Like a bunch of ten year old boys playing with the circuit breaker in the basement, Brewtron, Defender of Beer was created by some guys as the perfect drinking buddy. Oh, and to rebrand Icehouse beer to 21-35 year old men because 36 year olds don't drink beer and would rather play with a woman than a robot. But anyway, Dennis Digital created the site for this Icehouse/Maxim.com partnership. If you're tired of catfight style beer ads, you might like this one.
Because it's hard to believe anyone would be stupid enough to think a sandwich bag filled with fake weed was real on a Prime TV billboard in New Zealand promoting the Showtime series Weeds and try to steal it, this "surveillance" video released on YouTube just seems like another planned social media promotion. Not that that's a bad thing but we just wonder about the intelligence of those in this video. The video shows people trying to pull weed-like substance out of the big bag affixed to the board and ends with "$429 Reward. To the stoner who ruined our Weeds Billboard: please call 021 682526 to return the missing buds. Please." Oh wait, those stupid people are paid social media actors. Silly us. How could we have thought otherwise? Oh wait again. This is supposed to be funny. OK, now we're laughing.
If you really want to know how product placement discussions go at FOX or at any other television network, check out this possibly crappy but maybe not so much video featuring a bottle of Johnson's Baby Sampoo, a bottle of Coke, the scrubbing bubbles guy, an M&M and Jesus as they bicker and bitch about the finer points of product placement. It's in the Huffington Post contest and was created by copywriter Jeff Greenspan and improvised with writers and performers from David Letterman, Conan O'Briend, VH1's Best Week Ever and Daily Show. While we think it's OK, new ad babe Ariel tells us it's lame.
Using an online video creation widget they developed which will allow agencies to easily create online video contests, Invoke has launched an online video contest of their own. Called Wind Blows, the contest offers $10,000 to the person who creates the best video for Western Wind Energy, a proponent of wind power. They've put up an admittedly cheesy initial video as an example but we all know you creative types out there can do better. Want $10,000? Check out this contest. And be nice to us for telling you about it and stick our logo in your video somewhere.
Leo Burnett copywriter George Ellis writes us with a dilemma. "This whole agency.com thing has created a dilemma for creatives seeking attention, I think. In the past, I've always been somewhat adept at promoting myself as a copywriter. I've used websites, videos, animations and even a satirical newspaper about myself, all with varying degrees of success. But in the wake of this Agency.com backlash, I figured the only way to guard against being labeled irrelevant was to do something entirely stupid and meaningless--trying to prove nothing whatsoever. So I got my camera and my laptop, and put together these videos. Other than my wife (who shot one of the segments for me), I did all the directing, shooting, starring, editing and 'special effects.': Hmm. Maybe that Agency.com video isn't so bad after all.
At a recent World Series of Poker Gambling Lifestyle Expo (whatever that is) in Las Vegas, poker site, Bodog, at their booth, had a collection of lingerie-clad models giving pillow fights to anyone who wanted to hop on the bed with them. They also video taped it for the person. No doubt, there booth had some serious foot traffic. Check out all the video here.
Aside the having been able to take a dump in the time it took these virally-intended videos for Specialized Bicycles to load, they're actually quite funny. Created by Goodby, Silverstein & Partners, one video gleefully tears a cartoon character's intestines out as he rides the Stumpjumper mountain bike and the other mocks the O.J. Simpson aerial chase. Both good. Both funny.
We just hope this Cake Group-created video the agency is currently seeding (see, we didn't way viral) was created to be horrifically bad on purpose. Otherwise, well, it seems the boys over at Cake have far too much time on their hands to play with wise-crackin' toy robots that burp, fart and pick up hotties on the dance floor. Oh wait. Damn, that sounds like fun! Hook us up with one of those dudes, Cake, so we can get out of the office and up under the skirts of...oops...sorry. This is an advertising site, right? Not a porn site. Sorry about that.
We were going to tell you to check out this Snakes on a Plane trailer spoof called Snakes on Claire Danes but it's so awful., we're not going to. Oh wait. The movie's crap so any spoof would have to be crap, too, right? Besides, the whole thing is a cheesy promotion for this site called SecretSauce.tv.
One tipster wonders if the timing is a might bit too coincidental between the announcement of Bruce Willis' return in Die Hard IV with the release of Die Hard by the band Guyz Nite. We do too. The song and the accompanying video take us though the trilogy with energetic choruses like "We're gonna die, die, die, die hard" and the classic "yippee kayay motherfucker." It's hilarious. And we wouldn't be the least bit surprised if, in the process of making this video, a few dollar fell out of 20th Century Fox's pocket and into the pockets of Guyz Nite band members. Great marketing, 20th Century.