After Fake Blog, Coke Zero Moves On to YouTube Video

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Coke Zero, those zeros behind the fake blog Zero Movement thing are at it again. As if moving down a check list of social media tactics, the company, after checking off "blog," has moved on to video and has uploaded three videos to YouTube in which two hired lawyers/actors supposedly punk random, unsuspecting lawyers by telling them they want to sue Coke Zero because it tastes so much like Coke. Yup. Coke Zero has gone out and created "faux consumer generated content" as one commenter called it in hopes the viral gods will bless their efforts. To be fair, the videos are OK. Though you can instantly tell they are staged, they are amusing even if they have that "we're really trying hard to get into this social media thing so bear with us" feel. There's three videos here, here and here (though we can't get this last one to load.)

by Steve Hall    Jul-30-06    
Topic: Commercials, Consumer Created, Online, Video



Jessica Simpson Video Slathered With HP Product Placements

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Not that featuring a product in a music video is anything new but HP reportedly paid $200,000 to place products in Jessica Simpson's candy-coated, new video A Public Affair as part of its "The Computer Is Personal" campaign. In the video, Simpson raps with Christina Applegate, Christina Milian and Eva Longoria about how cool it is to be famous then the girls hit the roller skating rink and offer up more bubble-headed tripe. Towards the end of the video, comedian Andy Dick reaches into his pants as if he's misplaced his last name and pulls out an HP Ipaq emblazoned with the campaign's hand imagery. A laptop and a TV/monitor make an appearance as well.

UPDATE: HP's PR agency, Porter Novelli contacted us to correct a couple of facts we and the New York Post had incorrect.

"While we can not share the exact figure, the $200K quoted for HP's product placement in the Jessica Simpson video is incorrect. The Jessica Simpson video product placement is not an extension of 'The Computer is Personal Again' campaign. HP has an on-going product placement program and this deal was part of an existing relationship."

by Steve Hall    Jul-27-06    
Topic: Celebrity, Product Placement, Video








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