We knew it was coming. We knew it was only a matter of time. Well, now it's official. Anheuser-Busch, in February 2007, will launch Bud.tv, an online content channel with entertainment, news, celebrity interviews, comedy and sports and Bud Tube, a YouTube-like site whereby people can upload the usual consumer generated media type stuff. The brewer has invested 30 million on the project and content will come from Kevin Spacey, Vince Vaugh, Ben Affleck and Matt Damon-owned production companies as well as from the agencies that currently produce the brewer's advertising. With a February 2007 launch, it's likely we'll see Super Bowl spots promoting the launch - that is if the TV net doesn't see it as too competitive.
- Davis Freeberg sends us this long form commercial for TiVo called Blue Moon which is a 50's-style video explaining an important scentific discovery that turns out to be, yes, a TiVo.
- While we really like this new campaign for Florida's Commerce Bank which, in the TV spot, asks "When did you stop thinking you were a magician?" and other kid-related things along with images of kids that change to adults at the end of the commercial, there seems to be a missing transition between the innocence of dreaming in kidhood and Commerce Bank's assertion you can keep dreaming in adulthood if you bank with them. The work was created by Hispanic agency, The Lab thelabideas.com
- Put your Hispanic marketing caps on because the demographic segment is growing eight times faster than other other groups and will, this year, match the purchasing power of African-Americans spending over &800 billion.
- Arthur Schiff, the man behind the classic Ginsu Knife commercials as well as many other informercials died earlier this week at the age of 66.
- Debuting next week during the Come Out & Play festival in New York this month will be "kill them with kindness" game called Cruel 2 B Kind. The game assigns players one weapon and one weakness which consist of random acts of kindness which are to be delivered to other players who could be anyone on the street in the game zone.
- Maverick Media has created another Windows Live Messenger video, called Bottle, that points out the dangers of using old technology to deliver office messages.
- South African singer Verity is hoping record her album by pre-selling 5,000 CDs through a project called the Lucky Packet Project to finance the cost of recording the album. About ten percent of the revenue will go to the South African charity People Opposing Women's Abuse.
- OK, this Great Escape video for the PSP game Dark Mirror is just weird but it definitely reminds one to be sure which bed they slip into the night before.
- T-list is taking social media physical by selling t-shirts on which people can place thisr top five lists of bands, movies, places or any other list one might find on MySpace or any other social media site.
- Getting even closer to the day ads will be affixed to the back of church pews, the Boy Souts of America are now accepting brand sponsorship of its Scout Badges.
- While you may have heard of this stunt already, here's the video of UK artist Bansky "punking" Paris Hilton's new CD by buying copies, altering the cover sleeve's content and replacing her CD with an audio remox of her favorite and inane comments.
- A&T is hyping its online entertainment site Blue Room by airing, on September 10, footage from the Conde Nast Fashon Rocks pre-party featuring Elton John performing highlights from the songs on his upcoming The Captain and the Kid album.
Joining Coke's ongoing Coke Side of Life Stageside thing in which artists perform to a background of subtle Coke branding is Jay-Z who follows Na-Yo who appeared in the promotion earlier this year. Jay-Z appears at Radio City Music Hall in a white tux backed by a full orchestra. We're not sure Jay-Z does it for us but we're sure he will for some. In any event, it's not a bad way to offer up a little entertainment while achieving a bit of brand awareness albeit questionably measurable.
We're just guessing that Britney's K-Fed couldn't find any brands to product place in his newly released 'Lose Control' music video. That's the only explanation we can come up with for the sudden close up shot midway through the video of a dancer wearing a GoldenPalace.com t-shirt. It's perfect. Everyone's going to check this video out of morbid curiosity and there GoldenPalace will be for all to see in the middle of this...um...less that great music video. Much appreciation to Adrants reader Dario Meli for tipping us to this.
From our Israeli friends Keta Keta who brought us Make Love, Not Terror; Make Love, Not War; Holy Virals (Hetro and Gay) and more (all of which you can view on their site), comes this video promoting the word's first Jewish social network., Koolanoo. In the video, there's the usual ogling men do when a woman drops her robe and struts alongside a pool in a bikini but when one guy realizes she's wearing the star of David as he is, he feels obliged to enage in some protective action.
Just breaking on YouTube is this classic newsreel-style video promoting the upcoming movie, The Black Dahlia, about 22 year-old actress Elizabeth Short who was found dead on a vacant Hollywood lot in January of 1947. While many people confessed to the crime, it was never solved. Shot newsreel-style, the video chronicles the many crimes that occurred in that city from the Chinese Massacre of 1871 to the LA Times Bombing to the Parker Kidnapping to the "Zoot Suit" Riots and more. The work was created by Exopolis.
If, for some reason, you've had your head up your....uh...been out of touch for a while and just don't what all the fetch (yes, we know we beat that Mean Girls not-gonna-happen word to death like Lacey Chabert - who we crush on - did in the movie, we can't help ourselves) is over this thing called YouTube, ad guy Shawn Waite and self-professed YouTube addict has gathered together clips from all the YouTube celebs and edited them into one, five minute video to get you up to speed. Go and learn. Or don't and reclaim five minutes of your life.
Having been sucked into YouTube once again after looking at Shawn Waite's video collage of YouTube celebrities, we somehow found ourselves watching this Big Brother video featuring a drunk Janelle trying to eat peanuts...or something. While watching a drunk blond in a bikini might seem exciting enough, that's not exactly what caught our eye. Rather it was the banner above the video labeled "The Fart Button" with an encouraging "push it" next to it. So like a kid in middle school enamored with the whole pull-my-finger thing, we clicked. We didn't find much other than a Joke Toolbar Download which we didn't think we really needed. Once again, YouTube accomplishes the time suck.
The old double standard is alive and well in this campaign. If you.re a guy and think it's perfectly fine for you to be a little overweight but the woman at the bar you're trying to pick up better be hotter than an army of supermodels wearing thongs, then this series of commercials for a male pattern baldness is just right for you.
As if in a nod to the finer things about life in Amsterdam, this commercial promoting the city's Cross Media Week features such pass times as naked women, puking, bondage, marijuana and pigeon excrement.