If your one of those people who just absolutely, positively has to know what viral video are the hottest at any given moment, you might want to give a service called Ulmo a try. UMLO, created by asabailey, crawls the web and tracks linking behavior to various video sites to produce an aggregated list of what's hot. On top right now is, of course, the goofy video of giddy YouTube billionaires, Chad and Steve, telling us how wonderfully happy they are and how YouTube will continue to be great and not change too much because of the Google acquisition. Um, yea.
Continuing it's Keep Dreaming of A Better World campaign, Che Magazine gives us yet another thing to dream about when it comes to a better world. That is if you think a better world is made of up female tennis players exchanging shirts at the end of a match. Oh, the things people do for publicity. This comes from our friends over at Duval Guillaume Antwerp.
From our hot women-obsessed friends over at Jewish social network. Koolanoo, comes yet another video filled with, yes, hot women and...huh...what is that gigantic thing between your legs, my friend? Oh just watch and find out. While there's no nudity (aside from a guy's backside) in this video, you might want to turn the volume down before viewing lest you want your office mates to think you've got some kind of orgy going on in your office.
- Media buyers don't give a crap about the social media implication of the Google YouTube acquisition. It's just more eyeballs and one less insertion order.
- Toy designer enthusiast, painter, and Thunderdog-founder Tristan Eaton has decorated ad agency BBH's new headquarters in Tribecca.
- The American Association of Advertising Agencies has hired Golin Harris to provide PR support for the advertising industry. Good luck.
- Ironic Sans has a very creative twist on the political advertising requirement, "I'm Joe Politician and I approved this ad."
- Here's your opportunity to drag out that great ad you did that the AE or client killed and win an award for it. Because, after all, we now killed ads are much better than ads that actually get approved. On November 9 from 6P to 9P, the One Club Gallery will host "2006 Night f the Living Dead," an appreciation of the best killed ads.
- Stewart Rogers wonders whether Yoda was the copywriter on this nav-side ad.
With a riff on typefaces, HP's Imaging and Printing Group have released their first virally-intended video, called Berthold's Grotesk Zkzident, which features two graphic designers working together, one of whom freaks out when the printer breaks and ends up trashing the office unintentionally. Oh, and bike messenger that shows up at the end? No idea. Weird. But in a strangely good way. Created by Publicis Dialog.
In confirming its $1.65 billion stock purchase of YouTube, Google promise the site will run independently for the foreseeable future but Google will ad its AdWords adverting program to the site. Google lawyers were mum on the prospect of getting the crap sued out of them for all those un-copyrighted videos infesting YouTube. It's unclear at this point whether or not Google Video and YouTube will become one in the future.
Yes, it's come full circle. An entity with seemingly no purpose has been hired by one which has a very important purpose, the United Nations. Y&R, which works on the United Nations' Millennium campaign, contacted Greg Goodfried, one of the guys being the 40-video LonelyGirl15 series to see if LonelyGirl15 herself, Jessica Lee Rose, wold be interested in fronting a PSA. The deal was made and the video is now on YouTube for all to see.
While the marriage of LonelyGirl15 with the United Nations might, at first, seem odd, we're thinking it's kinda brilliant. With her following, a generation raised in a world of media vastly different than that of just five years ago, the move shows someone behind this effort truly understands social media and why tonnage television buys aren't always the best thing for getting the word out.
To promote its new online and mobile dating show, Meet or Delete, this virally intended video features a woman on her bed transfixed by a guy she's checking out online. Her desires to be with him do come to fruition but, sadly, not for too long.
In Spain, a video created by Tiempo BBDO Barcelona which shows two guys sneaking into the contry's parliament building to steal the chair of Prime Minister Zapatero has racked up over 421,000 views on YouTube and created a media frenzy with coverage in El Pais and Spitting image. Part of a United Nations campaign against poverty, the message left in place of Zapatero's chair reads "Zapatero, get on your feet on October 16 to protest against world poverty" which ties nicely to the stolen chair since, without a chair, Zapatero would have to stand the next time he went to parliament.
The video was believed to have been real by the media until the agency issued a statement to the contrary. Yes, it was staged. Part of the video was shot in parliament. The window the two climb through is not the parliament building. The shots inside parliament are the real deal but they didn't steal the actual chair, instead, using a prop. Real, unreal or otherwise, it certainly got the desired attention and media coverage for the cause.
The Slug offers up a retrospective on this past Summer's inane Head On commercial and the media frenzy which ensued because of it. If you haven't seen the spot, it's the one that repeats, "Head On. Apply directly to the forehead," over and over and over but offers no actual statement as to what the product's purpose might be. Created completely without ironic insiderism, the commercial found itself the subject of many parodies, an MSNBC interview with Barbara Lippert in which she just won't shut up, coverage on NBC Nightly New with Brian Williams, again with Barbara Lippert, and, finally, a self-referential spoof created by the company itself. Still, no one knows what the hell the product is supposed to do. OK, yes, it's for headaches but they never say so. Witty.
As Brian Unger said on MSNBC, we shouldn't be surprised to hear "Bud, put it in your mouth" during the Super Bowl.