Leo Burnett copywriter George Ellis writes us with a dilemma. "This whole agency.com thing has created a dilemma for creatives seeking attention, I think. In the past, I've always been somewhat adept at promoting myself as a copywriter. I've used websites, videos, animations and even a satirical newspaper about myself, all with varying degrees of success. But in the wake of this Agency.com backlash, I figured the only way to guard against being labeled irrelevant was to do something entirely stupid and meaningless--trying to prove nothing whatsoever. So I got my camera and my laptop, and put together these videos. Other than my wife (who shot one of the segments for me), I did all the directing, shooting, starring, editing and 'special effects.': Hmm. Maybe that Agency.com video isn't so bad after all.
At a recent World Series of Poker Gambling Lifestyle Expo (whatever that is) in Las Vegas, poker site, Bodog, at their booth, had a collection of lingerie-clad models giving pillow fights to anyone who wanted to hop on the bed with them. They also video taped it for the person. No doubt, there booth had some serious foot traffic. Check out all the video here.
Aside the having been able to take a dump in the time it took these virally-intended videos for Specialized Bicycles to load, they're actually quite funny. Created by Goodby, Silverstein & Partners, one video gleefully tears a cartoon character's intestines out as he rides the Stumpjumper mountain bike and the other mocks the O.J. Simpson aerial chase. Both good. Both funny.
We just hope this Cake Group-created video the agency is currently seeding (see, we didn't way viral) was created to be horrifically bad on purpose. Otherwise, well, it seems the boys over at Cake have far too much time on their hands to play with wise-crackin' toy robots that burp, fart and pick up hotties on the dance floor. Oh wait. Damn, that sounds like fun! Hook us up with one of those dudes, Cake, so we can get out of the office and up under the skirts of...oops...sorry. This is an advertising site, right? Not a porn site. Sorry about that.
We were going to tell you to check out this Snakes on a Plane trailer spoof called Snakes on Claire Danes but it's so awful., we're not going to. Oh wait. The movie's crap so any spoof would have to be crap, too, right? Besides, the whole thing is a cheesy promotion for this site called SecretSauce.tv.
One tipster wonders if the timing is a might bit too coincidental between the announcement of Bruce Willis' return in Die Hard IV with the release of Die Hard by the band Guyz Nite. We do too. The song and the accompanying video take us though the trilogy with energetic choruses like "We're gonna die, die, die, die hard" and the classic "yippee kayay motherfucker." It's hilarious. And we wouldn't be the least bit surprised if, in the process of making this video, a few dollar fell out of 20th Century Fox's pocket and into the pockets of Guyz Nite band members. Great marketing, 20th Century.
It just doesn't stop. No matter what we do, the Agency.com fist bump fest just will not leave the building. Not to mention those Brokeback Mountain Parodies Here's yet another spoof of the agency's Subway Pitch Video called Douchebag Mountain that mashes up Brokeback with the boys from Agency.com. We don't know what all this will accomplish for Agency.com or what harm will befall them but we do know this whole thing is officially a viral. We also know people in this insecure industry love to one up themselves by beating the shit out of their competition whenever the opportunity presents itself.
Here's a long form music video ad of sorts for Smirnoff that, if you ever lived any part of the preppy life, you will find very funny. A crew of prepped out New England wigger rappers delivers the whole Cape Cod, Pearl necklace, south wing veranda, Top Siders, alligator pants, sweater over the shoulder, collar up thing in full Preppy Handbook style.
Like everyone else, it's Al Gore's turn to be spoofed on YouTube. While Exxon and its PR firm, Washington-based DCI Group, deny having anything to to with it, the creator of Al Gore's Penguin Army, a video that spoofs Gore's An Inconvenient Truth, 29-year-old "Toutsmith" was found by the Wall Street Journal to be using an email address that tracked back to DCI Group. He would not tell the Journal who he was or why he made the video. Oh now let's see. Al's movie slams oil companies. Exxon in an oil company. Nah. There's no connection there.
While the business model comes off sounding a bit like it's leaching off the success of other video sharing sites, new video sharing site, Filxya, splits ad revenue 50/50 with anyone who uploads videos and has a Google AdSense account. The videos are not hosted on Flixya, saving them a ton of money, but appear on the site using the embed code from other video sharing sites like Google Video, YouTube, Daily Motion and other sharing sites. Flixya then surrounds the videos with Google AdSense Ads. Basically, the site is a giant aggregator of content and advertising which uses other site's content and resources to make money for itself and it's users. But, hey, that's not a bad thing. That's just making use of existing content distribution methods.