cent Better Value Meal. The site was created by MRM Worldwide. The site is also being promoted with banners on YouTube and elswhere.
It's common knowledge that everyone in advertising would rather be shooting a movie than making boring ads that appear on the small screen so it is without surprise Strawberry Frog is hyped about its new Heineken commercial which was shot on location during the filming of the the next James Bond film., Casino Royale. A YouTube video takes a behind the scenes look at the very normal and un-Agency.com-like approach Strawberry Frog took for the creation of the commercial. Actors are featured. Set designers and assistant directors are interviewed. Strawberry Frog Head Creative Dude Kevin McKeon waxes eloquently about th genesis of the project. Come on. Before you say anything, you know you wish you were in Kevin's shoes.