Bucky Turco tells us the government, perhaps hoping for some Lonelygirl15 or NewNuma love, has taken its anti-drug campaign to YouTube posting twelve videos. Some are the as that have been running for a while. Others are from the Department of Health and Human Services' Substance Abuse and Mental Health Services Administration which are sure to be riveting. Yes, YouTube is where the kids are so perhaps this will spread the anti-drug message further.
Earlier this month, we pointed to one of three videos promoting the benefits of the new Windows Live Messenger which touted the benefits of new means of communication over old. Here's the other two along with the original on a fancy little site created by AKQA and produced by Maverick.
Oh how we love a fun viral campaign. Especially when it comes from the biggest of big boys, GM. They've had three amateur videos floating around since the beginning of the month that, while capturing seemingly innocent events, reveal flying cars in the background. Will Video For Food has a good analysis of the campaign and points out an accompanying Anglefire (that company is still around?) website called Future Technology Today which delves deeper into the videos. The whole thing became very obvious once GM began running ads promoting its 100,000 warranty on Jalopnik showing flying cars in the banners.
While we in the industry love to analyze this stuff to death, we wonder how effective virals like this are once it becomes obvious it's a GM commercial. At first glance, one might not notice all the cars in the videos are GM. But anyone with a web connection and Google can quickly find all the answers they want about these videos. We're not complaining. We're just wondering.
Gary Brolsma, famous for starting the worldwide Numa Numa craze over a year ago is back and back in a big way. He's capitalizing on the global viral fame he achieved with his original home grown video with a new "New Numa" video to promote his New Numa website on which people can enter the $45,000 New Numa contest by making their own video to the tune of the New Numa song. Making sure to fully capitalize on his fame, Gary also offers ringtones, iTunes downloads, chats with Gary, Cafe Press Numa Numa gear and an Americanized version of the song by Dan Balan. It's all pretty kitschy considering Gary's beginnings and, if successful, a proof point on the power of viral marketing.
Of course there's already detractors saying he's sold out but others thinks he's leveraged his unplanned fame into something with a revenue model. We side with the latter and think the dude could be onto something big. You can check out all the angst here in the forum section of the site. It's all pretty obsessive but fun at the same time.
With the tagline "you have no idea what a difference that makes" applied to both sex without a condom and the choice between living healthy or living with AIDS, this video showing two men in the throes of getting it on sends a powerful message and hopes to raise awareness in the country of the increasing spread of HIV in the gay community.Created and released virally on the web by AddictAD, the video has been viewed 200,000 times since launching less than a month ago. A heterosexual version is planned as well.
- AdFreak doesn't like the new McDonald's talking burger spots from Leo Burnett.
- The final two book in the Lemony Snicket series, The Beatrice Letter and The End, are being promoted with a series of online videos conceived and produced in house with the help of A(x)iom.
- Heineken Netherlands is using Skpe's new feature in which 100 people can have a phone conversation at the same time to deliver a Skypecast of Dutch band Johan. Hopefully everyone will shut up so the band can be heard.
- Can't get sex? Eat chocolate instead.
- If you're a girl and you're in the know then Girls in the Know wants you to join their Celebrity Fantasy League, a virtual talent agency that awards points to the girl who "manages" the most newsworthy celeb.
Not that we didn't already know this buy in an LA Times article, the drama that is YouTube's Lonelygirl15 is unfolded and some compelling evidence - confirmed in a forum post here by the creators who say they are "building a website centered around video and interactivity - suggests the girl, the site and the videos are all creations of Hollywood talent shop Creative Artists Agency. Several sleuths did extensive research along with IP address tracking which led them to the conclusion, Lonelygirl15 is manufactured and, perhaps, was a lead up, Blair Witch Project-style, to a new film. If you haven't been following the saga, Lonelygirl15 is a teen who, in her videos, says she's home schooled, has a friend named Daniel, is part of a particularly strict religion and who, in her latest video said of stars in the sky, "They said I was doing something with my teacher, and that's when I stopped asking questions about stars." Ouch. Wonder where this is going next. Call us crazy but we do seem to remember reading, perhaps in Entertainment Weekly, about an upcoming movie that would center on an affair between a student and a teacher. Not that that subject hasn't been done hundreds of times before but the similarities are compelling. All of which is irrelevant since the creators say they are simply creating a website that "will allow everyone to enjoy the full potential of this new medium."
We knew it was coming. We knew it was only a matter of time. Well, now it's official. Anheuser-Busch, in February 2007, will launch Bud.tv, an online content channel with entertainment, news, celebrity interviews, comedy and sports and Bud Tube, a YouTube-like site whereby people can upload the usual consumer generated media type stuff. The brewer has invested 30 million on the project and content will come from Kevin Spacey, Vince Vaugh, Ben Affleck and Matt Damon-owned production companies as well as from the agencies that currently produce the brewer's advertising. With a February 2007 launch, it's likely we'll see Super Bowl spots promoting the launch - that is if the TV net doesn't see it as too competitive.
- Davis Freeberg sends us this long form commercial for TiVo called Blue Moon which is a 50's-style video explaining an important scentific discovery that turns out to be, yes, a TiVo.
- While we really like this new campaign for Florida's Commerce Bank which, in the TV spot, asks "When did you stop thinking you were a magician?" and other kid-related things along with images of kids that change to adults at the end of the commercial, there seems to be a missing transition between the innocence of dreaming in kidhood and Commerce Bank's assertion you can keep dreaming in adulthood if you bank with them. The work was created by Hispanic agency, The Lab thelabideas.com
- Put your Hispanic marketing caps on because the demographic segment is growing eight times faster than other other groups and will, this year, match the purchasing power of African-Americans spending over &800 billion.
- Arthur Schiff, the man behind the classic Ginsu Knife commercials as well as many other informercials died earlier this week at the age of 66.
- Debuting next week during the Come Out & Play festival in New York this month will be "kill them with kindness" game called Cruel 2 B Kind. The game assigns players one weapon and one weakness which consist of random acts of kindness which are to be delivered to other players who could be anyone on the street in the game zone.
- Maverick Media has created another Windows Live Messenger video, called Bottle, that points out the dangers of using old technology to deliver office messages.
- South African singer Verity is hoping record her album by pre-selling 5,000 CDs through a project called the Lucky Packet Project to finance the cost of recording the album. About ten percent of the revenue will go to the South African charity People Opposing Women's Abuse.
- OK, this Great Escape video for the PSP game Dark Mirror is just weird but it definitely reminds one to be sure which bed they slip into the night before.
- T-list is taking social media physical by selling t-shirts on which people can place thisr top five lists of bands, movies, places or any other list one might find on MySpace or any other social media site.
- Getting even closer to the day ads will be affixed to the back of church pews, the Boy Souts of America are now accepting brand sponsorship of its Scout Badges.
- While you may have heard of this stunt already, here's the video of UK artist Bansky "punking" Paris Hilton's new CD by buying copies, altering the cover sleeve's content and replacing her CD with an audio remox of her favorite and inane comments.
- A&T is hyping its online entertainment site Blue Room by airing, on September 10, footage from the Conde Nast Fashon Rocks pre-party featuring Elton John performing highlights from the songs on his upcoming The Captain and the Kid album.
Joining Coke's ongoing Coke Side of Life Stageside thing in which artists perform to a background of subtle Coke branding is Jay-Z who follows Na-Yo who appeared in the promotion earlier this year. Jay-Z appears at Radio City Music Hall in a white tux backed by a full orchestra. We're not sure Jay-Z does it for us but we're sure he will for some. In any event, it's not a bad way to offer up a little entertainment while achieving a bit of brand awareness albeit questionably measurable.