If you've ever wondered why anyone would sit in front of a webcam, talk randomly about almost nothing and then upload it to YouTube for all to see, dive deep into the world of social media with this video about the whole trend. Sure, there's a bunch of wackos out there and most of the stuff is irrelevant but that's not the point. The point is, styles of personal conversation are changing and there's no going back. I once had an art director ask me to stop sending him emails because the notification of arriving emails distracted him from his work. Can you imagine a world without email? Perhaps there will be a day when we can't imagine a world without this new form of video communication.
After having dissed the whole Diet Coke Mentos geyser thing saying the "craziness with Mentos doesn't fit with the brand personality" then giving in and quickly implementing a lame contest, Coke is now back in full force with Poetry in Motion, a video contest fronted by the very people Coke dissed in the first place, Fritz Grobe and Stephen Voltz, creators of one of the craziest Diet Coke/Mentos geyser videos. The two now appear in a video urging people to submit videos and teasing us with the fact the pair will release their latest video October 30, sure to be even more massive than their original geyser work
Fans of YouTube may not have to worry about their baby getting sucked up into the Google void and corporatized because now we have PhilTube. Some dude named Phil has created a YouTube look alike and has videos up that poke fun at popular videos such as the Star Wars Kid and LonelyGirl15. Of course, this isn't the next YouTube at all. It's the creation of Phil McIntyre to parody YouTube, poke fun at social media and to promote PGM Artists, his company that represents production companies to agencies and media companies.
If you didn't know who Phil McIntyre or PGM were, you'd have to do a bit of digging to see what PhilTube is all about but as promotions go, we applaud it. There's no fist bumping here - although, perhaps PhilTube should spoof the Agency.com video - and the content is amusing enough. We're told Hart+Larsson is behind he creative on this one.
Bill Green points us to yet another entry in the increasingly popular Geico Caveman saga. In this latest commercial, our caveman friend is subjected to unfeeling, uncaring news anchors who frustrate the poor guy even further. He's got a nice rant in the middle of the spot though. Bill also tells us there's another clip that appears to be a movie trailer for the campaign. We don't know if these will sell any insurance but we cerainly are entertained by them.
- If you travel a lot and you're bored with your bland luggage tags or you don't have any at all, you might want to check out some new tags that are decidedly more colorful than your standard, bland tags.
- Mango Moose Media in Mississauga Ontario has launched StreetTeams, a service that makes it easy for media buyers to "buy" street teams just like they buy other media.
- As if Coke wasn't already unhealthy enough, it's now a frying agent for any thing from bananas, to twinkies to cookies to pickles.
- RSS reader Newsgator has added Google AdWords to it's pages. Launched Friday, it's in test phase which will continue into next week.
- Not that this is is indicative of any role they may have played in their clients' successes but BBDO's work was the most viewed work on AdForum in the third quarter.
- Here's a collection of videos Wieden+Kennedy Amsterdam worked on as part of their work for the Electronic Artists' game FIFA 07.
While there might be some situations in which it's perfectly acceptable to impress one's girlfriend by saying, "Babe, this thing gets hard in 12 seconds," one might want to choose one's words a bit differently when explaining to a non-girlfriend the hard top of one's new Mazda MX-5 opens in 12 seconds. That concern didn't seem to bother Mazda Europe, it's agency JWT-Dusseldorf nor Maverick Media, the company that created three videos touting the 12 second closing time of the car's convertible hard top.
The campaign, called 12 Second Thriller consists of videos (with agonizingly slow load times), posters, wallpaper and tools to create your own non-sensical 12 second trailer. While the speed of up and down times may be fun to celebrate, it's the lasting durability that counts most.
"You Stank!" Or rather, "No Stank You!" is the rallying cry in a Washington State Health Department ant-smoking campaign that focuses on the negative social and cosmetic aspects of smoking. With lots of weird videos, interviews, TV spots, radio spots and a huge collection of downloadable, spreadable messages, the campaign is way more fun that the TRUTH campaign by far. Scare tactics ain't everything my friends. This one works.
That agency with the strange name - Wexley School for Girls - has come up with an interesting promotion for Microsoft's Windows Live Expo.Through a partnership with the band Presidents of the USA and MercyCorps, the program will also raise money for various global communities. The Presidents have created a new video based on their new song, "Zero Friction," with the help of Windows Live Expo. Every item featured in the video will be available on Live Expo for sale. All proceeds from the sales will benefit MercyCorps. Neat.
Random note. The mermaids in the middle of the video and pictured here work at Wexley School for Girls. Kinda makes us want to work there too.
We all know how closely politics is tied to sex. Using that interviews-out-of-context trick with a bunch of television actresses, this PSA plays on the gutter our dirty little minds like to visit when we hear the phrase "doing it." Then it pulls the punchline that of course none of us knew was coming by encouraging us to get out and vote.
Clever. We guess. Though we echo Adfreak's sentiment that there'll probably be little to get all creamed about come November 2008. - Contributed by Angela Natividad
This sounds fake, looks fake, feels fake an probably is fake. Hopefully, it's not another Agency.com Subway video disaster in the making. Posted in the Adrants forum and on YouTube is a video taken, apparently, by a client's cell phone camera which shows the agency bashing the client while she was out of the room (she left her camera phone on as she left). The text of the conversation, which you can read here on a blog called The Disgruntled Client seemingly set up simply to trash this client's agency, seems contrived and fake.
Some Adrants forum members have doubted the purity of this video and the blog surmising it to be just another poor attempt by an oh-so-cool agency to promote themselves using attempts at social media wit. We've sent an inquiry to the blog's owner for clarification but have not yet received a reply. We're leaning toward fake but we'll report back any information, if any, we receive from The Disgruntled Client.