A site called Will Video For Food has put together a handy list for those thinking of wading into the cesspool known as viral video. The list, called Seven Deadly Sins of Advertising Viral Video, uses plenty of examples to back up the sins which include Make a white and brown cow. Pretend your not advertising. Spend a fortune on production. Tell consumers instead of engage them. Do a video contest because everyone else is. Set unrealistic conversion metrics. And throw in the towel and decide to just advertise around viral video. We'd add an eighth: Don't call you efforts viral until they become viral.
Tick, tick, tick, That's the sound of the clock counting the time it takes Starbucks lawyers to get angry, contact YouTube and ask them to yank this psuedo-frappucino commercial that compares the cost of a "freakin delicious" frappucino to feeding a starving kid in Sudan for a week but that advocates opting for the frappucino instead. Consumer-Created Media at it's finest! Except when the table is turned on the brand.
B.L. Ochman reports Jane Magazine has launched a social media-like campaign that includes a blog, a video, a forum, voting and more, all to, well, find 29 year old Sarah DiMuro a date so she can lose her virginity before she turns 30. Yes, this is how we promote magazine readership in the age of social media. But, as in with the cool kids as this is, Ochman points out they forgot the MySPace page, the eBay auction and Second Life.
At this moment MTV's Video Music Awards show is nine days, two hours, 45 minutes and 28 seconds away. We know that from the countdown clock atop a newly launched site/blog/map/video extravaganza which is loaded with all sorts of goodies. There's videos of the artists, an interactive map that lets visitors "spy" on artists' hang outs with an interactive map, an app called a "Vidget" (likely a customizes RSS reader) which delivers new content to the desktop, a list of pre-VMA events in the city, promotional discounts to area restaurants, a daily sweepstakes and subscription giveaways to Urge. It aims to put the entire city
Like a bunch of ten year old boys playing with the circuit breaker in the basement, Brewtron, Defender of Beer was created by some guys as the perfect drinking buddy. Oh, and to rebrand Icehouse beer to 21-35 year old men because 36 year olds don't drink beer and would rather play with a woman than a robot. But anyway, Dennis Digital created the site for this Icehouse/Maxim.com partnership. If you're tired of catfight style beer ads, you might like this one.
Because it's hard to believe anyone would be stupid enough to think a sandwich bag filled with fake weed was real on a Prime TV billboard in New Zealand promoting the Showtime series Weeds and try to steal it, this "surveillance" video released on YouTube just seems like another planned social media promotion. Not that that's a bad thing but we just wonder about the intelligence of those in this video. The video shows people trying to pull weed-like substance out of the big bag affixed to the board and ends with "$429 Reward. To the stoner who ruined our Weeds Billboard: please call 021 682526 to return the missing buds. Please." Oh wait, those stupid people are paid social media actors. Silly us. How could we have thought otherwise? Oh wait again. This is supposed to be funny. OK, now we're laughing.
If you really want to know how product placement discussions go at FOX or at any other television network, check out this possibly crappy but maybe not so much video featuring a bottle of Johnson's Baby Sampoo, a bottle of Coke, the scrubbing bubbles guy, an M&M and Jesus as they bicker and bitch about the finer points of product placement. It's in the Huffington Post contest and was created by copywriter Jeff Greenspan and improvised with writers and performers from David Letterman, Conan O'Briend, VH1's Best Week Ever and Daily Show. While we think it's OK, new ad babe Ariel tells us it's lame.
Using an online video creation widget they developed which will allow agencies to easily create online video contests, Invoke has launched an online video contest of their own. Called Wind Blows, the contest offers $10,000 to the person who creates the best video for Western Wind Energy, a proponent of wind power. They've put up an admittedly cheesy initial video as an example but we all know you creative types out there can do better. Want $10,000? Check out this contest. And be nice to us for telling you about it and stick our logo in your video somewhere.
Leo Burnett copywriter George Ellis writes us with a dilemma. "This whole agency.com thing has created a dilemma for creatives seeking attention, I think. In the past, I've always been somewhat adept at promoting myself as a copywriter. I've used websites, videos, animations and even a satirical newspaper about myself, all with varying degrees of success. But in the wake of this Agency.com backlash, I figured the only way to guard against being labeled irrelevant was to do something entirely stupid and meaningless--trying to prove nothing whatsoever. So I got my camera and my laptop, and put together these videos. Other than my wife (who shot one of the segments for me), I did all the directing, shooting, starring, editing and 'special effects.': Hmm. Maybe that Agency.com video isn't so bad after all.
At a recent World Series of Poker Gambling Lifestyle Expo (whatever that is) in Las Vegas, poker site, Bodog, at their booth, had a collection of lingerie-clad models giving pillow fights to anyone who wanted to hop on the bed with them. They also video taped it for the person. No doubt, there booth had some serious foot traffic. Check out all the video here.