The California Milk Advisory Board is out with a new video, the latest directed by Fred Savage. In the video, two girls lip sync "iYiYiY" by Cody Simpson to their webcam.And a cow joins in. Yea, a cow. It's cute enough so send it to all your friends. Sned it to your kids. Send it to your parents. They'll all love it. And Deutsch will thank you for sharing its work.
Having just finished re-watching Twin Peaks on Netflix, this new H&M work featuring Lana Del Ray singing Blue Velvet is apropos. Directed by Johan Renck, Del Rey's version of the 1950's classic is as mysterious as any David Lynch project you could imagine.
Of the work, H&M Creative Director Donald Schneider said, "We are excited to have Lana Del Rey, the new star and style icon, as the face of our fall campaign. Lana is totally unique, and we wanted to create a print and film campaign that's just as special. The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana's own personal style."
It's not your average commercial work. And it's a wonderful departure from your usual, run-of-the-mill retail commercial work.
So our occasional roving video reporter, Murray Newlands, attended Affiliate Summit in last month and interviewed Chris Smith, VP of Sales and Marketing for Think Realtime, a site retargeting company. Site retargeting is an online marketing technique that allows a brand to advertise to a person who has visited the brand's site after they leave by showing them display ads on other sites. This is achieved through cookie technology.
In the video, Smith claims many of the brands that work with Think Realtime see a "30 percent increase in the effectiveness of their display advertising."
Hey, it's not sexy, there's no cleavage but, seriously, when you get right down to it, you don't want sexy, you want revenue. Check out the video.
Have you watched The Beauty Inside? It's one of the best examples of branded content ever. The story is deep, wide and intoxicatingly engaging. Over six episodes, we follow the life of a man, Alex, who looks different each day. And he's falling in love with the same woman who, of course, doesn't know he's the same man inside.
Alex keeps a journal of himself each day documenting his different personas. He's always alone because, well, it's not easy creating a lasting relationship with a person who looks different everyday...even if they are the same person inside.
Benefit Cosmetics has unleashed Chelsea Lately writer Sarah Colonna, dressed her up as a police officer, placed her on a Segway and charged her with handing out tickets to makeup crime offenders.
Colonna is blunt in her approach asking one woman if she can "order a hamburger of your face" because her eyebrows look like "McDonald's arches."
Crazy stuff. She even tells one woman her fake boobs are "ridiculous looking."
Of course, the stunt aims to align itself with the brand's tagline, Laughter is the best cosmetic."
In a feat of brilliance, SmartWater has released a faux-security tape - introduced by Ryan Seacrest, no less - that offers us an inside view into Jennifer Aniston's life.
In line with last year's "sex tape," her recent engagement to Justin Theroux and speculations of pregnancy, the video hits on all cylinders. Even Jimmy Kimmel makes an appearance as one of Aniston's kids.
A missing child is no joke. And it's certainly not the smartest scenario to evoke when promoting a mom-focused social network. But that's exactly what Paris-based La Chose did for HubWin-mamans.com.
The PR touts the work as something that, "highlights the solidarity between mothers. It tells a universal story, experienced by all mothers at one time or another, all over the world."
In this masterful, single shot, steadicam film directed by Ryan Hope for William Tempest's Design Forum fashion collection, we are drawn into the life of the obscenely rich and the sumptuously elegant.
A lamborghini pulls up in front of a stately brick mansion that, on the outside, doesn't look as big as it seems once we're inside. A woman gets out of the vehicle and we follow her through room after room as she hunts for the man of her dreams. As we are slowly brought the home, we see a lavish gathering of one percenters enjoying themselves as if there weren't a care in the world.
The film is beautiful. The added subtitles ruin i's elegance. The film, itself, tells the story without need for narration. But we watched the entire eleven minutes. It was that captivating
Canadian fashion brand Smythe is taking a decidedly different approach to marketing its wares. In a campaign created by Toronto agency Open and production company Sons & Daughters, two videos feature a woman in the woods chopping wood and gutting a fish while dressed in attire otherwise reserved for a more elegant setting.
Even though he doesn't even like football or play the game (at least in real life), actor Sean Astin - who played underdog Notre Dame football player Rudy Ruettiger in the 1993 film, Rudy - is a football expert in this Pepsi Max-sponsored video.
In the video, Astin sits down with this year's crop of rookies for some innocuous and sometimes funny banter.