Joining Coke's ongoing Coke Side of Life Stageside thing in which artists perform to a background of subtle Coke branding is Jay-Z who follows Na-Yo who appeared in the promotion earlier this year. Jay-Z appears at Radio City Music Hall in a white tux backed by a full orchestra. We're not sure Jay-Z does it for us but we're sure he will for some. In any event, it's not a bad way to offer up a little entertainment while achieving a bit of brand awareness albeit questionably measurable.
We're just guessing that Britney's K-Fed couldn't find any brands to product place in his newly released 'Lose Control' music video. That's the only explanation we can come up with for the sudden close up shot midway through the video of a dancer wearing a GoldenPalace.com t-shirt. It's perfect. Everyone's going to check this video out of morbid curiosity and there GoldenPalace will be for all to see in the middle of this...um...less that great music video. Much appreciation to Adrants reader Dario Meli for tipping us to this.
From our Israeli friends Keta Keta who brought us Make Love, Not Terror; Make Love, Not War; Holy Virals (Hetro and Gay) and more (all of which you can view on their site), comes this video promoting the word's first Jewish social network., Koolanoo. In the video, there's the usual ogling men do when a woman drops her robe and struts alongside a pool in a bikini but when one guy realizes she's wearing the star of David as he is, he feels obliged to enage in some protective action.
Just breaking on YouTube is this classic newsreel-style video promoting the upcoming movie, The Black Dahlia, about 22 year-old actress Elizabeth Short who was found dead on a vacant Hollywood lot in January of 1947. While many people confessed to the crime, it was never solved. Shot newsreel-style, the video chronicles the many crimes that occurred in that city from the Chinese Massacre of 1871 to the LA Times Bombing to the Parker Kidnapping to the "Zoot Suit" Riots and more. The work was created by Exopolis.
If, for some reason, you've had your head up your....uh...been out of touch for a while and just don't what all the fetch (yes, we know we beat that Mean Girls not-gonna-happen word to death like Lacey Chabert - who we crush on - did in the movie, we can't help ourselves) is over this thing called YouTube, ad guy Shawn Waite and self-professed YouTube addict has gathered together clips from all the YouTube celebs and edited them into one, five minute video to get you up to speed. Go and learn. Or don't and reclaim five minutes of your life.
Having been sucked into YouTube once again after looking at Shawn Waite's video collage of YouTube celebrities, we somehow found ourselves watching this Big Brother video featuring a drunk Janelle trying to eat peanuts...or something. While watching a drunk blond in a bikini might seem exciting enough, that's not exactly what caught our eye. Rather it was the banner above the video labeled "The Fart Button" with an encouraging "push it" next to it. So like a kid in middle school enamored with the whole pull-my-finger thing, we clicked. We didn't find much other than a Joke Toolbar Download which we didn't think we really needed. Once again, YouTube accomplishes the time suck.
The old double standard is alive and well in this campaign. If you.re a guy and think it's perfectly fine for you to be a little overweight but the woman at the bar you're trying to pick up better be hotter than an army of supermodels wearing thongs, then this series of commercials for a male pattern baldness is just right for you.
As if in a nod to the finer things about life in Amsterdam, this commercial promoting the city's Cross Media Week features such pass times as naked women, puking, bondage, marijuana and pigeon excrement.
Acknowledging the lowly state of the lonely, unread book collecting dust on the shelves of Barnes and Noble and Borders as kids instead spend hours playing video games, obsessing over MySpace, chatting on AIM and blogging on Xanga, Random Hose Children's Books has teamed with The Book Standard and announced the Teen Book Video Awards. It's a contest in which college students create virally-intentioned :30 videos, similar to movie trailers, which will help Random House promote books through various web outlets and over Sprint's MSpot.
Random House has selected three books for the contest including The Book Thief by Markus Zusak, A Great and Terrible Beauty by Libba Bray and How I Live Now by Meg Rosoff. Oddly, they're all bestsellers. One might think Random House would want to promote books that, well, haven't sold so well yet. Hey, we just write about this stuff.
With nothing better to do on a Saturday afternoon, we decided to follow a link under a really crappy Jeep spoof commercial on YouTube to morbeck's Biggest Video Response Chain Ever thing. We sometimes lead a very sheltered and quarantined life here in the Adrants high rise because, well, we're just too busy finding trivial advertisms and time wasters for you to enjoy so, we end up spending 24/7 trolling the Internet for crap like this that makes you wonder why the human race has nothing better to do that act like an idiot in front of a webcam. Oh wait. Sorry, I mean join the social ecocosm, and pump out paradigm-shifting consumer-generated media which, according to A-list bloggers, is transforming the world and causing marketers to drool uncontrollably like a male ad slut watching a Flirt Vodka ad.