Have you watched The Beauty Inside? It's one of the best examples of branded content ever. The story is deep, wide and intoxicatingly engaging. Over six episodes, we follow the life of a man, Alex, who looks different each day. And he's falling in love with the same woman who, of course, doesn't know he's the same man inside.
Alex keeps a journal of himself each day documenting his different personas. He's always alone because, well, it's not easy creating a lasting relationship with a person who looks different everyday...even if they are the same person inside.
Benefit Cosmetics has unleashed Chelsea Lately writer Sarah Colonna, dressed her up as a police officer, placed her on a Segway and charged her with handing out tickets to makeup crime offenders.
Colonna is blunt in her approach asking one woman if she can "order a hamburger of your face" because her eyebrows look like "McDonald's arches."
Crazy stuff. She even tells one woman her fake boobs are "ridiculous looking."
Of course, the stunt aims to align itself with the brand's tagline, Laughter is the best cosmetic."
In a feat of brilliance, SmartWater has released a faux-security tape - introduced by Ryan Seacrest, no less - that offers us an inside view into Jennifer Aniston's life.
In line with last year's "sex tape," her recent engagement to Justin Theroux and speculations of pregnancy, the video hits on all cylinders. Even Jimmy Kimmel makes an appearance as one of Aniston's kids.
A missing child is no joke. And it's certainly not the smartest scenario to evoke when promoting a mom-focused social network. But that's exactly what Paris-based La Chose did for HubWin-mamans.com.
The PR touts the work as something that, "highlights the solidarity between mothers. It tells a universal story, experienced by all mothers at one time or another, all over the world."
In this masterful, single shot, steadicam film directed by Ryan Hope for William Tempest's Design Forum fashion collection, we are drawn into the life of the obscenely rich and the sumptuously elegant.
A lamborghini pulls up in front of a stately brick mansion that, on the outside, doesn't look as big as it seems once we're inside. A woman gets out of the vehicle and we follow her through room after room as she hunts for the man of her dreams. As we are slowly brought the home, we see a lavish gathering of one percenters enjoying themselves as if there weren't a care in the world.
The film is beautiful. The added subtitles ruin i's elegance. The film, itself, tells the story without need for narration. But we watched the entire eleven minutes. It was that captivating
Canadian fashion brand Smythe is taking a decidedly different approach to marketing its wares. In a campaign created by Toronto agency Open and production company Sons & Daughters, two videos feature a woman in the woods chopping wood and gutting a fish while dressed in attire otherwise reserved for a more elegant setting.
Even though he doesn't even like football or play the game (at least in real life), actor Sean Astin - who played underdog Notre Dame football player Rudy Ruettiger in the 1993 film, Rudy - is a football expert in this Pepsi Max-sponsored video.
In the video, Astin sits down with this year's crop of rookies for some innocuous and sometimes funny banter.
The Famous Group has created a couple of promotional videos; one for the Houston Texans and one for the St. Louis Rams. In the Houston Texans video, players are seen as high-tech superheroes using futuristic touch-screen technology seen in most every action movies these days. The 80-second game-opening segment will be shown on in-stadium screens before kickoff of every home game.
In the St. Louis Rams video, 10 St. Louis players re-enact actual plays that are then cut together with actual highlight footage. The production included a nearly 100 percent steadicam shoot bringing the viewer close to the action.
Check out both video below.
As we get closer and closer to the September 12 launch of the iPhone 5 and fanboy fanaticism runs amok, the rumors regarding the new phone's features have reached fever pitch. Aatma Studios, which routinely releases predictions for yet to be released Apple products is out with very Jerry Bruckheimer-ish movie trailer-style video that celebrates some of the expected (and only dreamed for) features everyone hopes to see on September 12.
This one is worth watching full screen with the volume turned way up.
Chili-based environmental concern Sodimac et La Casa Eco has made brilliant use of YouTube's newish ad skipping feature. A two minute video illustrates how the entity incorporated the ad skipping feature into their creative by adding a Skip This Behavior button which would appear just above and at the same moment as the Skip Ad button would appear.
Messaging would ask viewers whether they wanted to skip a certain behavior (using too much water, for example) or skip the ad. It worked. In one week, 80,000 people clicked the Skip This Behavior button.