In Cannes doing interviews for adforum, Angela Natividad sat down with Victor Knapp and Wesley Ter Haar of MediaMonks, an international creative and digital production shop that also hosted the most excellent Massive Music party last night.
Jumping right into things, Angela asked the pair what trajectory landed them in the world of advertising. Wesley had a fairly typical trajectory. After dropping out of highschool, he starting geeking around with friends and building websites. Victor, on the other hand...was a porn star. OK, he's just kidding. He went sailing. Did it for four years and accidentally ran into Wesley at Central Station in Amsterdam.
It's not easy to envision a brand as having a heart, a soul and a family history that is as near and dear as, perhaps, your own or that of your loved ones but after viewing this Vans film, Since 66, it might be a bit easier. Directed by Eliot Rausch and narrated by Steve Van Doren, the film tells the story of Vans' beginnings and how, over the years the company has affected both the family behind it and the lives of those it has touched.
Really, it's only fair we include the Abercrombie & Fitch beekcake version of Call Me Maybe. After all, there are far too many ads that feature hot women. Isn't about time we had some ads that feature hot guys? We think so. So anyone who enjoys viewing the impossible perfect abs of young, Abercrombie & Fitch guys, have a look at this.
And for anyone interested in looking at equally hot women do the Call Me Maybe thing, check out the Miami Dolphin Cheerleaders version.
It's been a while since we've seen Kelly Brook in the ad world. Apparently, she's been shoved aside by the latest busty babe of the moment, Kate Upton. The last time we saw Kelly she was writhing with sexual desire as an angel left behind in a Lynx ad.
Now Kelly can be seen in a Philips ad, created by UK-based WDMP, giving a Pete Cashmore look-a-like a shave. It's not your every day barber shop though. Oh no. No fat, graying white men handling the razor. Just Kelly clad in a shiny black leather dress out of which her ample breasts bulge. And this isn't your every day shave either.
Don't worry, Pete. Lisa is way hotter than Kelly!
A video that shows what appears to be security camera footage of good deeds done the world over ends with a Coke sign off. It's the work of Coke Latin America and was produced by Landia. In the video, we see people performing random acts of kindness. Some have questioned whether or not this is a valid Coke ad. Others have wondered if the security cam footage was staged. Others (most everyone) just appreciate its positive outlook on life.
The video, which includes music from Roger Hodgson's "Give A Little Bit," was uploaded to youTube on June 11 now has 1.2 million views.
Oh now this is hilarious. Hilarious enough to garner almost half a million views in four days. It's a video from the ASPCA letting us know there are millions of viral videos...uh, animals...waiting to be adopted.
The video, created by Mekanism, features Nightline's Dan Harris and his amazing hovering cat. When Dan leaves for work, Hovercat starts the party which, apparently, doesn't end until Dan comes homes from work at the end of the day.
The cheeky play here, of course, is that pets aren't just pets any longer. They're viral videos waiting to happen. Whatever works. If it gets animals out of a shelter and into a home, we can't really complain.
Today MINI released a London 2012-themed film which gives a nod to the 1969 classic, the Italian Job. The film, created to tout MINI's partnership with Team GB and ParalympicsGB, features British sporting legends as they attempt to track down the perpetrator of a night-time heist.
Directed by Phil Churchward, the lead director on BBC's Top Gear, the film includes stunts performed in red, white and blue London 2012 special edition MINIs alongside some of the country's most iconic landmarks including the Houses of Parliament and Knightsbridge.
In yet another crazy outing, plastic surgeon Dr. Michael Salzhauer, who previously spoofed Old Spice work...twice, is out with new work that has some fun with Justin Bieber.
In the new video, Salzhauer remakes Bieber's "Boyfriend" into a raptastic "If I Was Your Surgeon." In the video, which is promises to make any woman look like Barbie or Megan Fox, Salzhauer promises free Botox to anyone who posts his video, gets five shares of retweets and calls to make an appointment. Way to enlist the image conscious to up your social cred, Dr.
Some choice lyrics:
"I don't need triple whoppers but I see that you do."
"Hey girl let me suction you."
"Keep you looking hot girl like a Barbie doll."
So how does an NFL cheerleading squad promote its annual eye candy calendar? With a cover of Carly Rae's "Call Me Maybe" while prancing around in bikinis. And, well, yea. There's not much more than that to say about this jiggle-fest.
Looking for that cool, branded video someone just told you about? Having trouble finding it? Now it may be a bit easier. Sharethrough.tv has launched a service that lets you search for the best, most influential and most talked-about branded videos across the web.
Marketers and agencies can use Sharethrough.tv to drill down to the specific videos they are looking for whether it's by a particular brand, video type or industry vertical. For example, a creative agency can use Sharethrough.TV to quickly find examples of documentary-style branded videos in the auto vertical and use those videos to inspire their client and creative team before going into production. They can also use Sharethrough.tv as a mechanism to showcase work and be discovered by potential clients.
Launch partners for the site include companies such as 72andSunny, EVB, Mekanism, Pereira & O'Dell, Seedwell and many others.