Like everyone else, it's Al Gore's turn to be spoofed on YouTube. While Exxon and its PR firm, Washington-based DCI Group, deny having anything to to with it, the creator of Al Gore's Penguin Army, a video that spoofs Gore's An Inconvenient Truth, 29-year-old "Toutsmith" was found by the Wall Street Journal to be using an email address that tracked back to DCI Group. He would not tell the Journal who he was or why he made the video. Oh now let's see. Al's movie slams oil companies. Exxon in an oil company. Nah. There's no connection there.
While the business model comes off sounding a bit like it's leaching off the success of other video sharing sites, new video sharing site, Filxya, splits ad revenue 50/50 with anyone who uploads videos and has a Google AdSense account. The videos are not hosted on Flixya, saving them a ton of money, but appear on the site using the embed code from other video sharing sites like Google Video, YouTube, Daily Motion and other sharing sites. Flixya then surrounds the videos with Google AdSense Ads. Basically, the site is a giant aggregator of content and advertising which uses other site's content and resources to make money for itself and it's users. But, hey, that's not a bad thing. That's just making use of existing content distribution methods.
If you don't mind the sound of guys grunting and groaning then by all means leave your sound turned on. If, on the other hand, you don't want your co-workers to think you've got an orgy going on in your cube, we advise you to turn your sound off before viewing this promotional clip for the Quebec Aids Organization in association with the Montreal Outgames. Sex isn't the only sport that gets people...uh...vocalizing their urgency.
Attention ad agencies. Don't DON'T. DO NOT DO THIS. Do not create a video where you publicly masturbate, backslap and attempt to hipify yourself with viral goodness in front of the industry all in the name of cool factor and winning new business. Watch this video so you'll never do this to yourselves. Agency.com created a video of themselves pitching the Subway business as the pitch itself and uploaded it to YouTube. Everyone in the industry needs to watch this. Not because it's good but because it makes ad agency people look dumb and sound really stupid. It's filled with mindless business blather, self-important ad speak, fist bumps, fashionably un-tucked shirts and way too many utterances of the word "dude." It's painful to watch.
UPDATE: This work is for a sanctioned agency pitch. Agency.com Communications Manager Dan Cordella tells us, "SUBWAY Restaurants SFAFT Group is currently conducting a search for a new interactive agency. They gave all participants, including Agency.com, the option to submit a short video of the team/company, which is a fairly standard procedure in an agency review process. Agency.com wanted to show how viral could work instead of just telling them about it in a video or written response."
UPDATE II: And the blog.
We never thought we'd say it and it's probably because it looks nothing like one but this MySpace page, sent to us by Adrants reader Ariel Waldman, from Sunsilk which features three Queer Eye For the Straight Guy-like guys promoting hair care products and dispensing "hairapy" is actually good. The site has a few "tutorial" videos, one of which, "Haunted by a Booty Call" is kinda funny. The page also points to a Hairapy page on which you can talk to the Hairapy guys, read them dish about celebrity hair styles and. get product info. Each of the three guys have their own MySpace pages as well.
- This Master Lock commercial is bad. Really bad.
- Susan Kirkland tells the story of a politician who blamed the graphic designers who created his ad for the use of a doctored 9/11 photo as if to ignore the "Hi, my name is Pete Politico and I approved this ad" that's affixed to every political ad created.
- Anything called Manwash would, of course, have to be from the cheeky folks over at Lynx/Axe.
- Amputation might be an odd method to use in an animal protection PSA but Euro RSCG, Thailand thinks it's workable.
- Paul Levine, GM of Yahoo Local will appear Wednesday on a Kelsey Group teleseminar a teleseminar on local online advertising. Yahoo is covering the $39 registration fee for the first 300 registrants.
Coke Zero, those zeros behind the fake blog Zero Movement thing are at it again. As if moving down a check list of social media tactics, the company, after checking off "blog," has moved on to video and has uploaded three videos to YouTube in which two hired lawyers/actors supposedly punk random, unsuspecting lawyers by telling them they want to sue Coke Zero because it tastes so much like Coke. Yup. Coke Zero has gone out and created "faux consumer generated content" as one commenter called it in hopes the viral gods will bless their efforts. To be fair, the videos are OK. Though you can instantly tell they are staged, they are amusing even if they have that "we're really trying hard to get into this social media thing so bear with us" feel. There's three videos here, here and here (though we can't get this last one to load.)
Not that featuring a product in a music video is anything new but HP reportedly paid $200,000 to place products in Jessica Simpson's candy-coated, new video A Public Affair as part of its "The Computer Is Personal" campaign. In the video, Simpson raps with Christina Applegate, Christina Milian and Eva Longoria about how cool it is to be famous then the girls hit the roller skating rink and offer up more bubble-headed tripe. Towards the end of the video, comedian Andy Dick reaches into his pants as if he's misplaced his last name and pulls out an HP Ipaq emblazoned with the campaign's hand imagery. A laptop and a TV/monitor make an appearance as well.
UPDATE: HP's PR agency, Porter Novelli contacted us to correct a couple of facts we and the New York Post had incorrect.
"While we can not share the exact figure, the $200K quoted for HP's product placement in the Jessica Simpson video is incorrect. The Jessica Simpson video product placement is not an extension of 'The Computer is Personal Again' campaign. HP has an on-going product placement program and this deal was part of an existing relationship."