We just hope this Cake Group-created video the agency is currently seeding (see, we didn't way viral) was created to be horrifically bad on purpose. Otherwise, well, it seems the boys over at Cake have far too much time on their hands to play with wise-crackin' toy robots that burp, fart and pick up hotties on the dance floor. Oh wait. Damn, that sounds like fun! Hook us up with one of those dudes, Cake, so we can get out of the office and up under the skirts of...oops...sorry. This is an advertising site, right? Not a porn site. Sorry about that.
We were going to tell you to check out this Snakes on a Plane trailer spoof called Snakes on Claire Danes but it's so awful., we're not going to. Oh wait. The movie's crap so any spoof would have to be crap, too, right? Besides, the whole thing is a cheesy promotion for this site called SecretSauce.tv.
One tipster wonders if the timing is a might bit too coincidental between the announcement of Bruce Willis' return in Die Hard IV with the release of Die Hard by the band Guyz Nite. We do too. The song and the accompanying video take us though the trilogy with energetic choruses like "We're gonna die, die, die, die hard" and the classic "yippee kayay motherfucker." It's hilarious. And we wouldn't be the least bit surprised if, in the process of making this video, a few dollar fell out of 20th Century Fox's pocket and into the pockets of Guyz Nite band members. Great marketing, 20th Century.
It just doesn't stop. No matter what we do, the Agency.com fist bump fest just will not leave the building. Not to mention those Brokeback Mountain Parodies Here's yet another spoof of the agency's Subway Pitch Video called Douchebag Mountain that mashes up Brokeback with the boys from Agency.com. We don't know what all this will accomplish for Agency.com or what harm will befall them but we do know this whole thing is officially a viral. We also know people in this insecure industry love to one up themselves by beating the shit out of their competition whenever the opportunity presents itself.
Here's a long form music video ad of sorts for Smirnoff that, if you ever lived any part of the preppy life, you will find very funny. A crew of prepped out New England wigger rappers delivers the whole Cape Cod, Pearl necklace, south wing veranda, Top Siders, alligator pants, sweater over the shoulder, collar up thing in full Preppy Handbook style.
Like everyone else, it's Al Gore's turn to be spoofed on YouTube. While Exxon and its PR firm, Washington-based DCI Group, deny having anything to to with it, the creator of Al Gore's Penguin Army, a video that spoofs Gore's An Inconvenient Truth, 29-year-old "Toutsmith" was found by the Wall Street Journal to be using an email address that tracked back to DCI Group. He would not tell the Journal who he was or why he made the video. Oh now let's see. Al's movie slams oil companies. Exxon in an oil company. Nah. There's no connection there.
While the business model comes off sounding a bit like it's leaching off the success of other video sharing sites, new video sharing site, Filxya, splits ad revenue 50/50 with anyone who uploads videos and has a Google AdSense account. The videos are not hosted on Flixya, saving them a ton of money, but appear on the site using the embed code from other video sharing sites like Google Video, YouTube, Daily Motion and other sharing sites. Flixya then surrounds the videos with Google AdSense Ads. Basically, the site is a giant aggregator of content and advertising which uses other site's content and resources to make money for itself and it's users. But, hey, that's not a bad thing. That's just making use of existing content distribution methods.
If you don't mind the sound of guys grunting and groaning then by all means leave your sound turned on. If, on the other hand, you don't want your co-workers to think you've got an orgy going on in your cube, we advise you to turn your sound off before viewing this promotional clip for the Quebec Aids Organization in association with the Montreal Outgames. Sex isn't the only sport that gets people...uh...vocalizing their urgency.
Attention ad agencies. Don't DON'T. DO NOT DO THIS. Do not create a video where you publicly masturbate, backslap and attempt to hipify yourself with viral goodness in front of the industry all in the name of cool factor and winning new business. Watch this video so you'll never do this to yourselves. Agency.com created a video of themselves pitching the Subway business as the pitch itself and uploaded it to YouTube. Everyone in the industry needs to watch this. Not because it's good but because it makes ad agency people look dumb and sound really stupid. It's filled with mindless business blather, self-important ad speak, fist bumps, fashionably un-tucked shirts and way too many utterances of the word "dude." It's painful to watch.
UPDATE: This work is for a sanctioned agency pitch. Agency.com Communications Manager Dan Cordella tells us, "SUBWAY Restaurants SFAFT Group is currently conducting a search for a new interactive agency. They gave all participants, including Agency.com, the option to submit a short video of the team/company, which is a fairly standard procedure in an agency review process. Agency.com wanted to show how viral could work instead of just telling them about it in a video or written response."
UPDATE II: And the blog.
We never thought we'd say it and it's probably because it looks nothing like one but this MySpace page, sent to us by Adrants reader Ariel Waldman, from Sunsilk which features three Queer Eye For the Straight Guy-like guys promoting hair care products and dispensing "hairapy" is actually good. The site has a few "tutorial" videos, one of which, "Haunted by a Booty Call" is kinda funny. The page also points to a Hairapy page on which you can talk to the Hairapy guys, read them dish about celebrity hair styles and. get product info. Each of the three guys have their own MySpace pages as well.