That agency with the strange name - Wexley School for Girls - has come up with an interesting promotion for Microsoft's Windows Live Expo.Through a partnership with the band Presidents of the USA and MercyCorps, the program will also raise money for various global communities. The Presidents have created a new video based on their new song, "Zero Friction," with the help of Windows Live Expo. Every item featured in the video will be available on Live Expo for sale. All proceeds from the sales will benefit MercyCorps. Neat.
Random note. The mermaids in the middle of the video and pictured here work at Wexley School for Girls. Kinda makes us want to work there too.
We all know how closely politics is tied to sex. Using that interviews-out-of-context trick with a bunch of television actresses, this PSA plays on the gutter our dirty little minds like to visit when we hear the phrase "doing it." Then it pulls the punchline that of course none of us knew was coming by encouraging us to get out and vote.
Clever. We guess. Though we echo Adfreak's sentiment that there'll probably be little to get all creamed about come November 2008. - Contributed by Angela Natividad
This sounds fake, looks fake, feels fake an probably is fake. Hopefully, it's not another Agency.com Subway video disaster in the making. Posted in the Adrants forum and on YouTube is a video taken, apparently, by a client's cell phone camera which shows the agency bashing the client while she was out of the room (she left her camera phone on as she left). The text of the conversation, which you can read here on a blog called The Disgruntled Client seemingly set up simply to trash this client's agency, seems contrived and fake.
Some Adrants forum members have doubted the purity of this video and the blog surmising it to be just another poor attempt by an oh-so-cool agency to promote themselves using attempts at social media wit. We've sent an inquiry to the blog's owner for clarification but have not yet received a reply. We're leaning toward fake but we'll report back any information, if any, we receive from The Disgruntled Client.
Somehow associating bling with Absolut vodka, Swedish agency Greatworks has created a History of Bling-Bling video in which the genesis of bling is attributed to cavemen affixing rocks on their sticks, Egyptian's fixation with gold, Romans converting their chariot's into lowriders, Vikings' use of gold for dental work, the Ming Dynasty's origination of the word bling-bling and the era's vases becoming blinged out cups used in the hip-hop community, the Renaissance periods use of large gold clocks hung around their necks and how 80's yuppies perpetuated the obsession with Absolut, hence the brand's success. It's all to promote Absolut's limited edition Bling-Bling bottle in hopes the brand can kick Grey Goose's ass and get some of its bling back.
First, and we're no hip-hop expert, we've always been told it's bling and not bling-bling. Second, pronouncing oneself as cool instantly makes one uncool. Third, oh forget it, it's all just a big, witty, inside joke. Or at least we hope it is. Besides, Absolut has simply run out of bottle styles for its ads so this is all that's left.
If you've ever wondered what a menstrual pad does when it's not between a woman's legs, this video might help provide an answer to that crucial question. In this video for Seventh Generation's chlorine-free feminine products, a guy dressed as a pad goes about his innocuous daily routine just so we can all feel...well...according to the press release "at ease with the topic of periods." Not that anyone educated past grade nine should really have a burning phobia about feminine hygiene but apparently some do, hence the creation of the supposedly educational video. Either that or it's some sick fantasy for guys who like nothing better than to spend the entire day between a woman's legs.
There aren't many people who use the term "brand spanking new" let alone use it to announce a "brand spanking new website" let along film four thong-clad women actually spanking each other while jumping up and down on a gigantic bouncy castle. But, there are some and biker insurance company Bennetts, located in the UK, is one. If you're interested in biker insurance or, more likely, even if you're not, wallow in the silliness that these three spots deliver and remember, we work in the same industry from which these wondrous creations came. For its pure foolishness, we like it. Ariel, not so much.
While everyone is waiting until Tuesday at 8:35PM GMT (Tuesday 4:35PM EST) to see the much anticipated Sony Bravia ad which, in reality, has already been available in un-produced, amateur video form (like this one) for some time now, something tells us if you check out the Sony Bravia Advert site slightly after midnight EST tonight (Monday), you'll have a 16:35 hour head start on everyone else. See? We do deliver the goods from time to time.
UPDATE: It's up now (7:30ish PM EST) and it's good. Though some of the mid-air paint explosions look quite fake, we're not complaining.
Continuing its fixation with strippers and their apparent ability to convey Napster's marketing message, the once free-for-all now pay-for-all music service has trotted out yet another stripper to illustrate just how bad the iTunes buck-a-song premise is compared to Napster's all you can eat offering. We suppose the analogy works. After all, no one really wants to own a stripper. They just want to rent one for a little while until they're...well...finished.
While the entire world is busy talking about GooTube, social networking site Friendster and video sharing community Sharkle have teamed to create a political video contest in which Friendster members and the general public are encouraged to upload videos which express their political viewpoints for all to see. The contest will run through November 6 and producers of the top six video submissions will win a variety of prizes including $2,500 in cash, a $1,000 Sony video camera and four $300 video iPods. If there are any Bill Maher wannabes out there, now's your chance.
- DigiCast Media has launched a video training program for busimesses that aims to improve the quality of of all the crap on YouTube.
- Instant Karma Films has hooked up with Carbonfung.org to assess carbon emissions from producing commercials and to work towards reducing them.
- Dairy company Hood placed an ad thanking Beverly, MA residents for putting up with the company's unexpected visit to theri town in the form of a crash.
- Broadband jukebox company Ecast reports that during the first five-weeks of a Jeep Compass campaign, users have demonstrated an 8.3 percent click-through rate from the end of their paid song-selection sessions into Jeep's promotional "mini-site."