- Agency vet Scott G shares his views on agency diversity including his overhearing an agency exec tell a recruiter "No blacks or Hispanincs."
- Geico's back with another one of those caveman commercials.
- Bill Green from Make the Logo Bigger goes much further than our usually brief, pat hand slap offered marketers for their over reliance on consumer generated media and tells clients to take the handcuffs off their own agency's creative and watch what happens.
- Mark Cuban says anyone who buys YouTube is a moron.
- Advertising Age reviews Advertising Week and determines it's the booze that made it a success.
- Al Ries, weighing in a year later, thinks the name change from J. Walter Thompson to JWT is dumb.
- We liked Yahoo's Bully commercial. Predictably, Bob Garfield didn't.
- Clear Channel offers ad units that are shorter and shorter and shorter and shorter and shorter and...well...shorter.
In yet another "is it real or is it fake" collection of YouTube videos, a giant marionette wearing, it seems, a pair of Levis was hoisted by three helicopters over the streets of Reykjavik Iceland. The giant creature towered over buildings, peered into people's windows and wore the world's biggest pair of jeans as it "walked" down the street. Real? Fake? Who cares. It's cool.
If you're not going to use hot women in bikinis when you create your beer commercial masterpiece, the only other option, really, is to blow stuff up with beer cans. Reminiscent of the famed OutPost.com Gerbil commercial, are several videos on YouTube of a few guys who were paid by Milwaukee's Best to make a beer cannon that projects beer cans into objects in front of a target such as a television, a watermelon, a plant, mayonnaise, beef stew, eggs and other assorted items. Collectively, the videos have been viewed almost a couple million times on YouTube.
If you want to see all the vdeos crammed into one, there's a montage version set the the tune of Robert Wagner's The Ride of the Valkyries made popular in the movie Apocalypse Now. All the videos are on the Milwaukee's Best website too.
Like a scene out of Mallrats, four guys in this commercial for the Alltel Wireless My Circle plan plot a way to stop the "call ten friends for free no matter what plane they are on" feature because, after all, who could possibly have more than ten friends? Created by Campbell-Ewald, the spot is part of the wireless company's second campaign called "Sales Guys" which follows the initial "Icons" launch campaign. Beyond television, the campaign will include radio, print, event marketing, online advertising and webisodes. Be sure to check out the geeks on the Alltel website along with "Chad" who attempts to get in touch with competing wireless company CEO's to tell them about the My Circle plan.
Sponsored by the NRDC, the Environmental Countdown and Ford, former Rocketboomer Amanda Congdon is heading across America on a five week road trip in a hybrid vehicle for a project called Amanda Across America. On a blog and in videos, she'll document her trip and meetings she'll have with other bloggers, politicians and environmentalists along the way. Looking like a Loneleygirl15 spoof (intentionally), Amanda kicks off her trip with a video taken in her "Connecticut bedroom" in which she displays exuberant excitement usually reserve for, well, loneleygirl15 videos.
Anyway, Gawker wonders about the whole thing, writing, "Is she really passionate about driving cross-country on some environmentalist-sponsored road trip that landed her in Good magazine? Or is she relatively unemployed and desperate for the world not to forget that she's got a decent rack?" We think the latter but we're not going to say that because she might hang up on us like she did the radio DJ who tried to tell her she was hot.
Bucky Turco tells us the government, perhaps hoping for some Lonelygirl15 or NewNuma love, has taken its anti-drug campaign to YouTube posting twelve videos. Some are the as that have been running for a while. Others are from the Department of Health and Human Services' Substance Abuse and Mental Health Services Administration which are sure to be riveting. Yes, YouTube is where the kids are so perhaps this will spread the anti-drug message further.
Earlier this month, we pointed to one of three videos promoting the benefits of the new Windows Live Messenger which touted the benefits of new means of communication over old. Here's the other two along with the original on a fancy little site created by AKQA and produced by Maverick.
Oh how we love a fun viral campaign. Especially when it comes from the biggest of big boys, GM. They've had three amateur videos floating around since the beginning of the month that, while capturing seemingly innocent events, reveal flying cars in the background. Will Video For Food has a good analysis of the campaign and points out an accompanying Anglefire (that company is still around?) website called Future Technology Today which delves deeper into the videos. The whole thing became very obvious once GM began running ads promoting its 100,000 warranty on Jalopnik showing flying cars in the banners.
While we in the industry love to analyze this stuff to death, we wonder how effective virals like this are once it becomes obvious it's a GM commercial. At first glance, one might not notice all the cars in the videos are GM. But anyone with a web connection and Google can quickly find all the answers they want about these videos. We're not complaining. We're just wondering.
Gary Brolsma, famous for starting the worldwide Numa Numa craze over a year ago is back and back in a big way. He's capitalizing on the global viral fame he achieved with his original home grown video with a new "New Numa" video to promote his New Numa website on which people can enter the $45,000 New Numa contest by making their own video to the tune of the New Numa song. Making sure to fully capitalize on his fame, Gary also offers ringtones, iTunes downloads, chats with Gary, Cafe Press Numa Numa gear and an Americanized version of the song by Dan Balan. It's all pretty kitschy considering Gary's beginnings and, if successful, a proof point on the power of viral marketing.
Of course there's already detractors saying he's sold out but others thinks he's leveraged his unplanned fame into something with a revenue model. We side with the latter and think the dude could be onto something big. You can check out all the angst here in the forum section of the site. It's all pretty obsessive but fun at the same time.
With the tagline "you have no idea what a difference that makes" applied to both sex without a condom and the choice between living healthy or living with AIDS, this video showing two men in the throes of getting it on sends a powerful message and hopes to raise awareness in the country of the increasing spread of HIV in the gay community.Created and released virally on the web by AddictAD, the video has been viewed 200,000 times since launching less than a month ago. A heterosexual version is planned as well.