Luggage Tagged, Streets Teamed, Coke Fried, FIFA Viraled

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- If you travel a lot and you're bored with your bland luggage tags or you don't have any at all, you might want to check out some new tags that are decidedly more colorful than your standard, bland tags.

- Mango Moose Media in Mississauga Ontario has launched StreetTeams, a service that makes it easy for media buyers to "buy" street teams just like they buy other media.

- As if Coke wasn't already unhealthy enough, it's now a frying agent for any thing from bananas, to twinkies to cookies to pickles.

- RSS reader Newsgator has added Google AdWords to it's pages. Launched Friday, it's in test phase which will continue into next week.

- Not that this is is indicative of any role they may have played in their clients' successes but BBDO's work was the most viewed work on AdForum in the third quarter.

- Here's a collection of videos Wieden+Kennedy Amsterdam worked on as part of their work for the Electronic Artists' game FIFA 07.

by Steve Hall    Oct-23-06    
Topic: Brands, RSS, Specialty, Video, Viral



Mazda Celebrates Hard Top's Twelve Second Erection Time

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While there might be some situations in which it's perfectly acceptable to impress one's girlfriend by saying, "Babe, this thing gets hard in 12 seconds," one might want to choose one's words a bit differently when explaining to a non-girlfriend the hard top of one's new Mazda MX-5 opens in 12 seconds. That concern didn't seem to bother Mazda Europe, it's agency JWT-Dusseldorf nor Maverick Media, the company that created three videos touting the 12 second closing time of the car's convertible hard top.

The campaign, called 12 Second Thriller consists of videos (with agonizingly slow load times), posters, wallpaper and tools to create your own non-sensical 12 second trailer. While the speed of up and down times may be fun to celebrate, it's the lasting durability that counts most.

by Steve Hall    Oct-21-06    
Topic: Brands, Commercials, Online, Video



Kids Say 'No Stank You' in Anti-Smoking Campaign

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"You Stank!" Or rather, "No Stank You!" is the rallying cry in a Washington State Health Department ant-smoking campaign that focuses on the negative social and cosmetic aspects of smoking. With lots of weird videos, interviews, TV spots, radio spots and a huge collection of downloadable, spreadable messages, the campaign is way more fun that the TRUTH campaign by far. Scare tactics ain't everything my friends. This one works.

by Steve Hall    Oct-20-06    
Topic: Best, Campaigns, Commercials, Online, Radio, Television, Video



Presidents And Mermaids Rock For Windows Live Expo

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That agency with the strange name - Wexley School for Girls - has come up with an interesting promotion for Microsoft's Windows Live Expo.Through a partnership with the band Presidents of the USA and MercyCorps, the program will also raise money for various global communities. The Presidents have created a new video based on their new song, "Zero Friction," with the help of Windows Live Expo. Every item featured in the video will be available on Live Expo for sale. All proceeds from the sales will benefit MercyCorps. Neat.

Random note. The mermaids in the middle of the video and pictured here work at Wexley School for Girls. Kinda makes us want to work there too.

by Steve Hall    Oct-20-06    
Topic: Good, Online, Video



Actresses Talk about Doing It (Voting, That Is)

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We all know how closely politics is tied to sex. Using that interviews-out-of-context trick with a bunch of television actresses, this PSA plays on the gutter our dirty little minds like to visit when we hear the phrase "doing it." Then it pulls the punchline that of course none of us knew was coming by encouraging us to get out and vote.

Clever. We guess. Though we echo Adfreak's sentiment that there'll probably be little to get all creamed about come November 2008. - Contributed by Angela Natividad

by Angela Natividad    Oct-20-06    
Topic: Campaigns, Commercials, Online, Video



Disgruntled Client Videos Client-Bashing Agency

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This sounds fake, looks fake, feels fake an probably is fake. Hopefully, it's not another Agency.com Subway video disaster in the making. Posted in the Adrants forum and on YouTube is a video taken, apparently, by a client's cell phone camera which shows the agency bashing the client while she was out of the room (she left her camera phone on as she left). The text of the conversation, which you can read here on a blog called The Disgruntled Client seemingly set up simply to trash this client's agency, seems contrived and fake.

Some Adrants forum members have doubted the purity of this video and the blog surmising it to be just another poor attempt by an oh-so-cool agency to promote themselves using attempts at social media wit. We've sent an inquiry to the blog's owner for clarification but have not yet received a reply. We're leaning toward fake but we'll report back any information, if any, we receive from The Disgruntled Client.

by Steve Hall    Oct-19-06    
Topic: Social, Strange, Video, Weblogs



History of Bling Promotes Absolut's Blinged-Out Bottle

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Somehow associating bling with Absolut vodka, Swedish agency Greatworks has created a History of Bling-Bling video in which the genesis of bling is attributed to cavemen affixing rocks on their sticks, Egyptian's fixation with gold, Romans converting their chariot's into lowriders, Vikings' use of gold for dental work, the Ming Dynasty's origination of the word bling-bling and the era's vases becoming blinged out cups used in the hip-hop community, the Renaissance periods use of large gold clocks hung around their necks and how 80's yuppies perpetuated the obsession with Absolut, hence the brand's success. It's all to promote Absolut's limited edition Bling-Bling bottle in hopes the brand can kick Grey Goose's ass and get some of its bling back.

First, and we're no hip-hop expert, we've always been told it's bling and not bling-bling. Second, pronouncing oneself as cool instantly makes one uncool. Third, oh forget it, it's all just a big, witty, inside joke. Or at least we hope it is. Besides, Absolut has simply run out of bottle styles for its ads so this is all that's left.

by Steve Hall    Oct-18-06    
Topic: Online, Promotions, Video



Maxi Pads Do More Than Live Between A Woman's Legs

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If you've ever wondered what a menstrual pad does when it's not between a woman's legs, this video might help provide an answer to that crucial question. In this video for Seventh Generation's chlorine-free feminine products, a guy dressed as a pad goes about his innocuous daily routine just so we can all feel...well...according to the press release "at ease with the topic of periods." Not that anyone educated past grade nine should really have a burning phobia about feminine hygiene but apparently some do, hence the creation of the supposedly educational video. Either that or it's some sick fantasy for guys who like nothing better than to spend the entire day between a woman's legs.

more »

by Steve Hall    Oct-17-06    
Topic: Online, Strange, Video



Bouncing Thong-Clad Beauties Spank For Biker Insurance

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There aren't many people who use the term "brand spanking new" let alone use it to announce a "brand spanking new website" let along film four thong-clad women actually spanking each other while jumping up and down on a gigantic bouncy castle. But, there are some and biker insurance company Bennetts, located in the UK, is one. If you're interested in biker insurance or, more likely, even if you're not, wallow in the silliness that these three spots deliver and remember, we work in the same industry from which these wondrous creations came. For its pure foolishness, we like it. Ariel, not so much.

by Steve Hall    Oct-17-06    
Topic: Commercials, Good, Racy, Strange, Video



Advance Screening of New Sony Bravia Ad Midnight Tonight

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While everyone is waiting until Tuesday at 8:35PM GMT (Tuesday 4:35PM EST) to see the much anticipated Sony Bravia ad which, in reality, has already been available in un-produced, amateur video form (like this one) for some time now, something tells us if you check out the Sony Bravia Advert site slightly after midnight EST tonight (Monday), you'll have a 16:35 hour head start on everyone else. See? We do deliver the goods from time to time.

UPDATE: It's up now (7:30ish PM EST) and it's good. Though some of the mid-air paint explosions look quite fake, we're not complaining.

by Steve Hall    Oct-16-06    
Topic: Commercials, Video










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